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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 642 Documents
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ANTESEDEN DARI VIRTUAL ORGANIZATIONAL COMMITMENT DAN DAMPAKNYA TERHADAP VIRTUAL CARE PERFORMANCE (STUDI PADA PLATFORM TELEMEDISIN XYZ DI INDONESIA) Dinata, Freddy; Antonio, Ferdi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55630

Abstract

The presence of telemedicine plays a vital role in the healthcare system of developing countries, as it can facilitate access to healthcare services, especially in remote areas. However, various factors can influence the performance of online medical advisors on telemedicine platforms. The aim of this research is to analyze the factors affecting the performance of online medical advisors on telemedicine platforms. The variables under investigation include personal innovativeness with information technology (IT), computer self-efficacy, habits, and e-leadership. These four variables will be treated as independent variables. Mediating variables consist of exploitative use of telehealth technology, virtual organizational commitment, and the dependent variable is virtual care performance, also known as virtual healthcare service performance. This research is conducted using a quantitative approach with an online questionnaire instrument. Data analysis is performed using multivariate techniques, specifically Partial Least Square-Structural Equation Modelling (PLS-SEM). The research results indicate that all four independent variables under investigation have a positive influence on virtual organizational commitment.
PENGARUH MARKETING MIX 4P (PRODUCT, PRICE, PLACE, PROMOTION) JNE TERHADAP LOYALITAS PELANGGAN JNE MELALUI VARIABEL INTERVENING KEPUASAN PELANGGAN JNE Isfansyah, Haikal Ayasya; Widodo, Arry
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55686

Abstract

The development of the internet and the increasing volume of e-commerce shopping in Indonesia has had a major impact on business, especially shipping/logistics services such as JNE. In 2020, JNE has the highest sales after J&T, this encourages the company to create satisfaction and loyalty for customers through implementing the 4P Marketing Mix. This research aims to analyze the influence of JNE's 4P Marketing Mix on Customer Loyalty with Customer Satisfaction as an intervening variable. The research used a quantitative approach and descriptive analysis, with a non-probability sampling technique on 404 respondents using a Likert scale. Data was analyzed using the Partial Least Square method with SmartPLS. The research results show that Marketing Mix 4P has a positive and significant effect on Customer Satisfaction. Customer Satisfaction also has a positive and significant effect on Customer Loyalty. Apart from that, Marketing Mix 4P has a positive and significant effect on Customer Loyalty, both directly and through Customer Satisfaction as an intervening variable. This research confirms the importance of the 4P Marketing Mix strategy in increasing JNE customer satisfaction and loyalty. Keywords: Marketing Mix 4P, Customer Satisfaction, Customer Loyalty
PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN : (STUDI KASUS : PT. BANK NEGARA INDONESIA,TBK KANTOR CABANG MAKASSAR) Rahman, Zainuddin
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55896

Abstract

This study aims to identify how Leadership Style and Organizational Culture influence employee performance. It is conducted quantitatively using a survey method. The population studied consists of employees at the Makassar Branch Office of PT. Bank Negara Indonesia (Persero) tbk, with a sample size of 55 respondents. The analytical methods include tests for normality, multicollinearity, heteroskedasticity, and multiple linear regression analysis. The research findings indicate that both Leadership Style and Organizational Culture have a positive and significant combined influence on employee performance. These findings have important implications for decision-making concerning employee development.
EVALUASI KINERJA KEPALA DESA DI TINJAU DARI LAPORAN KETERANGAN PERTANGGUNGJAWABAN (LKPJ) TAHUN 2022 DI DESA SIMANDRAOLO Telaumbanua, Ardin; Ndraha, Ayler Beniah; Waruwu, Suka’aro; Harefa, Peringatan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55929

Abstract

Abstract. Evaluation is an activity to assess the level of performance of a policy by systematically investigating the effectiveness of the program. Meanwhile, learning evaluation is a continuous process of collecting and interpreting information, in assessing decisions made to design a learning system. This research aims to determine the performance of the Simandraolo Village Head during 2022. To find out how the Simandraolo Village Head's performance has been evaluated in achieving success in his duties and responsibilities during 2022 as reviewed by LKPJ. And to analyze how efforts will be made to improve the Performance Evaluation of the Simandraolo Village Head in the future. This research uses qualitative and descriptive research methods. Data collection in this research was interviews, observation and documentation. The data analysis technique includes three stages, namely data reduction, data presentation, and drawing conclusions. From the research results it can be seen that: (1) The Village Head of Simandraolo is considered good by the Village officials, but the community feels there are shortcomings. Several areas need to be improved, including cooperation, program effectiveness, work knowledge, and responsibilities which are considered unsatisfactory. (2) The Simandraolo Village Head has the authority to lead the Village government. In carrying out development, the Village Head plans by involving deliberation between the government and the Village community, in accordance with aspirations, needs and applicable regulations. (3) To improve the performance of village officials, it is necessary to increase intensive communication between village heads, officials and the community.
ANALISIS GAYA KEPEMIMPINAN KETUA PANWASLU KECAMATAN GUNUNGSITOLI IDANOI DALAM TAHAPAN PEMILU TAHUN 2024 DI KECAMATAN GUNUNGSITOLI IDANOI Zebua, Faevman Buala; Ndraha, Ayler B.; Mendrofa, Yupiter; Zebua, Emanuel
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55930

Abstract

Abstract. The aims of this research are 1) To analyze the leadership style of the chairman of the Panwaslu sub-district of Gunungsitoli Idanoi in the 2024 election stages, 2) To analyze the leadership style applied by the chairman of the Panwaslu of Gungsitoli Idanoi sub-district in the 2024 election stages and 3) To analyze the efforts made take action to overcome obstacles and obstacles to the leadership style of the chairman of the Panwaslu, Gunungsitoli Idanoi sub-district in the 2024 election stages in Gunungsitoli Idanoi sub-district. Data analysis techniques use data reduction, data presentation and drawing conclusions. The research results show that 1) the leadership style of the Chair of the Panwaslu of Gunungsitoli Idanoi sub-district in the 2024 General Election stages is categorized as good, 2) the Chair of the Panwaslu of Gunungsitoli Idanoi sub-district applies a democratic leadership style and 3) The efforts made by the Chair of the Panwaslu of Gunungsitoli Idanoi sub-district in overcoming obstacles and barriers by The leadership style he applies is to proactively provide solutions and be firm and increase member discipline during plenary meetings so that decisions can be made quickly
PENGARUH STANDAR OPERASIONAL PROSEDUR RETURN BARANG TERHADAP LOYALITAS PELANGGAN DI JNE CABANG GUNUNGSITOLI Halawa, Lidia Warisani; Gea, Jeliswan B.I.J; Harefa, Idarni; Waruwu, Meiman H.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56048

Abstract

This study aims to explore the effect of Standard Operating Procedures (SOP) for returning goods on customer loyalty at JNE Gunungsitoli Branch. The research method used is a combination of qualitative and quantitative, with a qualitative approach to understand customer perceptions and a quantitative approach to statistically measure the impact of certain factors. The research location is at JNE Gunungsitoli Branch, North Sumatra, with a research period of six months from April to September 2023. The results of data analysis using SPSS 25 show that SOP return goods have a positive and significant influence on customer loyalty (Significance = 0.000 <0.05). In addition, the coefficient of determination (R-Square) of 0.850 indicates that the SOP for returning goods as a whole affects customer loyalty by 85%, while the remaining 15% is influenced by other factors. Based on the results of the study, it is recommended that companies involved in delivery and return of goods implement a good return goods SOP to increase customer loyalty and gain other positive benefits. Field observations show that good service in the implementation of the return goods SOP can make customers feel satisfied and remain loyal to use the company's services.
ANALISIS PENGEMBANGAN PEGAWAI PADA DINAS PARIWISATA, PEMUDA DAN OLAHRAGA KABUPATEN NIAS Waruwu, Vikar Fisratna; Ndraha, Ayler B.; Buulolo, Nanny Artatina; Halawa, Odaligoziduhu
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56049

Abstract

The need to obtain superior and professional human resources is highly expected by every organization. So much human resource development funding is spent for this purpose, but it often results in disappointment. In achieving its goals, organizations strive to create human resources who are reliable and have the ability by opening the mindset of human resources in the organization. Employee development is an integral part of talent management. Skills refer to the combination of knowledge, attitudes and behaviors that enable a person to succeed in a particular job or task. Employee development involves a series of efforts designed to improve individual abilities, knowledge and skills so that they can achieve better performance and be more relevant to job demands. By integrating talent management with employee development, organizations can create an environment where individuals feel valued, have opportunities to grow, and make greater contributions to the organization's success. This research used qualitative methods with informants as many as 8 employees at the Nias Regency Tourism, Youth and Sports Office. The research results show that the employee development program is designed to improve the skills, knowledge and abilities of employees so that they can make a greater contribution to their duties and responsibilities in carrying out their assigned tasks. With employee development carried out at the Nias Regency Tourism, Youth and Sports Department, employees experience increased skills, work motivation, work enthusiasm, job or position promotions as well as improving employee leadership, competence and performance through training activities and providing opportunities for employees to program further education.
THE IMPACT OF SOCIAL MEDIA MARKETING AND CUSTOMER EXPERIENCE ON CUSTOMER BEHAVIOUR WITH RELATIONSHIP QUALITY AS AN INTERVENING VARIABLE: CASE STUDY ON ERIGO CLOTHING BRAND Zappelin, Alvencius; Kembau, Agung Stefanus; Tarigan , Arithta; Mandey, Nancy Henrietta Jessamine
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56376

Abstract

Following the development of technology, people are more inclined to buy fashion products online instead of going to physical stores. Erigo also changed its sales channel to entirely online and experienced a drastic increase in sales. This research was conducted to find out whether the sales strategy carried out by Erigo is effective for online sales. This study used quantitative methods and obtained data from questionnaires distributed online which resulted in 105 respondents who met the criteria. The data was analyzed using SmartPLS 3.0 software with Partial Least Square technique. The sample was determined using purposive sampling and determined by the Cochran formula. The results of the study indicate that all hypotheses are accepted. The research shows that Social Media Marketing and Customer Experience have a significant influence on Relationship Quality and Relationship Quality significantly affects Purchase Intention, Loyalty Intention and Participation Intention. Keywords:Social Media Marketing, Customer Experience, Relationship Quality, Purchase Intention, Loyalty Intention, Participation Intenton, Erigo
PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA E-COMMERCE TOKOPEDIA Kawet, Raymond Christian; Palandeng, Indrie Debbie; Pitta, Raymond V.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56516

Abstract

This study aims to determine the effect of Online Customer Review, Online Customer Rating, and Cash On Delivery on product purchase decisions on Tokopedia e-commerce simultaneously or partially. This research approach uses quantitative methods. With a population study on Consumers Who Use the Tokopedia application. The sample in this study was 98 respondents. In this study the data were analyzed using multiple linear regression, with analysis test tools used IBM SPSS Version 25. The results of the analysis show that Online Customer Reviews, Online Customer Ratings, and Cash On Delivery On Purchase Decisions Simultaneously Influence. Online Customer Review partially has an insignificant effect on product purchase decisions on Tokopedia e-commerce. Online Customer Rating partially has a significant effect on product purchase decisions on Tokopedia e-commerce. Cash On Delivery partially has a significant effect on product purchase decisions on Tokopedia e-commerce. Suggestions for research are expected to sellers or vendors in Tokopedia to better understand what is the determinant of customers and provide the best for customers so that customers can improve purchase decisions through sellers or vendors in Tokopedia, by utilizing online customer reviews, online customer ratings, and cash on delivery strategically.
PENGELOLAAN RISIKO DALAM PENGGUNAAN DIGITAL PAYMENT ( STUDI KASUS KIDDY PLAYLAND ) Saffa, Natasha Ardhia; Ariani, Mintarti; Budiarto, Bambang
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56552

Abstract

Consumer behavior in making digital payments has experienced significant acceleration in recent years, driven by technological developments and changes in consumer needs. The aim of this research is to determine the main factors that influence the use of digital payments and their impact on consumer behavior at Kiddy Playland. The research method used is correlational, namely by interviews and distributing questionnaires to digital payment users at Kiddy Playland. The analysis results show that ease of access, convenience and security are the main drivers for the use of digital payments for both consumers and business owners. Use is also able to change consumer financial behavior, especially in terms of personal financial management, spending patterns, and preferences for digital payment services. These findings have important implications for digital payment service providers and policy makers when developing strategies to increase entrepreneur productivity. Keywords: consumer behavior, digitalization, digital payment, purchase decision

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