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INDONESIA
Solidaritas
Published by Universitas Slamet Riyadi
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Core Subject : Education,
Education
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Articles 685 Documents
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KOMUNIKASI INTERPERSONAL ANTARA MANAJER DAN KARYAWAN DALAM MENJAGA KUALITAS PELAYANAN PELANGGAN PADA CAFE KOPI CENDANA KOTA SURAKARTA Cahya Fahrurozi, Anindhita; Suryo, Herning; Siswanto, Siswanto
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Communication process in organisation is very important to measure employee performance. In Cendana Coffee Cafe Surakarta City, managers play an important role in interpersonal communication to maintain service quality. The result is an increase in visitors but there are also criticisms related to communication and employee motivation. This research focuses on describing interpersonal communication between managers and employees in maintaining service quality at Cendana Coffee Cafe Surakarta City. The type of research used is descriptive qualitative. The data sources in this research are primary data sources and secondary data sources. The data collection technique used in this research is interview, observation, documentation. The results showed that interpersonal communication between managers and employees at the Cendana Coffee cafe in Surakarta City was carried out by verbal and nonverbal communication. Verbal communication such as face-to-face conversations and briefings, while nonverbal communication through body language and facial expressions when serving customers. In carrying out interpersonal communication, it is carried out by carrying out 4 (four) indicators, namely openness, empathy, mutual support, equality. While the positive attitude indicator has not been running in the manager's interpersonal communication with employees. Keywords: Interpersonal Communication, Service Quality, Cendana Coffee
Implementasi Komunikasi Nonverbal Oleh Supeltas Perempatan Coyudan Guna Meningkatkan Kesadaran Dan Keselamatan Pengguna Jalan Resha, Lidia Penta; Hindra H, Nurnawati
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research focuses on the role of nonverbal communication in the context of traf ic at theCoyudan intersection, Surakarta City. This city has a high volume of vehicles, especiallyduring rush hours, which often causes traf ic jams. One solution implemented to overcome this problemis to involve Traf ic Control Volunteers (Supeltas) who use nonverbal movements to regulatevehicle flow and increase the safety of road users. The aim of this research is to find out hownonverbal communication is used by Surakarta City Traf ic Control Volunteers (Supeltas) toincrease awareness and safety of road users. The method used in this research is qualitative witha descriptive approach. Data collection was carried out through in-depth interviews, fieldobservations and documentation. The data sources for this research are interviewdata frominformants and literature. Research informants included Supeltas members and road users inthe Coyudan intersection area. The theory used in this research is the SMCR model introducedby David K. Berlo. This type of research is descriptive qualitative. Determining informantsusing purposive sampling. The research results were obtained after the researcher carriedoutthe data analysis stages, namely data collection, data reduction, data display, and verification. The research results show that the nonverbal movements implemented by Supeltas, including12 traf ic movements taught by Satlantas, are ef ective in regulating traf ic flowand increasingroad user awareness. In general, Supeltas plays an important role in creating safer andmoreorderly traf ic conditions through the use of nonverbal communication. Keywords: Nonverbal communication, Supervision, Road safety, Traf ic
Strategi Pembentukan Brand Image Solo Technopark Karomah, Insani Nur; Hindra Hastuti, Nurnawati; Maria Herawati, Dewi
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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AbstractSolo Technopark is an integrated area based on science and technology as an innovation and vocational center that combines elements of science and technology development, market needs, industry and business to strengthen regional competitiveness. With great potential as a center for technology-based economic growth, the success of Solo Technopark is highly dependent on the perception of brand image in the eyes of the public, investors, and technology talents. In an effort to increase public understanding of Solo Technopark, on August 1, 2023, a Public Relations (PR) division was formed in response to the increasing interest and need for information about this area. Previously, communication and visits to Solo Technopark were held by each division, but with the formation of the Public Relations division, information management became more systematic. The public has a positive view of the quality of Solo Technopark graduates, who are considered to have advantages in the job market. This is reinforced by testimonials from alumni who have been successfully channeled into the industry, creating a good reputation among the community. The revitalization of Solo Technopark is an important strategic step to increase the competitiveness of the area by improving physical infrastructure and strengthening the identity and image of the area as a center for innovation and technology development. Therefore, a strategy to form the right brand image is needed to introduce Solo Technopark to the wider community. This research aims to find out how the strategy for the formation of Solo Technopark after the revitalization stage to form a new image. This type of research is a qualitative research with reference to the theory of factors that form brand image according to Coaker in 2021. The results of the study show that the strategy of forming the brand image of Solo Technopark is quite good and structured which can be seen from the aspects of quality, facilities, and services after the revitalization. Although the image of Solo Technopark has been considered good by visitors, there are several aspects that need to be improved, for example parking area facilities and the diversity of information on the website so that it is easy to understand, especially for people outside the city of Surakarta. Keywords: Strategy, Brand Image, Solo Technopark.
STRATEGI KOMUNIKASI PEMASARAN TAMAN BALEKAMBANG DALAM MENARIK WISATAWAN SEBAGAI DESTINASI WISATA BUDAYA DI KOTA SOLO Putro, Wahyu Ardianto; Suryo Sardjono, Herning
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Indonesia has natural and cultural wealth that can be used as a tourist attraction. One of the interesting cultural tourism destinations in Solo City is Balekambang Park, which is an urban forest tourism and also a cultural heritage area. However, in an effort to attract tourists, the previous promotion of Balekambang Park was still not optimal, especially in the use of digital media. This study aims to describe and analyze the marketing communication strategy used by Balekambang Park to increase its attractiveness as a cultural tourism destination. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The results of the study show that the marketing communication strategy carried out by Taman Balekambang is through advertising on Instagram and conventional media, sales promotion with a variety of ticket prices and new facilities, as well as public relations through cooperation with the government, local communities, and influencers. Publicity is done through media articles, and direct marketing is done through special events such as the Ramayana Dance. Although there are obstacles in the implementation of this strategy, there are budget limitations and challenges in community behavior. The strategy implemented is quite effective in attracting tourists who visit and achieve part of their goals. Evaluation and adjustment to this strategy is expected to improve the image and attractiveness of Balekambang Park as a superior cultural tourism destination in the city of Solo. Keywords : Marketing Communication Strategy, Balekambang Park, Tourism, Culture, Promotion.
Strategi Komunikasi Pemasaran Integrated Marketing Communication (IMC) Pose In Hotel Dalam Meningkatkan Jumlah Pengunjung Aziz, Agusto Faizal; Hindra H, Nurnawati; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to study the integrated marketing communication strategy carried out by PoseIn Hotel to increase the number of visitors. Marketing communication is an important factor inthe tight competition in the hotel industry. Implementation of an effective communicationstrategy can increase the competitiveness of hotels in the midst of increasingly competitivebusiness competition due to globalization. This study uses a descriptive type of research with aqualitative approach, namely by describing how the integrated marketing communicationstrategy or IMC carried out by Pose In Hotel in increasing visitors. The researcher obtained datafrom interviews, observations and documentation. The results of the study showed that Pose InHotel had taken marketing steps in accordance with the integrated marketing communicationstrategy or IMC explained by the researcher, namely: (1) Pose In Hotel carried out promotionsusing IMC marketing communication elements. Planning was also carried out carefully in orderto carry out balanced promotions to the target audience (2) implementing 8 IMC elements,namely advertising, direct marketing, sales promotion, personal selling, word of mouthmarketing, interactive marketing, public relations. The IMC strategy has been proven to be ableto increase visitors to come to stay at Pose In Hotel. Meanwhile, after planning andimplementation, evaluation is also considered an important benchmark to determine the extent towhich the promotion is carried out to increase the number of visitors.Keywords: Pose In Hotel, Integrated Marketing Communication.
PENGELOLAAN INSTAGRAM SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN JUMLAH PELANGGAN PANIC ARTWORK Karisma Putra, Abram Widya; Riyanto, Buddy; Siswanta, Siswanta
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research was motivated by the decreasing number of Panic Artwork customers. This can be seen from the lack of promotion carried out on Instagram. This research aims to provide a solution for using the Panic Artwork Instagram account as a promotional medium to increase the number of customers. This research uses a qualitative descriptive method with data collection techniques in the form of observation, interviews and documentation. The research results show that Panic Artwork effectively uses Instagram as a promotional medium through various features such as visual posts, reels and Instagram Ads, although the use of advertising is still limited. In addition, analysis using the AIDA theory (Attention, Interest, Desire, Action) shows that Instagram has succeeded in attracting audience attention, generating interest, creating desire, and encouraging purchasing actions through a consistent and interactive content strategy. However, this research also identified several factors that caused a decrease in the number of subscribers, such as a lack of promotional consistency and changes to the Instagram algorithm. These findings provide insight for Panic Artwork to further optimize the use of Instagram in an effort to increase the number of subscribers. Keywords: AIDA Theory,, Marketing Communication, Instagram, Panic Artwork, Social Media.
STRATEGI KOMUNIKASI DALAM MENINGKATKAN PARTISIPASI PESERTA ( Studi Kasus Open Trip Seduluran Selawase Adventure dalam Pendakian Gunung Lawu) Widowati, Laras; Hindra Hastuti, Nurnawati; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to examine communication strategies in increasing participant engagement in the "Seduluran Selawase Adventure" open trip for the Mount Lawu expedition. The research uses a qualitative approach with the SMCRE (Source, Message, Channel, Receiver, Effect) model as the analytical framework. The focus of the study lies in the role of the source and message delivered during the event, rather than in the context of initial marketing or promotion. Data were collected through in-depth interviews and direct observation of the communication interactions between the organizers and participants. The results of the study indicate that the implemented communication strategy successfully increased participant engagement significantly. A credible source and clear, informative, and relevant messages to the participants' needs proved to be key factors in maintaining their involvement throughout the expedition. The study recommends enhancing the quality of communication, particularly in terms of the source and message, to improve participants' experiences in future events.
POLA KOMUNIKASI ANTARA PELATIH DAN ATLET PENCAK SILAT DALAM MENINGKATKAN MOTIVASI KOMPETISI TINGKAT DAERAH (Studi Kasus PSHT Rayon Mojosongo Cabang Kota Surakarta ) Wisnu Wardhana, Paksi Pramudya; Sekar Wangi, Maya; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Pencak silat is one of the riches of martial arts in Indonesia. The latest Indonesianpencak silat has made many achievements both at the national and regional andASEAN levels. This achievement sparked the motivation of athletes to continue to compete and develop. As what is done by the coach of PSHT Rayon Mojosongo in orderto increase the motivation to compete for his foster children, the coach continues to workhard, practice and also strengthen his chemistry and interpersonal communication. Thepurpose of this study is to analyse and describe the application of interpersonalcommunication of coaches to PSHT athletes in order to increase motivation toparticipate in regional level competitions. This type of research uses a case studyapproach method of leadership leadership of pencak silat hati teratai Rayon Mojosongo.The data collection method was conducted through interviews with informants. Theinformants selected consisted of coaches, athletes who had participated in regional scalecompetitions and 1 member of PSHT Rayon Mojosongo.The results showed that the coach in applying interpersonal communication toathletes of PSHT Rayon Mojosongo Surakarta City Branch used standard indicatorsincluding openness, empathy, mutual support, positive attitude and the existence ofcommon goals or interests. The application of communication is successful and canincrease the motivation of athletes to participate in competitions at the regional level. Inaddition, the application of interpersonal communication is also carried out bycombining the wheel type communication style.Keywords: Communication Patterns, Interpersonal Communication and CompetitionMotivation
Persepsi followers pada akun @Nonnindah sebagai brand ambassador nabila skincare Anggraeni, Medy; Suryo Sarjono, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research explores followers' perceptions of the Instagram account Nonnindah as the brand ambassador for Nabila Skincare. The aim is to analyze how followers, particularly those aged 20-30, view her role. Using a descriptive qualitative approach, data was gathered through interviews and documentation.The findings reveal two main perceptions among followers. On the positive side, many believe that Nonnindah effectively communicates the benefits of Nabila Skincare products, enhancing her credibility as a brand ambassador. They appreciate her ability to engage with her audience and promote the products successfully.Conversely, there is a negative perception from some followers who feel that Nonnindah’s content lacks authenticity and tends to be monotonous. They express concerns that her promotional efforts come off as overly commercial and insufficiently creative, impacting their overall engagement with the brand.Overall, the study highlights the mixed responses to Nonnindah's effectiveness as a brand ambassador, reflecting the complexities of influencer marketing in the skincare industry.Keywords : Followers perception, Brand Ambassador, Nonnindah, Media Social, and Nabila Skincare
GAYA KOMUNIKASI PELATIH DAN MURID SANGGAR TARI PINCUK DALAM MENINGKATKAN RASA PERCAYA DIRI MENGIKUTI PENTAS SENI Daffa Saputra, Arigo; Riyanto, Buddy; M Sarungu, Lukas
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Communication Communication between trainers and students at the Pincuk Dance Studio shows that students' lack of confidence in facing artistic performances can affect their concentration during practice. Some students feel afraid and anxious when they have to appear in front of many people, which has an impact on their learning process. The purpose of this research is to identify and analyze trainers' communication styles that can increase students' self-confidence in facing art performances. Thisresearch uses the theory of empathic and assertive communication styles, which emphasizes the importance of an open and empathetic relationship between trainers and students to create a conducive learning environment. The research was conducted using a qualitative descriptive method, using interview techniques, observation, to collect data. It is hoped that the research results will provide a deeper understanding of effective communication styles in increasing students' self-confidence in performing arts and training environments. Keywords: Communication Style, Coach, Confidence

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