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Jurnal Manajemen Inovasi

JInoMan
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Published by Universitas Syiah Kuala

ISSN : 2086924X EISSN : 27211452 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen dan Inovasi is a peer reviewed journal published by Deparment of Management, Faculty of Economics and Business, Syiah Kuala University. The journal is published twice a year in February and October. The scope of the journal varies from finance, human resource management, marketing, production, supply chain, to global business practices.

Arjuna Subject : -

Articles 60 Documents

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PENGARUH PERCEIVED VALUE TERHADAP AFFECTIVE LOYALTY DAN BEHAVIORAL LOYALTY MELALUI CUSTOMER SATISFACTION SEBAGAI VARIABEL PEMEDIASI PADA PENGGUNA CREDIT CARD CO-BRANDING BANK ACEH Nandiya Deva Puspa Dewi; Sorayanti Utami
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This study aims to analyze the effect of perceived value on affective loyalty and behavioral loyalty through customer satisfaction as a mediating variable for users of the co-branding credit card of Bank Aceh Syariah. The research sample of 159 bank employees was taken by purposive sampling. Data collection uses a questionnaire and then the data is analyzed using statistical path analysis tools. The study found that perceived value has a positive and significant effect on affective loyalty and behavioral loyalty of Bank Aceh co-branding credit card users. Perceived value has a positive and significant effect on customer satisfaction of Bank Aceh's co-branding credit card users. Customer satisfaction has a positive and significant effect on affective loyalty and behavioral loyalty of Bank Aceh co-branding credit card users. The mediating effect of customer satisfaction in mediating the influence of the Perceived Value on Affective Loyalty and Behavioral Loyalty is partial mediation.

PENGARUH SOSIAL NETWORK MARKETING TERHADAP CUSTOMER PURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER ENGAGEMENT PADA BRAND DIAN PELANGI DI BANDA ACEH Hajrina Ulfah; Muhammad Ridha Siregar
Jurnal Manajemen Inovasi Vol 10, No 2 (2019): JURNAL MANAJEMEN INOVASI Oktober 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Abstract This research wad conducted to measure the influence of Social Network Marketing on Customer Purchase Intention with Customer Engagement as a mediation variable at Brand Dian Pelangi in Banda Aceh. The sample used in this study is the citizen of Banda Aceh who use social network application with the total of 110 respondents. The data collecting tool used in this research is questionnaire. Purposive sampling method is used for the sampling technique of this research. Hierarchical Linear Modeling (HLM) is used as an analytical method to determine the effect of all the variables involved.Based on the result of the HLM analysis, it indicates that Social Network Marketing has positive effect on Customer Purchase Intention, Social Network Marketing has positive influence on Customer Engagement, Customer Engagement has positive effect on Customer Purchase Intention, and, Customer Engagement mediates Social Network Marketing relationship to Customer Purchase Intention KeywordsSocial Network Marketing, Customer Purchase Intention, Customer Engagement, Hierarchical Linear Modelling

PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN CITRA MEREK TERHADAP NIAT BELI ULANG JASA TRANSPORTASI P.O SIMPATI STAR DI KOTA BANDA ACEH Regi Miranda; Nurdasila Nurdasila
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This study aims to measure “the effect of service quality, trust, and brand image on repurchase intentions on P.O Simpati Star transportation services in the city of Banda Aceh” the sample used in this study was the users of P.O Simpati Star transportation services in the city of Banda Aceh, amounting to 180 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used was purposive sampling. Multiple linear regression is used as a method of analysis to determine the effect of all the variables involved. Based on the results of multiple linear regression analysis, it indicates that service quality, trust, and brand image have a positive effect on repurchase intentions

PENGARUH ADAPTABILITAS KARIR TERHADAP KEPUASAN HIDUP DENGAN KEBERANIAN SEBAGAI PEMEDIASI PADA MAHASISWA S1 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Sulvia Putri; Ade Irma Suryani
Jurnal Manajemen Inovasi Vol 10, No 2 (2019): JURNAL MANAJEMEN INOVASI Oktober 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

AbstractThis study aims to measure the effect of Career Adaptability to undergraduate student’s Life Satisfaction in Economic and Business Faculty of Syiah Kuala University with Courage as mediating variable. The sample used in this study were active undergraduate student’s in odd semester 2018/2019 is totalling 243 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is Proportionated Stratified Random Sampling. Hierarchical Linear Modelling (HLM) was used as a method of analysis to determine the effect of all the variables involved.Based on the result of the HLM analysis indicated that Career Adaptability positively influence Life Satisfaction, Career Adaptability positively influence Courage, Courage positively influence Life Satisfaction and Courage mediate the relationship between Career Adaptability and Life Satisfaction. KeywordsCareer Adaptability, Life Satisfaction, Courage, Hierarchical Linear Modelling

PERANAN KEBIASAAN BERBELANJA YANG MEMEDIASI PENGARUH PERSEPSI HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS ROKOK MARLBORO DI BANDA ACEH) Nailil Muna; Sulaiman Sulaiman
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This study aims to examine the effect of price perceptions and brand image on purchasing decisions where the shopping habits variable is mediated in the relationship. Data was collected from 100 people in Banda Aceh City using the Purposive Sampling method. The results showed that the perception of prices did not significantly influence shopping habits and the decision to purchase Marlboro brand cigarettes in the people of Banda Aceh City. Brand Image has a significant influence on shopping habits and the decision to purchase Marlboro brand cigarettes in the people of Banda Aceh City. Shopping habits are proven to mediate partially on the relationship brand image of purchasing decisions.

PENGARUH WORK-LIFE BALANCE TERHADAP KEBAHAGIAAN YANG DIMEDIASI OLEH SELF-ESTEEM PADA KARYAWAN SEKTOR PERBANKAN KOTA BANDA ACEH Faziatul Jannah; Irma Suryani
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jmi.v11i1.16224

Abstract: This study aims to measure the effect of Work-life Balance to Happiness with Self-esteem as a mediating variable in the Banking Sector Employees in Banda Aceh City. The sample used in this study was employess of the banking sector, amouting to 141 respondens. Data collection equipment used in this study was a questionnaire. The sampling The sampling technique used is simple purposive sampling. Hierarchical Linear Modelling (HLM) was used as a method of analysis to determine the effect of all the variables involved. Based on the results of the HLM analysis indicated that Work-life Balance positively influence Happiness, Work-life Balance influence Self-esteem, Sels-esteem positively influence Happiness and Self-esteem partial mediate the relationship between Work-life Balance and Happiness.

PENGARUH DESTINATION IMAGE DAN TOURIST EXPERIENCE TERHADAP REVISIT INTENTION YANG DIMEDIASI OLEH PERCEIVED VALUE PADA DESTINASI WISATA HALAL DI KOTA BANDA ACEH Nelly Agustin Fadiryana; Syafruddin Chan
Jurnal Manajemen Inovasi Vol 10, No 2 (2019): JURNAL MANAJEMEN INOVASI Oktober 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

AbstractThis study aims to determine the effect of destination image and tourist experience to the revised intention mediated by perceived value. The sample consists of 150 domestic and overseas tourists who visit and have the intention of returning to Halal tourism destination city of Banda Aceh. The sampling technique used nonprobability sampling method with purposive sampling. Data collection was done through survey by questionnaire method. This study used analytical technique of Structural Equation Model (SEM), which is estimated by Analysis of Moment Structure (AMOS) is a statistical method selected to describe the observed variables. The result shows that the destination image is not significant to the perceived value, the tourist experience has significant effect on the perceived value, the destination image is not significant to the revisit intention, the tourist experience significantly influences the revisit intention, the perceived value has significant effect on revisit intention, direct destination image to revisit intention mediated by perceived value, there is indirect influence of tourist experience to revisit intention mediated by perceived value, there is influence of domestic tourists smaller than foreign tourists in moderating influence of tourist experience to perceived value, there is influence domestic tourists are smaller than tourists abroad in moderating the influence of tourist experience on the revisit intention, there is no influence of domestic tourists smaller than tourists outside country in moderating the effect of perceived value on the revisit intention.Keywords Destination Image, Tourist Experience, Perceived Value, Revisit Intention,Domestic Tourists and Foreign Tourists, Halal Tourism, Banda Aceh.

PENGARUH AIRLINE IMAGE DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PENGGUNA MASKAPAI PENERBANGAN LION AIR KOTA BANDA ACEH Farah Mutia Sari; Syarifah Evi Zuhra
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This Study Aims To Measure The Influence Of Airline Image And Word Of Mouth On Purchase Intention On Lion Air Users In Banda Aceh City. The Sample Used In This Study Amounted To 129 Respondents. The Equipment In Collecting Data In This Study Used Questionnaires That Were Distributed Manually And Google Form. The Technique Used In Sampling Was Purposive Sampling. In This Study. Multiple Linear Regression Method Were Used As An Analytical Method To See The Influence Of All The Variables Involved. Based On The Regression Results, It Indicates That Airline Image Has A Positive Effect On Purchase Intention, Word Of Mouth Has A Positive Effect On Purchase Intention, And Airline Image And Word Of Mouth Have A Simultaneous Effect On Purchase Intention.

PENGARUH BAURAN PEMASARAN, CELEBRITY ENDORSER DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA BEAT Tengku Putri Lindung Bulan; Muhammad Rizal; Wahyu Akbar
Jurnal Manajemen Inovasi Vol 10, No 2 (2019): JURNAL MANAJEMEN INOVASI Oktober 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

AbstractThis study aims to determine the influence of marketing mix, celebrity endorser and lifestyle on purchasing decisions a Honda Beat motorcycle brand at the Faculty of Economics, Samudra University students. The number of samples in this study amounted to 96 respondents. Data analysis method used is multiple linear regression analysis and proof of hypothesis using the analysis of the coefficient of determination, t test and F test. The regression model obtained in this study is Y = 3,677 + 0,116X1 + 0,261X2 + 0,506X3. From the analysis of the coefficient of determination it can be explained that the marketing mix, celebrity endorser and lifestyle influence the decision to purchase a Honda Beat motorcycle brand at the Faculty of Economics, University of Samudra by 46.1%, while the remaining 53.9% is influenced by other variables not examined in the study, this is like product attributes, brand image and so on. From the t test, it is known that the marketing mix has insignificant influence on purchasing decisions, celebrity endorser has a significant influence on purchasing decisions and lifestyle has a significant influence on purchasing decisions. From the results of the F test it is known that the marketing mix, celebrity endorser and lifestyle simultaneously have a significant influence on purchasing decisions a Honda Beat brand motorcycle at the Faculty of Economics, Samudra University students. KeywordsMarketing Mix, Celebrity Endorser, Lifestyle, Purchasing Decisions

PENGARUH KEPEMILIKAN INDIVIDUAL, KEPEMILIKAN INSTITUSIONAL DAN KEPEMILIKAN ASING TERHADAP KEBIJAKAN PEMBAYARAN DIVIDEN (STUDI KASUS PADA SEKTOR NON KEUANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA) Lia Dariani; Nurhalis Nurhalis
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

This study aims to examine the effect of individual ownership, institutional ownership and foreign ownership on dividend payment policies that are proxied by the Dividend Payout Ratio (DPR). The sample in this study used a purposive sampling technique that is based on certain criteria. According a sample of 20 non-financial sector companies was listed on the Indonesia Stock Exchange during 2012 to 2017 and analyzed using multiple linear regression methods through Eviews 9 software. The results showed that: (1) individual ownership had a significant negative effect on dividend payment policies. (2) institutional ownership has a significant positive effect on dividend payment policy (3) foreign ownership has a significant positive effect on dividend payment policy.

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Home Page

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Contact Name Irma Suryani

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Contact Name
Irma Suryani

Contact Email
Irma Suryani

Phone
-

Journal Mail Official
irmasuryani@unsyiah.ac.id

Editorial Address
-

Location
Kab. aceh besar,

Aceh

INDONESIA