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INDONESIA
Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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The Influence Of Brand Image, Product Quality, And Customer Value On Erha Skincare Purchase Decisions In Batam City Sipahutar, Lamtumiar; Wasiman, Wasiman
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3537

Abstract

Companies must compete to continue to develop products with new creativity and innovation so that products can be marketed well so that they can achieve success in fierce competition. Different product development efforts may provide an effective and inventive approach for organizations to provide novel product offers, resulting in a decision made by both the company and the buyer. Similarly, Erha's skincare products are competing in the Indonesian beauty business. The goal of this study is to find a favorable correlation between brand image, product quality, and customer value and buying decisions. This study is based on a sample of 100 Batu Aji respondents. This study uses a non-probability sampling technique with purposive sampling. The results of this study are that brand image has a positive and significant effect. The quality of the Product had a positive and significant effect. The customer value had a positive and significant effect. Brand image, product quality, and customer value have a positive effect simultaneously and significantly on purchasing decisions with a significant value. The study's findings are clear: brand image variables, product quality, and customer value significantly influence purchasing decisions for ERHA skincare products in Batam City.The study's findings are clear: brand image variables, product quality, and customer value significantly influence purchasing decisions for ERHA skincare products in Batam City.
Pengaruh Pengalaman Pelanggan, Kesadaran Merek Dan Kepercayaan Konsumen Terhadap Minat Beli Konsumen Indomaret Batamindo Square Cabang Batam Putri, Erika Pransiska; Purba, Tiurniari
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3543

Abstract

This research examines the influence of customer experience, brand awareness and consumer trust on consumer buying interest at Indomaret Batamindo Square. In the context of increasingly tight business competition, especially in the retail sector, identifying the factors that influence purchasing interest is very important for the company's sustainability. The aim of this research is to determine the extent of the influence of these three variables on consumer buying interest. The method used in this research is a quantitative approach by collecting data through questionnaires distributed to 385 respondents who shop at Indomaret Batamindo Square. Data analysis was carried out using multiple linear regression to test the relationship between independent and dependent variables. The research results show that customer experience has a significant positive influence on purchase intention, followed by brand awareness and consumer trust which also contribute significantly. Sales data shows fluctuations, with some months experiencing ups and downs indicating the need for improvements in customer service and experience. The conclusion of this research is that to increase consumer buying interest, Indomaret needs to focus on improving customer experience, strengthening brand awareness, and building consumer trust. Recommendations for management include improving store facilities and more effective promotions to increase brand awareness among consumers. It is hoped that this research can become a reference for developing more effective marketing strategies in the future.
The Influence Of Celebrity Endorsers And The Attractiveness Of Advertising On The Purchase Decision Of Wardah Products On Tiktok Shop In Batam Sianipar, Monika Fitri Sari; Saputra, Asron
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3547

Abstract

The more the digital world develops, the more diverse human needs become. The development of technology for the application of applications on smartphones is really efficient in meeting the needs of consumers. Tiktok as one of the most used applications around the world, takes advantage of this condition to be able to become a social e-commerce that can sell products through short videos. This convenience is experienced by consumers to buy goods, especially beauty products. Wardah is one of the beauty product brands that has a Halal label so that it attracts attention, especially Muslim women in Indonesia. The purpose of this study is to find out whether the variable Celebrity Endorser and attractiveness has an influence on the purchase decision of Wardah products on Tiktokshop in Batam. The method in this study uses a quantitative approach by examining as many as 204 respondents using the Non Probability Sampling and Purposive Sampling. Answers from respondents were received through a questionnaire that was distributed. The results of this study where the variable Celebrity Endorser exerts a significant influence on purchase decisions, attractiveness exerts a significant influence on purchase decisions. Celebrity endorsers and attraction have a significant influence simultaneously on purchasing decisions. Therefore, it can be concluded that celebrity endorsers and attractiveness have a significant positive influence on the decision to purchase Wardah products on the Tiktok Shop in Batam.
The Influence Of Beauty Influencer, Brand Trust, And Brand Image On Customer Loyalty For Skincare Products On E-Commerce Shopee Gefri Yanti, Novri; Pitri Nainggolan, Nora
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3551

Abstract

Customer loyalty is the main aspect that companies need to study and pay attention to to retain customers. In encouraging customer loyalty, it is necessary to utilize beauty influencers nowadays because beauty influencers have a large number of followers and have an influence on social media. How a company gets its brand image is what encourages consumers to remain loyal to the company. Paying attention to brand image will have the effect of increasing interest and retaining regular customers by ensuring they can remember the characteristics of the products provided. Brand trust is another aspect that influences consumer loyalty. The higher the customer's trust, the greater the consumer's decision to buy other products or brands. Thus, the aim of this research is to examine the role of beauty influencer variables, brand trust and brand image on customer loyalty. the respondents were the people of Batu Aji. By using the Lemeshow formula to measure the sample size, namely 100 respondents. The sampling method applied in this research is non-probability sampling using a simple random sampling technique. In this research, we apply scale range analysis techniques and multiple linear regression analysis using tools such as SPSS 27 data software. Based on the T test analysis, it can be concluded that beauty influencers have a significant positive influence on customer loyalty; brand trust does not have a significant positive effect on customer loyalty; Brand image has a significant positive influence on customer loyalty.
The Influence of Service Features and Security on Digital Wallet Usage on MSMEs in Tangerang Mulyadi, Kharis; Muhyidin, Ayi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3556

Abstract

The current era of digitalization has encouraged the development of technology in the financial services business sector. One form of technological development is financial technology (Fintech). Fintech has changed the conventional business system to digitalization. The purpose of this study was to determine the effect of service features and security on the use of digital wallets (Go-Pay) in MSMEs in Tangerang. This study uses a quantitative approach. The population in this study is MSMEs in Tangerang that use Digital Wallets (Go-Pay) whose number is not known with certainty. The sampling formula used was the Lameslow formula and obtained a sample size of 96. The data analysis technique used was multiple linear regression. The results show that (1) Service Features have a positive and significant effect on the Use of Digital Wallets (Go-Pay), as evidenced by the value of t Count > t Table (4.178 > 1.661) with a significance (0.000 < 0.05). (2) Security has a positive and significant effect on the Use of Digital Wallets (Go-Pay), as evidenced by the value of t Count > t Table (2.331 > 1.661) with a significance (0.000 < 0.05) and (3) Service and Security Features have a positive and positive effect. significantly to the Use of Digital Wallets (Go-Pay), as evidenced by the value of F count > F Table (41.771 > 3.09) with a significance of (0.000 < 0.05). Service and Security Features affect the Use of Digital Wallets (Go-Pay) by 47.3%, the remaining 52.7% is influenced by other variables. With multiple linear regression equation value Y=9,447 + 0,491X1 + 0,261X2.
The Influence Of Leadership And Work Culture On Employee Performance At PT. Semen Tonasa Pangkep Regency Bintang Pratama, Gilbert; Tandirerung, Ch. Jeane; Sambara, Kordiana
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3562

Abstract

Employee performance is one of the main indicators of a company's success. At PT. Semen Tonasa, which is a leading company in cement production in Indonesia, employee performance is greatly influenced by two main factors: leadership and work culture. The work culture at PT. Semen Tonasa includes elements of collaboration, but there are also challenges in terms of effective communication between teams. The impact of a culture that supports collaboration can enhance innovation, but communication barriers can lead to misunderstandings and conflicts within the team. There are fluctuations in employee performance, where some periods show significant performance improvement, while in other periods performance declines. Factors such as changes in leadership or working conditions can contribute to performance fluctuations. Leadership has a significant impact on employee performance at PT. Semen Tonasa. Work culture has a significant impact on employee performance at PT. Semen Tonasa. The research method used is quantitative research and employs multiple linear regression analysis, determinant analysis, and t-test. The research results show that the variables of leadership and work culture simultaneously affect the variable of employee performance. Leadership and work culture significantly affect employee performance. This can be proven through field research, which shows that, on average, all research variables receive positive responses.
PENGARUH ETIKA PROFESI, KOMPETENSI KONSULTAN PAJAK, MACHIAVELLIANISME TERHADAP PENGAMBILAN KEPUTUSAN ETIS KONSULTAN PAJAK DIMODERASI LOCUS OF CONTROL: (Studi Kasus Pada Anggota Ikatan Konsultan Pajak Indonesia Wilayah Banten) Ratri Widiyanti; Suhendra
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3567

Abstract

Ethical decision-making by tax consultants in Indonesia faces significant challenges due to rising cases of unethical practices, such as bribery and fraudulent tax reporting. These issues undermine public trust and compliance with tax regulations, highlighting the urgent need to examine factors influencing ethical judgments in this profession. This study investigates how Professional Ethics, Tax Consultant Competency, and Machiavellianism affect Ethical Decision-Making, with Locus of Control as a moderating variable. This study aims to provide empirical evidence to strengthen ethical standards in Indonesia’s tax consulting sector. A quantitative associative approach was employed, using data from 301 certified tax consultants registered with the Indonesian Tax Consultants Association in Banten, and data were collected via questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS software. The study show that Professional Ethics significantly affects Ethical Decision-Making, Tax Consultant Competence significantly affects Ethical Decision-Making, Machiavellianism significantly affects Ethical Decision-Making. Locus of Control moderates the relationship between Professional Ethics and Ethical Decision-Making, Locus of Control does not moderate Tax Consultant Competence on Ethical Decision-Making, and Locus of Control does not moderate the Machiavellianism on Ethical Decision-Making. Strengthening professional ethics and competency through training, coupled with measures to mitigate Machiavellian traits (e.g., integrity cultures and supervision), is critical for improving ethical decision-making. Future research should explore alternative moderators beyond locus of control.
The influence of creativity , innovation , and flexibility with technology as a success factor for culinary MSMEs Widjaya, Oey Hannes; The, Lianah; Royvandi Pramadhika
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3568

Abstract

The culinary industry is one of the fastest-growing business sectors in Indonesia in recent years. Creativity, innovation, and flexibility are essential characteristics of originality or authenticity that an entrepreneur must possess to increase income, expand their business, and compete effectively in the market. MSMEs in the culinary sector must develop strategies that have broad implications for creativity, innovation, and flexibility, with technology serving as a supporting factor for business success. This study aims to examine the role of creativity, innovation, and flexibility, with technology as a contributing factor to the success of culinary MSMEs in Grogol Petamburan, West Jakarta. The sample for this study consists of 100 culinary MSME entrepreneurs from the Grogol Petamburan sub-district, West Jakarta. Four hypotheses are tested, focusing on the influence of creativity, innovation, flexibility, technology in innovation, and business success. The sampling technique employed is a non-probability sampling method using a purposive sampling technique, with data collected through online questionnaires via Google Forms. The data is then processed using PLS-SEM. The study results indicate that creativity and innovation do not have a significant effect on the business success of MSME entrepreneurs. However, flexibility and technology in innovation have a positive and significant impact on their business success.
The Influence Of Lifestyle And Income On The Financial Behavior Of Generation Z In Makassar Rumambo, Kurniatri; Mongan, Benyamin; Paridy, Andryanus
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3581

Abstract

The increasing modernization and digitalization era have shaped the financial behavior of Generation Z, who are often more consumptive and find it challenging to manage their expenditures. This study aims to analyze the influence of lifestyle and income on the financial behavior of Generation Z who are currently working in Makassar. Using a quantitative approach, data were collected through an online questionnaire distributed to 40 respondents aged 15–27 years. The analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS software. The results indicate that lifestyle positively and significantly influences financial behavior, meaning that the more consumptive a person's lifestyle, the more it affects their financial decision-making. Additionally, income also has a positive and significant effect on financial behavior, implying that higher income allows for better financial management and decision-making. However, the coefficient of determination (R²) shows that lifestyle and income explain only 41.3% of the variance in financial behavior, suggesting that other external factors also play a role. These findings emphasize the importance of financial literacy education to help Generation Z develop healthier financial habits. Future research is recommended to explore other influencing factors, such as financial technology and psychological aspects, to gain a more comprehensive understanding of financial behavior among young professionals.
Pengaruh Gaya Kepemimpinan, Budaya Organisasi, dan Kepuasan Kerja Terhadap Kinerja Karyawan Dengan Loyalitas Karyawan Sebagai Pemediasi Pada Karyawan Swasta Di Kota Tangerang Susanto, Xena Monica; Priyowidodo, Agustinus
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3583

Abstract

This study aims to analyze the effect of leadership style, organizational culture, and job satisfaction on employee performance with employee loyalty as a mediator in private companies in Tangerang City. Effective leadership style, strong organizational culture, and high levels of job satisfaction are considered key factors that can increase employee loyalty, which in turn has a positive impact on employee performance. A quantitative approach was used in this study with a survey method involving a number of employees from various private companies in Tangerang City. Data were collected through structured questionnaires to test the direct and indirect relationships between the variables. Based on the research that has been done, it is found that there is an influence of Leadership Style on Employee Performance with a T-Statistics value of 2.154 and P-Values of 0.032. There is an effect of Organizational Culture on Employee Performance with a T-Statistics value of 2.056 and P-Values of 0.040. There is an effect of Job Satisfaction on Employee Performance with a T-Statistics value of 2.113 and P-Values of 0.035. There is an effect of Employee Loyalty on Employee Performance with a T-Statistics value of 5.239 and P-Values of 0.000. There is an influence of Leadership Style on Employee Loyalty with a T-Statistics value of 2.281 and P-Values of 0.023. There is an effect of Organizational Culture on Employee Loyalty with a T-Statistics value of 3.383 and P-Values of 0.001. There is an effect of Job Satisfaction on Employee Loyalty with a T-Statistics value of 3.116 and P-Values of 0.002. There is an influence of Leadership Style on Employee Performance through Employee Loyalty with a T-Statistics value of 1.986 and P-Values of 0.048. There is an effect of Organizational Culture on Employee Performance through Employee Loyalty with a T-Statistics value of 3.265 and P-Values of 0.001. There is an effect of Job Satisfaction on Employee Performance through Employee Loyalty with a T-Statistics value of 2.314 and P-Values of 0.021.

Page 34 of 39 | Total Record : 382

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