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Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Muhammadiyah Mataram
ISSN : 25988883     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Komunikasi dan Dakwah merupakan isu yang saban hari semakin "panas". Komunikasi selalu menjadi panas karena isu-isu besar hari-hari ini muncul karena ulah. Komunikasi baik media, komunikator maupun konten komunikasi itu sendiri. Manakala dakwah merupakan "program agama" yang tidak mungkin lepas dari komunikasi maka tak berlebihan, jika komunikasi dan dakwah ibarat dua sisi mata uang yang berdampingan. Atas alasan inilah, Prodi Komunikasi Penyiaran Islam Fakultas Agama Islam Universitas Muhammadiyah Mataram merasa perlu menghadirkan Al-I'lam sebagai media untuk mengkaji dan menganalisa segala tetek bengek yang berkaitan dengan dua isu besar tersebut.
Arjuna Subject : -
Articles 144 Documents
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Marketing Communication Strategy in the Instagram Account @BJN.Foodies as a Culinary Promotion Media in Bojonegoro City Zahra, Yanuba Arifatuz; Nurhaqiqi, Hanna
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26932

Abstract

Abstract: This study aims to analyze the marketing communication strategy used by the Instagram account @bjn.foodies as a culinary promotion medium in the city of Bojonegoro. The research method used is descriptive qualitative with the approach of The Circular Model of SoMe. Data were collected through interviews, observations, and documentation. The results show that @bjn.foodies successfully utilizes various Instagram features such as Reels, Stories, and Hashtags to increase visibility and interaction with the audience. The implemented marketing communications strategies include creating engaging content, optimizing posting times, and managing interactions and feedback from the audience. Additionally, interactive activities such as Q&A and giveaways help increase follower engagement and loyalty. Through this strategy, @bjn.foodies not only successfully promotes local culinary but also supports the development of SMEs in Bojonegoro
The Effectiveness of Using Instagram in Increasing Public Trust Among Followers of Cita Entertainment's Account Qoimah, Al Hidayahtul Mus; Rohmah, Nurliya Ni'matul; Nurdin, Ali
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26923

Abstract

Abstract:This study aims to evaluate the effectiveness of using Instagram in enhancing public trust among followers of the Cita Entertainment account. The method used is descriptive quantitative, applying the EPIC Model theory, which includes four elements: empathy, persuasion, impact, and communication. The variables examined consist of Instagram usage and the increase in public trust. Data were obtained through an online survey involving followers of the Cita Entertainment account as respondents. The analysis results show that Instagram usage significantly contributes to the increase in public trust. The aspects of empathy and communication have the greatest influence in building trust, while persuasion and impact also contribute positively. In conclusion, effective content strategies on Instagram can enhance public trust, making the platform an important tool for Cita Entertainment in building stronger relationships with its followers. This study recommends the continuous use of the EPIC Model approach to maximize public trust through social media.Abstrak:Penelitian ini bertujuan untuk mengevaluasi efektivitas penggunaan Instagram dalam meningkatkan kepercayaan publik pada pengikut akun Cita Entertainment. Metode yang digunakan adalah kuantitatif deskriptif dengan menerapkan teori EPIC Model yang mencakup empat elemen: Empati, Persuasi, Dampak, dan Komunikasi. Variabel yang diteliti terdiri dari penggunaan Instagram dan peningkatan kepercayaan publik. Data diperoleh melalui survei online yang melibatkan pengikut akun Cita Entertainment sebagai responden. Hasil analisis menunjukkan bahwa penggunaan Instagram berkontribusi signifikan terhadap peningkatan kepercayaan publik. Aspek empati dan komunikasi memiliki pengaruh terbesar dalam membangun kepercayaan, sementara persuasi dan dampak juga memberikan kontribusi positif. Kesimpulannya, strategi konten yang efektif di Instagram dapat meningkatkan kepercayaan publik, sehingga platform ini dapat dijadikan alat penting bagi Cita Entertainment dalam membangun hubungan yang lebih kuat dengan pengikutnya. Penelitian ini menyarankan penggunaan pendekatan EPIK Model secara berkelanjutan untuk memaksimalkan kepercayaan publik melalui media sosial.
Inter-Religious Communication in Maintaining Harmony (Study of the Multi-Religious Community of Mbawa Village, Donggo District) Sahrul, Sahrul; Wahid, Abdul; Malik, Abdul
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26928

Abstract

Abstract: This research aims to find out how communication is used by the people of Mbawa Village to maintain harmony, and what factors cause harmony in Mbawa Village. This research uses a qualitative approach with a descriptive type of research conducting studies on natural communities. Data collection techniques by means of observation, interviews and documentation. Sampling was carried out using non-random or probability sampling, that is, not all of the population was given the opportunity to be sampled. This research shows that the people of Mbawa Village preserve three local contents as a forum for interactive communication, namely mbolo weki, tekara ne'e and rawi rasa. The factor for inter-religious harmony in Mbawa Village is the cultivation of tolerance in the right to choose the religion believed by the partner to be married or to whom he is marrying
LGBT Elements in Children's Animation: Parents' Views on Lellobee City Farm Content on YouTube Kids Zulmi, An Rezika Amalia; Alamiah, Syifa Syarifah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26924

Abstract

Abstract: This research aims to determine parents' views on the animated children's film Lellobee City Farm which contains LGBT elements on the YouTube Kids platform. The research method used is a qualitative descriptive method. Data was collected through interviews with 7 informants from different backgrounds aged 20-43 years and who had children aged 2-5 years. The results of this research indicate that parents who believe that LGBT in the animated children's film Lellobee City Farm is inappropriate because the broadcast has a negative impact because broadcasting can affect children's mindset. However, parents with a lower educational background than other informants tend not to be aware of the presence of LGBT elements in their children's broadcasts because they are unable to recognize the symbols and signs related to LGBT. Technological developments make a lot of information or content containing LGBT elements easily accessible in the media. The existence of LGBT elements that have escaped broadcast on YouTube Kids makes parents increasingly wary and reduces users' trust in the platform.Abstrak:  Penelitian ini bertujuan untuk mengetahui pandangan orang tua terhadap film animasi anak Lellobee City Farm yang mengandung unsur LGBT pada platform Youtube Kids. Metode penelitian yang digunakan adalah metode kualitatif deskriptif. Data dikumpulkan melalui wawancara terhadap 7 informan dari latar belakang yang berbeda dengan rentan usia 20-43 tahun dan memiliki anak usia 2-5 tahun. Hasil penelitian ini menunjukkan bahwa orang tua menganggap unsur LGBT dalam film animasi anak Lellobee City Farm merupakan hal yang tidak pantas karena tayangan tersebut berdampak negatif karena dikhawatirkan dapat berpengaruh pada pola pikir anak. Namun, orang tua dengan latar belakang pendidikan lebih rendah dibanding infoman lain cenderung tidak menyadari akan adanya unsur LGBT dalam tayangan anak tersebut karena tidak mampu mengenali simbol dan tanda yang berkaitan dengan LGBT. Perkembangan teknologi membuat banyak informasi atau konten yang memuat unsur LGBT mudah diakses di media. Adanya unsur LGBT yang lolos tayang di Youtube Kids membuat orang tua semakin waspada dan menurunkan kepercayaan pengguna terhadap platform tersebut.
Islamic Social Ethics Education Model as a Resolution to Moral Degradation through Persuasive Communication Irhas, Irhas; Kadri, Kadri; Wahid, Abdul
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26929

Abstract

Abstract:The aim of this research is to identify the patterns of Islamic education conveyed through persuasive communication in the formation of social ethics as a resolution to moral degradation. Data collection for this article was conducted using a qualitative method with library research and a content analysis approach. The results of this study show that the appropriate and effective Islamic education model, delivered through persuasive communication, capable of addressing moral degradation is education that applies the methods of understanding, habituation, and exemplary behavior. Abstrak: Penelitian ini bertujuan untuk mengetahui pola pendidikan Islam yang disampaikan melalui komunikasi persuasif dalam pembentukan etika sosial sebagai resolusi degradasi moral. Pengumpulan data dalam penyusunan artikel ini menggunakan metode kualitatif dengan penelitian kepustakaan dan pendekatan kajian isi. Hasil penelitian ini menunjukkan bahwa model pendidikan Islam yang tepat dan efektif dan disampaikan menggunakan komunikasi persuatif akan mempu menghadapi degradasi moral adalah pendidikan dengan menerapkan metode pemahaman, pembiasaan, dan keteladanan.
Marketing Communication Strategies of Coffee Shops in Increasing Brand Awareness: A Qualitative Descriptive Study of Thousandsunnycoffee Hidayat, Rahmad; Hidayat, Ofi
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26925

Abstract

AbstractThis research aims to describe Thousandsunnycoffee's marketing communication strategy in an effort to increase consumer brand awareness of Thousandsunnycoffee coffee shops. The method used is descriptive qualitative with a focus on case studies. Data collected through in-depth interviews with coffee shop owners, baristas and consumers. Then make direct observations of the activities that occur in the Thousandsunnycoffee coffee shop, analyze the data that has been collected by interview and observation and then processed through a marketing communication strategy by determining marketing objectives, targeting, differentiation and positioning and also using the 4P marketing mix such as product, price, place and promotion. Also reinforced by using a promotional mix such as advertising, sales promotion, public relations, personal selling and direct marketing. Then by using brand awareness indicators to determine the brand awareness of Thousandsunnycoffee consumers. The results of the research obtained are that Thousandsunnycoffee successfully uses all aspects of the marketing communication strategy from the 4P marketing mix and the promotion mix and also all consumers are able to / know the existence of this brand from Thousandsunnycoffee. Some of the efforts made by Thousandsunnycoffee in carrying out marketing communication strategies include using social media, disseminating information about Thousandsunnycoffee to the public, holding promos that benefit consumers, collaborating in  sports and sponsoring sports events.
Digital Marketing Communication Strategy for Local Perfume Brand HMNS @hmns.id Putri, Rr. Tasya Amalia; Nurhaqiqi, Hanna
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26930

Abstract

Abstract:This research discusses the digital marketing communication strategy implemented by local perfume brand HMNS via the social media platform Instagram. The aim of this research is to determine the digital marketing communication strategy carried out by the local perfume brand HMNS. This research method uses qualitative descriptive research with data collection techniques carried out using observation, in-depth interviews, documentation and literature study. The results of this research show that the HMNS perfume brand uses various digital marketing strategies, including the use of Instagram as the main marketing media, the application of the Integrated Marketing Communication (IMC) concept with a focus on building relationships with customers, story telling strategies, the use of advertising, sales promotion and public relations. which is supported by the marketing mix concept.
Revitalizing Da’wah Against Communication Chaos in the Modern Era: Content Analysis of Piweling Maiyah’s YouTube Content Yusuf, Mochamad Aris
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26920

Abstract

Abstract:Domestic disputes that destroy relationships simply through miscommunication have given rise to sad facts, such as cases of murder, mutilation, sex outside of marriage and so on.  So, communication must be integrated with Islamic da'wah as well as responding to the challenges of the times. This has been practiced by Cak Nun, known as Maiyah.  Maiyah Da'wah emphasizes a holistic understanding of life, where every individual is invited to become a wise, tolerant person and contribute positively to the surrounding environment. This research uses a content analysis method, the object in this research focuses on content Piweling Maiyah which is entitled Learning to Find Goals - Cak Nun. The results in this research show that life is emphasized on YouTube channels Piweling Maiyah Firstly, in improving life towards becoming a human being who is sovereign and can save himself before Allah SWT. This is revitalizing, making humans have a way of thinking positively and bringing a level of expression of communication, a mentality based on strong faith.Abstrak:Pertikaian rumah tangga yang meruntuhkan hubungan hanya dengan miskomunaksi telah menimbulkan fakta miris, seperti kasus pembunuhan, mutilasi, sex diluar nikah dan lain-lain.  Maka, komunikasi harus dilebur dengan dakwah islam sekaligus menjawab tantangan zaman. Hal ini telah dipraktekkan oleh Cak Nun yang dikenal dengan nama Maiyah.  Dakwah Maiyah menekankan pada pemahaman holistik tentang kehidupan, di mana setiap individu diajak untuk menjadi pribadi yang bijak, toleran, dan berkontribusi positif terhadap lingkungan sekitarnya. Penelitian ini menggunakan metode analisis isi, objek dalam penelitian ini menitik fokuskan pada konten Piweling Maiyah yang berjudul Belajar Mencari Golnya itu apa – Cak Nun. Hasil dalam penelitian ini, kehidupan yang ditekankan dalam kanal YouTube Piweling Maiyah tersebut, pertama dalam memperbaiki hidup menuju manusia yang bedaulat dan bisa menyelamatkan diri dihadapan Allah SWT, Hal ini merevitalisasi, menjadikan manusia memiliki cara dalam berfikir positif dan membawa tingkat ekspresi komunikasi mentalitas berlandaskan iman yang kuat.
Netnography of Gaya Nusantara’s Communication on Instagram Ana, Nur; Dharma, Ferry Adhi
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26926

Abstract

Abstract:  Social media is also used by various communities, including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) which has spread widely in various forms of media, including Instagram, Facebook, Tiktok and the others of social media. This research aims to understand how symbolic interactions are applied on social media, especially Instagram, by GAYa Nusantara (GN) as an analytical tool to explore people's social interactions regarding the presence of LGBTQ people and other non-normative SOGIESC on social media. Netnography is a method used to study cyberspace from informed texts, with the aim of understanding societal culture that arises online. This method is specifically planned to study online culture and groups, being a term that has unique characteristics in virtual groups. The result of this research is GN's efforts to campaign for the values of equality and human rights, especially for LGBTQ people. Through Instagram, GN symbolizes itself as an NGO that is neutral and anti-intolerance. However, for netizens or the virtual community, GN is a deviant NGO because it contradicts the values of Pancasila, especially the first principle. This happens because netizens have internalized the values of Pancasila and also religious values and therefore consider LGBTQ as a deviation that cannot be tolerated.Abstrak:  Media sosial juga dimanfaatkan oleh berbagai komunitas, termasuk Lesbian, Gay, Biseksual, Transgender, dan Queer (LGBTQ) yang telah tersebar luas dalam berbagai bentuk media, termasuk Instagram, Facebook, Tiktok, dan media sosial lainnya. Penelitian ini memiliki tujuan untuk dapat memahami bagaimanakah interaksi simbolik yang diterapkan di media sosial, khususnya Instagram, oleh GAYa Nusantara (GN) sebagai alat analisis untuk mengeksplorasi interaksi sosial masyarakat terhadap kehadiran kaum LGBTQ dan SOGIESC non-normatif lainnya di media sosial. Netnografi merupakan suatu metode yang digunakan untuk mengkaji ruang siber dari teks yang diinformasikan, dengan tujuan memahami budaya masyarakat yang timbul secara daring. Metode ini secara spesifik direncanakan untuk mempelajari kebudayaan dan kelompok daring, menjadi suatu istilah yang memiliki ciri khas dalam kelompok maya. Hasil penelitian ini adalah adanya usaha GN dalam mengkampanyekan nilai-nilai kesetaraan dan hak asasi manusia, khususnya pada LGBTQ. Melalui Instagram, GN melakukan simbolisasi sebagai NGO yang netral dan anti intoleransi. Kendati demikian, bagi netizen atau masyarakat maya, GN adalah NGO yang menyimpang karena bertentangan dengan nilai-niai Pancasila, khususnya sila yang pertama. Hal ini terjadi karena netizen sudah terinternalisasi dengan nilai-nilai Pancasila dan juga nilai agama sehingga menganggap LGBTQ sebagai penyimpangan yang tidak dapat ditolerir.
Representation of Mental Health Issues in the Film Sleep Call (John Fiske's Semiotic Analysis) Razzak, Muhammad Ibnu; Prihandoyo, Windi Baskoro
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26931

Abstract

Abstract: A film is a complex form of mass media. The film Sleep Call provides an overview of mental health issues. Mental health is an important aspect of realizing comprehensive physical and spiritual health. The representation of depression and hallucinations in the film Sleep Call is an attempt to re-understand reality, which cannot be separated from various social issues that are currently developing in society. This research employs a descriptive-qualitative approach and applies John Fiske's semiotics method to analyze the Sleep Call film. The findings of this study demonstrate that John Fiske's semiotic theory, which employs three levels of television codes, specifically the reality level, clarifies Dina's mental health issues stemming from her imprisonment in a challenging and solitary existence. At the representation level, Dina's House is the only location where sets are used, and shooting techniques include long shot, medium shot, high angle, eye level, and slanted shots. At the ideological level, we have the materialism ideology, which places a higher value on material possessions over common sense. . Dina chose to borrow money from an illegal online loan without thinking about the future consequences.

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