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Ganaya: Jurnal Ilmu Sosial dan Humaniora
Published by Jayapangus Press
ISSN : -     EISSN : 26150913     DOI : -
Core Subject : Religion, Economy, Humanities, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other
Ganaya: Jurnal Ilmu Sosial dan Humaniora is a journal published by Jayapangus Press which contains the results of research in the field of social sciences and humanities. The purpose of this journal is to publish and disseminate writings in the social sciences and humanities that can contribute to the development of science. Ganaya: Jurnal Ilmu Sosial dan Humaniora published twice a year in March and September. Ganaya: Jurnal Ilmu Sosial dan Humaniora accepts writings in the form of quantitative and qualitative research from academics, practitioners, researchers, and students relevant to the topic of social science and humanities.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 31 Documents
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Search results for , issue "Vol 8 No 2 (2025)" : 31 Documents clear
Promosi Media Online dalam Mengatasi Persaingan Bisnis di Era Digital Pada Portal Berita Koranmandala.com Fadillah, Annisa Nur
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3766

Abstract

The number of online media in Indonesia today makes the competition for information production tighter in the digital media industry so that attractive marketing strategies must be carried out by media company owners. Koranmandala.com is a regional media, especially in the Bandung and surrounding areas, so it competes with other news portals such as AyoBandung.com, Koran Gala, Galamedia and others. The purpose of this study is to determine the promotion mix used by Koranmandala.com in facing business competition among other online media. The method used is qualitative with an explanatory case study approach and data collection through in-depth interviews, documentation and observation. While the concept in this study uses promotional tools in the form of advertising, sales promotion, public relations, and direct & digital marketing. Network Society theory is used in this research as an analysis knife. The results of this study are that it is found that the promotional strategy carried out by Koranmandala.com has a significant impact on increasing engagement ratings along with insights on social media, besides increasing brand awareness, news easily read by Google and included in FYP and increasing the number of followers. As for the program implemented by Koranmandala.com, it generates advertising and sponsorship income, forms a positive brand image and provides motivation so that it changes the attitude and behavior of someone watching the program. Meanwhile, advertising on social media with free advertising techniques, bundle packages and using pick-up procedures can provide high brand awareness and a wide audience reach. The conclusion in this study is that the use of promotional tools applied by Koranmandala.com is running well so that it can increase brand awareness, generate significant revenue, increase engagement and social media insight to change audience attitudes.
Preferensi Produsen Dalam Pengolahan Healty Food Andiresta, Viola Allegra; Suminar, Panji; Widiyarti, Diyas
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3794

Abstract

Living a healthy lifestyle is a necessity in life. Along with the increasing development of modern lifestyles, busy work causes them to often consume fast food. Limited time to cook is the reason someone prefers to consume fast food. The increasing desire of the community to start implementing a healthy lifestyle in the midst of many office or other activities, causing them not to be able to prepare their own food or drink to be consumed creates a good opportunity for food producers, especially producers who sell healty food. Manufacturers must pay attention and be able to meet consumer preferences in making choices that are sometimes very selective by understanding and responding to consumer desires in order to create products that are not only healthy but also healthy This study aims to examine the preferences of producers in processing healthy food products, later this research will help identify what factors are prioritized by producers in producing and marketing healthy food to consumers. The research was conducted using a descriptive qualitative approach and using purposive sampling technique. Based on the findings in the field, some producers were moved by the lack of quality healthy food choices in the area. They strive to provide truly healthy products, using low calorie and sugar ingredients to replace less healthy ingredients such as mayonnaise and condensed milk. In addition, personal backgrounds, such as a love for healthy food, are also a major motivation in producing healthy food. The high public demand for healthy food encourages manufacturers to innovate. Products such as salads, fresh juices, and protein-based foods now come in various variants to meet consumer needs.
Model Implementasi Kebijakan Recognisi Pembelajaran Lampau: Studi Kasus di Universitas Terbuka Milwan, Milwan; Andini, Laras Ayu; Sunarya, Amud; Awinda, Syafila Nur; Prasetyo, Eric Adam
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3890

Abstract

The study examines the implementation of the Recognition of Prior Learning (RPL) policy at Universitas Terbuka (UT) as an effort to enhance higher education access in Indonesia. The background of this research stems from the necessity to acknowledge formal, non-formal, and informal learning experiences according to existing regulations. Over the past five semesters, there was fluctuation in both RPL application numbers and rejection rates. Notably, although the number of rejected applications totaled 967 cases despite being a small percentage (0.9%), this still negatively impacted UT due to many applicants failing to register courses or canceling their enrollment altogether.The aim of this research is to analyze the implementation models of RPL policies and factors influencing them at UT. Using qualitative methods involving deep interviews and document analysis across three locations: Jakarta, Surabaya, and Palembang. The findings reveal significant challenges in implementing RPL policies at UT including difficulties among students understanding RPL requirements and incomplete administrative documents. Despite fluctuations in application numbers, low rejection rates were observed; however ineffective communication and socialization hindered acknowledgment processes significantly. Conclusions stress improvements needed in informational systems and admission applications facilitating student candidates' progress. Additionally emphasizing increased transparency and accountability throughout evaluation processes ensures educational quality maintenance. Recommendations suggest developing new implementation models responsive towards student needs enhancing efficiency/effectiveness within UT's RPL programs.
Peran Online Customer Experience Dalam Meningkatkan Customer Satisfaction Dan Repurchase Intention Pada Platform Digital Saputra, Galih Ginanjar; Fadhilah, Fadhilah
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3950

Abstract

In the rapidly evolving digital era, digital platforms have become an integral part of consumers' daily lives. Digital platforms include various types of services, ranging from e-commerce, social media, digital banking apps, to entertainment platforms such as video streaming. Shopee is a digital platform in the form of e-commerce with the largest number of users in Indonesia. This study aims to investigate the role of Online Customer Experience in increasing Customer Satisfaction and Repurchase Intention on the Shopee digital platform. The type of research used is explanatory research with a quantitative approach, where the data collected is in the form of numbers and analyzed using statistics. The data analysis method used in this study is Path Analysis. The variables studied include the independent variable Online Customer Experience (X), the intervening variable Customer Satisfaction (Y), and the dependent variable Repurchase Intention (Z). This study involved 136 respondents who were users of the Shopee platform. The results of the study show that Customer Experience has a significant influence on Customer Satisfaction and Repurchase Intention on the Shopee digital platform. This research can also provide valuable insights for business practitioners and digital platform owners in developing better customer experience strategies to face the increasingly fierce competition in the digital world.
Fungsionalisme Makna Simbolik Tradisi Ngampirne Weton Susilo, Ariani; Sapto, Ari; Yudo, Deny; Agung, Dewa
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4030

Abstract

This research is motivated by the need to understand the meaning of the symbols contained in the ngampirne weton tradition. So that its role is considered as a symbol of unity and social solidarity as a means to share sustenance and strengthen social relations. This study aims to understand the symbolic meaning and function of the Ngampirne Weton tradition in Semen Village, Blitar Regency, East Java, as well as the community's views on this tradition. The ngampirne weton tradition is a tradition of commemorating someone's birthday based on the Javanese calendar by holding a thanksgiving. The research method used is qualitative with an ethnographic model, data collection through literature studies, in-depth interviews, participant observation, and documentation collection. The results of the study show that the ngampirne weton tradition contains symbolic meaning in every dish served. The foods that are symbols of this tradition are golong pithu, apem, buceng, porridge and asahan sekul sayur sakaturan. The community believes that carrying out the ngampirne weton tradition is a means of expressing gratitude, praying for safety, respecting ancestors and warding off bad luck. In addition to these beliefs, the community interprets it as a glue for cultural and community identity. Based on the research, it was found that the function of the ngampirne weton tradition is as a) religion, b) social balance c) strengthening cultural identity. Positive meanings and teachings are found in this tradition, including asking for safety and blessings from God Almighty, teaching to share with others through slametan, not only that, the value of gratitude, mutual cooperation is also manifested in the slametan. Understanding the meaning in each symbol of the ngampirne neton tradition needs to be done, by understanding it can be known the function of a meaning.
Analisis Implementasi Akad Pembiayaan KPR Pada Nasabah Berpenghasilan Rendah (KPR BTN Subsidi) Di Bank BTN Kantor Cabang Syariah Medan Anggrie NST, Silvia; Syahriza, Rahmi; Inayah, Nurul
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4041

Abstract

The aim of this research is to determine the implementation of KPR financing contracts for low-income customers at Bank BTN KC Syariah Medan and financing provisions for customers whose income is less than the minimum limit. Qualitative research is the methodology employed. Both primary and secondary data sources were employed. Semi-structured interviews are the method utilized to acquire the data. The study's findings show that Bank BTN KC Syariah Medan's implementation of the KPR financing agreement for low-income customers complies with DSN-MUI Fatwa No.04/DSN-MUI/IV/2000 because, prior to entering into a murabahah agreement with a customer, Bank Tabungan Negara (BTN) KC Syariah Medan asks the customer to sign a wakalah letter. The bank then purchases the desired home from the developer, acquires the home, and then sells the home to the customer using the murabahah agreement. Customers whose income is less than the specified minimum limit can still finance Subsidized KPR with additional income (double income), and attach proof of the husband and wife's income (double income) at the time the financing process is carried out. This is done by Bank BTN as a form of solution and convenience for customers who earn less than the minimum limit so they can still get a house to live in.
Pemanfaatan Produk UMKM Pondok Pesantren Darul Hikmah Dalam Meningkatkan Kesejahteraan Ekonomi Masyarakat Di Desa Bah Joga Kecamatan Jawa Maraja Bah Jambi Kabupaten Simalungun Rachma Ayu, Melati; Madya, Efi Brata
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4153

Abstract

Before the existence of UMKM products of Darul Hikmah Islamic Boarding School, there were many unemployed in Bah Joga Village, and the income of the local community only came from livestock activities, palm weaving such as gedek which was then bought and sold, and agricultural activities, but many people became farm laborers in fields that were not theirs. This caused the community not to get maximum income and were far from welfare. The purpose of this study was to examine the use of UMKM products at Darul Hikmah Islamic Boarding School in improving the economic welfare of the community in Bah Joga Village, Jawa Maraja Bah District, Jambi, Simalungun Regency. The research method used was a qualitative approach with data collection techniques through observation, interviews, and documentation studies. The results of the study showed that UMKM products of the Islamic boarding school, such as processed foods, handicrafts, and agricultural products, made a significant contribution to encouraging the economic growth of the surrounding community. Through community-based marketing and partnership networks, these products were able to increase the income of students, alumni, and the local community. Collaboration between Islamic boarding schools and the community in developing MSMEs is the creation of a mutually beneficial relationship (mutualistic symbiosis) in building economic independence based on Islamic values. In addition, the entrepreneurship training program held by Islamic boarding schools also equips the community with the skills needed to become entrepreneurs independently. Thus, the utilization of MSME products from Darul Hikmah Islamic Boarding School has been proven to contribute to improving the economic welfare of village communities in a sustainable manner. Thus, Islamic boarding schools not only function as educational institutions, but also as the main drivers of the economy that have a positive impact on the welfare of society as a whole.
Peningkatan Disiplin Aparatur Sipil Negara Melalui Keterlibatan Apel Pagi Kusuma, Rhendra; Akadira, Tora; Nurliawati, Nita
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4171

Abstract

This study aims to examine the influence of ASN's involvement in morning apples on improving work discipline in government agencies. The morning apple is one of the routine activities held at the beginning of working hours to build discipline, improve communication between employees, and motivate civil servants to start the working day with high enthusiasm. ASN work discipline is one of the important indicators in determining the quality of public services, as well as effectiveness and efficiency in achieving the goals of government organizations. Therefore, the morning apple that is routinely held is expected to create a better culture of work discipline, as well as strengthen the relationship between leaders and subordinates. This study uses a quantitative approach with descriptive design and hypothesis testing to measure the effect of involvement in morning apples on ASN work discipline. The variables studied were the involvement of ASN in the morning apple as an independent variable and work discipline as a dependent variable. Data was collected through questionnaires distributed to civil servants involved in morning apples in several government agencies. Data analysis was carried out using validity and reliability tests, as well as regression analysis to test the relationship between the two variables. The results of the study show that involvement in the morning apple makes a significant contribution to improving the work discipline of civil servants. Involvement in morning apples has been proven to increase the discipline of civil servants in terms of punctuality, compliance with work procedures, and productivity in carrying out duties. In addition, the morning apple also functions as an effective means of communication between management and employees, strengthens relationships between work units, and improves the morale and work spirit of ASN. Leaders who are directly involved in the morning apple set a positive example that strengthens the discipline and responsibility of ASN.
Analisis Klaster Emerging Adulthood Mengenai Pengaruh Perjalanan Wisata Terhadap Kualitas Hidup Ramadhani, Alya Fitri; Rosita, Rosita; Marhanah, Sri
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4176

Abstract

Travel plays a crucial role in shaping and influencing the quality of life of emerging adulthood who explore their lives. The motivation for travel is a pivotal factor that determines their view about the influence of travel on quality of life. This study focused on individuals aged 18 to 25 who had traveled at least once in the six years (2018-2024). A total of 212 respondents answered the questionnaires distributed to collect data.. The collected data underwent rigorous analysis using various methods, including descriptive statistics, validity and reliability tests, hierarchical cluster analysis, chi-square, and ANOVA. These analyses were conducted with the assistance of the SPSS Statistics version 23 program. The findings of this research indicated that travel has a significant effect on the quality of life of emerging adulthood. Applying cluster analysis to the survey data resulted in the identification of four distinct categories of respondents according to their views on the effects of travel. These categories are (1) the least affected cluster, (2) the cognitively affected cluster, (3) the socially affected cluster, and (4) the most affected cluster. The largest cluster, designated as "cluster 4," encompasses 100 respondents who reported the most significant influence of travel on their quality of life. This research may be utilized to inform the vital role of travel in improving the quality of life of the emerging adulthood segment, as well as to provide suggestions for tourist destinations or travel businesses.
Analisis Penerimaan Sistem Administrasi Pajak Daring Berdasarkan Technology Acceptance Model Antoro, Aji Fajar Suryo; Thaha, Abdurrahman Rahim; Muhtarom, Muhtarom; Sunarya, Amud; Nurhayati, Syafiqoh
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3797

Abstract

This study examines the tax revenue and administration system of the brave in Greater Tangerang in the context of low technology adoption despite the initiation of e-government and smart city programs. The study aims to analyze the factors that influence the revenue system using the Technology Acceptance Model (TAM) framework. The method used is a quantitative approach with an explanatory research type, using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationship between variables. Data were collected from 357 taxpayer respondents through a brave questionnaire. The results of the study indicate that perceived ease of use and perceived benefits have a significant effect on attitudes and actual use of the brave tax administration system. System complexity was found to have a negative impact on ease of use, while system compatibility increased the benefits perceived by users. These findings are in line with the TAM framework, which emphasizes the importance of user perception in determining technology acceptance. To increase acceptance of the brave tax system, the government needs to prioritize complexity and improve system compatibility through user education and technical support. The results of the study provide theoretical contributions by strengthening the TAM framework in the context of public digital services, as well as providing practical recommendations for optimizing the implementation of the brave tax administration system.

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