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Solidaritas
Published by Universitas Slamet Riyadi
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 685 Documents
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ANALISIS KUALITAS PELAYANAN SAPAMAS DI DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN KARANGANYAR Pramesti, Nasya Gita; Suhita, Damayanti; Sugiyarti, Sri Riris
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Through the Community Aspiration Networking Information System (SAPAMAS) service, the Karanganyar Regency Communication and Informatics Office manages complaints and aspirations of the Karanganyar Regency community. This study aims to assess the quality of sapamas services provided by the Karanganyar Regency Communication and Informatics Office. A qualitative approach is used in this study by referring to the theory of service quality dimensions according to Parasuraman, Zeithaml, and Berry (in Tjiptono F 2019: 305) including indicators of Tangibel (Physical Evidence), Assurance (Guarantee), Reliability, Responsiveness, and Empathy. The results showed that the quality of sapamas services at the Karanganyar Regency Communication and Information Service can be said to be good. As in the Tangible dimension (Physical Evidence), the appearance of neat and polite officers, a large enough parking area and the availability of a comfortable waiting room. In the Reliability Dimension, officers are careful and able to serve public complaints according to the Sapamas SOP. The Responsiveness dimension of the officer is good in responding to public complaints. The Assurance dimension is that service users are free of charge and are given a guarantee of 3-8 days of complaint resolution time and a maximum of 35 days for complaints that require field inspection. The Empathy dimension is that officers are kind, friendly, polite, patient and prioritise the interests of the community. However, from the 5 dimensions used, there are various things that need to be improved and improved so that service users are satisfied with the services shared by the Karanganyar Regency Informatics Communication Service, such as the dimensions of Tangible (Physical Evidence), Responsiveness (Responsiveness), For the sake of SAPAMAS service customer satisfaction, there needs to be wider socialisation of current regulations and time guarantees in accordance with the SOP (Standard Operating Procedure). Keywords: Quality, Service, Sapamas
Strategi Komunikasi Pemasaran Museum Private Tumurun Dalam Mempertahankan Kunjungan Wisatawan Dewi, Rodhita Permana; Hindra H, Nurnawati; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Museums are often considered ancient and scary by some people because the atmosphere and place seem old school. However, several museums in Indonesia, including the Tumurun Private Museum, have succeeded in changing this view by presenting interesting collections of modern and contemporary art. This museum is not only intended as a place to store works of art, but also as an educational venue and to introduce local artists to the millennial generation. This research aims to identify the marketing communication strategies used by the Tumurun Private Museum to maintain its attractiveness to visitors. Researchers used descriptive qualitative research methods with data collection techniques of observation, documentation, interviews and surveys. In collecting data, researchers conducted interviews with assistant managers and tour guides as managers and employees who took part in implementing marketing communication strategies in maintaining tourist visits at the museum and conducted interviews with visitors using the purposive sampling method. Based on the results of research analysis, the management of the Tumurun Private Museum carries out marketing communication strategies to maintain tourist visits to the museum, namely by advertising, Sales Promotion, Public Relations, Personal Selling and Events. Experiences (event experience). The conclusion of this research is that with the marketing communication strategy carried out by the museum management, the Tumurun Private Museum succeeded in maintaining tourist visits. This is evident from the fact that many people are starting to know about the Tumurun Private Museum, which has attracted their interest in visiting the museum. This shows that the right communication strategy can bring success in attracting and retaining visitors. Keywords: Marketing communication strategies, Integrated Marketing Communication, Tumurun Private Museum.
Komunikasi Organisasi Kantor Desa Tanjung Kecamatan Juwiring Klaten untuk Meningkatkan Kinerja Perangkat Desa dalam Pemberian Pelayanan pada Masyarakat Wardana, Muhammad Daffa; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Service is a right for all people, but it turns out that the right of the community or individuals to obtain services from government officials has not met the expectations of all parties. The purpose of this study was to determine the organizational communication of village officials in providing services to the community. This type of research is descriptive using a qualitative approach. Determination of informants using purposive sampling. Data collection techniques using observation and interviews. Data analysis techniques using interactive analysis. The results showed that the role of organizational communication in the Tanjung Juwiring Klaten Village Office was to create a good service system, where downward communication in the form of instructions, upward communication in the form of reports and horizontal in the form of coordination had gone well, but in the service process it was not yet optimal because there were still shortcomings in the friendliness of village officials in providing services to the community. Keywords: organizational communication, service, performance
STRATEGI KOMUNIKASI PEMASARAN TSHIRTTOKOH DALAM MEMBANGUN KESADARAN MEREK Kurniawati, Sherliana; Sekar Wangi, Maya; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Tshirttokoh is a clothing line brand from Solo that utilizes social and political issues to create designs for its products. The aim of this research was to find out how the marketing communication strategy for Tshirttokoh in building brand awareness. This research uses a qualitative descriptive research method with data collection techniques of observation, documentation and interviews. In collecting data, researchers conducted interviews with company owners, employees as designers, interviews with Tshirttokoh consumers, and conducted surveys via questionnaires with the aim of measuring the level of brand awareness. Based on the results of the research analysis, the owner of Tshirtokoh carries out a marketing communication strategy in building brand awareness, namely through sales promotion activities, direct marketing, events and experiences, word of mouth marketing. The conclusion of this research is that it is analyzed using the IMC (Integrated Marketing Communication) concept. In the marketing communication strategy of Tshirttokoh, a marketing tool was found that was able to build brand awareness at the brand recognition level, namely word of mouth marketing. In the future, it is hoped that Tshirttokoh can reach the peak level of top of mind brand awareness.   Keywords: Marketing Communication Strategy, Brand Awareness, Tshirttokoh
Analisis Peran Badan Kesatuan Bangsa Dan Politik Dalam Pembinaan Organisasi Kemasyarakatan Di Kabupaten Sragen Gumelar, Rismianto; Winduro, Wirid
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The Sragen Regency Government plays a role in efforts to prevent conflicts between mass organizations in its territory so that it requires the role of the National Unity and Political Agency in providing guidance to community organizations. The purpose of this study is to analyze and describe the role of the National Unity and Political Agency in fostering community organizations in Sragen Regency. This type of research uses qualitative research with a field research approach. The location of this research is at the Sragen Regency National and Political Unity Agency Office. Data collection used observation, interviews and documentation. The data analysis technique uses qualitative analysis. The results showed that the role of Kesbangpol in carrying out the facilitator function in fostering mass organizations in Sragen Regency is in providing facilities and infrastructure to mass organizations in the form of assistance for building rehabilitation as well as providing financial assistance. The role of Kesbangpol in carrying out the legislator function in fostering mass organizations in Sragen Regency is to implement Law No. 16 of 2017 and the role of Kesbangpol in carrying out the catalyst function is to provide guidance on national insight and administrative system guidance to mass organizations in Sragen Regency once a year which aims to ensure the harmony of all mass organizations can be well established. Keywords: role, coaching, community organization
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPERTAHANKAN LOYALITA PELANGGAN Ardini, Nurhaliza Sandra Dwi; Hindra, Nurnawati; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to find out the marketing communication strategy implemented by Mitra10 Solo Baru Supermarket in maintaining customer loyalty. The research method used in this study is qualitative descriptive, data is collected through in-depth interviews with 3 management of the new Mitra10 Solo Supermarket and 3 loyal customers, as well as direct observation in the company. The theory used to show customer loyalty of Supermaket Mitra10 Solo Baru is a theory of promotion mix stages in the form of advertising, sales promotion, public relations, and personal selling proposed by Kotler (2016). The results of this study show that a planned and directed marketing communication strategy can maintain customer loyalty at Mitra10 Solo Baru Supermarket. The implementation of the promotion mix stage theory is a key factor in creating and maintaining strong relationships with customers. Keywords: Mitra10 Supermarket, marketing communication, promotion mix
ANALISIS MANAJEMEN KOMUNIKASI PEMASARAN RADIO METTA SOLO FM DALAM MENINGKATKAN JUMLAH IKLAN Saputri, Niken Dian; H, Nurnawati Hindra; Astuti I, Andri
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Radio has an important role in the process of conveying information through broadcast programs such as music programs, news and advertisements. In the current era of globalization, radio managers must try to ensure that radio continues to exist so that it is not eliminated by the development of globalization. Radio Metta FM was originally a family radio with listeners of all ages, but now Radio Metta has turned into a lifestyle radio where listeners range from 10 to 50 years old. These radio changes result in programs also undergoing changes, therefore marketing management is needed to sell new programs on Metta FM so that there are still advertisements on the radio. This research aims to determine the communication management of Radio Metta Solo FM in increasing the number of advertisements. This type of research is qualitative research using the SOSTAC analysis method by Chaffey and Smith. Data sources consist of primary data, namely interviews and observations, as well as secondary data, namely documentation. The research results show that Radio Metta Solo FM's marketing communications management in increasing the number of advertisements is quite good, as evidenced by a significant increase in the number of advertisements.
Strategi Komunikasi Pemasaran Pada Konten Media Sosial Instagram Coffee Shop @titikkoma.solobaru Alfaridzi, Afran Dafa; Suryo Sarjono, Herning; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The presence of Instagram as one of the social media platforms that has the most users in Indonesia, making Instagram a social media platform that has quite a big influence in the field of digital marketing communications. This research aims to analyze marketing communication strategies on content contained on social media Instagram Coffee Shop Titik Koma Solo Baru, @titikkoma.solobaru. The marketing communication strategy on social media content Instagram @titikkoma.solobaru was analysed using the theory from Kotler (2017), regarding the content marketing communication strategy which consists of 8 stages, namely Defining objectives, Segmenting audiences, Planning content, Creating content, Distributing content, Amplifying content, Evaluating content, and Improving content. This research is a qualitative descriptive study, which uses data collection techniques in the form of interviews and documentation. From the research results it can be concluded that the marketing communication strategy on the social media Instagram @titikkoma.solobaru is implemented neatly and conceptually, in accordance with the theory used.
Komunikasi Organisasi Paguyuban Pasar Triwindu Dalam Meningkatkan Pengunjung Di Pasar Triwindu Surakarta Endrat, Bayu Tresna Setya; Hindra Hastuti, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Paguyuban Pasar Triwindu is an organization that contains traders in the Triwindu Market. In this Paguyuban Pasar Triwindu have various efforts in increasing visitors to the Triwindu Market post-covid-19 pandemic caused by the coronavirus which resulted in visitors in this market decreased. The aim of this research is to describe how the organization communication efforts of the Paguyuban Pasar Triwindu in increasing visitors to the Triwindu Market. The theory used in this research is the theory of organizational communication introduced by Zelko and Dance which covers internal communication and external communication. This type of research is qualitative descriptive. Determining informants using purposive sampling techniques. Research location on Surakarta Triwindu Market. The results of this research are organizational communication efforts of Paguyuban Pasar Triwindu in improving visitors to the Triwindu Market with Zelko and Dance organizational communications that is at the stage of internal communication, Paguyuban Pasar Triwindu has efforts such as; communication patterns of strategy or planning, media utilization, and evaluation. At the phase of external communication there are efforts in the form of direct communication to visitors and doing cooperation or collaboration with other institutions. Keywords: Paguyuban Pasar Triwindu, Organizational Communication,    Increase Visitor.
PENERAPAN INTEGRATED MARKETING COMMUNICATION BUMDES SINERGI SIDOWAYAH DALAM PENGELOLAAN DESA WISATA SIDOWAYAH PERIODE 2023 Azizah, Fatimah Nur; Wangi, Maya Sekar; Maserona, Lukas
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Sidowayah Village, located in Klaten Regency, Central Java, has significant potential in the tourism sector, particularly through water attractions like Umbul Siblarak. The Covid-19 pandemic that began in 2020 led to a sharp decline in visitor numbers. Bumdes Sinergi Sidowayah responded to this challenge by implementing an Integrated Marketing Communication (IMC) strategy in 2023 to increase tourist numbers and strengthen the positive image of Umbul Siblarak. This research aims to analyze the effectiveness of IMC implementation by Bumdes in managing Sidowayah Tourism Village. Five key IMC elements, namely advertising, sales promotion, public relations, direct marketing, and personal selling, are examined in depth. The research employs a descriptive qualitative method, with data collected through in-depth interviews, observation, and documentation. The results indicate that IMC implementation successfully increased visitor numbers and reinforced Umbul Siblarak’s image as a safe and attractive tourist destination. Keywords: Integrated Marketing Communication, Bumdes Sinergi Sidowayah, Umbul Siblarak, Marketing, Tourism

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