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Contact Name
Muhammad Subchan
Contact Email
Muhammad Subchan
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Journal Mail Official
ekonomis.unbari@gmail.com
Editorial Address
LPPM Universitas Batanghari, Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122
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Kota jambi,
Jambi
INDONESIA
EKONOMIS : Journal of Economics and Business
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 947 Documents
Pengaruh Gaya Hidup, Citra Merek dan Kelompok Referensi terhadap Keputusan Pembelian (Studi Pada Konsumen Sepatu Adidas di Semarang) Bhekti Irdhi Viatama; Alimuddin Rizal
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.902

Abstract

This study aims to test the influence of lifestyle, brand image and reference groups on the purchasing decisions of studies on consumers of Adidas shoes in Semarang. This research is a quantitative study. The sampling technique uses purposive sampling. The criteria in this study are people who have bought and used at least once, aged at least 17 years. The data collection technique uses a questionnaire with the filling out of 100 respondents. The instrument used to obtain variable data is measured on a likert scale. The tests in this study used validity tests with factor analysis, reliability tests using cronchbach's alpha, and further analyzed with multiple linear regression analysis. The results showed that lifestyle variables (X1), brand image (X2), and reference group (X3) had a partial or simultaneous positive effect on purchasing decisions on Adidas shoes in Semarang.
Teknologi Informasi dan Kualitas Laporan Keuangan UMKM Teguh Erawati; Safira Nurul Fajriati
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.809

Abstract

This study aims to examine and prove the influence of perceptions of the purpose of financial statements, accounting knowledge, and Information Technology on the quality of MSME financial statements. The population in this study is UMKM actors Pandeyan Kemantren Umbulharjo Yogyakarta who already have NIB (Induk Berusaha number) / IUM (Micro Business License). This research is quantitative with a  purposive sampling technique. The results of this study indicate that there is a positive influence between the perception of the purpose of financial statements, accounting knowledge, and Information Technology on the quality of MSME financial statements.
Pembentukan Karakter Wirausaha pada Gen Z Menghadapi Society 5.0 Ceria Febiana; Lydia Goenadhi; Imam Suharto; Anita Putri Wijayanti
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.1073

Abstract

This study aims to determine the understanding of gene z on entrepreneurial character. This understanding of entrepreneurial character makes the foundation for Gen Z to face society 5.0. This character formation aims to prepare Gen Z to become better entrepreneurs in the future. This study uses a quantitative descriptive method, providing an overview of understanding the character of entrepreneurship. Respondents were students and college students aged 17 -20 years who came from Bandung. There are 12 characters are used as indicators of entrepreneurial character. 141 respondents were given a questionnaire using google forms, using a Likert scale to calculate the understanding score. The results of the total scores were searched for the average seen that gene z's understanding of an entrepreneurial character. The characters that are best understood by genes select goals/goals and initiatives. While the characteristic that is poorly understood by gen z is the desire to take risks and the willingness to learn. The strengthening of the entrepreneurial character in gene z is overall quite well understood and the gene can understand the overall character well.
Capital Budgeting Analysis in Assess the Feasibility of Vaname Shrimp Cultivation Investment Gusni Gusni; Siti Komariah; Lia Amaliawiati
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.742

Abstract

Vannamei shrimp cultivation business is one type of business that has the potential to be profitable considering the high level of demand every year and of course also requires a fairly large investment. A true investment is an investment made through a feasibility analysis process to determine whether the business activity to be carried out is profitable or harmful. Good investment decisions will result in good business even though the financial decisions taken are not good, on the contrary the wrong investment decisions will be the wrong decisions that will be detrimental even with the best financial policies. The purpose of this study is to determine the feasibility of investment in vaname shrimp farming located in South Lampung Regency, both traditionally, semi-intensively and intensively. This study uses primary data and secondary data. Primary data is obtained from the results of field surveys, while secondary data is obtained from related agencies. The analytical method used in this research is the capital budgeting technique with the approach of NPV, IRR, Gross B/C, and PI. The results of the study using the four methods of capital budgeting above show that investment activities in vaname shrimp farming, both traditional, semi-intensive and intensive, are feasible. The most feasible and profitable method of vaname shrimp cultivation is intensive, which of course also requires the largest investment.
Analisis Implementasi Pengendalian Internal Atas Kas, Persediaan dan Pembelian di UMKM Gudange Tahu Takwa Kediri Nadia Rachma Dwiyanti; Rida Perwita Sari
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.830

Abstract

SMEs has a huge contribution on the Gross Domestic Product (GDP). But apparently SMEs still faced lots of challenges. One of which is managerial problem that can be overcome by digitalization. The implementation of accounting system is one of the conditions for the formation of large and strong business. On the implementation of accounting system, the existance of internal control system is needed to ensure the system is running efficiently. This research aims to analyze how the SMEs implement the internal control system. The research method is qualitative research using interview, observation and documentation as the data collection methods. The research shows that UMKM Gudange Tahu Takwa has implement the internal control system well, though there are still employee who has dual roles, and the practice of the physical cash count and stock opname are not in accordance with the existing theory.
Analisis Perilaku Konsumen dalam Pembelian Barang Online: Literatur Review Putri Ayu
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.1030

Abstract

In traditional economic theory, decision making by individuals is taken rationally to maximize satisfaction, but in behaviora economic theory there are no assumptions such as rationality in decision making, namely how individuals directly behave in various situations. This study aims to review the literature that discusses how behavioral economics influences individuals to buy online shopping. The method used is literature review paper from indexed national and international journals. From the scheme used, 11 papers were reviewed. The results show that consumers' attitudes toward purchasing goods online are generally significantly influenced by psychological, cultural, social, and personality factors. However, there are also other factors that also influence consumer attitudes towards online product purchases, such as perceived benefits, perceived risks, website design, hedonic motivation, convenience, responsiveness, trustworthiness, security, quality issues, promotions, products, prices. , time efficiency, and a wide variety of goods. However, there are several journals that show an insignificant relationship between economic behavior and its decisions.
Financial Literacy, Financial Technology (FinTech), and Locus of Control on Financial Management Behavior Riri Novianti; Nora Ria Retnasih
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.824

Abstract

This study aims to analyze how financial literacy, FinTech, and also locus of control influence the financial management behavior of Faculty of Economics (FE) at UIN Malang students. This study uses descriptive quantitative methods with primary data questionnaires. The population of this study was 1,520 students of FE UIN Malang. The sample used was 317 students calculated using the slovin formula. The data analysis used was multiple linear regression with SPSS 25. The results showed that financial literacy and locus of control significantly affected financial management behavior. While FinTech has no significant effect on financial management. In addition, financial literacy, FinTech, and locus of control simultaneously influence financial management behavior.
Peran Kompetensi Kewirausahaan pada Karakteristik Kewirausahaan Terhadap Kinerja Usaha UMKM (Studi Empiris: Pedagang UKM Desa Jatibaru) Suroso Suroso; Enjang Suherman
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.797

Abstract

Social restrictions during the MSMEs pandemic are being tested in their business continuity. The performance of SMEs has decreased significantly. Several government efforts have been made. However, more is needed. Internal factors, such as entrepreneurial characteristics and competencies, need to be improved to improve MSME performance. This study aims to examine the role of entrepreneurial competence as a mediator in the influence of entrepreneurial characteristics on the business performance of MSME traders. The research design is descriptive verification regarding the mediating role of entrepreneurial competence on entrepreneurial characteristics in influencing the performance of MSME traders. The population of this study was 120 MSME traders, and 92 respondents were sampled with the 5% slovin formulation by taking a random sample. Data analysis used is descriptive statistics and Sem Smart PLS analysis. The results of this study describe that the entrepreneurial characteristics of MSME traders are pretty strong, and the entrepreneurial competence and performance of MSME traders are quite good. On the other hand, entrepreneurial characteristics significantly influence entrepreneurial competence. Entrepreneurial competence influences MSME performance, while entrepreneurial characteristics can significantly affect the performance of SMEs either directly or mediated by entrepreneurial competence.
Pengaruh Harga, Promosi dan Store Atmosphere terhadap Keputusan Pembelian Konsumen Omah Langit Semarang Chicilia Ayu Zherlina; Mulyo Budi Setiawan
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.776

Abstract

This study analyzes the effect of price, promotion and store atmosphere on consumer purchasing decisions of Omah Langit Semarang. The population used in this study were all customers who had visited and bought at Omah Langit Semarang. The sampling technique in this study used a purposive sampling technique with a total sample of 100 respondents. The data collection method used is the questionnaire method, the data that has been collected is then analyzed using instrument testing, model testing, and hypothesis testing. There are three hypotheses tested in this study, the results of the study indicate that price, promotion and store atmosphere have a positive and significant effect on purchasing decisions.
Pengaruh Budaya Organisasi, Kepemimpinan Transformasional, dan Disiplin Kerja terhadap Organizational Citizenship Behavior (OCB) (Studi pada PT. Derma Beauty Indonesia) Kristin Yulia Setyowati; Kusuma Chandra Kirana; Didik Subiyanto
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.737

Abstract

This study aims to determine and examine the influence of organizational culture, transformational leadership, and work discipline on organizational citizenship behavior (OCB) at PT. Derma Beauty Indonesia. The population used in this study were employees of PT. Derma Beauty Indonesia with a total sample of 55 respondents. The sample used is saturated sampling, which means that all members of the population are sampled in this study. Data collection by using a questionnaire. The data analysis technique used is multiple linear regression analysis which aims to calculate the magnitude of the regression coefficient to show the magnitude of the influence of organizational culture, transformational leadership, and work discipline on organizational citizenship behavior (OCB). While the feasibility test of the model shows that the variables of organizational culture, transformational leadership, and work discipline together have a significant effect on organizational citizenship behavior (OCB) at PT. Derma Beauty Indonesia. The results of this study indicate that: (1) organizational culture has a significant effect on OCB; (2) transformational leadership has a significant effect on OCB; (3) work discipline has a significant effect on OCB; (4) organizational culture, transformational leadership, and work discipline have a significant effect against OCB.