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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 688 Documents
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BRAND IMAGE SEBAGAI VARIABEL MEDIATOR PENGARUH GREEN MARKETING TERHADAP LOYALITAS KONSUMEN; KAJIAN EMPIRIS SEBUAH COFFEESHOP GLOBAL DI KOTA BANDUNG Firdaus, Rani Fadilah; Akhmad Yunani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55348

Abstract

This study aims to investigate the relationship between green marketing, brand image, and consumer loyalty. Using 255 respondents in Bandung, the results show that green marketing has a positive and significant effect on consumer loyalty, while brand image acts as a mediator variable in this relationship. The results show that green marketing strategies that focus on environmental aspects and brand image can increase consumer loyalty to a brand. This study provides insights for businesses to develop effective green marketing strategies that can increase consumer loyalty and improve their brand image.
KINERJA EKONOMI DAN PARIWISATA PASKA KAWASAN EKONOMI KHUSUS (KEK) PARIWISATA MANDALIKA LOMBOK 2014-2023 Simatupang, Parhimpunan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55373

Abstract

This paper aims to analyse the growth of the tourism industry and foreign direct investment in NTB, as well as its impact on NTB's economic growth, ten years after Mandalika was designated as an exclusive economic zone. The author uses a qualitative approach with a literature study method. The data used is secondary data from documents, reports, and scientific research on tourism, FDI and regional economic growth. Based on analysis, since operating as a special economic zone, especially when the Pertamina Mandalika International Circuit was inaugurated in 2021, the need for tourism development projects, FDI and investment realization has experienced an upward trend. Lastly, NTB also has a positive trend in economic growth indicators which can be seen from NTB's GRDP. The author only focuses on collecting data from secondary data without conducting interviews with decision makers and tourism related parties in the Mandalika exclusive economic zone, so that research with other data sources may produce research that has a different point of view from this research. This research presents a brief overview of the analysis of tourism growth, FDI and economic growth as an impact of the development of exclusive economic zones which can provide recommendations for future research directions and economic and tourism decision makers in other regions. Currently, research examining the impact of the establishment of exclusive economic zone in the context of tourism, FDI and economic growth in Indonesia is still considered quite limited, especially for relatively new tourism development areas such as Mandalika. Key Words: Tourism, Foreign Direct Investment, Economic Growth, exclusive economic zone, Mandalika.
PERAN ENTREPREUNERIAL MARKETING DALAM MENGHADAPI TANTANGAN PENCAPAIAN PENDAPATAN DI HOTEL CIPUTRA SEMARANG Kusmastuti, Erny; Indrianto, Agoes Tinus Lis
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55385

Abstract

Abstract. This study examines the importance of entrepreneurial marketing in Hotel Ciputra Semarang, with a focus on the use of entrepreneurial marketing dimensions and their impact on hotel revenue. The research method used is descriptive qualitative with triangulation analysis, focusing on execution, management, and hotel staff as respondents. Data are collected through surveys and detailed observations. The study's findings on entrepreneurial marketing, particularly in the context of a competitive business environment, have a positive impact on Hotel Ciputra Semarang by providing different perspectives and diversifying marketing strategies. This study identifies the role of entrepreneurial marketing in providing guidance to hotel practitioners on how to improve management strategies and effectively manage time, hence providing guidance to businesses seeking to optimize their revenue generation.
EFEKTIVITAS PEMASARAN MEDIA SOSIAL TIKTOK TERHADAP PENINGKATAN VOLUME PENJUALAN DI PERUSAHAAN (STUDI KASUS PADA PERUSAHAAN X) Andriana, Nabilla Azzahra; Cen Lu; Kuswoyo, Chandra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55389

Abstract

Abstract.. This research was conducted to find out whether in this day and age, TikTok's social media marketing strategy can increase product sales volume. This research uses a quantitative descriptive approach. This research aims to discuss marketing strategies that affect the increase in sales of MSME products from company X which is engaged in the skincare business. The data collection instruments used in this study are observation (interviews) and retrieval of company X sales data for the last 6 (six) months. The data processing technique used is simple regression analysis. From the results of the R-Square test, as for the 76% marketing cost factor that affects sales volume, while 24% is influential due to other factors, the marketing strategy and marketing costs incurred by company X on TikTok social media greatly affect the increase in company sales volume.     Abstrak. Penelitian ini dilakukan untuk mengetahui apakah di zaman sekarang, strategi pemasaran media sosial TikTok dapat meningkatkan volume penjualan produk. Penelitian ini menggunakan model kuantitatif deskriptif. Penelitian ini bertujuan untuk membahas strategi pemasaran yang mempengaruhi peningkatan penjualan produk UMKM dari perusahaan X yang bergerak di bidang bisnis skincare. Instrumen  pengumpulan data yang digunakan dalam penelitian ini adalah observasi (wawancara) dan     pengambilan data penjualan perusahaan X selama 6 (enam) bulan terakhir. Teknik pengolahan data yang digunakan adalah analisis regresi sederhana. Dari hasil uji R-Square, adapun 76% faktor biaya pemasaran yang mempengaruhi volume penjualan, sedangkan 24% berpengaruh karena faktor lain, Strategi pemasaran dan biaya pemasaran yang dikeluarkan oleh perusahaan X di media sosial TikTok sangat mempengaruhi peningkatan volume penjualan perusahaan.  
DETERMINAN MINAT INVESTASI DI PASAR MODAL : (STUDI PADA MASYARAKAT KECAMATAN NGEMPLAK, KABUPATEN SLEMAN, DIY) Suryawan, Teguh; Pratama Indrianto, Anggraeni
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55390

Abstract

This study aims to explore the factors influencing individuals' interest in investing in the capital market, focusing on variables such as Expected Return, Self Efficacy, Perceived Risk, Subjective Norms, Perceived Behavior Control, and Investment Attitudes. Data were collected through a survey of respondents who are members of the general public in Ngemplak District, Sleman Regency, DIY. Data analysis was conducted using relevant statistical methods with the assistance of SPSS 25 software. The main findings indicate that all variables examined have a significant influence on individuals' interest in investing in the capital market. These results underscore the importance of considering psychological aspects and perceptions in planning strategies to increase public participation in investment. The implications of this research highlight the necessity of developing holistic, data-driven approaches to enhance financial literacy and community involvement in the capital market.
CONCEPTUAL PAPER: PENGARUH PENERAPAN GOOD CORPORATE GOVERNANCE DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Arya, Gusti Ayu Agung Deviana; Silvianita, Anita; Rubiyanti, Nurafni; Widodo, Arry
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55487

Abstract

Employee performance is the result of the work they have done. Good performance is usually caused by the application of good work principles by employees. Implementation of Good Corporate Governance (GCG) and a high level of work discipline will provide added value to employee performance. This research aims to evaluate the effect of implementing Good Corporate Governance (GCG) and work discipline on employee performance, with work motivation as a mediating variable, in one of the private companies in the trade sector of Bali Province. The population and sample of this research are all employees in the company. Data collection was carried out through interviews, direct observation and questionnaires. Data analysis used SPSS version 26 software with a quantitative approach. Keywords: Good Corporate Governance (GCG), Work Discipline, Employee Performance, Work Motivation
Jurnal ANALISIS PERAN MEDIA SOSIAL DALAM PROSES MEDIATISASI POLITIK: PERSPEKTIF KOMUNIKASI POLITIK DAN PARTISIPASI PUBLIK Andzani , Diva; Virgin, Diah; Pristica , Bela; Dwihadiah , Desideria L
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55526

Abstract

Abstract This study aims to analyze the role of social media in the process of political mediatisation, considering perspectives from political communication and public participation. The theories employed in the analysis include Mediatisation Theory, Political Communication Theory, Public Participation Theory, Algorithm and Filter Bubble Theory, and Fake News Dissemination Theory. The research method utilized is a qualitative approach through social media content analysis. Data were obtained from materials posted on social media by politicians, political parties, and citizens. The analysis results indicate that social media significantly influences political communication by facilitating direct interaction between politicians and voters, as well as enhancing public participation in political discussions. However, challenges such as the spread of fake news and political polarization also arise. In conclusion, it is recommended to enhance digital literacy among the public, monitor the use of social media by political actors, and involve educational institutions in political education to mitigate the negative impacts and enhance the positive benefits of social media use in politics. Keywords: Social media, Political mediatisation, Political communication, Public participation, Fake news dissemination
Indonesia KERANGKA KONSEPTUAL: PENERAPAN TEORI ANTRIAN (M/M/1 WITH FINITE SOURCE) DALAM MEMINIMALISIR DEMURRAGE (STUDI KASUS PELAYANAN PEMUATAN KLINKER EKSPOR PT. QWE) Arianto, Mahdar; Yunani, Akhmad; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55527

Abstract

Problem of the time used in loading cargo at the port is sometimes not in accordance with the agreement agreed upon by the charterer and the shipowner. The impact that arises on the company is due to the emergence of demurrage. Therefore, in the case of PT QWE's export clinker loading service, it is proposed to apply the M/M/1 queuing theory with finite sources to minimize demurrage through queue arrangements for cargo delivery by trucks where the truck is assumed to contribute a lot to loading delays so far. This conceptual framework is descriptive research with a simulated quantitative approach. This conceptual framework provides a proposal to apply queuing theory with the M/M/1 with finite source model calculated using the Pom Qm application with the aim of minimizing demurrage through the arrangement of cargo delivery trucks, then simulated to get the optimal value by calculating operational costs. The research results of this conceptual framework are expected to have a positive impact on minimizing demurrage and are also expected to cause despatch and profit from efficient operational costs.
KERANGKA KONSEPTUAL: LIVE STREAMING SHOPPING DAN TRUST APAKAH BERPENGARUH TERHADAP IMPULSIVE BUYING? Amalia Nursyamsiah; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55623

Abstract

Indonesia has 210 million internet users and become the countries with the highest number of internet users in the world. Business actors use the internet to carry out digital marketing through marketplace. The development of e-commerce in Indonesia has increased, e-commerce facilitates business actors with the new features that can stimulate consumers to purchase. This research aims to determine the relationship between live streaming shopping and impulsive buying through trust. This research uses questionnaire data from respondent, namely Telkom University’ students. This research uses quantitative research using SMART-PLS software and descriptive analysis techniques. The result state that live streaming shopping ultimately contributes and encourages consumers to make impulsive buying (Nurhaliza and Kusumawardhani, 2023).
MINAT PEMBELIAN PRODUK KOSMETIK LOKAL DENGAN ULASAN ONLINE: KERANGKA KONSEPTUAL Marsha Adilla Rahmani; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55624

Abstract

Abstract Nowadays women consider beauty as an important thing, women try to beautify themselves as much as possible, this is achieved by using several beauty products. This leads to increased demand and buying interest in beauty products such as makeup. The increasing demand for beauty products is the main driver of growth in the cosmetics industry. Revenue projections for local brand cosmetics sales in Indonesia are in the spotlight, in which case local cosmetics manufacturers are required to compete fiercely. To excel in this beauty industry competition, one of the main keys is to attract consumer buying interest. In this era of development, the audience is starting to be critical and looking for product or service information via the internet with online reviews and online ratings, this is expected to be an indicator in increasing purchase intention along with consumer perceptions formed from online reviews and online ratings. This study aims to determine the correlation and influence between Consumer Online Review and Consumer Online Rating on Purchase Intention through Consumer Perception using a causality quantitative research approach using SMART-PLS supporting software and using descriptive analysis techniques. The results state that online customer reviews and ratings have a positive and significant effect on purchasing decisions Arbaini (2020). Correlation analysis shows that there is a moderate and positive relationship between consumer perceptions and purchasing decisions (Sinaga et al., 2020). Keywords: Local Makeup Product, Online Review, Online Rating, Consumer Perception, Purchase Intention

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