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INDONESIA
Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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ANALISIS KONTRIBUSI PAJAK HOTEL DAN PAJAK RESTORAN TERHADAP PENDAPATAN ASLI DAERAH KOTA YOGYAKARTA TAHUN 2017-2021 Hertikasari, Ainun; Khanifa, Fadhla; Nabila Salsabil, Amiroh
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3525

Abstract

The Special Region of Yogyakarta is a province in Indonesia that is often known as a student city and a cultural city. The existing tourism potential, of course, greatly contributes to increasing Regional Original Revenue revenue. Based on data from statistics from the Special Region of Yogyakarta Province, the number of hotels in 2020 was 172 star-rated hotels, while non-star hotels were 1,951. Restaurants in 2020 were 1,002 and restaurants were 1,007 in 2020 in the Special Region of Yogyakarta. This study examines the Analysis of the Contribution of Hotel Tax and Restaurant Tax to the Original Revenue of the Yogyakarta City Government in 2017-2021. This research was conducted on the Yogyakarta City Government with a period of 2017 – 2021. Research data collection is carried out by data collection methods, including: Documentation and Literature Research. The analysis tools used are hotel tax contribution analysis and restaurant tax. How much contribution does hotel tax and restaurant tax give to local revenue in the Yogyakarta city government in 2017-2021. Hotel Tax contributed to PAD in 2017 0.19%. In 2018, the contribution of Hotel Tax was 0.22%. In 2019, the contribution of Hotel Tax still increased to 0.23%. But in 2020 during the pandemic, hotel taxes decreased to 0.13%. In 2021, the decrease occurred in the Hotel Tax of 0.11%. The restaurant tax in 2017 was 0.06% then in 2018 it increased to 0.07%. In 2019, it increased again to 0.09%. Then in 2020 it decreased to 0.07%. And in 2021 there was no increase or decrease, which remained at 0.07%.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI FLUKTUASI NILAI TUKAR RUPIAH TERHADAP DOLAR AMERIKA DI INDONESIA Sinta Dewi, Risda; Alam, Syamsu; Samsir, Andi; Rahim, Abd; Regina, Regina
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3528

Abstract

The phenomenon of globalization increases the intensity of interconnection among countries worldwide, so that the demand of each country is determined by the nature of its foreign trade. Undoubtedly, to conduct international business, the common currency, the US Dollar, must be used, as every country uses the dollar as a medium for transactions with one another. This increases the risk that changes in exchange rates themselves can lead to changes in currency values. The exchange rate of the Rupiah has a significant impact on the commercial efforts of individuals and organizations by comparing the value of one country's money with that of another. Indonesia's participation in the global economy exposes it to negative impacts from export and import activities and inflation, which influences the value of the Rupiah. This research aims to determine how exports, imports, and inflation affect the volatility of the Indonesian Rupiah exchange rate against the US Dollar. This study employs a quantitative model approach using data sourced from government agencies, namely BPS (Central Statistics Agency) and BI (Bank Indonesia). The research shows that the independent variables used (exports, imports, and inflation) have a simultaneous effect on the value of the Rupiah. The Rupiah exchange rate is greatly influenced by the export and import variables but is not affected by the inflation variable. The coefficient of determination (R²) is 84.1%. This indicates that exports, imports, and inflation are factors that can cause changes in the value of the Rupiah against the US Dollar.
Keberpihakan Pada Sebuah Produk: Meninjau Faktor Promosi, Citra Merek dan Kualitas Produk Pada Keputusan Pembelian Konsumen Marhandrie, Dessy; Lidyawati, Linda; Sipahutar, Maurits; Sitio, Raston; Naibaho, Parel
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3530

Abstract

This study aims to explore the factors that influence consumer bias toward a product when making purchasing decisions. The researcher evaluates the effects of promotion, brand image development, and product quality, focusing on Pepsodent’s marketing efforts across various media platforms. Conducted between March and July 2024 in East Jakarta, the study employs a quantitative approach. Given the unknown population size, the Lameshow formula with a 7% alpha was used to calculate the sample size, resulting in 196 respondents. The research applies a descriptive correlation method to assess the influence of the independent variables (promotion, brand image, and product quality) on the dependent variable (consumer purchasing decisions). Primary data were gathered through questionnaires distributed to respondents, while secondary data were derived from relevant literature and prior studies. Data were processed using SPSS software, employing multiple linear regression analysis. Before conducting regression, the data underwent validity, reliability, and classical assumption tests, including normality, heteroscedasticity, and multicollinearity checks. Findings reveal that, individually, the promotion factor has the highest impact, contributing 72.3% to consumer purchasing decisions. Brand image follows with an influence of 61.4%, while product quality contributes 61.5%. Together, these three independent variables significantly affect consumer purchasing decisions for Pepsodent toothpaste, as demonstrated by the F-Test result of 32.423 at a significance level of 0.00 (p < 0.05). These results highlight the critical role of promotional activities, a strong brand image, and high product quality in shaping consumer preferences and driving purchasing decisions in the competitive toothpaste market in East Jakarta.
Pengaruh Promosi, Harga, Online Customer Rating Dan Gaya Hidup Terhadap Pengambilan Keputusan Pembelian Gofood Pada Aplikasi Gojek Di Kota Malang Tipliyatul Hasanah; Rakhmawati, Antin
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3236

Abstract

The rapid development of technology in the era of globalization has brought significant changes in various aspects of life, including in the field of e-commerce and the digital economy. One of the innovations that has emerged is an online food delivery service, with Gojek through the GoFood feature becoming one of the main players in Indonesia. GoFood has become a service that is widely used by the public, excelling in terms of convenience, menu diversity, and transaction security. However, amid its popularity, GoFood faces several challenges. In terms of promotions, there are complaints about confusing terms and invalid promo codes. Prices on GoFood tend to be more expensive than direct purchases due to additional costs. Online rating systems also face problems such as alleged manipulation and lack of objectivity. In addition, the use of GoFood also affects people's lifestyles, potentially encouraging consumptive behavior and reducing direct social interaction. This study aims to measure the influence of promotions, prices, online customer ratings and lifestyle on purchasing decision-making. The population in this study is consumers who use GoFood services with a sample of 272 respondents taken by the non-probability sampling technique (purposive sampling). The analysis method used is multiple linear regression analysis. To obtain the test results in this study, a classical assumption test is carried out.  namely normality test, multicollinearity test, heterokedasticity test, autocorrelation test, and then hypothesis test using the Statistical Package for the Social Sciences (SPSS 22). The results of the study show that promotions, prices, online customer ratings, and lifestyle simultaneously have a significant effect on GoFood purchase decisions. Partially, price and lifestyle variables have the most significant influence, followed by price and online customer ratings.
The Effect of Customer Satisfaction on Trust and Repurchase Interest in Cushion Somethinc Products at Panda Lovely Pasuruan Branch Lailatul Fitriya; Nur Azizah
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3240

Abstract

In modern times, many people are starting to know cosmetics and are more concerned with appearance, not only from the fashion worn but also from the makeup and skincare used on the face. Somethic is one of the local brands that has many variants for treatments and makeup. This study aims to determine the influence between the variables studied. These variables include customer satisfaction, trust and repurchase interest. This type of research is quantitative research with an explanatory approach where it is used to test the relationship between variables or find out whether a variable is caused or manipulated by other variables or not. The data collection technique used was a questionnaire that was distributed offline to somethic product users who made purchases at branches on lovely Pasaruan. The sample used in this study is 100 respondents using the purposive sampling method where the selected sample is required to be in accordance with the criteria needed with the suitability of the research objectives. In data management, this research was carried out using the Partial Least Square (PLS) analysis method. Based on the results of this study, it can be seen that customer satisfaction has a positive and significant effect on repurchase interest and trust has a positive and significant effect on repurchase interest.
Comparative Analysis of Strengthening Factors Intergenerational Purchasing Decisions in Jabodetabek Kusnawan, Agus; Silaswara, Diana; Hernawan, Eso
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3437

Abstract

Every person's purchasing decisions will always be different according to their individual characteristics. Consumer behaviour and purchasing behaviour of each generation are very different. Based on this, this research was carried out to determine the differences in factors that strengthen purchasing decisions in each generation studied, namely generations X, Y, and Z, which are the most numerous and productive currently.  This research is quantitative in nature, and the research analysis method uses causal descriptive and SPSS (multiple regression) analysis tools. Initially, the number of respondents needed was calculated, after knowing that the population of Jabodetabek was around 30.2 million people. Using Slovin calculations with a value of E = 10%, with minimum sample of 100 respondents was obtained. Based on data from 308 valid questionnaires obtained from the Jabodetabek population (30.2 million people), it is known that service quality most important thing is for generations X and  Y, the difference lies in the order after that which is for generations and discounts, meanwhile for generation Y there is a sequence of lifestyle, product quality, n and discounts (by (Ramdhani, n.d.) which states that generation Y works to support their lifestyle). In contrast to the previous two generations, Gen Z prioritizes service quality after product quality.
Tinjauan Sistematik Terhadap Model Bisnis dan Inovasi Teknologi pada Start-up Zuqron, M. Iqbal; Jhon Veri
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3443

Abstract

This research aims to provide a systematic review of business model development and technological innovation in start-ups in the digital era. Using the Systematic Literature Review (SLR) method, this research analyzes relevant literature published between 2021 and 2024. The main focus of the research is to understand the impact of digital transformation on the performance of small and medium enterprises (SMEs) and how digital technology innovations, such as artificial intelligence (AI) ), blockchain, and big data, supporting entrepreneurial growth. The literature selection process involves tools such as Publish or Perish, Covidence, and VOSviewer to visually analyze bibliometric data. The research results show that digital technology integration can increase operational efficiency, accelerate business growth, and open up new opportunities in the market. Visualization using VOSviewer emphasizes the important role of AI in digital marketing innovation, strengthening brand identity, as well as efficient solutions to market challenges. The conclusions of this research provide strategic insights for entrepreneurs, investors and policy makers to support the sustainability and success of start-ups in Indonesia. This research also emphasizes the importance of innovative business models to create sustainable economic value and the relevance of digital transformation in strengthening the competitiveness of SMEs.
Determinan Ketimpangan Pendapatan Pasca Covid-19 di Sulawesi Tenggara Azzahra, Salsa Amelia; Bado, Basri; Irwandi, Irwandi; Astuty, Sri; Syafri, Muhammad
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3452

Abstract

The COVID-19 pandemic that struck the world caused a multisectoral crisis, weakened economic growth, and limited people's ability to carry out daily activities. Weakening growth led to a decline in per capita income, which in turn exacerbated income inequality. Income inequality is reflected by the Gini ratio index. In Southeast Sulawesi, the Gini ratio index increased during the COVID-19 pandemic and was consistently higher than the Gini ratio indices for Sulawesi Island and the national average. Therefore, this study aims to examine how economic growth, poverty, unemployment, the Human Development Index (HDI), and infrastructure impact income inequality in post-COVID-19 Southeast Sulawesi. This study employs a quantitative method, using secondary data from 2023 for each district/city in Southeast Sulawesi, obtained from the Central Bureau of Statistics (BPS). The analysis was conducted using the Ordinary Least Squares (OLS) method with Eviews 12 software. The results of the study indicate that, partially, the variable of economic growth has a negative and significant effect on income inequality in post-COVID-19 Southeast Sulawesi. The poverty variable has a negative but insignificant effect on income inequality. The unemployment variable has a positive but insignificant effect on income inequality. Meanwhile, the variables of the Human Development Index and infrastructure have positive and significant effects on income inequality. Simultaneously, economic growth, poverty, unemployment, the Human Development Index, and infrastructure collectively influence income inequality in post-COVID-19 Southeast Sulawesi.
The Effect of Audit Rotation and Audit Quality on the Concentration of the Audit Market on the Indonesia Stock Exchange Buulolo, Efraim William Putra; Oky Syahputra; Selvi Aristantya
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3474

Abstract

The main objective of this study is to find out and analyze the influence of audit rotation and audit quality on the concentration of the audit market on the Indonesia Stock Exchange. This study focuses on the role of audit rotation which describes the turnover of auditors that can affect the independence and objectivity of auditors, as well as the quality of audits that reflect the level of The method used in this study is multiple regression analysis, which allows researchers to test the influence of more than one independent variable on dependent variables simultaneously. The independent variables studied are audit rotation and audit quality, while the dependent variable that is the main focus of this study is the concentration of the audit market, which describes the extent to which the audit market is dominated by several large audit firms or spread across many companies. The population used in this study consisted of 84 issuers listed on the Indonesia Stock Exchange, with samples obtained through purposive sampling techniques, which resulted in 18 issuers that were studied for five years, so that the total data used reached 90 research data. The type of data used in this study is secondary data, obtained from the annual reports of issuers listed on the Indonesia Stock Exchange, as well as other relevant sources. Through data processing and multiple regression analysis, the results of this study show that audit rotation has a significant influence on the concentration of the audit market on the Indonesia Stock Exchange, which shows that changes in auditors can affect the level of market concentration. In addition, audit quality was also found to have a significant influence on the concentration of the audit market, indicating that higher audit quality can have an impact on a more equitable market distribution. Overall, this study proves that both audit rotation and audit quality have a significant influence on the concentration of the audit market on the Indonesia Stock Exchange, which provides important insights for regulators and companies in understanding the dynamics of the audit market in Indonesia.
Pengaruh Profitabilitas Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Variabel Moderasi Pada Perusahaan Food And Beverages Yang Terdaftar Di Bursa Efek Indonesia Tahun 2021-2023 Thennesius, Tri Enjelika; Tampubolon, Lambok D.R.
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3532

Abstract

This research is motivated by the Indofood CBP Sukses Makmur Tbk (ICBP) Company which experienced a significant increase in profitability during the first semester of 2023, where net profit was IDR 5.72 trillion with an increase of 196.6%, net sales were recorded at IDR 34.47 trillion with an increase of 5.28% and gross profit reached IDR 12.53 trillion with an increase of 20.46%, but ICBP's share price remained stagnant. This study aims to find out the effect of Profitability and Company Size on Company Value with Dividend Policy as a moderating variable. This study takes data from financial reports and annual reports of food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2021-2023. This study uses quantitative methods and data analysis techniques used, namely multiple linear regression . The determination of the sample in this study uses a purposive sampling technique. with a total sample in this study of 75 data from 25 companies. The results of this study are (1) Profitability has a positive and insignificant effect on Company Value, ( 2) Company Size has a positive and significant effect on Company Value, ( 3) Dividend policy cannot strengthen the relationship between profitability and company value, (4) Dividend policy has an effect but weakens the relationship between company size and company value. This study presents information about variables that can influence company value.

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