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INDONESIA
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Published by Politeknik APP Jakarta
ISSN : 1411142X     EISSN : 25985795     DOI : -
Core Subject : Science, Engineering,
Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation
Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International Trade in Bahasa Indonesia or English written. Published twice a year in MAY and NOVEMBER:
Arjuna Subject : -
Articles 282 Documents
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Digital Marketing and Brand Image To Increase Consumer Purchase Interest Zulfikar, Taufik; Aprianti, Ine; Rachmawati, Eva
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.976

Abstract

The digital marketing implemented optimally will improve the positive perception of the consumer candidates so that it develops a strong brand image impacting at an interest in buying.  How the institution maximizes the digital marketing function and how the institution's brand in the mind of the candidates might influence the interest of the students to become the students of the institution have become the phenomenon interesting to research.  This research aims to assess the influence of digital marketing and brand image on buying in the students of tutoring institutions in Bandung.  The research method used in this research is multiple linear regression.  The analysis units used in this research are the students of tutoring institutions in Bandung.  The sample-taking way is done using simple random sampling.  The value of the coefficient 1 = 0.466 and 2 = 0.457 and the value of F value is 710.596. The result shows that digital marketing and brand image influence interest in buying both simultaneously and partially.
Evaluation Of Relationship Causes Of The Return Process In The Supply Chain Of The Textile Industry Yuliawati, Evi -; Putri, Vitara Injang Ridhani Ferninda; Brilliana, Clora Widya
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.982

Abstract

This research focuses on the return process, the process where consumers decide to return the product after receiving an order or after making a purchase. This incident is not desired by the company, because it has the potential to reduce profits and consumer loyalty. However, the company is aware that the return process cannot be avoided. So this research aims to evaluate the factors that have the potential to cause the return process by using the Interpretive Structural Modeling (ISM) Methodology. This research case study was conducted on a textile company that serves orders for school uniforms, office uniforms, moslem clothes, etc. Nine factors were identified, that are: off-season, overstock, delivery error, incorrect size, incorrect color, quality issue, change mind, damaged item, and incorrect product, which are the reasons consumers carry out the return process. The results of the ISM-based model and MICMAC analysis mapping show that the quality issue factor is the key reason for consumers to make the return process. The strategy of handling presses return in connection with these factors is carried out by developing a system that supports customer support work to maintain consumer loyalty. Through the ISM methodology, companies can simplify complex problems, so they focus on the factors that are the root of the problem to be able to design strategies to deal with them.
The Effect of Product Quality and Distribution Channels on Repurchasing Intention Adeosandi, Ferdian; askafi, Eka; Mutiara, Nisa
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.988

Abstract

This research was motivated by the Covid-19 pandemic, which directly changed people's lifestyles. The purposes of this study were: (1) To determine the effect of product quality and distribution channels on repurchase intentions in users of the application's food ordering feature to become an online driver in the City of Kediri (2) To determine consumer satisfaction can mediate the effect of product quality on repurchase intentions in consumers. Application messaging feature users become online drivers in the city of Kediri. The research uses a quantitative approach with a questionnaire instrument. The results obtained from this study are Product quality partially has no effect on repurchase intentions, Distribution channels partially have a significant positive impact on repurchase intentions, partially, consumer satisfaction has a positive on repurchase intentions, Product quality has a positive effect on consumer satisfaction, and distribution channels have a positive impact on consumer satisfaction
Understanding Business Management Strategies in Enhancing Profitable and Sustainable SMEs Sabil, Sabil; Djakasaputra, Arifin; Bangkara, B.M.A.S. Anaconda; Manullang, Sardjana Orba; Hendriarto, Prasetyono
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.989

Abstract

The purpose of this research was to get deeper undestanding on management of SMEs to win profitable and sustainable business. The publication of books, journal, and websites were become the main sources of the data that we got electronically. Because of this reason, several literatures related to profitable business strategies have been carefully studied to understand superior and sustainable governance and business strategies. The literature included is the electronic literature such as books and scientific articles. After reviewing and obtaining the valid answers, we discussed them carefully. Finally, we find several business management strategies to increase the profitability and sustainability of SMEs such as strategies to attract customers, continue to use various promotional methods, seek to increase subscriptions, add new items, and increase discounts.
The Influence Of Ambassador's Brand On Brand Image And Their Impact On Buying Interest Of Tokopedia Consumers Nova, Firsan
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.991

Abstract

This study aimed to determine the effect of brand ambassadors on buying interest through the brand image in Tokopedia e-commerce and using primary data from the distribution of questionnaires from 210 respondents domiciled in East Jakarta who uses Tokopedia. Samples were taken using purposive sampling and determining the number of samples using quota sampling. The analysis test was carried out using Structural Equation Modeling (SEM) and processing using LISREL ver. 8.8. The results showed that the influence of brand ambassadors through the brand image on buying interest in e-commerce Tokopedia was positive, or there was a significant relationship. Based on these results, it can be said that brand image as an intervening variable has a positive influence or has a significant relationship.
The Effect Of Halal Labelization And Brand Image On Tourism Decisions In Demak District Yulianto, Heru; Palupiningtyas, Dyah; Mudrik, Mudrik; Amsar, Amsar
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 2 (2023): November 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.994

Abstract

This study aims to determine the effect of halal labeling on travel decisions in Demak Regency and to determine the effect of brand image on decision making traveling in Demak Regency. This type of research is qualitative and the research design aims to test hypotheses or explain the influence between variables (Indriantoro, et al., 2002:89). The population of this research is all consumers who travel in Demak Regency. Sampling was done by convenience sampling technique, namely collecting information from members of the population who are happy to provide information. Based on the results of research and hypothesis testing, it can be concluded that Brand Labeling has a positive contribution to Tourism Decisions in Demak Regency. Brand Image contributes positively to tourism decisions in Demak district. 
Fresh Insights Using Ardl Bound Testing Approach and Analysis of Public Economic Growth Affecting Environmental Quality in Indonesia Rulinawaty, Rulinawaty
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.995

Abstract

The primary purpose of this research is to testify Environmental Kuznets Curve-EKC hypothesis for the economy of Indonesia. ADF and PP unit root tests confirmed the mixed order of integration in the model based on the time-series.data,spanning over 1990 to 2016. Furthermore, the result of ARDL – Long-run confirmed the presence of the EKC hypothesis for the Indonesian economy. In the short run, not an inverted U-shaped relationship has been observed between growth and energy. ECM and bond test verified the existence of cointegration in the model while CUSUM and CUSUM square with other model diagnostics confirmed that the model is the best fit. Based on the results of the analysis, it can be concluded that short & long run dynamic association amongst CO2 Carbon Dioxide, consumption of the energy, urban populations, and the economic development in Indonesia have been examined in this research.
Construction capital structure; soe and non-soe in the pandemic era Hariandja, Nancy Megawati; Siregar, Hermanto; Suroso, Arif Imam; Manurung, Adler Haymans
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1000

Abstract

This research aims to actuate the determinants of the capital structure of the state and non-state-owned construction industries during the infrastructure policy and the Covid-19 pandemic periods. Secondary data were collected quarterly from 2013 to 2020 from the Indonesia Stock Exchange (IDX), Bank Indonesia, and the Ministry of Public Works and Public Housing budget using a dynamic panel data with the Generalized Method of Moments. It was found that speed of adjustment, profitability, tangibility, activity, and infrastructure policies affect the capital structure of state-owned construction companies. Meanwhile, speed of adjustment, profitability, tangibility, and exchange rate affect non-state-owned construction companies. The result showed that state-owned and non-state-owned construction companies have a gap of 27.3% and 17.7% %, respectively. Furthermore, both companies have speed adjustment values of 1.38 period and 1.21 period. This means that non-state-owned construction companies' adjustment speed is faster than their state-owned counterpart. Therefore, the decision-making of debt construction companies needs to consider the financial characteristics and ownership of the company.
The Influence Of Entrepreneurship Marketing Systems And Innovation On Competitive Advantage On Culinary Of UMKM In Bandung City Dwiki Kurniawan, Muhammad Fariz; Dzulfikar, Muhamad Fajar; Ramadhan, Fakhri; Wijaya, Tomi Ikbal; Feronika, Yohana
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.1002

Abstract

The purpose of this study is to determine whether the marketing system of entrepreneurship and innovation has an effect on the competitive advantage in the food of UMKM in the City of Bandung. The population used in this study derived data from a questionnaire that is distributed to UMKM in the City of Bandung, with the last sample of 123 respondents using the method of test, the classical assumption that in the test with the tests of normality, test heteralitas, trial serentitas multisoility, and some analysis subefisensi by using deduction regression. The results of the analysis of the data of the state that entrepreneurship and marketing system innovation have a positive effect or significant in the variable competitive advantage, both of them are seen simultaneously
Business Performance Improvement Model Through Entrepreneurial Skills and Benchmarking Mediated by Innovation Performance of MSMEs in the Culinary Creative Industry Sub-Sector in West Java Province Syahyono, S
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.1003

Abstract

This study aimed  to analyze the effect of Entrepreneurship Skills and Benchmarking on the Business Performance of Culinary MSMEs mediated by Innovation Performance. This research is  descriptive-verificative  with survey research,  the approach in this study used a descriptive-quantitative approach. There were 338 observation units (respondents) who filled out the questionnaire. The  sampling technique used was  proportional random. Descriptive analysis and verification analysis were used to process the data. The results of this study showed  that low innovation performance, low entrepreneurial skills and the application of benchmarking were  the causes of low culinary business performance achievements in West Java, . Entrepreneurial competence must  be  improved in order to have a greater impact on innovation performance  that  has an impact on continuous performance improvement.

Page 22 of 29 | Total Record : 282

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