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INDONESIA
Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Muhammadiyah Mataram
ISSN : 25988883     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Komunikasi dan Dakwah merupakan isu yang saban hari semakin "panas". Komunikasi selalu menjadi panas karena isu-isu besar hari-hari ini muncul karena ulah. Komunikasi baik media, komunikator maupun konten komunikasi itu sendiri. Manakala dakwah merupakan "program agama" yang tidak mungkin lepas dari komunikasi maka tak berlebihan, jika komunikasi dan dakwah ibarat dua sisi mata uang yang berdampingan. Atas alasan inilah, Prodi Komunikasi Penyiaran Islam Fakultas Agama Islam Universitas Muhammadiyah Mataram merasa perlu menghadirkan Al-I'lam sebagai media untuk mengkaji dan menganalisa segala tetek bengek yang berkaitan dengan dua isu besar tersebut.
Arjuna Subject : -
Articles 144 Documents
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Strategi Dakwah Majelis Sirojul Mukhlisin Dalam Membentengi Remaja Dari Pergaulan Bebas di Desa Napa Kecamatan Batangtoru Aisyah, Nur; Soiman, Soiman
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 2 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i2.22743

Abstract

Pengaruh Motif Diversi Terhadap Self-Disclosure Pengguna Akun Twitter Autobase @Ngalamfes Ratriningtyas, Novi; Zukrufillah, Irfani; Wahyuni, Jauhar; MR, Agnes Sesar
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 2 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i2.22567

Abstract

Islamisasi di Gumi Sasak Irhas, Irhas
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 2 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i2.22574

Abstract

Inovasi Dakwah untuk Penguatan Kesadaran Keagamaan: Studi Pada Komunitas Muslim Kelas Menengah Choirin, Muhammad; Syafi'i, Ahmad Helwani; Tajudin, Tajudin
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 2 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i2.22570

Abstract

Komunikasi Verbal Dan Non Verbal Dalam Proses Hafalan Juz Amma Muhlis, Muhammad; Mappanyompa, Mappanyompa; N.Rohmah, Nurliya
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 2 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i2.22575

Abstract

Pengaruh Endorsement Influencer Terhadap Penjualan Kassa Cake & Desser Febrianti, Riski; Prihandoyo, Windi Baskoro
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 2 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i2.22571

Abstract

Implementasi Fungsi Manajemen Komisi Dakwah dan Pengembangan Masyarakat MUI (Majelis Ulama Indonesia) Kabupaten Langkat Dalam Pembinaan Akidah di Kecamatan Sei Bingai Kabupaten Langkat AlFarisi, M. Salman; Indra, Farhan
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 2 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i2.22576

Abstract

Peran Kader Perempuan Partai Demokrasi Indonesia Perjuangan Provinsi Daerah Istimewa Yogyakarta dalam Aktivitas Komunikasi Politik Cahyani, Alifa Laili; Junaedi, Fajar
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 2 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i2.22565

Abstract

Digital Da'wah Strategies of Arrahmah.Id in Online Journalism Hidayat, Tatang; Masitoh, Bilqisti Nur; Istianah, Istianah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26922

Abstract

Abstract:  The increasing volume of technology and digitalization, Islam comes with an Islamic da'wah mission that facilitates the expansion of information and communication, one of which is the role of journalism in conveying da'wah treatises through digital website platforms. The purpose of this study was to analyze the digital da'wah strategy of arrahmah.id in online journalistic da'wah. This research uses a qualitative approach through observation and observation by collecting data, developing descriptive analysis methods. Based on the results of the study, arrahmah.id is one of the Islamic sites that is not just the delivery of religion but also civilization and the development of Islamic thought.  Through the presentation of various contents and features, it makes it easier for madu' readers to find information and news about the Islamic world in the national and international arena. The implication will ignite the enthusiasm of Muslims in upholding Rahmatan lil Alamin and Izzatul Islam to stick to the Qur'an and As Sunnah.Abstrak:  Semakin tingginya volume teknologi dan digitalisasi, Islam  hadir dengan misi dakwah Islamiyah yang mempermudah perluasan informasi dan komunikasi, salah satunya peran jurnalistik dalam menyampaikan risalah dakwah melalui platfom digital  website. Tujuan penelitian ini untuk menganalisis strategi dakwah digital dakwah arrahmah.id dalam dakwah jurnalistik online. Penelitian ini mengunakan pendekatan kualitatif melalui observasi dan pengamatan dengan mengumpulkan data, mengembangkan metode analisis deskriptif. Berdasarkan hasil penelitian, arrahmah.id merupakan  salah satu situs Islam yang bukan sekedar penyampaian agama namun juga peradaban dan pengembangan pemikiran Islam.  Melalui sajian konten dan fitur yang bermacam-macam memudahkan pembaca madu’ dalam mencari informasi dan berita seputar dunia Islam di kancah nasional maupun internasional. Implikasinya akan membakar semangat kaum muslimin dalam menegakkan Rahmatan lil Alamin dan Izzatul Islam untuk tetap berpegang teguh pada Al Qur’an dan As Sunnah.
The Attractiveness of Brand Ambassadors in Increasing Purchase Intention among Instagram Followers @skintificid Noviana, Laela
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26927

Abstract

Abstract:Competition in the beauty industry in Indonesia is increasingly competitive. This is in line with the development of beauty trends and the high public interest in beauty products. Companies are required to implement appropriate marketing strategies to increase sales, one of which is through the use of brand ambassadors. This research aims to determine the influence of brand ambassador attractiveness on product purchase intention among @skintificid Instagram followers. This research uses a quantitative approach with survey methods. Data collection was carried out by distributing questionnaires to 100 respondents who had been selected using non-probability sampling techniques. The data analysis techniques used are simple regression analysis, t hypothesis test, and coefficient of determination. The results of this research show that the attractiveness of brand ambassadors has a significant effect on product purchase interest among @skintificid Instagram followers by 23.8%. The remaining 76.2% was influenced by other factors outside this research. These results show that the higher the attractiveness of the brand ambassador, the greater the purchase intention. In line with the basic assumption of the source of attractiveness theory that attractiveness can positively influence a person's behavior in making purchases.

Page 11 of 15 | Total Record : 144

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