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TIJAB (The International Journal of Applied Business)
Published by Universitas Airlangga
ISSN : -     EISSN : 25990705     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.
Arjuna Subject : -
Articles 139 Documents
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Describing the Level of Awareness of Micro-Enterprises in Local Taxation Rivera, Paul Cezam; Mirrar, Allene Kyle; Malazarte, Mark Nicole
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.52602

Abstract

Background: Local taxes play a vital role in contributing significant socio-economic development and welfare in the city. This paper describes the level of awareness of micro-enterprises in local taxation. Objective: This study wants to comprehensively describe and conduct a detailed analysis of the level of awareness among micro-enterprises regarding local taxation in Pagadian City, how such awareness helped these owners manage their business operations, and where they stay informed about local tax ordinances. Method: This research employed a mixed-methods sequential explanatory design using a survey questionnaire. Then, the weighted mean and standard deviation, with the help of SPSS, were used to analyze the quantitative part of the research. It drew inspiration from Sharan Merriam's work, which emphasized the importance of patterns and themes. Results: This study revealed that micro-enterprise owners exhibit a high level of awareness regarding business taxes but need more awareness of amusement taxes. Awareness helped the owners in their business operations in the following ways: avoid penalties, smooth business operation, good decision-making, proper management, improvement skills, lessening tax stress, good reputation, successful business, business improvements, understanding customers, and properly registered. Additionally, the Bureau of Internal Revenue (BIR) emerged as the predominant source of knowledge concerning local tax ordinances. Conclusion: In Pagadian City, most micro-business owners understand local taxes. They know about Business Tax, which applies to all businesses, regardless of size. However, they must learn about amusement taxes due to the complex Philippine tax system.   Keywords: local tax ordinances, tax awareness, Philippine taxation, micro-enterprises, taxation
Analysis Determination of Firm Value: Corporate Governance Perception Index as Moderating Variable Mardiyani, Mardiyani; Lestari, Sinta; Febriansyah, Rian; Firmansyah, Egi Arvian
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.55008

Abstract

Background: The firm value is a crucial metric that accurately represents financial performance. Various elements influence the worth of a company inside the framework of a constantly changing worldwide market. These factors are crucial for managers, investors, and stakeholders. Establishing public trust is a crucial factor in enabling success. In 1998, Indonesia faced a monetary crisis triggered by inadequate implementation of corporate governance. Having a CGPI as a business controller enhances the comprehension of the many aspects that impact the value of a firm. Implementing GCG is an essential strategy for continually enhancing the value of a business. Objective: This research examines how the CGPI acts as a moderator, influencing the impact of profitability, dividend policy, and earnings management on firm value. Methods: This study applies a quantitative approach using purposive sampling. The object of research is companies listed on the CGPI, with data sources from the IDX and the results of the IICG assessment from 2017-2021. Methods of data analysis using Moderate Regression Analyze (MRA) with SPSS 29. Results: The research results demonstrate how businesses inform investors and lend credibility to signalling. This suggests that characteristics that influence a firm's value might be used as indicators to make decisions regarding investments. Moreover, the utilization of CGPI indicates improved financial results, suggesting efficient and clear earnings management. The CGPI effectively prevents managers from engaging in opportunistic earnings management. Conclusion: Various factors, including profitability, dividend policy, and earnings management, impact a business's value. Establishing the CGPI is essential to encouraging sustainable growth in corporate valuation.   Keywords: Dividend Policy; Profitability; Earnings Management; Firm Value.
Examining Social Insurance Perceptions and Attitudes among Zimbabwean Informal Sector Workers: A Study on Providing Social Protection to the Disenfranchised Mutanda, Bronson; Nomlala, Bomi Cyril
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.55254

Abstract

Background: Given the rate at which the labour force in Zimbabwe's informal sector continues to evolve, steps need to be taken to promote a culture where employees contribute towards their social insurance. Social insurance is significant since it helps informal sector workers to prepare for life's predictable and unpredictable events, such as retirement, unemployment, old age, incapacity, death and health challenges.  Objective: Motivated by the increasing number of workers in the informal sector in Zimbabwe, this study aimed to explore the attitudes and perceptions of this group of people towards social insurance coverage and investigate strategies for extending social insurance to informal sector workers. Method: To achieve the objectives, convenience sampling was employed, and 115 questionnaires from informal sector workers of Jerera Growth Point were analyzed. Data collection involved the use of a questionnaire. A convergent parallel research design was adopted, with quantitative and qualitative data being analyzed to gain insight into the perception of informal sector workers. Results: The study's findings demonstrate that workers in the informal economy have a negative attitude towards social insurance coverage. Additionally, the results demonstrate that the age of informal sector workers affects their intention to contribute towards social insurance coverage. The results also demonstrate that employees in the informal sector need more basic knowledge about social insurance and how to apply for social insurance coverage. Conclusion: The study concluded that workers in the informal economy lack faith and confidence in those who provide social insurance services, explaining why they perceive social insurance coverage negatively.     Keywords: coverage, informal, insurance, pension, social, retirement
Building Purchase Intention By Understanding Interaction, Intimacy, Attitude and Intention to Play Shopee Games Zevaniya Vika Radiliana; Atmaja, Ferry Tema
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.55348

Abstract

Background: The discourse on gamification continues to be relevant in contemporary times. This concept has rapidly emerged as an innovative trend within the marketing domain. Business practitioners increasingly view the application of gamification as a novel tool or approach to assess their market potential. Additionally, gamification is perceived as having the capacity to enhance the value of a service. Although discounts continue to be a primary draw, the burgeoning popularity of online shopping platforms can be attributed to the incorporation of entertainment features and gamification elements. Objective: This study discusses the unexplored relationship between gamification and e-commerce, with a focus on interaction, intimacy, attitudes, and gaming intentions in the context of games on e-commerce platforms. Method: This research was conducted through a Google Form questionnaire given to 127 active participants at Shopee Games, and analyzed using SmartPLS 3 software. Results: This research identifies interaction as an important factor that shapes user intimacy and fosters positive attitudes toward platform engagement. Additionally, gaming intention emerged as a significant correlate, influencing increased exposure to in-game product promotions and potentially motivating users in their purchasing intentions. Conclusion: These findings deepen our understanding of the complex relationships between interaction, intimacy, attitudes, gaming intentions, and shopping behavior on e-commerce platforms, thereby offering insights for the development of marketing strategies in the gamification paradigm. This research contributes to the growing understanding of the synergy between gamification and e-commerce.   Keywords: intention to purchase; interaction; intimacy; attitude toward play; play intention.
Discover the Driving Forces behind Purchase Intention in Indonesia’s Beauty Industry Aulia, Affiana; Oktariani, Theresia Omiwa
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.56199

Abstract

Background: The beauty sector is expanding significantly in Indonesia. As Indonesia's domestic beauty sector grows, consumers must select goods that meet their demands and are licensed by Indonesian Food and Drug Authority (BPOM). It is crucial for beauty sector companies in Indonesia to identify the drivers that influence consumer intention to purchase beauty products. Objective: This study aims to examine the impact of social media marketing activity, emotional branding, price perception, and online customer review variables on purchase intention. Method: A quantitative research design was utilized in this study with 100 respondents who provided information online regarding their intention to purchase products in the Indonesian beauty industry. Results: Price perception and social media marketing activity has been shown in this study to impact purchase intention in the Indonesian beauty industry. Emotional branding and online customer reviews, on the other hand, don't affect people's intention to buy in the Indonesian beauty business. Conclusion: This research highlights the factors that influence purchase intention in the Indonesian beauty industry. The findings of this study indicate that social media marketing activity and price perception are significant drivers of consumer intention to purchase beauty products.   Keywords: Emotional Branding; Online Customer Review; Price Perception; Purchase Intention; Social Media Marketing Activity
Empowering Micro-Businesses: Unveiling the Catalysts behind Social Media Integration in Indonesia Nurqamarani, Adisthy Shabrina; Fadilla, Sarah; Priyanto, Agus
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.56314

Abstract

Background: An enormous number of micro-businesses in Indonesia have not joined the digital platforms, despite the evident benefits associated with making this transition. One viable avenue for initiating digitalization is through leveraging social media, characterized by its cost-effectiveness and expansive reach to consumers Objective: This study aims to identify the catalyst behind the social media adoption of micro-businesses in the culinary sector in Indonesia Method: This study adopts a qualitative approach, involving interviewing seven micro-businesses owners in Indonesia who were selected through purposive and snowball sampling. Thematic analysis was employed to derive meaningful conclusions. Results: The study’s findings suggest that subjective norms, perceived usefulness, perceived ease of use, perceived behavioral control, competitive pressure, customer demand, and government support hold important roles in the adoption of social media in micro and small businesses. Considering the importance of government support, it can play a pivotal role by providing support and incentives for MSMEs to integrate social media into their operation. Additionally, strategies for positioning businesses in the digital landscape should be developed, keeping customer demand in mind. Conclusion: Leveraging social media presents a cost-effective means for digitalization. This qualitative study unveils the key drivers: subjective norms, perceived usefulness, ease of use, behavioral control, competitive pressure, customer demand, and government support. Government intervention and customer-centric strategies are crucial for successful social media adoption.   Keywords: Digital marketing; micro business: social media integration
Crafting Unique Staycation Lodging Packages: Insights from Millennial Lifestyle Segmentation Astuti, Sherly; Atrisia, Marchela Indah
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.57741

Abstract

Background: In the post-pandemic landscape, the Tourism and Hospitality Industry, once a cornerstone of the Indonesian economy, experienced a significant downturn. This decline spurred the popularity of "staycations" as an alternative form of tourism among Indonesians. Understanding the perspectives of Indonesian millennial staycation travelers is essential for adapting to evolving travel trends and consumer preferences. Objective: This study aimed to investigate the viewpoints of Indonesian millennial staycation travelers using the Activity, Interests, and Opinion (AIO) model. By employing Lifestyle Segmentation, the overarching goal was to develop tailored Staycation Lodging Packages that cater to the unique interests and behaviors of this target demographic. Method: Exploratory Factor Analysis (EFA) was conducted to identify distinct lifestyle factors, followed by cluster analysis to unveil specific traveler clusters based on their preferences and behaviors. Results: The exploratory factor analysis revealed five distinct lifestyle factors: shopaholic orientation, adventure orientation, foodie orientation, leisure orientation, and cultural and social orientation. Subsequent cluster analysis identified three unique clusters: shopaholic, cultural and social types, leisure types, and foodie types. Each cluster exhibited distinct characteristics and preferences among staycation travelers across various lifestyles. Conclusion: The findings underscore the importance of understanding the diverse preferences and behaviors of Indonesian millennial staycation travelers. By tailoring Staycation Lodging Packages to accommodate these unique interests, businesses in the tourism industry can enhance their marketing strategies and better meet the needs of this burgeoning market segment. Keywords: Lifestyle Segmentation (AIO Model); Lodging Package; Millenial; Staycation; Tourism and Hospitality Industry
Front Matter Vol. 8 No. 2, 2024 Front Matter
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.64611

Abstract

Front Matter Vol. 8 No. 2, 2024
Back Matter Vol. 8 No. 2, 2024 Back Matter
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.64614

Abstract

Back Matter Vol. 8 No. 2, 2024
Optimizing Digital Talent Development Strategies: A Case Study of Indonesia's Telecommunication Sector Using AHP Nurul Khaira; Anggraini Sukmawati; Yunus Triyonggo
TIJAB (The International Journal of Applied Business) Vol. 9 No. 1 (2025): APRIL 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v9.I1.2025.53076

Abstract

Background: PT Telkom Indonesia Tbk (Telkom) is a BUMN (State-Owned Enterprises) company wholly or primarily owned by the Indonesian government and is a pillar for other BUMNs in managing digital talent. The company also faces challenges in preparing digital talent according to the company's future needs. One of these challenges is the existence of a talent war, which results in every company having to be able to compete. This research aims to formulate a digital talent development strategy at PT Telkom Indonesia. Objective: The substance of this research is to formulate a digital talent development strategy through digital talent attraction, development, and retention. Method: The method used in this research is Analytical Hierarchy Process (AHP) analysis using primary data and secondary data. The data was obtained from 6 AHP experts, including practitioners, academics, and internal Telkom. Results: The results of this study indicate that digital talent development is the most crucial factor to be developed at Telkom companies. There is career development, which is a priority for the company to improve. In line with this, the best alternative strategy can be applied to optimize individual development opportunities. Conclusion: This research shows that the digital talent development factor is the most influential in developing digital talent at PT Telkom Indonesia Tbk.   Keywords: Analytical hierarchy process, BUMN, Digital talent, Talent war.

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