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Achmad Muchayan
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IJEBD (International Journal Of Entrepreneurship And Business Development)
Published by Universitas Narotama Surabaya
ISSN : 25974750     EISSN : 25974785     DOI : https://doi.org/10.29138/ijebd
Core Subject : Economy,
Economics, Econometrics & Finance
Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and will be freely available to all readers with worldwide visibility and coverage. Section Policies Articles Open Submissions Indexed Peer Reviewed Attachment Open Submissions Indexed Peer Reviewed
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 681 Documents
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Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYA GS, Achmad Daengs
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2367

Abstract

ABSTRACT Purpuse: to explain the Effect of Social Media Marketing and Brand Awareness on Purchase Intention Design/methodology/approach: Analysis techniques using Partical Least Square (PLS) and assisted by SmartPLS 3.0 software. Findings: Social Media Marketing and Brand Awareness have a positive and significant effect on the Purchase Intention of Coffee Shop Culinary in Surabaya so it is recommended to increase Social Media Marketing can be done to create Coffee Shop Culinary social media to expand Coffee Shop Culinary promotion and establish relationships with customers or other companies. Meanwhile, to increase Brand Awareness, you can provide promotions and discounts on products purchased by consumers and promote with Influencer Marketing to attract consumers to Coffee Shop Culinary in Surabaya. Practical implications: improving Social Media Marketing can be done by creating Culinary Coffee Shop social media to expand Coffee Shop Culinary promotion and establish relationships with customers Originality/value: This paper is original Paper type: research paper Keywords: Social Media Marketing, Brand Awareness, Purchase Intention.
The Influence of Online Cash Loan Service, Collection Ethics, and Service Integrity towards the Emotional Condition of User Kurniawati, Yuli; Kusmayati, Nindya Kartika
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2378

Abstract

Peer to peer lending financial tech apps are widely available on the internet by 2023. The number of app users is also significantly growing, especially after the epidemic began in late 2019. It is transforming the micro-economy today as new problems and hazards emerge. This study attempts to uncover the truth about the usage of peer-to-peer lending (P2PL), specifically their speedy loan service, as one of the independent factors to be examined, along with other variables such as collection ethics and service integrity, and their influence on the user's emotional condition. As of March 2023, the Financial Service Authority (OJK) announced that at least 23 P2PL enterprises were in TWP90 (non-performing loan) and 85 unlawful online cash loan services. This leads to the belief that many users have fled from responsibility due to improper collection methods, and the pressure felt by the user is one of the reasons why the return of the lending is considered a troublesome scenario. According to this study, online cash loan service, collection ethics, and service integrity all have an impact on the emotional state of the user.
The EXPLORING THE AFFECTING RELATIONSHIP FACTOR OF JOB PERFORMANCE IN PT. PAMAPERSADA NUSANTARA Wardana, Kurniawan Pitta; Sugiharto, Erfan; Yuansa, Futra Kurnia; Syamil, Ahmad
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2380

Abstract

Purpose: This research proposes to examine the relationship between job performance and empathic leadership, job satisfaction, and work engagement. Design/methodology/approach: The quantitative research technique is referred to as the research method. The target of this research is PT. Pamapersada Nusantara, and the research sample, which consists of 386 respondents, refers to the structural equational modelling model. Findings: The findings demonstrated that the respondents believed that each and every hypothesis had been confirmed. Research limitations/implications: The study only focused on a specific set of factors that may influence job performance, such as individual crafting, supervisory support, and work engagement. Other factors, such as organisational culture or job demands, were not explored in depth. It is important for future research to investigate these additional factors and their potential impact on job performance at PT. Pamapersada Nusantara. Despite these limitations, this study contributes to the understanding of the factors that influence job performance in the mining industry and provides insights for practitioners to develop effective interventions to enhance job performance among employees. Practical implications: The managerial implication of this research is that the company can enhance job satisfaction and work engagement, boost employee performance, achieve their objectives, and acquire a competitive edge. To ensure they meet organisational goals and improve safety, technical and non-technical training programmes must be evaluated. This assessment should assess teacher preparedness, classroom, simulator, and field practise efficacy, training material content, and employee benefits. Companies may boost employee engagement, performance, and safety by strengthening training programmes and meeting employee requirements. Originality/value: This report originates from research conducted inside a single mining business. Paper type: Research Paper.
EFFECTIVENESS OF SOCIAL MEDIA MARKETING AND E-SERVICE QUALITY ON REPURCHASE INTENTION THROUGH BRAND LOYALTY Wahyuningtiyas, Nanik; Ramadhan, Tri Sugiarti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2421

Abstract

Purpose: This study aims to analyze and explain (1) determine the influence of Social Media Marketing on Brand Loyalty; (2) determine the effect of Social Media Marketing on Repurchase Intention; (3) determine the effect of E-Service Quality on Brand Loyalty; (4) determine the effect of E-Service Quality on Repurchase Intention; (5) determine the effect of Brand Loyalty on Repurchase Intention; (6) determine the influence, Social Media Marketing and e-Service Quality on Repurchase Intention through Brand Loyalty. Design/methodology/approach: This study used a data collection method with questionnaires with a quantitative approach. The population that is the object of research is OVO application users, with as many as 165 respondents—analysis testing using SEM with Smart PLS software. Findings: Based on the analysis of the research results, the following conclusions were obtained, Social media marketing has a significant effect on brand loyalty, Social media marketing has a significant impact on repurchase intention, E-Service quality has a considerable effect on brand loyalty, E-service Quality does not have a significant impact on repurchase intention, Brand loyalty has a significant effect on repurchase intention, Social media marketing and electronic service quality has a significant impact on purchase intent through brand loyalty. Research limitations/implications: Because of the distribution of questionnaires through google forms, the results obtained are less in-depth; it is recommended that further research can add other variables and use more in-depth measuring devices so that results are close to the real thing. Practical implications: The results of this research can be used by digital wallet service providers to improve e-service quality further if they want to get loyal consumers and continue to use it repeatedly. Originality/value: This Paper is Original. Paper type: Research paper Keywords: Social Media Marketing, E-Service Quality, Brand Loyalty, Repurchase Intention.
Sorghum Sticks (Sorghum bicolor) with Added Protein Source: Dumbo Catfish Meal (Clarias gariepinus) Rahardiantoro, Ryan; Noerhartati, Endang; Rahayuningsih, Tri
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2452

Abstract

Purpose: The study aims to determine the combination of selected treatments in the proportion of sorghum flour: wheat and the amount of dumbo catfish meal and the financial feasibility of the sorghum stick business. Design/methodology/approach: The study used a Group Randomized Design (RAK) factorial pattern with factor (P) proportion of sorghum flour: wheat (P1 = 25:75, P2 = 50:50, and P3 = 75:25) and factor (K) concentration of dumbo catfish meal (K1 = 20% and K2 = 30%), with three repeats. Observations in the study include analysis of protein, fat, water, ash, total and carbohydrate levels, yield tests, developmental tests, and organoleptic tests, including preferences for colour, aroma, taste, crispness, and texture. Data processing of protein, fat, water, ash, carbohydrate, yield, and growth values is analyzed using fingerprints (ANOVA). If there is a fundamental difference, it will be continued with the Duncan test with a confidence level of 95%. Organoleptic test data uses the Friedman test. Alternative selection is done to determine the selected treatment using the Expected Value method. The Weight test method is carried out to determine the importance of the weight of each parameter. The financial feasibility of the sorghum stick business in this study uses the BEP (Break Even Point), NPV (Net Present Value), IRR (Internal Rate of Return), and PP (Payback Period) methods. Findings: Based on the study's results, the P1K2 treatment (proportion of sorghum flour: wheat flour 40:60 and dumbo catfish flour concentration 30%) became the selected treatment with an expectation value of 8.20. This treatment yields 74.92%, water content 12.59%, ash content 3.65%, protein content 8.99%, fat content 19.49%, carbohydrate content 55.28%, and development power 95.58%. It has a total percentage of liking for colour 96.7%, aroma 94.5%, taste 88.9%, and texture 98.9%. The results of the financial analysis of sorghum sticks are worthy of development, with BEP parameters of 20,623 packs equivalent to IDR 408,294,154.00, NPV of IDR 116,980,531.71, IRR reaching 17.79%, PP 3 years 3 months. Research limitations/implications: This research is specifically for the development of a sorghum stick product entrepreneurial with Added Protein Source: Dumbo Catfish Meal (Clarias gariepinus) Practical implications: The development of sorghum-based entrepreneurship products must continue to be promoted to continue to support food security
Implementation of Driver Briefing Policy in Improving Driver Safety at Multinational Company Workshop in Batam, Indonesia Rafaelin, Fabiola Frederica; Rifai, Andri Irfan; Isradi, Muhammad; Prasetijo, Joewono
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2552

Abstract

Purpose: Work safety is a big responsibility for every company, especially the safety of motorists who operate within the Multinational Company Workshop Area. This study examines the extent of employees' understanding of driving safety regulations through driver briefing policies in the Multinational Company Workshop area. Design/methodology/approach: Data were obtained from the results of the questionnaire survey of motorists at Multinational Company Workshop using the questionnaire survey method to find answers. Data retrieval technique using the Purposive Sampling method is collected through online surveys given directly to respondents. After that, the data collection results in Analysis use the web spider method to find the comparison before and after the policy is improved. The population in this study were employees of Multinational Company Workshop in Batam with 70 respondents. Findings: Based on a survey conducted by many employees, many still need to become more familiar with the driving regulations within the Multinational Company Workshop Area. However, some employees already understand and understand the content of the safety briefing themselves. Research limitations/implications: The implementation of research in this paper is tried as much as possible by the intentions and objectives of the research and does not damage the company's image. Data collection in this study was based only on the questionnaire results, so there might have been fewer objective elements in the filling process, such as concurrent mutual filling in the questionnaire. Practical implications: This driver briefing policy applies to creating a healthy and safe work environment to reduce the probability of work accidents or diseases due to negligence resulting in demotivation and deficiency. Originality/value: This paper is an original work Paper type: Research paper
Analysis of the Effect of U-Turn Access Closure on the Performance of Gajah Mada Road, Batam Indonesia Saputra, Tohmas; Rifai, Andri Irfan; Isradi, Muhammad; Prasetijo, Joewono
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2553

Abstract

Purpose: Gajah Mada Road, Batam Taman Kota area is a primary collector road 1 that has a U-Turn and dense current if passed by motorists on weekdays in the afternoon. This study aims to analyze road performance due to the closure and opening of U-Turn access. Design/methodology/approach: The research method used systematic observation is carried out on Mondays and Fridays (weekdays when the U-Turn is closed and opens) at 17.15 - 18.00 WIB in MKJI 1997. Findings: The volume of vehicles and the average speed of vehicles passing when the U-Turn is closed is higher compared to the U-Turn is opened. Meanwhile, the level of road service (LoS) is classified as good because of the stable current and normal volume even though the vehicle speed is limited and affected by traffic. Research limitations/implications: The U-Turn closure policy is believed to be a solution to reducing vehicle congestion. Practical implications: Vehicle buildup factors due to U-Turn access are the main factors hampering road performance. Originality/value: This paper is an original work. Paper type: Research papers.
The Effect of Creativity and Social Capital on Business Sustainability in SMEs Sulam Tapis East Lampung Fadhillah, Ika Nur; Jatiningrum, Citrawati; Sudewi, Sudewi; Sugiono, Sugiono
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2557

Abstract

Purpose: This study aims to examine the effect of creativity and social capital on the sustainability of Sulam Tapis business in Labuhan Maringgai District, East Lampung. Design/methodology/approach: Using research method Multiple Regression Linear, there are a total of 28 micro-entrepreneurs in the field of tapis embroidery in Labuhan Maringgai District, East Lampung for sampling study. Research limitations/implications: This study uses a few samples of SMEs due to the limitations of SMEs in the East Lampung area. However, this result has improved the efforts in promoting local wisdom with SMEs Sulam Tapis Lampung. Practical implications: Based on multiple regression analysis, the result of the level of relationship between creativity (X1) and social capital (X2) with business sustainability (Y) is strong enough. Main finding reveals that creativity and social capital have significant effect business sustainability at Labuhan Maringgai District, East Lampung. Originality/value: This research proves the critical factors which effected creativity and social capital on SMEs Sulam Tapis Lampung
Financial Distress Analysis to Predict the Bankruptcy Rate of State-Owned Banks Using the Altman Z–Score Method Hartomo, Bambang Widjanarko
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 3 (2024): May 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i3.2315

Abstract

Purpose: Bankruptcy is the inability of a company to continue its operations due to a decline in its financial condition and has liabilities or debts that are greater than the value of its assets. This study aims to predict the level of bankruptcy of state-owned banks using the Altman Z – Score method. Design/methodology/approach: This study uses a quantitative research approach with the Z – Score method. The data used is secondary data in the form of state-owned commercial bank financial reports for the period 2019 – 2021 which are listed on the Indonesia Stock Exchange (IDX), taken from the official website at www.idx.co.id. The variables used consist of 4 independent variables and 1 dependent variable, namely Working Capital to Total Assets (X1), Retained Earnings to Total Assets (X2), Earnings Before Interest and Taxes to Total Assets (X3) and Book Value of Equity to Book Values of Debt (X4) and analysis index Z – Score (Z). Findings: The results of the Z – Score calculation, the four banks in this study are in the Gray Area and Distress Area categories because working capital, retained earnings and operating profits are smaller than their total assets, and the amount of debt is greater than their total equity. The chance of bankruptcy will be even greater if the company's management does not immediately make improvements or evaluate the company's financial condition. Paper type: Research paper
Linking Productivity and Competitive Advantage: The Mediation of Quality Results Yangailo, Tryson
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 6 (2023): November 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i6.2327

Abstract

Purpose: Most studies have shown that there is a significant relationship between productivity and competitive advantage, but none have attempted to include a contingency variable to provide more insight into the nature of this relationship. To fill this gap, this study was conducted to empirically verify this relationship by including 'quality results' as a contingency variable. Design/methodology/Approach: Quantitative research approach was employed and primary data was collected from TAZARA management employees. Model fit, reliability and validity were tested using regression analysis, factor analysis and principal component analysis using Jamovi software. Findings: The results show that there is a positive and significant relationship between productivity and competitive advantage, and between quality results and competitive advantage. The results also show that quality results partially mediate the relationship between productivity and competitive advantage. Practical implications: The study provides insights on the nature of the relationship between productivity and competitive advantage. The study proves that quality results is critical to improving and sustaining productivity to promote competitiveness in an organisation. As organisations relentlessly seek to maintain and gain competitiveness through productivity, managers and employees need to understand how quality results can be integrated into all operations.

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