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INDONESIA
Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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Marketing Strategies For Increased Product Sales MSMEs Sari Boga Ayu Matrijeron Village, Matrijeron District, Yogyakarta City Wibowo, Fx. Pudjo; Hernawan , Eso
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3204

Abstract

Marketing Strategies For Increasing Product Sales to find out the influence both individually and jointly between independent variables on dependent variables. The research was conducted in Sari Boga Ayu MSMEs, Matrijeron Village, Matrijeron District, Yogyakarta City, distributing a questionnaire of questions while the research sample was randomly sampling. R2 87.9% contribution of independent variables to the dependent variable of MSMEs Sari Boga Ayu Matrijeron Village, Matrijeron District, Yogyakarta City is 87.9% 12.1% the rest excluding other factors of independent variables., F count 172,359 sig= 0.000 and F table 3.87 F count > F table 172,359 > 3.87 probability values 0.000 < 0.05, stated that the independent variables simultaneously had a close potential relationship and had a significant effect on the dependent variable of MSMEs Sari Boga Ayu Matrijeron Village, Matrijeron District, Yogyakarta City and Product b1 = 0, .531, t count 6,369 > t table 1.65 and sig. 0000 < 0.05,  price b2= 0, .548, t count 3.559 > t table 1.65 and .sig.0001 < 0.05, distribution b3= 0, 613, t count 5.904 > t table 1.65 and . sig. 0000 < 0.05 and promotion b4= 0, 329, t count 4.648 > t table 1.65 and sig. 0000 < 0.05 This independent variable has a close potential relationship and has a significant effect on the dependent variable of MSMEs Sari Boga Ayu Matrijeron Village, Matrijeron District, Yogyakarta City.
Effectiveness of Implementing Home Ownership Kredit Restructuring in Efforts to Reduce Problem Loans (Case Study of Bank BTN KC Sukabumi) Putri Widya Cahyani; Elan Eriswanto
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3213

Abstract

Since its founding in 2017, Bank BTN KC Sukabumi has succeeded in maintaining its credit quality from non-performing loans with an NPL percentage of 0%, but in March 2023, NPLs began to appear with a percentage of 0.03%. This research aims to determine the effectiveness of implementing home ownership credit restructuring in an effort to reduce non-performing loans at Bank BTN KC Sukabumi. The method used is descriptive qualitative with data collection techniques in the form of observation, interviews and documentation. The research results show that the implementation of credit restructuring at Bank BTN KC Sukabumi follows POJK guidelines Number 40/POJK.03/2019 which includes six main stages, namely debtor mapping, application submission, document verification, analysis, approval and monitoring. Even though various strategies have been implemented such as early identification, evaluating debtor criteria, determining restructuring patterns that are appropriate to the debtor's condition, and post-credit restructuring guidance, data as of June 2024 shows that the percentage of Special Mention Collectibility (DPK) is 15.49% and Non-Performing Loans are 3.52%, exceeding the maximum ideal limit set by the bank internally. Measuring effectiveness using Sondang P. Siagian's theory and historical comparison of NPL percentages shows that the implementation of credit restructuring at Bank BTN KC Sukabumi has not been effective in reducing problem loans, with an increase in NPL from 0.03% in March 2023 to 3.52% in June 2024. Causes of ineffectiveness include long-term economic impacts, factory closures resulting in layoffs, and an imbalance between the number of problem debtors and the capacity of the collection team. Even though the bank has increased the number of officers in March 2024, the effectiveness of the collection team is still not optimal.
Pengaruh Persepsi Kemudahan Dan Persepsi Kegunaan Pada Platform Investasi Digital Terhadap Sikap Dan Minat Investasi Generasi Milenial Di Kota Malang Rakhmawati, Antin; Nurma Leny Yanatul Hikmah; Fuadi, Abdul Aziz
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3234

Abstract

The current millennial generation also utilizes digital technology to make investments, such as transacting through digital investment platforms. However, it still depends on the perception of convenience and usefulness. This phenomenon creates a potential market for digital investment platforms, but it also raises questions about how literate millennials are about financial information and how their perception of the platform influences their investment decisions. This research was conducted with the aim of determining the Influence of Perception of Convenience and Perception of Usability on Digital Investment Platforms on the Attitude and Investment Interest of the Millennial Generation in Malang City. The sample used in this study is the millennial generation who are using one of the Digital Investment Platforms with a total of 106 respondents.  The research method in this study is the Quantitative Method and data are obtained from the distribution of Questionnaires offline and online. This study uses the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) models. Data processing is carried out using the SPSS version 25 application. The results obtained in this study are that the variables of perception of convenience and perception of usability have a significant positive effect on the variables of the attitude of users of the Digital Investment platform. In addition, the variable of perception of convenience has a significant positive effect on the interest of investment users.  Then, in the variable of perception of usability to the variable of user interest of digital investment platforms, it is significant but not statistically fulfilled. Meanwhile, the attitude variable has a significant positive effect on the variable of interest of investment platform users.
Pengaruh Lifestyle, Keunikan Produk, Dan Green Product Terhadap Keputusan Pembelian Produk Fashion Ecoprint (Studi Kasus Pada Konsumen Griya Madukara Malang) Nuril Zayyidah; Ajizah, Nur
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3235

Abstract

An increasingly environmentally conscious lifestyle encourages consumers to be more selective in choosing fashion products. Ecoprint fashion products, with unique designs that use natural dyes from plants, offer uniqueness that other fashion products do not have. This uniqueness attracts consumers who are looking for exclusivity. In addition, as an environmentally friendly product, ecoprint products attract consumers who are aware of environmental problems and desires. The combination of an environmentally conscious lifestyle, product uniqueness and status as an environmentally friendly product makes ecoprint fashion products an attractive choice for consumers who prioritize desire and uniqueness in their purchase decisions. The purpose of this study is to measure the influence of Lifetyle, Product Uniqueness and Green Product on the Purchase Decision of ecoprint fashion products. The population in this study is Griya Madukara Malang consumers with a sample of 100 respondents taken by the purposive sampling method. The analysis method used is multiple linear regression analysis. To obtain the test results in this study, a classical assumption test was carried out, namely a normality test, a multicollinearity test, a heterokedasticity test, an autocorrelation test, and then a hypothesis test was carried out using the Statistical Package For the Social Sciences (SPSS). The results of this study show that simultaneously the variables Lifestyle, Product Uniqueness and Green Product have a positive effect on the variables of Purchase Decision.
Manajemen Strategik Dalam Pengembangan Rumah Sakit : Sebuah Tinjauan Literatur Nerissa Arviana; Muhammad Joni Chandra; Yani Restiani Widjaja; Purwadhi Purwadhi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3274

Abstract

This study aims to provide a systematic analysis of the role of strategic management in hospital development, with a focus on improving operational efficiency, competitiveness, and healthcare service quality. The research employs a qualitative method using a literature review approach, covering articles published between 2014 and 2024. The primary data sources consist of scientific articles from Scopus and Google Scholar databases, using the keywords "strategic management" and "hospital development." The study identifies that adaptive strategic management plays a crucial role in various hospital aspects, including resource optimization, information technology implementation, and patient satisfaction improvement. Additionally, the research highlights the importance of innovation driven by competition among hospitals as a significant factor in healthcare sector development. The findings reveal that hospitals implementing strong business ethics and knowledge management based on information technology are better able to build public trust and achieve long-term sustainability. Moreover, the integration of advanced technologies such as data-driven management systems, digital health applications, and telemedicine has been shown to significantly impact hospitals’ competitiveness in an increasingly competitive market. The study concludes that the application of strategic management grounded in innovation, business ethics, and technology is essential in hospital development, especially in light of new challenges emerging in the healthcare sector, such as service digitalization and growing public demand for high-quality healthcare services. Hence, a holistic and integrated strategic approach will be key to future hospital success.
Penggunaan Metode CAMEL Sebagai Alat Analisis Kinerja Keuangan Bank Pemerintah Yang Terdaftar di BEI Sebelum dan Sesudah Covid-19 Wahyu Indah Mursalini; Afni Yeni; Aziz, Wafi Abdul
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3371

Abstract

This study aims to analyze the financial performance of five government banks (BBRI, BBNI, BBSI, BBTN, and BMRI) listed on the Indonesia Stock Exchange (IDX) before and after the COVID-19 pandemic using the CAMEL method. This method evaluates five key components: Capital Adequacy, Asset Quality, Management, Earnings, and Liquidity to determine the stability and financial health of banks. The analysis results show that before the pandemic, the financial performance of these banks was relatively stable with some fluctuations in certain indicators. Capital Adequacy Ratio (CAR) increased in BBRI, BBNI, and BMRI, while BBSI and BBTN experienced a decline. Asset Quality (NPL) was generally stable, though BBTN faced challenges. Profitability (ROA) declined, reflecting pressure on profit-making abilities, while cost efficiency (BOPO) varied, and liquidity (LDR) remained relatively stable. After the pandemic, financial performance underwent significant changes. At the onset of the pandemic (2020), CAR declined, but BBRI and BBSI showed recovery in 2021 and 2022. NPL increased initially but showed improvement in subsequent years, particularly in BBSI. ROA declined in 2020 but increased in the following years. BOPO improved, and LDR, which had decreased, started to stabilize and improve.
Analysis Of Exchange Rate Differences And Foreign Currency Transactions In The Financial Statements Of PT. Smartfren Telecom Tbk Nabila Maharani Rahayu; Nabila Putri Maharani; Nadya Eka Juliana; Novia Rizki
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3372

Abstract

Companies all over the world now transact in a variety of foreign currencies due to globalization and the growth of international markets. One of the leading technology companies on the Indonesia Stock Exchange, PT. Smartfren Telecom Tbk., also faces complicated foreign currency transactions. The company frequently conducts cross-border transactions, which requires careful monitoring and reporting on foreign currency transactions and exchange rate differences. The purpose of this study is to find out the difference in exchange rates and foreign currency transactions in the consolidated financial statements and to evaluate how effective the policies and practices used by PT. Smartfren Telecom Tbk. in managing foreign currency risk. The analysis method in this study uses a quantitative descriptive approach, where data is collected through a literature review of various articles, journals, literature, and other references that are relevant to data sources derived from the Annual Report and Notes on the Financial Statements (CALK) of PT. Smartfren Telecom Tbk in 2023. The results of this study show that foreign currency transactions and exchange rate differences have been treated in accordance with PSAK 221. In preparing its consolidated financial statements, PT. Smartfren Telecom Tbk. complies with PSAK 221 on the use of foreign currency. In addition, the company has recognized the exchange rate difference in the income statement precisely, so that its financial statements accurately reflect financial performance in the context of exchange rate changes.
Pengaruh Variasi Produk, Harga Dan Store Atmosphere Terhadap Loyalitas Pelanggan Warung Chato-Chato Tangerang Agustine Yulandari; Andy
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3375

Abstract

This study aims to examine the influence of product variation, price, and store atmosphere on customer loyalty of Tangerang chato-chato stalls. The research method used is quantitative. This research was conducted by distributing questionnaires to 119 respondents. The data obtained in this study was processed using SPSS version 22 software. From the results of the validity and reliability test, the value of the test results of the question indicator of each variable (r calculation) > 0.1809 (r table). From the results of the multiple linear analysis, the equation Y = 1.010 + 0.292(X1) + 0.415 (X2) + 0.264(X3) + e from the results of the determination coefficient was obtained from model 1 which was 39.9%, model 2 which was 53.9% and model 3 which was 56% regarding the influence of product variation, price and store atmosphere on customer loyalty. Based on the t-test of model 1, t calculates product variation, which is 3,007 > 1.98063 (t table) with a significant value of 0.003 < 0.05, t calculates model 2 at a price of 4,173 > 1.98063 with a significance value of 0.000 < 0.05 and t calculates model 3 store atmosphere, which is 2,616 > 1.98063 with a significance level of 0.010 < 0.05 based on the three models, it can be concluded that Ho is rejected and Ha is accepted for these variables. From the results of the F test, 48,838 > 2.68 f table with a significance value of 0.000 < 0.05, then Ho was rejected and Ha was accepted.
Hubungan Sektor Pariwisata Terhadap Pemasukan Pendapatan Asli Daerah (Pad) Kabupaten Maros Periode 2014-2023Hubungan Sektor Pariwisata Terhadap Pemasukan Pendapatan Asli Daerah (Pad) Kabupaten Maros Periode 2014-2023 Hanafi, Al Fathana; Diah Retno Dwi Hastuti; Irwandi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3399

Abstract

This study aims to analyze the correlation or relationship between the tourism sector and the Original Regional Income  of Maros Regency for the 2014-2023 Period. This study also aims to show the relationship between the three related variables, namely the number of visitors variable, restaurant variable and hotel occupancy variable that are influential in Maros Regency from 2014 to 2023. According to BPS, Maros Regency PAD has a large source of PAD from various economic sectors. Increasing PAD in an area can include job creation and improving community welfare. Tourism is one of the sectors that can be developed into a sector that contributes to PAD with the contribution of levy and tax revenue. The data used is secondary data from 2014 to 2023 for Maros regency obtained from the Central Statistics Agency (BPS) and the Maros Regency Youth and Sports Tourism Office. The analysis was carried out by the Spearman Rank test using SPSS 25. The results of the study show that the tourism sector has a correlation or relationship with the PAD of Maros Regency. The restaurant variable had a strong relationship with PAD, while the variable of visitors and hotel occupancy had a strong relationship with PAD. This study also shows that an increase or decrease in the tourism sector has a direct impact on the amount of PAD obtained by Maros Regency, so that the tourism sector can be said to be one of the factors that can determine the stability and economic growth of Maros Regency.
Pengaruh Penggunaan Pembayaran Digital Dan Digital Marketing Terhadap Keberhasilan Usaha Pada Umkm Pasca Pandemi Covid-19 (Studi Kasus Pada Umkm Konveksi Di Kota Surakarta) Sidiq, Husaen Bayu; Dewita Puspawati
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3401

Abstract

Economic growth is a major issue that is a priority for the government to carry out economic development in the future. One form of government foundation in carrying out economic development is to increase entrepreneurship. The Covid-19 pandemic has an impact on changes in various aspects of activities in society, especially in the economic aspect. The impact of digitalization on the micro, small and medium enterprise (MSME) sector, especially on the use of digital payment technology, has begun to develop. The development of digital payments leads to services that can fulfill payment system users. The purpose of this study is to analyze the effect of using digital payments on success and to analyze the effect of using digital marketing on the success of convection MSMEs in Surakarta City after the Covid-19 pandemic. This type of research is quantitative. The population in the study was convection MSMEs in Surakarta City. The sampling technique used Convenience Sampling, namely every MSME that met the criteria and was encountered during data collection. Convenience Sampling is a way of determining the sample by looking for subjects on the basis of things that please or impress the researcher. The analysis technique in this study was assisted using the SPSS 25.0 application. Normality test with Kolmogrov-Smirnov statistical test, Validity Test using Pearson Corelation, reliability test using Croncah Alpha, Multicollinearity Test with VIF and Tolerance values, Heteroscedasticity Test using Spearman rho test. In addition, multiple linear regression analysis to measure the effect of independent variables, and hypothesis testing with the t test and F test to determine the significance of the influence of the independent variable on the dependent variable. The results of this study state that digital payment has no effect on the success of MSME businesses in Surakarta with a sig value. 0.973 and digital marketing has a positive and significant effect on the success of MSME businesses in Surakarta with a sig value. 0,009.

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