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Solidaritas
Published by Universitas Slamet Riyadi
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Core Subject : Education,
Education
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Articles 685 Documents
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ANALISIS PENGEMBANGAN OBYEK WISATA UMBUL PONGGOK DALAM USAHA PENINGKATAN PEREKONOMIAN MASYARAKAT DI DESA WISATA PONGGOK KECAMATAN POLANHARJO KABUPATEN KLATEN Kusumastutik, Anjelia; Sugiyarti, Sri Riris; Winduro, Wirid
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Tourism object development is a process that emphasizes how to develop or advance a tourist village, this has an impact on improving the economy of the community in Ponggok Tourism Village. The purpose of this research is to describe the development of Umbul Ponggok Tourism Object in an effort to improve the economy of the Ponggok Village community. This research uses qualitative research methods with a descriptive approach. The theory used is Cooper's theory with the dimensions of Attraction, Accecibility, amenity, and anciliary. Data collection was carried out using interview techniques and documentation. The data analysis technique used is an interactive analysis technique. The technique of determining this informant uses Purposive Sampling technique. The informants of this research consisted of BUMDes Marketing Manager, MSME players, and visitors to Umbul Ponggok Tourism.The results of this study indicate that the development of Umbul Ponggok with an attraction to Walker Ponggok is successful, road accessibility is actually good, but if it intersects with large trucks it is a little difficult to pass, supporting facilities are actually complete but need to be improved again, and supporting institutions that are given good training on services, have had a positive impact on improving the community's economy.Keyword : Tourism development, tourism village, economic improvement
PENERAPAN KOMUNIKASI TERAPEUTIK OLEH TERAPIS PADA PASIEN ANAK PENYANDANG ADHD (ATTENTION DEFICIT HYPERACTIVITY DISORDER) DALAM MENINGKATKAN KONSENTRASI: (Studi di Klinik Tumbuh Kembang Anak Olan Development Center Sragen) Hastuti, Widy; Hindra H, Nurnawati; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Inappropriate care and education patterns for children with special needs can result in delaysand limitations in development, especially in children with ADHD (Attention DeficitHyperactivity Disorder). One of the causes is the lack of optimality in education,communication patterns and care between ADHD children and the people around them.Therefore, this research aims to explain how therapists at the Olan Development CenterSragen Child Development Clinic apply therapeutic communication to child patients who haveADHD to increase their concentration levels. The theory used is the theory of stages oftherapeutic communication by Stuart, G.W. This research uses a qualitative descriptivemethod. Data collection techniques use observation, interviews, documentation methods.Meanwhile, the data analysis techniques used are data reduction, data presentation, anddrawing conclusions. The results of this research show that in the therapy process, therapistsalways use verbal and non-verbal communication. Verbal communication takes the form ofcommands and praise, while non-verbal communication takes the form of hugs. Next, there isa therapeutic communication process carried out by the therapist which consists of theintroduction, orientation, work and evaluation stages. In its implementation, lack of completefacilities and infrastructure, limited time and parents who are less cooperative are theobstacles experienced by therapists when carrying out this process.Keywords: ADHD, Therapeutic Communication, Therapist
POLA KOMUNIKASI KOMUNITAS CYCLING POSER DALAM MEREKRUT ANGGOTA BARU Putra, Arya Giri; Sekar Wangi, Maya; Maserona Sarungu, Lukas
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT The Cycling Poser Community is a bicycle community originating from Solo. This community was founded by Angga Septian Hari Wibowo and Annaz Fauzan in 2020. It was founded to preserve cycling culture in the city of Solo, apart from that, the existence of work from home made Angga and Annaz look for activities related to sports. In the four years since, the condition of this community has improved, many people already know this community and want to become members of the community. The question arises from the background, what is the communication pattern of the Cycling Poser community in recruiting new members? What are the barriers to recruiting members to this community? On this occasion the researcher used the theory of communication patterns according to Joseph A Devito, this theory has five patterns, namely the circle pattern, wheel pattern, Y pattern, chain pattern and star pattern. This type of research is qualitative with descriptive methods. Data collection techniques were carried out by means of observation, interviews and documentation. The results of this research show that the Cycling Poser community uses a star communication pattern, apart from that there are obstacles that occur, namely, the existence of incompatibility between individuals is the main obstacle in recruiting new members, thus making the founder more extra in establishing friendships and relationships. Keyword: Communication, Communication patterns and the Cycling Poser Community
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA INFORMASI DAN KOMUNIKASI POLRESTA SURAKARTA KEPADA MASYARAKAT Saputro, Alfiano Imam; Suryo, Herning
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Technological developments in the field of communication and information have given rise to media designed for the purpose of sharing information and communication with followers. The media is called Instagram, on Instagram its users are given the freedom to upload anything that comes from its users. The existence of Instagram also makes it easier for organizations, agencies or companies to carry out communication processes in order to maintain good correlation with society. The Surakarta Police is one of the agencies that uses Instagram social media in the process of conveying information and communicating with the public. The aim of this research is to describe the use of Instagram social media as an information and communication medium at the Surakarta Police. And in this research, researchers used new media theory, where Instagram is included in this category. Where utilization also includes features on Instagram. The method used in this research uses a qualitative descriptive method. Data obtained through interviews with one of the public relations members of the Surakarta Police and the Community. Apart from that, data is also obtained through observation and documentation. The results of this research are that the use of Instagram social media as an information and communication medium at the Surakarta Police is informative, quite effective and gets a good response. And from these results it can be concluded that the use of Instagram social media can help the public to continue to update information on what is happening in the Surakarta area. Keywords: new media, Instagram, Surakarta Police
WORD OF MOUTH SEBAGAI STRATEGI KOMUNIKASI PEMASARAN SANGGAR WAYANG PURWANTO Nur Wibowo, Pratama; Suryo, Herning; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Wayang is a popular traditional art from Indonesia, especially in Java. On November 7, 2003, UNESCO recognized wayang kulit as a world cultural heritage, emphasizing the importance of preserving this art. In the era of globalization, fierce competition requires MSMEs, including art businesses, to implement effective marketing strategies in order to survive. One strategy that has proven effective is Word of Mouth or word-of-mouth promotion. Sanggar Wayang Purwanto, a traditional business in Central Java that was established in 1976, utilizes this strategy in marketing. Therefore, this study was conducted to describe the application of the Word of Mouth strategy in the Purwando Puppet Studio. The research method used was qualitative with the main respondents Mr. Purwanto, the owner of the studio, and his consumers. The results of the study show that Sanggar Wayang Purwanto uses two types of Word of Mouth: Amplified Word of Mouth triggered by the company, and Organic Word of Mouth which arises naturally from consumers. There are five key elements in the application of Word of Mouth in this studio: (1) Talkers—speakers from customers and close networks, (2) Topic—product quality, competitive prices, and friendly service, (3) Tools—direct communication and traditional information dissemination, (4) Talking Parts—engaging consumers through active responses, and (5) Tracking—monitoring customer satisfaction and responses without special supervision. But by maintaining quality and service. Keywords: marketing communication, word of mouth, puppet studio
PENGARUH CELEBRITY ENDORSE DAN BRAND TRUST TERHADAP KEPUTUSAN MEMBELI: studi deskriptif kuantitatif tentang pengaruh celebrity endorse dan brand trust "kaesang pangarep" terhadap keputusan membeli di cafe hebat solo Pradana Sakti, Dimas Bernanda; Wangi, Maya Sekar; Hindra H, Nurnawati
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Marketing strategies have evolved along with technological advances and changing consumer behavior. The use of celebrities as endorsers is increasingly common in promoting products to increase consumer appeal and trust in the brand. Cafe Hebat Solo, as a culinary business, implements this strategy by using Kaesang Pangarep as an endorser, so it is necessary to analyze its influence on consumer purchasing decisions. Purchasing decisions are a process carried out by consumers to fulfill their needs in order to obtain satisfaction with the highest value. Consumer decision-making to purchase a product begins with an awareness of the fulfillment of needs and desires. The purpose of this study is to analyze the influence of Celebrity Endorsement and Brand Trust on purchasing decisions at Cafe Hebat Solo. The theory used in this study is the Brand Trust theory. Consumer trust in a brand can strengthen purchasing decisions, and Celebrity Endorsement The use of celebrities in marketing aims to increase consumer trust and interest in the product. This study uses a quantitative approach with a survey method. The research sample consisted of 96 respondents who were customers of Cafe Hebat Solo. Data were collected through a questionnaire with questions that measured the influence of celebrity endorsers and brand trust on purchasing decisions. The analysis was carried out using multiple linear regression to test the relationship between independent variables. The results of the study indicate that both celebrity endorsement and brand trust have a significant influence on purchasing decisions. The T-test conducted shows that the Celebrity Endorsement variable has a t-value of 20,641 with a significant value of 0.000, which means its influence is significant. The Brand Trust variable has a t-value of 2,878 with a significant value of 0.005, also indicating a significant influence. Simultaneously, celebrity endorsement and brand trust contribute significantly to purchasing decisions, with an adjusted R-square of 0.851 or 85%, which means that these two variables explain 85% of the variability in consumer purchasing decisions at Cafe Hebat. Keywords: Celebrity Endorsement, Brand Trust, Purchase Decision
IMPLEMENTASI PERATURAN DAERAH NOMOR 07 TAHUN 2023 TENTANG PENYELENGGARAAN PERUMAHAN DAN KAWASAN PERMUKIMAN STUDI TENTANG PROGRAM BANTUAN RUMAH TIDAK LAYAK HUNI Saputro, Agil Haryo; Pramono, Joko
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Having a livable house is a basic right for the Indonesian people. As stated in the 1945 Constitution, article 28 h resulting from the IV amendment. This research aims to describe the implementation of regional regulation number 07 of 2023 concerning the implementation of housing and residential areas, a study of the assistance program for uninhabitable houses in the city of Surakarta. In this research, the researcher used a qualitative descriptive method using Edward III's theory (1980) with indicators of communication, resources, disposition, bureaucratic structure. The technique for determining informants uses purposive sampling. The method for collecting research data was carried out by means of observation, interviews and documentation. The data analysis used by researchers is Miles and Huberman 2014. The results of the research show that regional regulation number 07 of 2023 concerning the administration of housing and residential areas, the study of the assistance program for uninhabitable houses in the city of Surakarta, can be said to be quite good in terms of the four indicators. However, it is still unfortunate that from the results of interviews in the resource indicators section, facilities were still found to be inadequate. Thus, the government must immediately improve adequate facilities to carry out uninhabitable housing assistance program activities. Because facilities are the main priority in implementing policies so that activities run smoothly.   Keywords: policy implementation, uninhabitable housing assistance program.
Strategi Komunikasi Pemasaran Dalam Upaya Membangun Brand Awareness Teh Kota Cabang Surakarta Ardya Paramitha, Yovita Ruth; Hindra, Nurnawati; Widyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The trend of consuming tea in Indonesia continues to increase, especially in Surakarta City. Many Tea drink brands have sprung up and developed their own innovations to compete with other Tea drink brands. All promotions and offers are made, so that consumers recognize the product and are interested in buying the product. The emergence of a new brand of Teh Kota encouraged researchers to find out the role of marketing communication strategies in building brand awareness of Teh Kota Surakarta Branch. The theory used in this research is Promotion Mix. The method used in this research is descriptive qualitative. Data obtained from observations and interviews with informants, namely the owner, Barista, and three loyal consumers of Teh Kota Surakarta Branch. The results of this study describe that Teh Kota Surakarta Branch is in the Brand Recognition stage with the Promotion Mix strategy used is Advertising and Sales Promotion.
Pola Komunikasi Konten Kreator Abdul Aziz Dalam Mensosialisasikan Bahasa Isyarat pada Akun Instagram @pikiping Fatmawati, Rosiana Fani; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to study the communication patterns used by Abdul Aziz in socializing sign language on his Instagram account @pikiping. The research method used in this research is descriptive qualitative which presents a narative gaìgaìraìn about a situation such as the issue or phenomenon of life from Instagram posts @pikiping. The data is collected through interviews with Abdul Aziz, collaboration partner and 2 followers of the @pikiping account and obtained from documents in the form of Abdul Aziz's content archive. The theory used is a two-way communication pattern, using verbal and non-verbal forms of language as well as new media theory. The results of this research show how the communication pattern implemented by Abdul ​​Aziz has been effective and interactive because it has influenced his followers to become more interested and eager to know about the information regarding the information and facts, also deaf culture or the lives of deaf people. The followers give him opinions and suggestions which is related to @pikiping's Instagram content. However, Abdul Aziz continues to maintain content containing deaf culture and sign language, always increasing interaction with his followers and the community and developing content in accordance with issues developing in wider society.
KOMUNIKASI PEMASARAN MC DONALD’S SLAMET RIYADI DALAM MENINGKATKAN DAYA SAING Hasnafi’ah, Nida
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Penelitian ini membahas komunikasi pemasaran di Mc Donald’s SlametRiyadi Solo dalam meningkatkan daya saing. Mc Donald’s Slamet Riyadididirikan pada tahun 2013 dan telah berkembang menjadi salah satu jaringanbisnis restoran cepat saji di kota Solo. Mc Donald’s Slamet Riyadi terusmengikuti tujuan yaitu mempertahankan kualitas produk dan layanan sertameningkatkan daya saing ditengah pesatnya perkembangan bisnis food andbeverage. Tujuan dari penelitian ini adalah untuk mengetahui bagaimanakomunikasi pemasaran Mc Donald’s Slamet Riyadi dalam meningkatkandaya saing. Komunikasi pemasaran yang digunakan Mc Donald’s SlametRiyadi dalam meningkatkan daya saingnya menggunakan pendekatanseperti periklanan, promosi penjualan, hubungan masyarakat, penjualanpersonal dan pemasaran langsung. Pendekatan tersebut dilakukan baiksecara langsung maupun dengan pemanfaatan media sosial. Melaluikomunikasi pemasaran yang komprehensif, McDonald's Slamet Riyadidiharapkan terus menjadi pemimpin dalam industri makanan cepat saji danmampu memenuhi beragam tuntutan konsumen. Metode yang digunakandalam penelitian ini adalah kualitatif deskriptif.Kata Kunci: Komunikasi pemasaran, Mc Donald’s Slamet Riyadi, Dayasaing

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