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Jurnal Manajemen Inovasi

JInoMan
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Published by Universitas Syiah Kuala

ISSN : 2086924X EISSN : 27211452 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen dan Inovasi is a peer reviewed journal published by Deparment of Management, Faculty of Economics and Business, Syiah Kuala University. The journal is published twice a year in February and October. The scope of the journal varies from finance, human resource management, marketing, production, supply chain, to global business practices.

Arjuna Subject : -

Articles 60 Documents

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RELATIONAL CAPITAL DI UTU Dara Angreka Soufyan; Yoga Nugroho
Jurnal Manajemen Inovasi Vol 9, No 2 (2018): Jurnal Manajemen Inovasi: Oktober 2018
Publisher : Departemen Manajemen, Universitas Syiah Kuala

One of the important things in managing the university is Relational capital (RC). That is the relationship between human capital and stakeholders. This study aims to identify intangible assets classified as RC components at UTU in 2017. Using qualitative methods and using 16 elements of replication of Ramirez and Gordillo's research, the result showed that elements of social responsibility are not identified in UTU. Meanwhile, 15 other elements were identified from amount of 16 RC elements used. RC elements that are perfectly identified are the relationships that UTU has with prestigious and quality institutions and social and cultural commitments.Key wordsRelational Capital, Intangible Assets, Intellectual Capital, University, UTU

ANALYSIS OF CONSUMER ATTITUDES TOWARD BRAND EQUITY IN IJA KROENG PRODUCTS Rahmi Rahmi; Nelly Nelly
Jurnal Manajemen Inovasi Vol 9, No 2 (2018): Jurnal Manajemen Inovasi: Oktober 2018
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Brand equity is the value of a brand, depend the extent to which the brand has high loyalty, the quality that is accepted by consumers and able to add more value to consumers. A strong brand equity can help a company in an effort to attract potential customers as well as efforts to establish good relationships with consumers and can eliminate consumer doubts about brand quality. One of the factors that influences brand equity is the attitude of consumers towards a brand. This study was aimed to analyse consumer attitudes towards brand equity in Ija Kroeng products in Banda Aceh. The sample of this study was 100 respondents. The data used in this study was quantitative data. The results showed that consumer attitudes had a significant effect on brand equity in Ija Kroeng products in Banda Aceh, it was proven by the attitude of consumers as factors that influence brand equity, which was proven by 84.9% of research results and the remaining 15.1 % explained by other variables outside of this research, for instance product quality, brand awareness, brand associations, etc. While partially consumer attitudes have a significant effect on brand equity in Ija Kroeng products in Banda Aceh, with the value of tcountttable(2,051 1,984). That partially consumer attitudes have a significant effect on brand equity in Ija Kroeng products in Banda Aceh. This means that consumer attitudes can significantly increase brand equity in Ija Kroeng products in Banda Aceh. Key wordsConsumer attitudes, Brand equity

PENGARUH BAURAN PROMOSI TERHADAP KEPERCAYAAN MEREK OLEH KONSUMEN PADA PRODUK KOSMETIK ORIFLAME DI KOTA LHOKSEUMAWE Teuku Edyansyah
Jurnal Manajemen Inovasi Vol 9, No 2 (2018): Jurnal Manajemen Inovasi: Oktober 2018
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This study aimed to determine the effect of the promotion mix consists of advertising, sales promotion, public relations, personal selling, direct marketing and word of mouth on brand trust on Oriflame Cosmetics products in Lhokseumawe. And to determine the variables of the promotional mix of the most dominant influence on brand trust on Oriflame Cosmetics products in Lhokseumawe. Population of the study include the women who buy and wear cosmetics brand Oriflame products in Lhokseumawe. Samples taken in the amount of 100 respondents and the sampling technique used was accidental sampling technique. Data obtained from the questionnaires were then processed and analyzed by using multiple regression analysis. This analysis includes the validity and reliability, the classic assumption test, multiple linear regression analysis, hypothesis testing ttestand Ftest, and analysis of the coefficient of determination (Adjusted R2). Hypothesis testing using ttestshowed that the independent variables studied was shown to significantly affect the dependent variable brand trust. Then through the Ftestcan be seen that the advertising variable (X1), sales promotion (X2), public relations (X3), personal selling (X4), direct marketing (X5) and word of mouth (X6) simultaneously affect the dependent variable (brand trust) with a value of Fcount(51.914) Ftable(2,20). Adjusted R2, obtained at 0.755. This means that 75.5% confidence can be explained by the variable brand advertising, sales promotion, public relations, personal selling, direct marketing and word of mouth. While the remaining 24.5% of brand trust variables influenced by other factors outside of our model. Key Words Advertising, Sales Promotion, Public Relations, Personal Selling, Direct Marketing, Word Of Mouth, Brand Trust.

STRATEGI PEMASARAN MIE KHAS ACEH PADA RESTORAN MIE ACEH RAZALI Fani Sartika; Nadiya Nadiya; Rita Wahyu Ruyanti
Jurnal Manajemen Inovasi Vol 10, No 1 (2019): Jurnal Manajemen Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

AbstractThe success of a business can be determined by their ability to compete in seizing consumerswith the implementation of effective marketing strategies. The strength and weaknesses of acompany, combine with opportunities and threats that exist, can be a strong benchmark tomake a good marketing strategy. Culinary business is one of the business that can use a goodmarketing strategy to survive, considering the number of competitors is usually pretty high.This research highlighted on how a local culinary business can use a marketing strategyobtained by conducting a SWOT analysis. The object on this research is at Restoran Mie AcehRazali. The method used in this research is descriptive qualitative, by observing the object ofthe research to find their strengths, weaknesses, opportunities, and threats, while thequantitative analysis is used to find out the position of the company’s internal factor compareto the external factor, to find a marketing strategy to implement for the business using. Theresult of this research is the company is in a favorable situation with excellent strength andopportunities. The marketing strategy best to applied to support this condition is the growthorientedstrategy. Keywords Marketing strategy, Marketing mix, Cullinary business, SWOT analysis.

PENGARUH SERVICE QUALITY DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION YANG DIMEDIASI OLEH PERCEIVED VALUE PADA PELANGGAN PT TIKI JALUR NUGRAHA EKAKURIR (JNE) DI KOTA BANDA ACEH Putri Rahmalia; Syafruddin Chan
Jurnal Manajemen Inovasi Vol 10, No 1 (2019): Jurnal Manajemen Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This study aims to understand the influence of service quality, and e-service quality to customer satisfaction, as well as the role of perceived value as a mediator relationship. This study used a sample of 265 respondents who are customers of PT. Tiki Line Nugraha Ekakurir (JNE). Sampling technique using probability sampling with cluster sampling method. Structural equation model (SEM) is used as an analytical method to determine the effect of all the variables involved. The result of this research indicate that service quality variable have positive effect to perceived value, e-service quality have positive effect to perceived value, service quality have positive effect to customer satisfaction, e-service quality has no positive effect on Customer satisfaction, Perceived value has positive effect on customer satisfaction , and perceived value mediates service quality relationship to customer satisfaction, and also mediates e-service quality relationship to customer satisfaction.Keywords Service quality, E-service quality, Perceived value, Customer satisfaction

Strategi Pemasaran di YouTube Melalui Subscriber & Komentar dan Perspektif Persuader Terhadap Keputusan Pembelian Ana Ramadhayanti
Jurnal Manajemen Inovasi Vol 10, No 1 (2019): Jurnal Manajemen Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Today's marketing is highly sought after by products that are marketed through social media or through print media. One of the social media that is not less attractive to many people is YouTube. Through YouTube media consumers are interested in the products offered. The marketing strategy through YouTube attracts consumers because most people tend to spend more time accessing YouTube. This research uses quantitative methods by collecting data through distributing questionnaires to consumers who shop through YouTube. After conducting the research, the results of the study showed that there was a significant and positive influence between the Marketing Strategy variables on the Purchase Decision, while the Persuader Perspective variable also significantly and positively affected the Purchasing Decision. After that, together between the Marketing Strategy variables and Persuader's Perspective also influence the Purchasing Decision.Keywords Subscriber, YouTube, Marketing Strategy.

PENGARUH PELATIHAN KARYAWAN TERHADAP KUALITAS PELAYANAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI Faisal Faisal; Murkhana Murkhana
Jurnal Manajemen Inovasi Vol 10, No 1 (2019): Jurnal Manajemen Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This research aims to know the influence of training employee to service quality with organizational commitment as variables mediating on employee and patients Cut Meutia Regional General Hospital, North Aceh District, Aceh. This research method using the questionnaire as an instrument of research. Saturation Sampling and purposive sampling used as a sampling technique. Methods of analysis of the HLM (Hierarchical Linear Modeling) is used as a method of analysis to find out the influence of the variables involved. The results of this study indicate that employee training is positive and significant effect on service quality, employee training positive and significant effect on organizational commitment, organizational commitment positive and influential significantly to service quality, and employee training positive and significant effect to service quality that is mediated by organizational commitment.Keyword employee training, organizational commitment, Service quality.

PENGARUH WORK OVERLOAD DAN INTIMIDASI TERHADAP KINERJA KARYAWAN ACCOUNT OFFICER PT. BANK ACEH SYARIAH Said Kahlil Gibran; Irma Suryani
Jurnal Manajemen Inovasi Vol 10, No 1 (2019): Jurnal Manajemen Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

AbstractThis study aims to examine the effect of Work Overload and Intimidation on Bank Aceh Account Officer Employee Performance. The sampling method in this study used the Proposional Stratifield Sampling technique in which respondents were taken based on certain class strata. A sample of 75 respondents and the data analysis method used was multiple regression analysis. The results of the study show that partially and simultaneously Work Overload and Intimidation together have a negative and significant influence on Bank Aceh Account Officer Employee Performance.Keywords Work Overload, Intimidation, Employee Performance

PENGARUH BIG FIVE PERSONALITY TERHADAP KETERIKATAN KARIR DENGAN ADAPTABILITAS KARIR SEBAGAI PEMEDIASI PADA MAHASISWA S1 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Raisunnisa Raisunnisa; Megawati Megawati
Jurnal Manajemen Inovasi Vol 10, No 1 (2019): Jurnal Manajemen Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This study aims to measure the effect of Big Five Personality to undergraduate student’s Career Engagement in Economic and Business Faculty of Syiah Kuala University with Career Adaptability as mediating variable. The sample used in this study were active undergraduate students in odd semester 2018/2019 is totaling 240 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is Proportionated Stratified Random Sampling. Hierarchical Linear Modelling (HLM) is used as a method of analysis to determine the effect of all the variables involved. Based on the result of the HLM analysis indicated that each Big Five Personality (i.e Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) positively influence Career Engagement and Career Adaptability, Career Adaptability positively influence Career Engagement and mediates the relationship between each Big five personality (i.e Openness, Conscientiousness, Extraversion, Agreeableness,Neuroticism) and Career Engagement.Keywords Career Engagement, Big Five Personality, Career Adaptability, Hierarchical Linear Modelling

COST AND BENEFIT ANALYSIS ON BREKSI CLIFF THE FORMER LIMESTONE MINING IN YOGYAKARTA Noto Pamungkas; Sri Suryaningsum
Jurnal Manajemen Inovasi Vol 10, No 1 (2019): Jurnal Manajemen Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This study aims to analyze the costs and benefits of the Breksi Cliff which is the former limestone mine in Yogyakarta. The type of data used in this study is primary data. The research is conducted by observation, library research, and in-depth interviews. The object of the research is the Breksi Cliff. The limestone mining activities have been started since the 1980s and now the quality of the limestone is also not suitable for mining and has no economic value. So that local residents creatively create the former limestone mining into a tourist attraction. The Breksi Cliff is a form of creative reclamation in the form of a natural museum that has historical value. The Breksi Cliff offers limestone relief which can also be used as an educational tour. Based on the estimated calculation of income per day if a normal day is IDR10,000,000, then at the weekend of IDR20,500,000, and in the holiday season reaches IDR51,250,000. However, there is no related regulation on retribution. Sleman District Government explained that until now there are no rules that regulate the attractions managed by citizens. It is expected that the Sleman Regency Government will immediately make regulations related to tourist attractions managed by citizens. The retribution can also increase Regional Original Revenue (PADesa). Then infrastructure improvements should be considered more for the safety and comfort of tourists.Key words Tourism, Reclamation, Mining, Cost and Benefit Analysis.

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Home Page

OAI Link

Editorial Team

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Contact Name Irma Suryani

Contact Email Irma Suryani

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Journal Mail Official irmasuryani@unsyiah.ac.id

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Location Kab. aceh besar, Aceh INDONESIA

Abstract

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Contact Name
Irma Suryani

Contact Email
Irma Suryani

Phone
-

Journal Mail Official
irmasuryani@unsyiah.ac.id

Editorial Address
-

Location
Kab. aceh besar,

Aceh

INDONESIA