JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International Trade in Bahasa Indonesia or English written. Published twice a year in MAY and NOVEMBER:
Articles
282 Documents
<![CDATA[Consumer Satisfaction Analysis Towards Store Atmosphere And Location Using Importance-Performance Analysis ]]>
<![CDATA[Fadhilah, Farah Nur]]>;
<![CDATA[Rubiyanti, Nurafni]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik inpress publication ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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<![CDATA[This study aims to analyze customer satisfaction with store atmosphere and location using Importance Performance Analysis (IPA). Sampling was done by using probability sampling technique used is judgment sampling with 100 consumer respondents who have visited and made purchases at Yugen Cafe. The results of the data from the distribution of the questionnaire were obtained using Gap analysis to determine the level of customer satisfaction and then retrieved using Important Performance Analysis (IPA) to find out which attributes need to be maintained by the company's performance. Based on the results of data processing, it can be seen that the customer's assessment of 30 performance attributes and 30 expectations attributes indicates that all attributes have a gap between customer perceptions of Yugen Cafe. Based on the level of conformity, the results obtained 95.1%, indicating that it is still below 100% and has not met customer expectations at Yugen café.]]>
<![CDATA[Data Mining Modeling in Clustering Car Products Sales Data in the Automotive Industry in Indonesia ]]>
<![CDATA[Astuti, Juli]]>;
<![CDATA[Yuniarti, Trisna]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): page 205 - 353 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v7i2.1258
<![CDATA[The research aims to build a model based on sales data for all automotive products in Indonesia using data mining with a k-means approach. This study uses automotive product sales data from January 2017 to September 2022. The lowest Davis-Bouldin index shows that three clusters (k=3) have the best performance. Based on the clustering results, 92% of the items are in cluster 0, 1% in cluster 1, and 7% in cluster 2. In addition, the clustering results show that cluster 1 is a car product with high sales volume. Cluster 2 is a car product with medium sales volume. Furthermore, cluster 0 is a car product with low sales volume. Business people or related parties can use data visualization and extraction from clustering results to learn the latest insights and information in determining business strategies, policies, and decisions to improve business competitiveness.]]>
<![CDATA[The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality ]]>
<![CDATA[Riyanto, Fery]]>;
<![CDATA[GS, Achmad Daengs]]>;
<![CDATA[Panjaitan, Roymon]]>;
<![CDATA[Yusuf, Muhammad]]>;
<![CDATA[Sukri, Saipul Al]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): page 205 - 353 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v7i2.1070
<![CDATA[The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a purposive sampling method and included 100 Shopee users as respondents from Kebumen and the nearby districts. Data analysis was performed descriptively, and path analysis. The results of this studied indicate that cognitive factors partially; brand association and brand reputation have a significant impact effect on brand personality, brand image and perceived quality of brand did not affect brand personality, perceived quality of brand, brand image and brand personality have positive effect on brand equity. Brand personality is proven to be able to mediate brand association and brand reputation towards brand equity. The perceived quality of brand and brand image are proven not to be mediated by brand personality.]]>
<![CDATA[Leading the Digital Revolution Examining the Impact of Digital Leadership on Work Performance and Organizational Commitment in the Kawasan Industri Mitra (KIM) ]]>
<![CDATA[Dwi Putranti, Honorata Ratnawati]]>;
<![CDATA[Sulistiyani, Sulistiyani]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): page 205 - 353 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v7i2.1257
<![CDATA[This research aims to examine and analyze the effect of digital leadership on work performance through organizational commitment. The research population is all employees in the Mitra Industrial Area (KIM) Karawang, West Java. A total of 214 samples were taken using random sampling. The digital leadership variable uses two dimensions with three indicators each, the organizational commitment variable uses three dimensions with three indicators each, and the work performance variable uses three indicators. The results obtained show a positive and significant effect of digital era leadership on work performance and a positive and significant effect of organizational commitment on work performance. These results are analyzed together with the dimensions used. The results obtained from leadership in the employee dimension are greater than the innovation focus dimension. The greatest organizational commitment is in the normative commitment dimension.]]>
<![CDATA[Predicting Online Advertisement Avoidance for the Google Ads System Selected Antecedents and Outcome ]]>
<![CDATA[Said, Laila Refiana]]>;
<![CDATA[Adinata, Muhammad Hendardi]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik Vol 8, No 1 (2024): May 2024 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v8i1.1290
<![CDATA[Indonesia is the third-largest country that utilizes ad-blockers, despite online advertising there expanding quickly. In addition to consumers generally viewing internet use as common. This study aimed to examine how prior bad experiences and perceived goal impediments affect online advertisement avoidance. Students who used the internet the most during the Covid-19 pandemic in 2021 were chosen as research participants. The F-test demonstrated that perceived aim hindrance, advertisement clutter, and prior terrible experience all impacted advertisement avoidance simultaneously using the Partial Least Square - Structural Equation Modeling (PLS-SEM) technique. The results are anticipated to guide marketing professionals and businesses in choosing how to develop and arrange adverts that are precisely on target without upsetting internet users. The results of this study should help policymakers assess how to create a welcoming and secure online environment.]]>
<![CDATA[Green Energy Development Strategy Towards Green Logistics: Case Study At PT. Pelabuhan Indonesia III (Persero) Benoa Bali ]]>
<![CDATA[Dwipayana, Arif Devi]]>;
<![CDATA[Darmayanti, Ni Luh]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik Vol 8, No 1 (2024): May 2024 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v8i1.1415
<![CDATA[Implementing green logistics involves using environmentally friendly practices and technologies in the management of supply chains and transportation of goods. The potential benefits gained in implementing green logistics include, a reduction in greenhouse gas emissions, energy, and resource efficiency, reduced operational costs, reputation, and regulatory compliance. This research aims to create a strategy for developing the use of green energy towards green logistics at Benoa Port. The research methodology using a systematic literature review hybrid type then present several development strategy schemes that will be implemented. The results of the research conclude that the sea side and land side strategies can be applied to Benoa Port, the initial development strategy that has the greatest potential to be implemented is wind energy and solar energy on the land side to support the implementation of green logistics in fulfilling the Port area's electrical energy, the implications of this research will have an impact on the development of green energy for other ports in Indonesia in accordance with the government's national energy policy.]]>
<![CDATA[Role of Digital Marketing and Digital Transformation in the SME’s Financial Performance ]]>
<![CDATA[Toni, Nagian]]>;
<![CDATA[Goh, Thomas Sumarsan]]>;
<![CDATA[Nyoto, Nyoto]]>;
<![CDATA[Hong, Rita]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik Vol 8, No 1 (2024): May 2024 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v8i1.1348
<![CDATA[The aim of this research is to analyze the relationship between digital marketing and financial performance, analyze the relationship between digital transformation and financial performance and analyze the relationship between digital transformation and digital marketing. This research method is quantitative through surveys, the research population is SMEs owners in Indonesia. The results of data analysis show that digital marketing has a positive and significant relationship to financial performance, digital transformation has a positive and significant relationship to financial performance, digital transformation has a positive and significant relationship to digital marketing. The results of the mediation effect test on the influence of digital marketing on financial performance through digital transformation mediation can be concluded that digital transformation is full mediation on the influence of digital marketing on financial performance.]]>
<![CDATA[Improving Airplane E-ticket Purchasing Decisions Through Social Media Marketing Instagram and Ease of Use of Online Travel Agent Applications in Indonesia Mediated by Trust ]]>
<![CDATA[Setiawan, Edhie Budi]]>;
<![CDATA[Arubusman, Dian Artanti]]>;
<![CDATA[Soekirman, Atong]]>;
<![CDATA[Fachrial, Peppy]]>;
<![CDATA[Maysandra, Indriani]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik Vol 8, No 1 (2024): May 2024 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v8i1.1410
<![CDATA[This study aims to ascertain how social media marketing (such as Instagram) and ease of use affect consumer decisions, as well as how trust functions as a mediating factor in the relationship between social media marketing and ease of use and consumer decisions. There are two types of data that are used; primary data are gathered through questionnaires, and secondary data are gathered from books and journals. This study used probability sampling techniques with a simple random sampling method, namely with 170 respondents. The analysis method in this study uses SEM-PLS (Structural Equation Model - Partial Least Square). This study's findings indicate that trust has a major impact on purchase decisions, simplicity of use has a large impact on decisions, and social media marketing has no significant impact on decisions. Ease of use and social media marketing's influence on purchase decisions might be mitigated by the trust factor. If respondents trust online travel brokers, social media marketing will have an impact on their purchase decisions.]]>
<![CDATA[The Influence Of Digital Marketing, Product Innovation And Competency On MSME Performance In The South Tangerang Region ]]>
<![CDATA[Kasmad, Kasmad]]>;
<![CDATA[Mustakim, Masran]]>;
<![CDATA[Purnama, Aan]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik Vol 8, No 1 (2024): May 2024 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v8i1.1385
<![CDATA[The research aims to determine the influence of digital marketing, product innovation and competency on the performance of MSMEs in the South Tangerang region. This research uses a quantitative type of research with a survey approach with the method used is simple random sampling, with a sample of 96 MSME actors in the South Tangerang area. The data analysis technique for this research uses PLS software version 3.0 (Partial Least Square) with the research results showing that (1) Digital Marketing has no effect on MSME performance with at statistical value of 1.151 < t table 1.660 and a P-value of 0.250 > 0.05, (2) Product innovation has no effect on MSME performance with at statistical value of 0.949 < t table 1.660 and P-value 0.343 > 0.05 (3) Competency has a positive and significant effect on MSME performance with at statistical value of 34.254 > t table 1.660 and P -value 0.000 < 0.05. These measures can contribute to the growth and sustainability of MSMEs in the South Tangerang Region.]]>
<![CDATA[The Role of Organizational Citizenship Behaviour (OCB) , Intrinsic Motivation and Job Satisfaction on Employee Performance of Online Shop ]]>
<![CDATA[Sutoro, Moh.]]>;
<![CDATA[Hamsinah, Hamsinah]]>;
<![CDATA[Sunarsi, Denok]]>
<![CDATA[ Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): page 205 - 353 ]]>
Publisher : <![CDATA[Politeknik APP Jakarta ]]>
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DOI: 10.30988/jmil.v7i2.1149
<![CDATA[The purpose of this study was to analyze the relationship of OCB to employee performance, intrinsic motivation to employee performance and job satisfaction to employee performance.Online questionnaire given to respondents who are online shop employees. Through the Whatsapp network, questionnaires were distributed. While literature, books, and websites used as a secondary data source. The population used consisted of 2013 permanent employees from all online shops . This research uses probability sampling method by using simple random sampling as the sampling method. Due to the large number of respondents, the number of samples in this study was calculated using the Slovin equation and the number of respondents who became the sample was 103 people. In this study, the analysis uses structural equation modeling (SEM) with data processing tools using smartPLS 3.0 software. The results of this study are OCB has a positive impact on employee performance, intrinsic motivation has a positive impact on employee performance and job satisfaction has a positive effect on employee performance.]]>
