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Semiotika
Published by Universitas Jember
ISSN : 14115948     EISSN : 25993429     DOI : 10.19184
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal SEMIOTIKA terbit dua kali setahun pada Januari dan Juli, berisi artikel hasil pemikiran dan hasil penelitian yang ditulis oleh para pakar, ilmuwan, praktisi, dan pengkaji masalah bahasa dan sastra.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 160 Documents
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KATA SERAPAN DARI BAHASA HAKKA DALAM LEKSIKON BAHASA INDONESIA Manzhuur Daanisy Ahmad Thaahir Pontoh; Assa Rahmawati Kabul
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 1 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i1.31095

Abstract

Indonesian language borrowed heavily from languages spoken inside Indonesian territory. The borrowing is caused by language contact between Malay (and now Indonesian) and other languages, including several Sinitic languages that have been spoken for centuries in Indonesia. Hakka Chinese is one of the largest Sinitic languages in Indonesia by the number of speakers, therefore borrowing from Hakka Chinese in Indonesian is bound to happen. The aim of this research is to find borrowings from Hakka Chinese in Indonesian lexicon, also to find semantic changes in those borrowings. Methods in finding the borrowings started from compiling all the possible Hakka loanwords from Hakka lexicons into a wordlist. The wordlist is verified by native Indonesian Hakka Chinese correspondent, and then compared to lemmas in the Kamus Besar Bahasa Indonesia (KBBI) to find any semantic changes. We found that there are 44 loanwords from Hakka Chinese in Indonesian, of which 15 words had semantic changes and 29 others have not any semantic changes.
PROSES PEMBENTUKAN DERIVASI DAN INFLEKSI PADA RUBRIK EDUKASI KOMPAS.COM Imamul Mutaqin; Irsyadi Shalima; Herpindo Herpindo
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 1 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i1.31455

Abstract

The word formation process is inseparable from the morphological process of affixation. The formation of verb word classes can be derived from verb, noun, adjective, and adverb word classes. This phenomenon causes morphological symptoms of derivation and inflection. Derivation is the process of forming new words that cause changes in lexical identity, while inflection does not change lexical identity. This study aims to obtain a description of the process of forming derivation words and forming inflected words on Kompas.com. Research using qualitative methods. The data and data sources used are online news Kompas.com, the January 2022 edition of the education rubric. The analysis technique used in analyzing the data uses the distribution method with the direct element division technique. The results of this study found words that experienced derivation and inflection with various kinds of forming affixes. Derivative and inflected affixes in Kompas.com consist of prefixes, suffixes, confixes and combinations of affixes. Initial prefixes or affixes are in the form of meN-, di-, ke-, ber-, ter, se-, and peN-; suffixes or final affixes consist of -an, -i, and -kan; confix affixes have forms of ke-an, penN-an, per-an, and beran; as well as combinations of affixes consisting of the forms of memper-/-kan, meN- -i, di-/-i, meN-/-kan, di-/-kan, diper-/-kan, and diper-/-i. The phenomenon of the affix meN- is an affix that forms an active verb, while the affix di- forms a passive verb. Also found ter- and ke-an affixes which are affixes forming anti-passive ergative verbs. Based on the productivity aspect, inflection is more productive than derivation.
A SEMIOTICS ANALYSIS OF STREET HARASSMENT ACTS REPRESENTATION IN L’ORÉAL’S CAMPAIGN Zahrotul Nur Azizah Surya Putri
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 1 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i1.32341

Abstract

Regarding the massive cases of sexual harassment, many companies tried to contribute to and support the stop sexual harassment movement by producing posters or video campaigns. Within those video campaigns released in the media, each has a profound meaning represented through graphic visualization, pictures, and sounds. Not only that, gestures, facial expressions, voice, or the language performed by the character in the illustration also brought many explicit meanings. Thus, this study aimed to reveal how the campaign video represents street sexual harassment and the messages to support each other or stand up against street harassment displayed by L'Oréal Paris in its campaign videos. From the analysis using Pierce's triangle of signs, the study revealed that street sexual harassment represented in the video into four types of street sexual harassment, namely suggestive comments, sexually explicit touch, inappropriate gestures, and being followed. However, society is not ready to face and combat street harassment. Thus, through the campaign video, L'Oréal brought some messages to educate society and encourage them to stand against street harassment.
WANITA “AHMADI” DALAM NOVEL MARYAM: KAJIAN PSIKOLOGI B.F. SKINNER Muhammad Hambali; Saharudin Saharudin; Muh. Khairussibyan
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 1 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i1.31804

Abstract

This study aims to examine the psychology of the main character in the novel Maryam by Okky Madasari in order to determine the response stimulus experienced by the main character and other characters with the literary psychology approach of B.F. Skinner. The data source of this research is the novel Maryam by Okky Madasari. The results showed that the psychology of Maryam's character as a woman "Ahmadi" was closely related to the stimulus response she experienced. The response stimuli include; (1) operant conditioning, found 5 conditioning data, one of which was through the stimulus given by her family, (2) formation, found 8 shaping data, where it is said that the characters Fatimah, Jamil and Zulkhair helped shape Maryam, (3) reinforcement , found data with a total of 7 reinforcers including primary and secondary reinforcement, primary reinforcer responded by Mrs. Maryam and secondary reinforcer when Maryam helped Zulkhair, (4) generalization, found 6 generalization data, where the stimulus from Mr. and Mrs. Zul was then generalized by the character Maryam and (5) avertive stimulus, found 5 avertive stimulus data, one of which was when Maryam's character violated the rules given by her parents. Thus, the psychology of Maryam's character is formed or patterned through these five stages and the most influential in shaping Maryam's "Ahmadi" figure is the stimulus response from Maryam's character and other characters.
PEREMPUAN DAN PERKOSAAN MEI 1998 DALAM DUA CERPEN KARYA SENO GUMIRA AJIDARMA: KRITIK SASTRA FEMINIS Maretta Dwi Anjani; Y. Yulianeta; H. Halimah
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 2 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i2.38703

Abstract

The May 1998 rape is one of the historic events that has yet to be resolved. This event is portrayed in literary works as a sociocultural document. Seno Gumira Ajidarma as the author and journalist describes the incident through his short stories, namely "Clara" (1998) and "Jakarta, 14 February 2039" (1999). The short story about the rape in May 1998 is full of women's issues and gender injustice in society. This study seeks to uncover how female characters and the rape in May 1998 are depicted in short stories using a radical feminist literary criticism. Descriptive-qualitative method is used in this research. The results of the analysis show that the May 1998 rapes show a gender imequality, because women are seen as parties who have the right to be controlled by men. Even in the act of rape, women are only seen as an object. Because of the rape, female characters, both victims of violence and children born from rape, have to bear the severe trauma. This is in accordance with the radical feminist view that rape is the basis for men to practice their power and control over women, and the demand that women must regain control over their body autonomy.
FIGURATIVE LANGUAGES IN BTS ALBUM LOVE YOURSELF: ANSWER Luh Komang Mira Gradistina; Putu Desi Anggerina Hikmaharyanti
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 2 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i2.33752

Abstract

This study aimed at analyzing BTS song lyrics and exploring more about the meanings of figurative languages. There were two theories used in this study, the first theory proposed by Kennedy (1983) for identifying the types of figurative languages and theory of meaning proposed by Leech (1974). This study applied qualitative method. Data were obtained from reading the lyric and listening to BTS songs, finding the word, phrase, and sentence containing figurative languages, taking notes on the types of figurative language, classifying the data into types of figurative language then analyzing the meaning. As a result, 5 types of figurative languages were found in BTS Album Love Yourself: Answer, they were Simile (20%), Metaphor (10%), Personification (5%), Hyperbole (50%), and Irony (15%). Hyperbole took the most dominant figurative language among other types. There were 5 out of 7 meanings found, affective meaning, stylistic or social meaning, thematic meaning, connotative meaning and reflective meaning.
SIMBOLISME AGAMA DALAM NOVEL THE SATANIC VERSES: PERSPEKTIF SEMIOTIKA FERDINAND DE SAUSSURE Muhammad Alfarryzy; Amalia Rahma Karulin; Anisah Harissahdini
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 1 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i1.35928

Abstract

Semiotics is a field of science that examines symbols in an object. The novel The Satanic Verses by Salman Rushdie is the fourth work in the style of magical realism. The purpose of this study was to determine religious symbolism based on the perspective of Ferdinand de Saussure in the novel The Satanic Verses by Salman Rushdie. This research uses a qualitative descriptive research method. The collection of data in the novel The Satanic Verses uses reading and note-taking techniques. Based on the results of the analysis that has been carried out, found seven data on religious symbols were found consisting of Mahoud, Jibril, Abraham, Satanic verses, the use of the names of the Prophet Muhammad's wife (Saudah, Ayesha, Hafsah, Umm Salamah the Makhzumite, Rumlah, Zainab bint Jahsh , Juwairiyah, Rehana the Jew, Safia, Maimunah, Mary the Copt, Zainab bint Khuzaimah). The results of the analysis show that the writer takes an ahistorical figure from the writer's imagination.
SEMIOTICS ANALYSIS OF GENDER STEREOTYPE IN “DOVE” SHAMPOO PRODUCT ADVERTISING: ROLAND BARTHES’ SEMIOTICS APPROACH Irfan Hanify Salim
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 1 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i1.32337

Abstract

This study aims to analyze how stereotypes of women are represented in Dove shampoo advertisements and to analyze the semiotics of gender stereotypes in “Dove” shampoo product advertising using Roland Barthes’ semiotics approach. This study uses a qualitative method by taking primary data sourced from online media ‘YouTube’. The data source is in the form of advertisements for Dove shampoo products in 2022. The advertisement entitled “My Hair is My Crown (Rambutku Mahkotaku) - Dian Sastrowardoyo & Other Women’s Stories About HairBullying”. While the data analysis technique in this study was carried out by identifying signs according to the stages proposed by Roland Barthes (Roland Barthes’ semiotic theory) to determine the meaning of denotation and connotation of advertisements. The results of this study indicate that Dove shampoo advertisement analysis using the Barthes analysis model approach can be explained based on the analysis model by looking at the meaning of denotation and connotation. 5 hairstyles become the outline of the text that strengthens the purpose of depicting the ad including how the woman in the ad is depicted. In addition, each of the women with the 5 hairstyles had experienced hair-bullying because it did not fit the stereotypes of the society (Indonesian people). The five hairstyles are (1) straight hair (just straight), (2) short hair, (3) honeycomb hair, (4) colored hair, and (5) hijab. However, through the shampoo advertisement, Dove wanted to raise awareness about hair-bullying that women often face, through an anti-bullying song titled “My Hair is my Crown (Rambutku Mahkotaku)”. In more detail, Dove wanted to maintain women’s confidence in how to choose and express their hair and break down societal views and stereotypes about what is often considered “beautiful hair”.
SUBKULTUR ANAK MUDA DALAM IKLAN KOPI DI INDONESIA: KAJIAN SEMIOTIKA ROLAND BARTHES Aling Madani; Jatiwuni Ambarwati
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 2 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i2.31091

Abstract

The current trend and existence of coffee continues to develop into a part of the lifestyle of youth. Therefore, coffee products on the market are increasingly varied with various advertising strategies. Various advertising themes related to youth activities and identities are used to reach their target market. This study is a semiotic analysis that aims to describe the symbols and cultural styles of youth in coffee advertisements in Indonesia by using the concept of youth subculture. The focus of this research is the meaning of youth's visual signs represented through coffee advertisements in Indonesia. This study uses a qualitative method. The data collection technique was carried out by observing instant coffee advertisement impressions in Indonesia in the last five years, including the Torabika for the Gilus Mix variants (2021) and Cappuccino (2019), Top Coffee for the Gula Aren variant (2020), Neo Coffee version of Lucas (2019) and Tiramisu (2021), and Good Day (2018). Roland Barthes' semiotic analysis is used in this study to show the sign meanings in the coffee advertisement through the stages of denotative, connotative, and mythical meanings. The results of the study show that these coffee advertisements generate units of denotation, connotation, and myth which then represent the lifestyle of the youth subculture. It exists in various aspects and refers to urban youth culture with urban cultural influences as reflected in clothing/fashion styles, distinctive music, and entertainment activities.
ONOMATOPOEIA IN AVATAR “THE LAST AIR BENDER NORTH AND SOUTH” Kadek Bara Dwipayana; Putu Desi Anggerina Hikmaharyanti
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 24 No 2 (2023): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v24i2.41074

Abstract

Comic is an image juxtaposed with other images in a sequence and make a story. The onomatopoeia word is used to build a story as well as for visual effects in comic stories. This study investigated onomatopoeia emerged in Avatar “The Last Air Bander-North and South” Comic Chapter 1. This study applied descriptive qualitative method. The data collection was carried out by using the observation through several stages, such as reading comics, highlighting the onomatopoeia found in comic, classifying onomatopoeia according to its type, and analyzing the meaning of onomatopoeia. This study used the theory from Bredin (1996) to determine the type of onomatopoeic word. On the other hand, the meaning of onomatopoeic words was analyzed using the theory from Thomas (1995). The results of this study indicated that three types of onomatopoeia found in comics, they were 32 (76%) direct onomatopoeia, 2 (5%) associative onomatopoeia, and 8 (19%) exemplary onomatopoeia. The meaning of onomatopoeic words contained in comics was included in abstract and contextual meaning.

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