cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Achmad Muchayan
Contact Email
achmad.muchayan@narotama.ac.id
Phone
+6285710882720
Journal Mail Official
ijebd@narotama.ac.id
Editorial Address
NAROTAMA UNIVERSITY AR HAKIM 51 SURABAYA INDONESIA www.narotama.ac.id
Location
Kota surabaya,
Jawa timur
INDONESIA
IJEBD (International Journal Of Entrepreneurship And Business Development)
Published by Universitas Narotama Surabaya
ISSN : 25974750     EISSN : 25974785     DOI : https://doi.org/10.29138/ijebd
Core Subject : Economy,
Economics, Econometrics & Finance
Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and will be freely available to all readers with worldwide visibility and coverage. Section Policies Articles Open Submissions Indexed Peer Reviewed Attachment Open Submissions Indexed Peer Reviewed
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 681 Documents
 55   56   57   58   59 
The Influence of IT affordance and Seller attributes on Consumer Trust on Fashion Live Streaming and its impact on Purchase Intention Wandoko, Wanda; Gunawan, Djohan; Khalishah, Siti Ruqayyah; Puspita M S S, Sola Gracia; Panggati, Ignatius Enda
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3407

Abstract

Purpose: The purpose of this study is to analyse the influence of visibility, guidance shopping, seller verbal attractiveness and seller interactivity on consumer trust in fashion live streaming, and to examine the impact of this trust on consumers' purchase intentions in fashion live streaming. Design/methodology/approach: This study uses the S-O-R theory as the basis for developing the research model. The approach used is quantitative. The respondents of this study are consumers of fashion live streaming in Indonesia, with 372 respondents' data being processed using SEM PLS tools. Findings: The results of this study indicate that consumer trust in fashion live streaming significantly impacts the increase in consumers' purchase intentions. The study also shows that consumer trust in fashion live streaming is influenced by seller verbal attractiveness, seller interactivity, and visibility , guidance shopping. This research has implications for the SOR theory and affordance theory. Furthermore, it also has managerial implications. Paper type: Research paper
The Effect of Product Design and Price on Consumers’ Impulsive Buying on Shopee Larasati, Dyah Ayu; Megasari, Aisyah Darti; Utomo, Priyo; Arifin, Syamsul; Nuryadi, Nuryadi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3409

Abstract

Purpose: This study aims to examine the effect of product design and price on consumers’ impulsive buying behavior on Shopee. Design/Methodology/Approach: The research employed a quantitative approach with purposive sampling of 200 respondents who had purchased sublimation-printed fabric products under the Cannamolid Pattern brand on Shopee. Data were collected through a five-point Likert scale questionnaire. The validity and reliability of the instrument were tested, and the data were analyzed using multiple linear regression with t-tests and F-tests through SPSS version 29. Findings: The results show that: (1) product design has a positive and significant effect on impulsive buying (? = 0.499; t = 14.237; p < 0.001); (2) price also has a positive and significant effect (? = 0.325; t = 9.284; p < 0.001); and (3) product design and price simultaneously have a significant effect on impulsive buying, with F = 188.603 and p < 0.001. The coefficient of determination (R²) of 0.657 indicates that both variables explain 65.7% of the variance in impulsive buying, while the remaining 34.3% is influenced by other factors outside the model. Research limitations/implications: This study emphasizes the role of product design and pricing strategies as strong triggers of impulsive buying in e-commerce. However, future research is recommended to include psychological factors and other marketing aspects for a more comprehensive understanding. Practical implications: The findings provide practical insights for e-commerce sellers, particularly local brands, to pay closer attention to product design and pricing strategies in order to stimulate consumers’ impulsive purchases. Originality/value: Few studies have specifically examined how product design—especially fabric motifs—and pricing strategies affect impulsive buying on e-commerce platforms such as Shopee. This study contributes a new perspective by highlighting the context of local MSMEs selling patterned fabric products, making the findings especially relevant for small businesses competing in Indonesia’s digital marketplace. Paper type: Research paper
The Influence of Brand Image and Product Quality on Purchase Decisions of Nike Air Jordan Shoes at FMS Store Surabaya Syam, Fakhmy; Utomo, Priyo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3410

Abstract

Purpose: This study aims to analyze the influence of brand image and product quality on the decision to purchase Nike Air Jordan Footwear is no longer regarded merely as a functional necessity; it has evolved into an expression of identity, a status symbol, and an integral element of urban lifestyles at FMS Store in Surabaya. Design/Methodology/Approach: This study uses a quantitative approach with a survey method. The research respondents are consumers who have purchased Nike Air Jordan shoes at the FMS Store in Surabaya. A total of 81 samples were obtained, selected using purposive sampling based on product purchase experience criteria. The research instrument was a questionnaire with a 4-point Likert scale to measure the variables of brand image, product quality, and purchasing decisions. Data analysis was performed using the Partial Least Square (PLS) approach through SmartPLS 4.0 software, which included outer model testing (validity and reliability) and inner model testing (R-square and hypothesis testing with bootstrapping). Findings: The results showed that brand image had a positive and significant effect on purchasing decisions with a t-statistic value > 1.96 and p-value < 0.05. Product quality was also proven to have a positive and significant effect on purchasing decisions, with the research indicators meeting the validity and reliability criteria (AVE > 0.5 and Composite Reliability > 0.7). The R-square value of 0.65 indicates that brand image (X1) and product quality (X2) together explain 65% of the variation in purchasing decisions (Y1), while the rest is influenced by other factors outside the scope of this study. Research limitations/implications: This study is limited to respondents from FMS Store in Surabaya with a relatively small sample size, so its generalizability is still limited. Theoretically, the results of this study reinforce consumer behavior theory that brand image and product quality play an important role in shaping purchasing decisions. Practical implications: For FMS Store management, the results of this study provide input to continue strengthening the Nike Air Jordan brand image and maintaining product quality as a strategy to increase customer satisfaction and loyalty. Originality/value: This study provides empirical contributions by examining the factors that influence the decision to purchase Nike Air Jordan shoes in the context of local reseller in Surabaya, which has rarely been studied.
Sustainable Maritime Human Capital Development: A Quantitative Analysis Samekto, Agus Aji
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3454

Abstract

Purpose: This study investigates the quantitative relationship between digital education systems and sustainability competence among maritime students across ten maritime higher education institutions in Asia and Europe from 2019 to 2024. Design/methodology/approach: Using a multiple linear regression model, data were collected through institutional academic records, learning management system (LMS) analytics, and standardized sustainability competence tests, comprising a total of 2,845 valid student observations. Findings: The findings reveal that the integration of digital pedagogy significantly enhances sustainability-related learning outcomes, with competence scores increasing by 29% (p < 0.01). Furthermore, the correlation coefficient between digital education adoption and sustainability competence reached 0.68, indicating a strong positive association. The study demonstrates that digital transformation in maritime education directly supports the development of human capital capable of managing sustainable maritime operations. These results underline the urgency of aligning human resource strategies with digital transition policies in maritime academies to ensure long-term sectoral sustainability. Paper type: Research paper
Investigating Factors Affecting the Low Uptake of Insurance Institute of South Africa (IISA) Membership Among Insurance Professionals in Botswana. Malambo, Maalila
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 6 (2023): November 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i6.2395

Abstract

Purpose: This study investigates the factors contributing to the low uptake of Insurance Institute of South Africa (IISA) membership among insurance professionals in Botswana. The goal is to comprehend this phenomenon and provide insights into improving membership rates. Design / Methodology / Approach: A questionnaire-based survey targeting insurance professionals, students, and lecturers was employed. This approach aimed to gather comprehensive perspectives on membership uptake and related factors. The survey identified primary influences on low membership uptake, including lack of awareness, high fees, perceived limited value, and inadequate networking opportunities. The study explored the importance of membership, benefits, barriers, and suggestions for boosting participation. Findings: The study reveals crucial factors contributing to low IISA membership rates. Challenges include insufficient awareness of benefits, high fees deterring potential members, perceived value gaps, and limited networking prospects. These insights provide a holistic understanding of obstacles faced by insurance professionals in joining IISA. The research underscores the significance of professional organization membership for networking, skill enhancement, and career growth. However, financial, and perceptual barriers hinder potential members from joining.
THE INFLUENCE OF COMMUNICATIVE SKILLS AND APPEARANCE ON MANIPULATIVE MARKETING TECHNIQUES AT POINT COFFEE IN SURABAYA. Kusmayati, Nindya Kartika
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 1 (2024): January 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i1.2415

Abstract

At this modern era, there are currently a lot of intense competition in starting a business in the field of coffee shops, especially in the Surabaya area. This research aims to explain the influence contained in the barista Point Coffee whether by having communicative skills and attractive appearance is able to influence the manipulative marketing techniques that can attract customers to purchase the product, the experiment uses correspondents totalling 33 correspondents, using a quantitative type with multiple questionnaire samples. The results of this assessment are found to come out valid and reliabaly, normatively distributed, heterosccedasticity freedom, multicoleniarity freedom, and autocollinearity freedom. Obtained multiple linear models Y 2.087 + 0.552X1 + 0.499X2 + e. with overall f test results Communicative skills (X1) and appearance (X2) have a simultaneous effect with marketing manipulative techniques (Y). As well as communicative skills (X1) have a significant impact with Manipulative Marketing (Y) at Point Coffee Surabaya and attractive appearance (X2) has a significant impact with Manipulative Marketing (Y) at Point Coffee Surabaya. Based on this, the companies also needed attention to their Human Resources to develop and improve the progress of companies engaged in coffee shops.
Unearthing Financial Wisdom Exploring the Factors Shaping Financial Literacy among Agribusiness Entrepreneurs in Zimbabwe Gumbo, Lilian; Marimuthu, Ferina; Vengesai, Edson
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 2 (2024): March 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i1.2427

Abstract

Agribusiness serves as the cornerstone of the Zimbabwean economy, with a significant portion of the population relying on agricultural-related pursuits for sustenance. However, the concerning financial practices exhibited by agribusiness entrepreneurs, coupled with lackluster sectoral performance, present pressing issues. These issues manifest as pronounced instances of financial exclusion, loan defaults, and diminished productivity within the sector. The primary focus of this study was to assess the financial literacy of agribusiness entrepreneurs and elucidate the principal determinants of this literacy, employing the theoretical framework of the lifecycle hypothesis. The research design employed was explanatory in nature, involving the collection and subsequent quantitative analysis of data via questionnaires. The study encompassed a population of 172,221 agribusiness farmers hailing from five distinct districts in Zimbabwe, namely Mutare, Mt Darwin, Mutoko, Gweru, and Masvingo. To ensure a representative sample, a sample size of 623 was calculated utilizing the Slovin formula. The research outcomes unveiled an overall deficiency in financial literacy within the agribusiness sector, particularly pronounced among women, individuals with low incomes, those possessing limited educational attainment, and those supporting multiple dependents below the age of 18. As a crucial recommendation, the study advocates for the implementation of mandatory financial literacy courses at both the primary and secondary education levels. Such an intervention could contribute significantly to addressing the identified shortcomings in financial literacy among agribusiness entrepreneurs and subsequently foster more prudent financial behaviors within the sector.
ANALYSIS OF THE FINANCIAL PERFORMANCE OF THE KUPANG CITY REGIONAL GOVERNMENT Utami, Sri Endar; Wulandari, Agusta Amanda; Gah, Tiffany N. P.
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 1 (2024): January 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i1.2528

Abstract

Purpose: The implementation of regional government is based on the principle of regional autonomy. The implementation of local government is also marked by the change in the system from centralization to decentralization which is directed at accelerating the realization of the welfare of the Indonesian people. Therefore, each region is required to be more independent in managing and managing its government affairs, including in managing regional finances. One of the vital cycles in regional financial management is reporting carried out at the end of each accounting period, in the form of local government financial reports (LKPD). LKPD can be used as a means of conducting performance analysis so that it can increase the role of financial reports themselves. Therefore, the author will conduct more in-depth research to determine the performance of the Kupang City Regional Government over the last 5 years. Design/methodology/approach: This research uses a quantitative descriptive approach. The data collection method will be carried out with documentation. The data is a Budget Realization Report contained in the BPK Audit Results Report for 2018-2022. Findings: The data is then analyzed using financial ratio analysis in the form of regional financial independence ratios, regional financial dependence ratios, degree of decentralization ratios, ratios of effectiveness of regional original income, ratios of regional financial efficiency, harmony ratios and growth ratios. The results of the study stated that the role of the central government was more dominant in financing the administration of the Kupang City regional government, the financial dependence of the local government on the center in the form of transfer income during the last 5 years was very high, the percentage of local original income was less when compared to the total income, the effectiveness of regional original income during The last 5 years have been quite effective. local governments need quite large funds and even increase yearly as long as they finance government operations, but capital expenditures are decreasing yearly. On the other hand, revenue growth from 2018 to 2022 tends to decrease, while the growth in operating expenditures and capital expenditures has fluctuated over the past 5 years. Therefore, the Regional Government of Kupang City is expected to maximize the revenue potential in the region. This is to reduce the dominance of the central government in financing the implementation of the Kupang City Regional Government. Paper type: Research Paper
Demographic Factors, Financial Self-Efficacy, And Financial Independence of Young Adults in Surabaya Evelyn, Evelyn
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 6 (2023): November 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i6.2532

Abstract

Purpose : One of the key characteristics that can indicate a person's maturity is financial independence. Unfortunately, not many young adults in Indonesia are successful to become financially independent. Thus, the purpose of this study is to examine the variables that may have an impact on young adults’ financial independence. Design/methodology/approach : 118 Surabaya-based young adults served as the study's respondents. Distribution of questionnaires was used to collect data, which was then processed using logistic regression. Findings : The findings of this study demonstrate that age, education, marital status, and self-efficacy all have an impact on young adults' financial independence. It is expected that the findings of this study will help those involved in the attempt to increase financial independence among Indonesian young adults. Furthermore, it is expected that this research will contribute to ongoing studies on financial independence. Paper type : research paper
ENTREPRENEURIAL COACHING FOR THE DEVELOPMENT OF ENTREPRENEURIAL SELF-EFFICACY IN WOMEN ENTREPRENEURS Molema, Lerato; Hlatshwayo, Elona; Ebewo, Patrick
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 2 (2024): March 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i2.2534

Abstract

Purpose: This study explored entrepreneurial coaching to develop women entrepreneurs by enhancing their entrepreneurial self-efficacy. It sought to understand how entrepreneurial self-efficacy in women entrepreneurs can be developed through entrepreneurial coaching. Design/methodology/approach: This study's methodology was a descriptive literature review.Findings: The findings showed that entrepreneurial coaching is a development intervention that can be used to enhance the entrepreneurial self-efficacy beliefs of women entrepreneurs, thereby increasing their chances of engaging in successful business creation and operation.Research limitations/implications: Entrepreneurial coaching for women entrepreneurs as a research field is still in its developmental stage, as such, there are limited sources of literature. Practical implications: The study contributes to the overall discourse on entrepreneurial coaching as a supportive intervention in enhancing entrepreneurial self-efficacy for women entrepreneurs. Originality/value: The combination of entrepreneurial coaching, entrepreneurial self-efficacy and the development of women entrepreneurs is still emerging.

Page 57 of 69 | Total Record : 681

 55   56   57   58   59 

Filter by Year

2017 2026


Reset
Filter By Issues
All Issue Vol 9 No 1 (2026): Jan - Feb 2026 Vol 8 No 6 (2025): November 2025 Vol 8 No 5 (2025): September 2025 Vol 8 No 4 (2025): July 2025 Vol 8 No 3 (2025): May 2025 Vol 8 No 2 (2025): March 2025 Vol 8 No 1 (2025): January 2025 Vol 7 No 6 (2024): November 2024 Vol 7 No 5 (2024): September 2024 Vol 7 No 4 (2024): July 2024 Vol 7 No 3 (2024): May 2024 Vol 7 No 2 (2024): March 2024 Vol 7 No 1 (2024): January 2024 Vol 6 No 6 (2023): November 2023 Vol 6 No 5 (2023): September 2023 Vol 6 No 4 (2023): July 2023 Vol 6 No 3 (2023): May 2023 Vol 6 No 2 (2023): March 2023 Vol 6 No 1 (2023): January 2023 Vol 5 No 6 (2022): November 2022 Vol 5 No 5 (2022): September 2022 Vol 5 No 4 (2022): July 2022 Vol 5 No 3 (2022): May 2022 Vol 5 No 2 (2022): March 2022 Vol 5 No 1 (2022): January 2022 Vol 4 No 6 (2021): November 2021 Vol 4 No 5 (2021): September 2021 Vol 4 No 4 (2021): July 2021 Vol 4 No 3 (2021): May 2021 Vol 4 No 2 (2021): March 2021 Vol 4 No 1 (2021): January 2021 Vol 3 No 4 (2020): November 2020 Vol 3 No 3 (2020): September 2020 Vol 3 No 2 (2020): March 2020 Vol 3 No 1 (2019): September 2019 Vol 2 No 1 (2018): September 2018 Vol 1 No 2 (2018): March 2018 Vol 1 No 1 (2017): September 2017 Vol 2 No 2 (2019): March 2019 More Issue