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Achmad Muchayan
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achmad.muchayan@narotama.ac.id
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NAROTAMA UNIVERSITY AR HAKIM 51 SURABAYA INDONESIA www.narotama.ac.id
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IJEBD (International Journal Of Entrepreneurship And Business Development)
Published by Universitas Narotama Surabaya
ISSN : 25974750     EISSN : 25974785     DOI : https://doi.org/10.29138/ijebd
Core Subject : Economy,
Economics, Econometrics & Finance
Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and will be freely available to all readers with worldwide visibility and coverage. Section Policies Articles Open Submissions Indexed Peer Reviewed Attachment Open Submissions Indexed Peer Reviewed
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 681 Documents
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Efectiveness of Block System Learning on Grade X Student of Business Management and Office Services Expertise Program Sukamto, Dinda Dwi Lukita; Wulandari, Siti Sri; Sudarwanto, Tri; Soesatyo, Yoyok; Susanto, Bambang Adi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 3 (2025): May 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i3.3131

Abstract

Purpose: One of the important elements in the implementation of education is an effort to improve the quality of learning. Until now, the implementation of learning in vocational schools still follows a non-block system. This condition results in the practice carried out by students not achieving optimal completion, so that the required standard competencies are not met. One solution is to implement a block learning system including the effectiveness of time, tools, and location. This type of research is quantitative with a population of class X students of the office management and business service expertise program at SMKS YPM 3 Taman. The results of the study found that regarding learning using the block system, many students stated that this system was not boring. In our study on the implementation of the block system, they argued that the block system helps students focus more on learning because it uses a longer time. Methodology/Approach: This study adopts a quantitative approach Findings: In our study on the implementation of the block system, many students stated that this system is not boring. They argued that the block system helps students focus more on learning because it uses a longer time. Research limitations/implications: The limitation of this study is that the population focus was only taken from 1 school. Practical implications: For further research, it is hoped that several populations from various new schools that are implementing the block system can be used. Originality/value: Original Paper type: Research paper
Do operating models of SMMEs contribute to economic stimulation and growth? A review of the literature Mahosi, Brian Ngwako; Sibiya, Ayanda
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 3 (2025): May 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i3.3133

Abstract

Purpose: This study aims to explore the effectiveness of operating models for SMMEs in the context of economic stimulation and growth. As the development of SMMEs is essential for their sustainability and expansion, enhancing and refining their operating models becomes crucial. Such improvements can lead to more efficient and profitable businesses that can thrive in the mainstream economy. Methodology: By evaluating the effectiveness of these models, this research addresses existing gaps in the literature concerning their impact on SMMEs. To investigate the effectiveness of operating models for SMMEs, a comprehensive literature review was conducted. Findings: The study reveals that SMMEs make significant contributions to the South African economy by operating in neglected markets, serving local communities, and stimulating economic growth. By adopting effective operating models, SMMEs can optimize resource utilization, improve efficiency, and make informed decisions. Furthermore, integrating principles of quality, ethical practices, and environmental sustainability within the operating model enables SMMEs to build trust, preserve natural resources, and enhance resilience. In conclusion, by recognizing the importance of operating models and taking concerted efforts to develop and implement them, countries can empower SMMEs to fulfil their potential as drivers of economic development and social progress in the country. Originality/value: This paper is original Paper type: a Research Paper
Exploring the Drivers and Barriers of Entrepreneurship Among Rural Women and Youths Hamayangwe, Mukwanya Nabusanga; Kumari, Nilanjana
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 3 (2025): May 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i3.3149

Abstract

Purpose: Entrepreneurship in rural areas plays a pivotal role in fostering economic growth and addressing socio-economic disparities. This study examines the drivers and barriers to entrepreneurship among women and youth in Chibombo District, Zambia. Methodology/Approach: Employing a mixed-methods approach, the study combines surveys, focus group discussions, and interviews with 169 participants to explore the enabling factors and challenges within the rural entrepreneurial ecosystem. Findings: Key findings reveal that 72% of participants identified economic necessity as a primary driver, 65% acknowledged the role of government support, and 58% cited personal aspirations. Conversely, 78% reported financial constraints, 62% highlighted infrastructural deficits, and 55% noted socio-cultural norms as significant barriers. These findings emphasize the need for tailored policy interventions to empower rural women and youth, enhancing their capacity to contribute to economic development and reducing systemic obstacles. Practical Implications: Recommendations include implementing gender-sensitive training, mentorship programs, and infrastructural improvements to foster an enabling environment for rural entrepreneurship.
Gender and Development Included Forest Sector ware, Rorisa midekso; Omer, Kemer
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 3 (2025): May 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i3.3150

Abstract

Purpose: The aim of this study is to analyze gender issues in development in Ethiopia, with a particular focus on the forest sector. This study seeks to identify the challenges and barriers to gender equality across key sectors such as education, employment, health, and political representation, while also assessing the government of Ethiopia's policies and legal frameworks related to gender. Methodology: The methodology employed in this study involves both quantitative and qualitative approaches, utilizing a literature review and secondary data analysis. Findings: Key findings indicate that, although Ethiopia has made significant progress in achieving gender equality, such as increased girls' enrollment in primary education, improved maternal health, and high political representation of women, there are still considerable disparities, particularly in the forest sector. Women face limitations in accessing forest resources and decision-making processes, despite their critical role in forest management. Additionally, the unpaid care work burden and limited access to education result in women being overrepresented in low-paid domestic work and less involved in politics and public life. Gender-blind policies remain a significant barrier to women's empowerment in the forest sector. Originality/value: This paper is original Paper type: a Research Paper
DEVELOPMENT OF MARKETING AND PROMOTIONAL STRATEGIES SAMARINDA CITY MSME USES AN INTEGRATED MARKETING COMMUNICATION APPROACH Tisya Ayu Andriani, Imam Nazarudin L, Risdayanti Dedy Effendi, Yonathan Luhat,
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3183

Abstract

The Indonesian economy is required to be more creative, the creativity of entrepreneurs, especially medium and small businesses is really required to maintain their businesses. The addition of creativity of these entrepreneurs is called the creative economy which is a development of the economic sector. The purpose of this study is to develop marketing and promotional strategies to boost the creative economy of Samarinda City that are proactive and sustainable. Samarinda City MSME entrepreneurs are expected to be able to improve quality and quality, as well as open up employment opportunities. MSMEs are expected to be able to survive and be competitive in the era of globalization and digitalization. MSME entrepreneurs are expected to have high creativity and innovation. This study uses a descriptive qualitative approach, data analysis using time triangulation. Data collection techniques through in-depth interviews and observations on social media. The results of this study explain that Samarinda City MSMEs are able to maintain their businesses and can increase sales because they implement the marketing and promotional strategies developed, namely integrated marketing communications which are currently very popular among entrepreneurs. MSMEs can increase their sales by using direct marketing, online marketing, sales promotion and advertising for marketing. As a result, MSMEs can survive and increase sales by two-fold and can add employees and are able to develop businesses outside the region. In the future, MSMEs in Samarinda City must optimize the use of features on social media such as creating content more often and uploading it on social media to increase engagement (online marketing) and advertising which can ultimately increase sales and brand awareness and make innovations for the latest and contemporary products.
THE IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISION OF MS GLOW PRODUCTS, THROUGH BRAND TRUST ON GEN Z FACTORY WORKERS IN JEPARA DISTRICT Musthofa, Calvin Nuril
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3191

Abstract

ABSTRACT Purpose: This study examines the impact of celebrity endorsements on purchase decisions, with brand trust as a mediating variable, in the context of the Indonesian cosmetics industry, specifically MS Glow. Design/methodology/approach: A quantitative research approach was applied, utilizing a sample of 400 Gen Z garment workers in Jepara district. Data were analyzed using Structural Equation Modeling (SEM) with Smart-PLS version 4.0, including outer model testing, inner model testing, mediation testing, and hypothesis testing. Findings: The results indicate that Celebrity Endorsement (X1) has a positive and significant influence on Brand Trust (Z1) and Purchase Decision (Y1). Additionally, Brand Trust (Z1) significantly influences Purchase Decision (Y1). Mediation analysis confirms that Brand Trust (Z1) partially mediates the relationship between Celebrity Endorsement (X1) and Purchase Decision (Y1). Research limitations/implications: This study is limited to Gen Z garment workers in Jepara, which may restrict generalizability to other demographics or regions. Future research could explore different age groups or industries. Practical implications: The findings provide insights for cosmetic brands on leveraging celebrity endorsements to enhance brand trust and influence consumer purchase decisions. Originality/value: This study contributes to the literature by empirically validating the mediating role of brand trust in the relationship between celebrity endorsement and purchase decision, specifically in the Indonesian cosmetics market. Paper type: Research paper Keyword: Celebrity endorsement, brand trust, purchase decision
THE INFLUENCE OF COMPENSATION, LEADERSHIP AND MOTIVATION ON EMPLOYEE PERFORMANCE AT CV. ARTHENIS TRAVEL Ulumiyah, Khoiriyatul; Utomo, Priyo; Arifin, Syamsul; Adhitya Pratama, Devangga Putra; Waloyo, Waloyo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3199

Abstract

Purpose: The purpose of the present research is to outline the impact of compensation, leadership and encouragement for staff efficiency at CV. Arthenis Travel. Design/Methodology/Approach: Descriptive quantitative methods is used in this study. The research instrument was a questionnaire distributed to participantss. The All of the participants in the current research were CV staff members. Arthenis Travel, with thirty-three individuals. The entire sample is the method used for sampling. A multiple linear regression technique was used for the data analysis, while SPSS software was used for the data processing. Findings: According to the study's t-test results, the compensation variable (X1) has a computed t value that is less than the t table, specifically -2.011 < 2.045. This indicates that, to some extent, the compensation variables has no discernible and favorable impact on the performance of employees (Y) at CV. Arthenis Travel. Performance of employees (Y) at CV. Arthenis Travel is positively and significantly impacted by the leadership variable (X2), in light of the determined t quantity of 20.445 > 2.045, which is higher than the t table. The calculated t value for the motivation variable (X3) is higher than the t table, specifically 4.943 > 2.045. This indicates that the motivational variable exerts a considerable and advantageous effect on the performance of workers (Y) at CV. Arthenis Travel. The computed F value was determined to be bigger than the F table, specifically 122.093 > 2.93, due to the F test findings. This demonstrates how, all at once, the variables of motivation (X3), leadership (X2), and compensation (X1) have a favorable and noteworthy impact on the performance of employees (Y) at CV. Arthenis Travel. Research limitations/implications: The findings of this study are expected to be used as a reference by subsequent researchers. Practical implications: With the findings of this study, it is expected that CV. Arthenis Travel can create a supportive work environment, improving optimal employee performance. Originality/value: The present research is the initial inquiry carried out by researchers. at CV. Arthenis Travel on employee performance. Paper type: Research paper
The Effect of Public Service and Financial Compensation and Professionalism on Employee Performance With Job Satisfaction As An Intervening Variable At Muara Wahau District Office Susanti, Emilia; Yudhyani, Eka; Iskandar, Rusdiah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3215

Abstract

Purpose: The Influence of Public Service and Financial Compensation and Professionalism on Employee Performance with Job Satisfaction as an Intervening Variable.Design/methodology/approach: The research method uses quantitative research with analysis tools using path analysis, with 27 respondents, this research sample was obtained using the saturated sampling technique because the population is limited. Data collection carried out was field research (surveys and questionnaires) and literature.Findings: Service motivation has no significant effect on employee job satisfaction Financial compensation has a significant effect on job satisfaction, professionalism has a significant effect on job satisfaction, Job satisfaction has a significant effect on employee performance, Service motivation has no significant effect on employee performance, Financial compensation has a significant effect on employee performance, Professionalism has a significant effect on employee performance, Public service motivation has no significant effect on employee performance through job satisfaction, Financial compensation has a significant effect on employee performance through job satisfaction, Professionalism has a significant effect on employee performance through job satisfactionResearch limitations/implications: Time of researchOriginality/value: The originality of this study is based on several previous studies that have relatively similar characteristics in terms of research themes, although different in terms of subject criteria, number, and position of research variables or analysis methods used
Impact of Work Environment, Discipline, and Motivation on Honorary Staff Performance at Surabaya Maritime Polytechnic Damayanti, Elok; Sukoco, Agus; Rosyid, Amrun; Wulandari, Ani; Ashari, Ayu Christine
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3216

Abstract

Purpose: This study aims to analyze the influence of work environment, work discipline, and work motivation on the performance of Honorary Staff at Surabaya Maritime Polytechnic. It examines the extent to which these factors affect performance individually and collectively. Design/methodology/approach: This research employs a quantitative approach using a survey method. The study population consists of 100 Honorary Staff at Surabaya Maritime Polytechnic, with a sample of 80 individuals selected using the Slovin formula at a 5% significance level. The sampling technique applied is simple random sampling. Data were collected through questionnaires and analyzed using multiple linear regression. Findings: Partial tests reveal that the work environment does not significantly affect employee performance, whereas work discipline and work motivation have a positive and significant impact on performance. Simultaneous tests indicate that work environment, work discipline, and work motivation collectively have a significant influence on employee performance. Research limitations/implications: This study is limited to a single institution, making it less generalizable to other sectors or organizations. Additionally, it only considers three independent variables, leaving other potential performance-influencing factors unanalyzed. Practical implications: The findings highlight the importance of work discipline and motivation in enhancing employee performance. Although the work environment does not have a direct impact, it may still play a role when interacting with other variables. Originality/value: This research contributes to understanding the key factors influencing the performance of Honorary Staff in the maritime education sector, an area that remains underexplored. Paper type: Research paper.
Optimizing Employee Performance Simbolon, Mai Rosmawati; Alifiah, Esti; Nurdiana, Editya
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 3 (2025): May 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i3.3218

Abstract

Purpose: This study is aimed at analyzing the influence of emotional intelligence, competence, and career development on employee performance at UPTD PSDA WS Cimanuk-Cisanggarung. Design/methodology/approach: The study applied a quantitative research survey approach, involving 75 ASN and Non-ASN employees. Findings: The findings of this research paper indicate that emotional intelligence (t-value = 4.710 > t-table = 1.946, Sig. = 0.000 < 0.05), competence (t-value = 3.244 > t-table = 1.946, Sig. = 0.002 < 0.05), and career development (t-value = 4.724 > t-table = 1.946, Sig. = 0.000 < 0.05) all have a positive and significant influence on employee performance. Among these factors, career development exhibits the strongest influence. Research limitations/implications: The scope of this research is restricted to a sample of employees at UPTD PSDA WS Cimanuk-Cisanggarung, therefore the results may not be generalizable to other organizations. In addition, this study examines uses three independent variables without considering other factors that may also affect employee performance. Practical implications: This study provides recommendations for UPTD PSDA WS Cimanuk-Cisanggarung to provide more equitable career development opportunities, improve training programs, and strengthen emotional intelligence in the work environment to improve overall employee performance. Originality/value: This research offers a comprehensive understanding of the significance of emotional intelligence, competence, and career development in enhancing employee performance, particularly within Indonesia’s public sector organizations. Paper type: Research paper

Page 52 of 69 | Total Record : 681

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