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Contact Name
I Ketut Sudarsana
Contact Email
ulakan82@gmail.com
Phone
+6287823334582
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ganaya.jurnalilmusoshum@gmail.com
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Jalan Antasura Gang Dewi Madri I Blok A / 3, Peguyangan Kangin, Kec. Denpasar Utara, Kota Denpasar, Bali 80115
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Kota denpasar,
Bali
INDONESIA
Ganaya: Jurnal Ilmu Sosial dan Humaniora
Published by Jayapangus Press
ISSN : -     EISSN : 26150913     DOI : -
Ganaya: Jurnal Ilmu Sosial dan Humaniora is a journal published by Jayapangus Press which contains the results of research in the field of social sciences and humanities. The purpose of this journal is to publish and disseminate writings in the social sciences and humanities that can contribute to the development of science. Ganaya: Jurnal Ilmu Sosial dan Humaniora published twice a year in March and September. Ganaya: Jurnal Ilmu Sosial dan Humaniora accepts writings in the form of quantitative and qualitative research from academics, practitioners, researchers, and students relevant to the topic of social science and humanities.
Articles 31 Documents
Search results for , issue "Vol 8 No 2 (2025)" : 31 Documents clear
Analisis Implementasi Kebijakan Pembagian Kewenangan Pemerintah Provinsi dan Kabupaten/Kota dalam Pengelolaan Pelabuhan: Studi Kasus Pelabuhan Tengkayu I, Kota Tarakan Patantan, Fredy; Milwan, Milwan; Abdullah, Sait
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4109

Abstract

The implementation of regional governance policies in Indonesia has evolved through various legal frameworks, with the most recent being Law No. 23 of 2014. This law redefines the distribution of government authority, shifting certain responsibilities from district/city governments to provincial governments. One key sector affected by this change is port management, as seen in the case of Tengkayu I Port in Tarakan. The port's administration was transferred from the Tarakan City Government to the North Kalimantan Provincial Government to improve efficiency and service quality. However, this transition has faced challenges, particularly in maintaining service standards and public satisfaction. This study aims to analyze the implementation of the authority distribution policy at Tengkayu I Port, focusing on governance efficiency, policy execution, and its impact on service delivery. Using a qualitative case study approach, data were collected through interviews, observations, and document analysis. The research applies Edwards III’s (1980) policy implementation framework, examining communication, resources, disposition, and bureaucratic structure as key factors influencing the success of the policy. The findings reveal that while regulatory frameworks and intergovernmental coordination facilitated the transition, challenges such as resource limitations, administrative adjustments, and declining public satisfaction need to be addressed. The study underscores the importance of structured policy implementation, regulatory clarity, and stakeholder engagement in ensuring effective governance transitions. Recommendations include enhancing capacity building at the provincial level and improving communication channels between stakeholders to optimize policy outcomes.
Pengaruh Pertumbuhan Ekonomi, Jumlah Penduduk, Tingkat Inflasi Dan Indeks Pembangunan Manusia Terhadap Tingkat Pengangguran Terbuka di Kota Tarakan Tahun 2011-2023 Damayanti, Dwi; Akadun, Akadun; Milwan, Milwan
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4114

Abstract

Tarakan City has the lowest Open Unemployment Rate compared to other major cities in Kalimantan. Therefore, it is important to examine the factors that influence this condition. This study aims to identify and analyze the impact of Economic Growth, Population Size, Inflation Rate, and the Human Development Index on the Open Unemployment Rate in Tarakan City. The independent variables in this study are Economic Growth, Population Size, Inflation Rate, and HDI, while the dependent variable is the Open Unemployment Rate. The sample was obtained using census data from the Badan Pusat Statistik. Data analysis was conducted using the Multiple Linear Regression method, with SPSS Version 30 as the analytical tool. The estimated regression equation is Y = 123.231 + 0.037X₁ + 0.112X₂ + 0.195X₃ - 1.938X₄. The analysis results indicate that the Open Unemployment Rate in Tarakan City is influenced by Population Size, Inflation Rate, and HDI but is not affected by Economic Growth. The recommendations from this research suggest that the Government of Tarakan should focus on policies aimed at reducing the unemployment rate, such as improving the quality of education and healthcare, as well as developing training and skill development programs for the community.
Budaya Algoritmik: Bagaimana AI Membentuk Identitas Manusia dan Norma Sosial Djufri, Djufri
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4134

Abstract

In the digital age, artificial intelligence (AI) has become a major force in shaping user experiences and social interactions in cyberspace. AI algorithms used in various digital platforms adjust content based on individual preferences, which indirectly shapes social identities and social norms within online communities. This research aims to examine how AI affects user interaction patterns, forms social identities, and strengthens or weakens social dynamics through mechanisms such as echo chambers and filter bubbles. This study uses a qualitative approach with an exploratory method, which involves semi-structured interviews with 20-30 participants from various backgrounds, as well as a quantitative survey of 300-500 respondents. The results show that AI plays a dual role in shaping social attachment, where 78% of respondents feel more connected to their digital community, but at the same time experience limited access to different perspectives due to algorithm personalization. Other findings suggest that AI algorithms contribute to increased social polarization by reinforcing boundaries between groups that have different views. In conclusion, while AI has the potential to create a more inclusive digital space, current algorithm implementations are more focused on extreme personalization, which narrows the openness to other perspectives. Therefore, more inclusive regulations and digital literacy education are needed so that users can be more critical of the information consumed and not be trapped in a narrow information cycle.
Implementasi Pengembangan Kompetensi Aparatur Sipil Negara Satuan Pelayanan Terminal Tipe A Kertonegoro Ngawi Jawa Timur Toyibi, Toyibi; Nugroho, Rino Ardhian; Mulyadi, Asal Wahyuni Erlin
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4190

Abstract

The development of civil servant (ASN) competencies at the Service Unit (Satpel) of Type A Kertonegoro Terminal in Ngawi aims to enhance professionalism in public service, particularly in land transportation, and to improve the terminal's operational management system. However, the implementation of competency development in the field often faces various challenges. This study explores the implementation of ASN competency development at the Type A Kertonegoro Terminal and the factors influencing its execution. This research uses a qualitative descriptive method, which seeks to explain phenomena in depth through data collection techniques such as interviews and document analysis. The data obtained were analyzed through three stages: data reduction, data presentation, and conclusion drawing. The findings indicate that the implementation of competency development at the Satpel of Type A Kertonegoro Terminal has not yet reached optimal levels. Several influencing factors include: first, internal communication tends to be one-way and directive, failing to accommodate employees’ aspirations for skill development; second, limited human resources in terms of both quantity and quality; third, low employee motivation to improve competencies through formal education due to the rotating work schedule (24 hours on, 24 hours off), which makes it difficult to balance education, work, and family responsibilities; and fourth, the Satpel Terminal is not authorized to manage its own budget, which diminishes motivation for competency development. To address these issues, the East Java Land Transportation Management Center (BPTD), as the parent office overseeing the Kertonegoro Terminal Satpel, has undertaken several initiatives. These include establishing collaborations with educational institutions, preparing annual plans for competency development needs, nominating staff for available training programs, and encouraging proactive participation in online training sessions.
Etnomatematika: Eksplorasi Konsep Geometri di Sekolah Dasar dalam Kearifan Lokal kain Songket dan Pakaian Melayu Ain, Siti Quratul; Lingga, Leny Julia; Sakila, Nesa; Yoanda , Windi
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4192

Abstract

Mathematics learning in elementary schools is often considered abstract and detached from the context of everyday life. Findings in the field, the low ability of students to understand concepts and the lack of knowledge related to culture are the main problems that need to be solved. One alternative approach used to bridge this gap is ethnomathematics, namely by linking mathematical concepts with local culture. This study aims to explore the integration of geometric concepts in the local wisdom of songket cloth and Malay clothing in mathematics learning in elementary schools. The research method used is qualitative with an ethnographic approach. Data were collected through participatory observation, interviews and visual documentation of the motifs and structures of traditional clothing such as teluk belanga, cekak musang and kekek. The results showed that motifs such as pucuk rebung, siku keluang, and bunga cengkih reflect geometric concepts such as symmetry, reflection, rotation, and translation. In addition, elements of Malay clothing reflect the forms of flat and spatial shapes, which can be used to teach the concepts of area and volume. This integration not only enriches the learning material, but also increases students' interest and motivation to learn because the material is presented through a cultural approach that is close to their lives. The conclusion of this study is that the ethnomathematics approach based on local culture has great potential in improving students' conceptual understanding of geometry while preserving cultural heritage.
Representasi Maskulinitas pada Iklan Kahf: (Analisis Semiotika Roland Barthes pada Iklan #DetikDetikBerkahf) Kinasih, Dinda Rizky; Azwar, Azwar
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4208

Abstract

Advertisement as a visual communication media plays a role in forming and representing a social construction, including the concept of masculinity. In this context, masculinity often forms a hegemonic pattern that is dominant. This study examines alternatives to the representation of male masculinity in the Kahf #DetikDetikBerkahf advertisement on the YouTube platform. This study aims to explain the forms of masculinity representation displayed in the visualization of the Kahf #DetikDetikBerkahf video clip advertisement, as well as to examine the meaning behind these visual signs. The method used in the study is an interpretive qualitative method with a Roland Barthes semiotic approach, which analyzes denotative, connotative, and mythical meanings. Data collection techniques are carried out through primary and secondary data. Primary data includes visual clips that show non-hegemonic masculinity, then secondary data is obtained from literature studies, previous research, and other relevant publication sources. The theory of hegemonic masculinity by R. W. Connell is used as a conceptual framework to understand the social construction of masculinity in advertising. The results of the study found that the representation of masculinity in an advertisement does not need to show a dominant attitude towards women and men (with subordinate masculinity). However, the expression of masculinity that can be shown is the ability to serve women, obey worship, mix with the environment, and do self-care.
Program Campus Ambassador Sebagai Strategi IMC PT Gojek dalam Meningkatkan Brand Awareness di Kalangan Mahasiswa Fikran H, Moh; Juwita, Rina
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4215

Abstract

The rapidly growing digital technology industry is accompanied by increasingly tight competition, thus encouraging companies to implement various innovative strategies to increase brand awareness, especially among the younger generation. This study analyzes how the marketing communication strategy carried out by PT Gojek in increasing the company's brand awareness among students, through its latest program, Gojek Campus Ambassador. This study is based on qualitative methods, using a mixed approach between literature studies, program-related documentation, and interviews with PT Gojek informants and one of the program participants. The results of the study indicate that the implementation of the Integrated Marketing Communication (IMC) strategy in this program has succeeded in significantly increasing the brand awareness of the company PT Gojek among students, as evidenced by the success of PT Gojek in attracting the interest of more than 72,000 students throughout Indonesia to participate in the Gojek Campus Ambassador program. The IMC strategy implemented in the program in this study combines various elements of communication channels, this study shows that the integration of marketing communication strategies through digital media, direct promotions, and student involvement as campus ambassadors contributes effectively to significantly increasing PT Gojek's brand awareness among students. In addition, the results of this study also found that involving the younger generation in marketing strategies can expand the reach of the audience in increasing brand awareness because through the younger generation can easily build emotional closeness that can increase the relevance of brand acceptance in the targeted market segment, namely students. The conclusion of this study can provide an overview to companies in implementing effective marketing strategies to reach the younger generation market, especially among students, through the concept of Integrated Marketing Communication.
A Thematic Analysis of Beauty Influencers Narrative Strategies on Instagram From the Audience's Perspective Jacub, Evelyne Trisa Diandra
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4221

Abstract

Instagram has become a primary platform for beauty influencers to build connections with their audiences through engaging narrative strategies. This study examines the narrative techniques employed by beauty influencers on Instagram and explores how audiences respond to these elements. Using a thematic analysis approach, the study examines narrative elements such as story personalization, content authenticity, and value relevance. This study employs a qualitative approach to explore and understand the experiences of Instagram users who follow beauty influencers. Data collection was conducted through in-depth interviews with three active followers of beauty influencers on Instagram. Through thematic analysis, the findings indicate that narrative elements such as coherence and fidelity are instrumental in shaping audience perceptions, fostering trust, and influencing purchase decisions related to promoted products. Narrative strategies that emphasize honesty, cultural relevance, and real experiences foster stronger emotional connections between influencers and their audiences. Moreover, visually driven narratives, such as before-and-after videos and product journey content, are particularly effective in building trust and enhancing the impact of digital marketing efforts. This research underscores the importance of a narrative approach in building emotional connections between brands, influencers, and audiences. By understanding the effective elements of narrative strategies, marketers can create campaigns that are more relevant, authentic, and impactful in the digital era.
Perancangan Visual Dalam Kampanye Edukasi Efisiensi Listrik Dengan Program Listrik Pintar Dari PT PLN Persero Rizal, Muhammad Fathi Fadhil Fauzi; Murtono, Taufik
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4227

Abstract

The presence of electricity has become a primary necessity in modern life; however, increasing electricity consumption poses a major challenge for national energy providers such as PT PLN (Persero). The Listrik Pintar (Smart Electricity) program, a prepaid service by PLN, is designed to help customers manage their electricity usage more efficiently. This study aims to design a social media-based educational campaign via Instagram to raise awareness among Generation Z regarding electricity efficiency through the Listrik Pintar program in Medan, one of Indonesia's major cities. Using the ADDIE method (Analysis, Design, Development, Implementation, Evaluation), the study develops systematic and flexible visual educational media. Data was collected through interviews with PLN employees, Generation Z respondents, and social media strategists, as well as questionnaires, observation, and documentation. The WattWise campaign, employing a flat design visual style and an owl mascot, was implemented through the Instagram account @wattwise.id for one month. Evaluation results show a high validity score of 86% based on the Validator Evaluation Design, covering aspects of graphics, presentation, language, and context. The N-Gain effectiveness test yielded a score of 1.5, indicating high effectiveness in material delivery, with respondents’ understanding increasing from an average pre-test score of 60 to a post-test score of 90. In conclusion, this campaign proved to be both valid and effective in enhancing Generation Z's awareness of electricity efficiency and in supporting the Listrik Pintar program. The novelty of this research lies in the use of Instagram as a platform for electricity efficiency education, a field that has not yet been widely explored, with potential for further development in content and integration of Listrik Pintar program information.
Analisis Budaya Kemiskinan (Culture of Poverty) dan Alternatif Intervensi Psikososial untuk Pengentasan Kemiskinan di Kabupaten Sorong Muslim, Muh Azis; Hidayat, Kania Falahiatika; Amaruddin, Muhammad Fadlan
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4230

Abstract

Sorong Regency, located in Southwest Papua Province, is among the regions facing a serious poverty problem, where the number of people living in poverty has decreased by only 350 over a span of seven years, despite at least IDR 739.8 billion being allocated to poverty alleviation efforts. While numerous studies have identified structural factors as contributing to persistent poverty, few have examined the cultural dimensions. This study aims to identify the cultural roots of poverty in Sorong Regency and to propose psychosocial intervention alternatives that have proven effective in generating sustainable poverty reduction outcomes. The research adopts a qualitative approach, employing in-depth interviews, focus group discussions (FGDs), and participatory observation techniques. Findings indicate that patterns of dependency, resignation to fate, and limited social motivation are key elements of the culture of poverty in Sorong Regency. It is recommended that psychosocial interventions be implemented in the form of life skills training and the development of aspirations, using a spiritual approach through the strengthened involvement of the Church.

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