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Solidaritas
Published by Universitas Slamet Riyadi
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Core Subject : Education,
Education
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Articles 685 Documents
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Pengaruh Digital Marketing dan Electronic Word of Mouth (E-Wom) terbadap Keputusan Pembelian Pada Produk Fashion Tik-Tok Shop (Survei Pada Mahasiswa Ilmu Komunikasi Universitas Slamet Riyadi Surakarta) Yudhistira, Muhammad Alamsyach; Itasari, Andri Astuti; Sarungu, Lukas Maserona
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACTThis research aims to determine the significance of the influence of digitalmarketing and electronic word of mouth (E-WOM) on purchasing decisions forfashion products at the TikTok shop. This type of research is explanatory with surveyresearch methods and data collection using questionnaires and other data such asjournals, books, articles, etc. The population of this research is 100 CommunicationScience Students, Slamet Riyadi University class 2020-2023. The sampling used wasprobability sampling with random sampling technique. The results of the researchshow that digital marketing (X1) and electronic word of mouth (e-wom) (X2) partiallyhave a significant effect on the decision to purchase fashion products at the TikTokshop, with a value of 2,936 with a p-value of 0.004, and electronic word of mouth ( e-wom) obtained a value of 3,866 with a p-value of 0.000. Simultaneously, digitalmarketing and electronic word of mouth (e-wom) have a significant influence on thedecision to purchase fashion products at the TikTok shop for communication sciencestudents at Slamet Riyadi University, with a value of 70,039 with a p-value of 0.000.The coefficient of determination (R2) obtained a value of 0.582, which means thatdigital marketing and electronic word of mouth have an influence of 58.2% onpurchasing decisions and the remaining 42.8% is influenced by other variables thatwere not examined.Keywords : digital marketing, electronic word of mouth (e-wom), decision to purchase
POLA KOMUNIKASI PEMIMPIN DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN DIVISI MARKETING CV. MEDIA AGUNG SURAKARTA Nugroho, Adi; Wangi, Maya Sekar; Siswanta, Siswanta
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Good and proper communication patterns are essential for a leader. In this regard, cooperation will proceed smoothly. The communication conducted by a leader should take the form of instructions or input, such as suggestions, commands, advice, or constructive criticism. Frequent miscommunication between leaders and subordinates can affect employee motivation. The purpose of this research is to determine the communication patterns applied by leaders in enhancing employee motivation in the Marketing Division of CV Media Agung Surakarta. This research is of a descriptive qualitative nature. The data collection techniques in this research include observation, internal company data, journals, and literature studies. Data analysis is conducted using the Miles and Huberman Interactive model. The data analysis process is carried out in several stages, namely data condensation, data presentation, and drawing conclusions or verification. The results of this research indicate that in the Marketing Division of CV. Media Agung Surakarta, a chain communication pattern is used. Additionally, there are obstacles such as miscommunication between the leader and field staff in carrying out their tasks, which affects employee motivation. Keywords: Communication Patterns, Leadership, and Work Motivation
Komunikasi Antar Pribadi Barista Dalam Menciptakan Kepuasan Pelanggan Pada Black House Purwodadi Adi Putra, Guruh; Hindra Hastuti, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract Interpersonal communication is crucial in the business world, particularly in the increasingly competitive coffee shop industry. Therefore, strategies are needed to achieve specific goals, such as enhancing customer satisfaction. This study aims to analyze the interpersonal communication strategies employed by baristas to create customer satisfaction at Black House Purwodadi. The method used is field research with a qualitative descriptive approach, where data is collected through observation, interviews, and documentation. Analysis is conducted through data reduction, data presentation, and conclusion drawing, with the subjects of the study being baristas and customers. The results indicate that the interpersonal communication strategies of Black House baristas encompass several aspects: Openness, where baristas build rapport by being friendly and smiling, as well as welcoming feedback from customers; Empathy, which allows baristas to understand customer needs; and Supportive Attitude, which fosters two-way communication by listening and being open to feedback from both regular and new customers. Additionally, a Positive Attitude is demonstrated through the use of friendly language and affirming statements to appreciate customers. Equality in treatment toward all customers, regardless of appearance or age, is also prioritized to create a positive impression of the baristas' performance. Keywords: Interpersonal Communication, Barista, Customer Satisfaction
STRATEGI PUBLIC RELATIONS MEMPERTAHANKAN CITRA POSITIF: (STUDY KASUS PADA FADJAR STUDIOS PEMBUATAN STEMPEL DI SURAKARTA) Dwiki Kurniawan, David; Suryo, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Fadjar Studios is a facilities management service. The main objective of business efforts in carrying out a strategy to maintain a positive image is by carrying out programs to achieve company performance where Fadjar Studios by making updates which we distribute directly or through online media in order to get a positive image from the public. Based on these problems, there is a statement, namely: What is the public relations strategy for maintaining a positive image of Fadjar Studios, as well as steps fordata collection, planning, action and communication, and evaluation. The research approach used is a qualitative approach, because researchers want to know the strategies carried out by Fadjar Studios public relations in maintaining the company's image. The data collection techniques used in this research were observation, interviews and documentation. The theory used is the public relations theory of Cutlip, Center, and Broom (2005: 268). This theory explains the four steps of the public relations management process, namely: Data Collection, Planning, Communication, and Evaluation. The research results show that in maintaining a positive image, Fadjar Studios carries out a process of defining problems using data and information. The planning process uses systematic planning. The implementation process is carried out according to the plan that has been prepared. The evaluation process is carried out after implementation is complete. From this research it can be concluded that public relations implements strategies to maintain a positive image. The steps taken are also in accordance with applicable procedures Keywords: Strategy, Public Relations, Image, Fadjar Studios
STRATEGI KOMUNIKASI HOST LIVE PADA AKUN @RICISM_ DALAM MEMANFAATKAN FITUR LIVE TIKTOK SEBAGAI DAYA TARIK AUDIENS Handayani, Tri Mega; Suryo, Herning; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The advancement of technology has transformed how people behave, particularly in their use of social media. This research aims to understand the communication strategies employed by the live host on the TikTok account @Ricism_ as they utilize the live feature to attract and retain their audience. Live hosts play a crucial role in maintaining viewer engagement during live broadcasts. This study employs a qualitative method, collecting data through interviews and documentation. Interviews were conducted with informants who are followers of @Ricism_ and meet specific criteria. Using Laswell's theory and the SMCRE model (Source, Message, Channel, Receiver, Effect), the study reveals that TikTok serves as an effective channel for live broadcasts. The live host exhibits clear expertise and credibility, delivering messages in a way that is easy to understand and ensuring that the topics discussed remain engaging and varied. The analysis indicates that the communication strategies implemented by host @Ricism_ significantly enhance audience appeal. Their spontaneous and flexible choice of topics and engaging delivery style captivate the audience, ultimately leading to behavioral changes such as giving gifts, leaving comments, and liking the live stream features available on TikTok.
Gaya Komunikasi Sutradara Dalam Proses Pembuatan Film Joko Songo Di Bakar Production Amara, Ayunita Rizky; Riyanto, Buddy
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Communication style impacts a person’s relationships, both in their career and personal social life, and also affects emotional well-being. It enables individuals to work on aspects that may be considered either good or bad. Communication style can observe and follow various events that occur between people through various media, including in the success of a film production. The film Joko Songo is a fictional film produced by Bakar Production and directed by Dwi Mustanto. The production process of Joko Songo is interesting because most of those involved, including the director, did not come from a filmmaking background. This research can also serve as evidence that communication style plays a crucial role in the creative process, particularly in filmmaking. The research in this thesis uses descriptive research with a qualitative method. This qualitative descriptive method has natural characteristics, meaning it is developed based on real conditions in the field. The sampling technique in this research uses purposive sampling (judgmental sampling). Purposive sampling is a sampling method used by researchers by considering the characteristics of the audience that have been previously identified. Based on the research findings, the director used the open communication style from Norton’s theory. Through this open communication style, the director exhibited different characteristics but had a positive impact that helped improve the director’s performance in the filmmaking process. Keywords: Communication Style, Director, Film Joko Songo.
ANALISIS KOMUNIKASI PERSUASIF CHANNEL YOUTUBE “KEMBAR MUSIC DIGITAL” UNTUK MENARIK MINAT PENONTON GENERASI Z PADA MUSIK CAMPURSAR Anto, Dwi; Hindra H, Nurnawati; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACTThe interest of Generation Z viewers in Campursari music on the Kembar Music Digital YouTube channel is examined through persuasive communication techniques, linked to the number of viewers, likes, subscribers, and comments, which are predominantly contributed by Generation Z. This can be observed from the profile of viewers' accounts on each post on the Kembar Music Digital YouTube channel. This study was conducted to analyze persuasive communication in attracting the interest of Generation Z viewers. The theory applied in this research is Efendy's persuasive communication theory. This research is descriptive in nature with a qualitative method. The results show that Generation Z's interest in Campursari music on the Kembar Music Digital YouTube channel is influenced by music arrangement, song selection, singer choice, and video quality in each post. This is supported by interviews with informants, who are subscribers and viewers of Kembar Music Digital, confirmed to be interested in Campursari music on the channel and considered reliable as data sources for the research.Keywords: Kembar Music Digital, Persuasive Communication, Generation Z Viewers Interest
The Influence of Leadership Style And Work Motivation on Employee Performance of PT. BPR BKK TASIKMADU Dewi, Rosita; Winarti, Winarti; Suhita, Damayanti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Leadership from an organizational leader is considered a pivotal and central factor in improving employee performance. The approach a leader can take to guide, motivate, and manage a team is through leadership style. Additionally, work motivation is also a driving factor for enhancing employee performance in an organization or company. PT. BPR BKK TASIKMADU (Perseroda) Jumantono branch has experienced changes in target achievements each period, which sparked the researcher's interest in conducting this study. The aim of this research is to determine the effect of leadership style and work motivation on employee performance at PT. BPR BKK TASIKMADU (Perseroda) Jumantono branch, Karanganyar Regency. This study uses a quantitative research method, utilizing leadership style theory by Kartono and Kartini, work motivation theory by Abraham Maslow, and employee performance theory by Robbins. The research was conducted at PT. BPR BKK TASIKMADU (Perseroda) Jumantono branch, Karanganyar Regency, involving the entire population of 16 employees. Data analysis techniques employed multiple linear regression. The results indicate a strong relationship between leadership style and work motivation. Leadership style obtained a t-value of 6.085, work motivation a t-value of 2.727, meaning each variable significantly affects employee performance, and both leadership style and work motivation simultaneously affect employee performance with an F-value of 35.143. The conclusion of this study is that the variable with the strongest influence on employee performance is leadership style. Recommendations from this study are that leaders should guide employees who are struggling and implement risk management without applying excessive pressure, while understanding each employee's capabilities to achieve company goals. Leaders need to improve office security and ensure emergency preparedness so that employees feel safe and productive. Employees are expected to manage their time well, prioritize tasks, and work independently without direct supervision to maintain performance and productivity.
Komunikasi Pemasaran Digital Pokdarwis Dalam Meningkatkan Jumlah Pengunjung di Bukit Sosogan Kabupaten Karanganyar Puspitasari, Putri Mia; Riyanto, Buddy; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims determine the digital marketing communications of Pokdarwis in increasing the number of visitor on Bukit Sosogan Kabupaten Karanganyar. The data collection and research process for this thesis was carried out from may to june 2024 with three sources. The thesis data collection technique was carried out using observation and qualitative interviews with sources related to Bukit Sosogan digital marketing communications. The result of research and interviews show that management has maximized Bukit Sosogan marketing communications using social media Instagram and Youtube, but the Bukit Sosogan maangement has not maximized interaction with followers on the Youtube social media platform.
Persepsi Pendengar Terhadap Rebranding Radio Metta FM Solo Ancika, Nurmalita Anggie; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Radio Metta Solo FM was founded in 2003 as a Catholic radio which facilitates many Catholic activities and broadcasts around 30% of spiritual programs that focus on the spiritual needs of the community. Over time, this radio began to transform into a professional commercial radio that focused on advertising and profit-oriented activities. This radio is rebranding to Urban Family Radio, with a change in name and tagline that reflects its new identity as a modern and urban family radio. The aim of this research is to determine the perception of the rebranding carried out by Radio Metta Solo FM by listeners in Surakarta. The supporting theories in this research are Rebranding according to Muzellec and Lambkin and Perception according to Walgito. This research is descriptive with qualitative methods. The results of this research conclude that the rebranding of Radio Meta FM Solo produced varying impacts on listener perceptions. The change to more modern content has succeeded in attracting new listeners with a fresh and contemporary approach. However, there are challenges in maintaining radio's original identity, leading to a decline in the loyalty of long-time listeners. It is important for Radio Meta FM Solo to clarify market segmentation and maintain elements that are loved by long-standing listeners so that brand perception remains positive and consistent, allowing this radio to develop without losing the essence that its loyal listeners have known. Keywords: Rebranding, Perception, Radio Metta FM Solo

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