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INDONESIA
EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 947 Documents
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Pengaruh Budaya dan Kompetensi terhadap Kinerja Pegawai dengan Jiwa Sportifitas dan Kewirausahaan sebagai Variabel Moderasi pada Dinas Pemuda dan Olahraga Provinsi Jambi M, Zulkifli; Lubis, Tona Aurora; Masriani, Ida
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2358

Abstract

This study aims to analyze the influence of organizational culture and employee competency on employee performance with sportsmanship and entrepreneurship as moderating variables at the Jambi Province Youth and Sports Office. The research method used is quantitative explanatory with a causality approach. Data were collected through questionnaires distributed to 89 employees, and data analysis was carried out using Partial Least Squares (PLS). The results showed that organizational culture had a positive and significant effect on employee performance, while employee competency had a negative effect. Sportsmanship and entrepreneurship did not moderate the relationship between organizational culture and employee competency on employee performance at the Jambi Province Youth and Sports Office.
Analisis Determinan Financial Management Behavior sebagai Modal Sosial Perempuan Gen Milenial dan Gen Z Menuju Indonesia Emas 2045 Apriani, Erna; Latif, Abdul; Aprilianti, Aprilianti
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2193

Abstract

The purpose of this study is to analyze the determinants of financial management behavior as a social capital for Millennial and Gen Z women. Data analysis in this study uses associative causality with a quantitative approach. The sample in this study is the gender of the millennial and Gen Z generation women who are already working with a focus on the three largest industrial areas in West Java, namely Bekasi, Karawang, and Purwakarta Regency. The research sampling technique used the Slovin formula with online and direct questionnaires and interviews. The sample determined by the Slovin technique was 400 respondents from 1,008,579 female workers over 15 years old who are working. The results of this study conclude that there is a positive and significant influence between the variables of financial knowledge and personality traits on financial management behavior and on education level. There is a positive and significant influence between the variable of education level on financial management behavior. In addition, this study also found that the variable of education level was not able to moderate the influence of the variable of financial knowledge on financial management behavior. However, the variable of education level was able to moderate the influence of the variable of personality traits on financial management behavior as a social capital for Millennial and Gen Z women.
Total Quality Management (TQM) Theory Approach to Online Customer Experience Using Chatbot to Improve Brand-Relationship Quality Diani, Rachma; Kurniawati, Kurniawati; Siagian, Yolanda Masnita
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2126

Abstract

This study aims to analyze the role of chatbots in e-commerce, with online customer experience as a mediator, and its influence on customer satisfaction and brand relationship quality. The study involved 203 chatbot users as a sample. The results showed that chatbot system quality positively influenced online customer experience. However, there was no positive relationship between online customer experience and customer satisfaction. On the other hand, information quality directly influenced customer satisfaction, while system quality could influence customer satisfaction, with online customer experience acting as a mediator. Finally, customer satisfaction positively influenced brand relationship quality.
Meme Marketing: How Do Memes Influence Customer Perception and Awareness of The Brand Dharmawan, Raden Mas Rizky Benny; Linando, Jaya Addin
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2705

Abstract

This study aims to explore the responses of Generation Z working in the creative industry to meme-based marketing, identify factors influencing their engagement, and analyze strategies that can optimize meme content to increase brand awareness. This study used a qualitative research design with a phenomenological approach. Data were collected through semi-structured interviews with eight Gen Z professionals in creative fields such as content creation, social media, and digital marketing. The study concluded that Generation Z exhibits a positive attitude toward meme marketing, especially when the content is humorous, relevant, and emotionally authentic. Memes that resemble casual peer communication are more effective in attracting attention and avoiding rejection of promotional messages. This study identified five main factors influencing Gen Z engagement with meme content: humor, emotional connection, trend awareness, simplicity, and authenticity.
Pengendalian Jumlah Cacat Produk pada Proses Produksi Piring Plastik dengan Metode QCC (Quality Circle Control) di CV. Serba Jaya Oke Sumiati, Sumiati; Firmansyah, Akbar Maulana
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.1949

Abstract

CV. Serba Jaya Oke is a plastic-based household appliance company in Surabaya. This company is a pioneer in providing a variety of high-quality plastic products for household needs. In 2023, CV. Serba Jaya Oke experienced defects of 26% almost every month for its plastic plate production. The Quality Control Circle (QCC) method is an approach to handling defective plate products by involving employees in quality control. Identification in the QCC method also uses PDCA (Plan-Do-Check-Act), seven tools, and the 5W + 1H matrix to analyze the causes of defects and determine appropriate corrective actions. The results of improvements to the plastic plate production process for 1 month in May 2023 showed a decrease in defects from 25.7% to 6%.
Tantangan dan Peluang Sinergi Pendanaan Pemerintah Daerah di Era Ketidakpastian Global Menuju Indonesia Emas 2045 Suwanda, Dadang; Suwanda, Siti N.
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2729

Abstract

Regional fiscal revenue and management face significant challenges amidst global uncertainty, marked by the post-pandemic health crisis, extreme climate change, and technological disruption that are changing local economic dynamics, with the realization of Regional Transfers only reaching 62.1% of the target of Rp. 919.87 trillion and flood losses of Rp. 2.5 trillion in West Java. This study aims to analyze the synergy of central-regional funding to support local government adaptation towards the vision of Golden Indonesia 2045 through sustainable and inclusive development. A descriptive qualitative approach was applied through document studies (RPJPN 2025–2045, APBN 2025, regional APBD), in-depth interviews with 15 officials, and Focus Group Discussions (FGD) in West Java and North Sulawesi. The study results indicate three main challenges: fiscal policy disharmony, limited fiscal capacity that hinders regional autonomy, and vulnerability to external shocks such as global economic fluctuations; as well as innovation opportunities through the Regional Endowment Fund with an allocation of IDR 5 billion in Bandung Regency, KPBU in Bitung that increased fisheries exports by 15%, and e-budgeting that reduced budget leakage by 5%. The study recommends strengthening digital-based fiscal coordination, increasing regional fiscal capacity, allocating IDR 500 billion in emergency funds in the 2026 APBD, and integrating climate change mitigation into budget planning. These findings enrich the literature on fiscal federalism, provide a model for adaptive fiscal policy for Indonesia, and offer inspiration for other developing countries.
Analisis Dinamis Pengaruh Produksi, Harga dan Konsumsi terhadap Volume Ekspor Crude Palm Oil (CPO) di Indonesia Menggunakan Pendekatan Vector Error Correction Model Sari, Yolanda; Safitri, Tharisa; Amali, Muhammad
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2625

Abstract

This study aims to determine and analyze the development of CPO production, prices, consumption, and export volume in Indonesia. The data used in this study were obtained from the Central Statistics Agency (BPS), the Indonesian Palm Oil Association (GAPKI), and the World Bank for the period 2003-2023. The results of data analysis using the Vector Error Correction Model (VECM) indicate that CPO production and price variables have a positive and significant influence on CPO export volume in both the short and long term. Meanwhile, CPO consumption only has a positive and significant effect in the short term, but does not show a significant effect in the long term.
Analisis Pengendalian Kualitas Air Distribusi dengan Metode Quality Control Circle dan FMEA (Failure Mode and Effect Analysis) di Perumdam X Furqoni, Alzain Intan; Aryanny, Enny
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.1902

Abstract

This study aims to improve the quality of distributed water so that it complies with the established standards of PH, turbidity, and temperature. The results of the study indicate that the percentage of non-conformities in the distribution water production process from highest to lowest in order is the type of PH quality (37%), the type of turbidity quality (32%), and the type of temperature quality (31%). Recommendations for improvement are to create Standard Operating Procedures (SOPs) for employees to regulate coagulant dosing more regularly and on schedule, to reschedule ACH dose settings more regularly (for example every 3 hours), to provide training to employees on how to administer the correct dose and the importance of administering the correct dose during the production process, to establish a routine schedule for periodic recalibration of measuring instruments and ensure all laboratory equipment complies with the established standards, and to replace the existing tube settler with a unit made of stronger, high-quality material, as well as to update the structural design to improve stability and durability.
Pengaruh Jumlah Penduduk, Tenaga Kerja, Investasi PMDN dan Investasi PMA terhadap Pertumbuhan Ekonomi di Provinsi Jambi Selama Periode 2010-2023 Anggraini, Dessy; Ismadharliani, Aztyara; Sudharyati, Neneng
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2632

Abstract

This study aims to analyze the influence of population, labor force, Domestic Investment, and Foreign Investment on economic growth in Jambi Province during the 2010-2023 period. The autoregressive distributed lag method was used with 14 years of observation. The results show that population size has a positive and significant effect on economic growth in both the short and long term. Domestic Investment has a positive and significant effect in the long term, but no effect in the short term. Meanwhile, the labor force and Foreign investment have no significant effect in either the short or long term. Therefore, it can be concluded that population growth and Domestic investment are the main factors influencing economic growth in Jambi Province during the 2010-2023 period.
Pengaruh Komunikasi dan Teamwork (Kerjasama Tim) terhadap Kinerja SDM Pelayanan pada Rumah Sakit Umum Daerah (RSUD) H. Abdul Manap Kota Jambi Ferzi, Noviardi; Luthfi, Musthafa; Albetris, Albetris; Sumantri, Sumantri
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2540

Abstract

This study aims to determine the effect of communication and teamwork on the performance of human resources (HR) in service at the H. Abdul Manap Regional General Hospital (RSUD) in Jambi City. This study used a quantitative approach with an associative approach. The population consisted of 443 HR personnel, with purposive sampling based on specific criteria. The data collection instrument was a questionnaire that had been tested for validity and reliability. Data analysis was conducted using classical assumption tests, multiple linear regression analysis, t-tests, and F-tests. The results showed that communication and teamwork significantly influenced HR performance, contributing 32%. Partially, communication and teamwork also significantly influenced HR performance. These findings emphasize the importance of effective communication and teamwork in supporting the improvement of healthcare worker performance in hospitals.

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