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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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IKLAN PROPERTI : MENGKONSTUKSI RUANG GAYA HIDUP DALAM MASYARAKAT POSTMODERN Murwani, Endah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 19 (2006)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v5i19.187

Abstract

belum ada
DRAMA TRANSKULTURAN Dalam episode: "NEGERI SIMBOLIK" Prasetya, Hendri
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 3, No 10 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v3i10.343

Abstract

Perkembangan teknologi mengantarkan kita pada corak kehidupan baru yang belum pernah kita hadapi. Percepatan kemajuan teknologi informasi memungkinkan lalu-lintas pesan global menembus batas-batas wilayah dengan cepat dan berlimpah, membuat kita kebanjiran informasi sehingga sulit untuk memaknainya lebih dalam. Media massa yang pada awalnya di klaim oleh Marshall Mc Luhan sebagai perpanjangan tangan manusia (the extension of man) kini tidak hanya dalam perspektif fisik media itu sendiri (media as a tools). Media saat ini sudah sesak diboncengi oleh kekuatan-kekuatan ekonomi kapitalis global dan menjadikannya sebagai wahana perpanjangan pasar (the extension of market), dalam mendistribusikan komoditas- komoditas transnasional. Perkembangan teknologi media massa dan kreatifitas periklanan menciptakan sinergi yang dasyat dalam konsep pemasaran global (globalmarket). Secara ekonomis, sudah pasti konsep-konsep periklanan global mampu mencetak peningkatan angka penjualan yang signifikan. Namun tidak hanya itu, secara sosiologis iklan ikut mengarahkan bentukan pola perilaku dan cara berpikir khalayaknya. Dengan menampilkan potongan fragmen kehidupan secara dramatis sekaligus membiuskan, iklan merekayasa kehidupan dan menciptakan ketergantungan psikologis (Hamelink, 1983).
WACANA MEDIA TENTANG PEMBERITAAN BARACK OBAMA SEBAGAI CALON PRESIDEN AMERIKA SERIKAT (Studi Analisis Wacana di Harian KOMPAS) nurkholisoh, nurkholisoh
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 1 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i1.437

Abstract

WACANA MEDIA TENTANG PEMBERITAAN BARACK OBAMA SEBAGAI CALON PRESIDEN AMERIKA SERIKAT (Studi Analisis Wacana di Harian KOMPAS)
The Influence of Islamic Content on Instagram Through Product Attractiveness Towards Corporate Image Ruvira Arindita; Kussusanti Kussusanti; Nursalsa Arifah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.2677

Abstract

Moslem fashion trend followed by the advancement of information technology in the past years have enabled hijab online business to flourish. Persuasive communication with followers via Instagram is crucial. Moreover, competition among hijab online shops encouraged brands to build corporate image so that they look good for the public. The article aimed to know the influence of persuasive communication on the Islamic content of Hijab Online Shop’s Instagram account influence corporate image with moderation of product attractiveness. This study uses quantitative method with positivism paradigm. The theory used is functional theory, product attractiveness and corporate image. The population of this research is followers of the three hijab online shops that are the most active in terms of posting the Islamic content: @vanillahijab, @alezalabel and @hijup. The sampling method was conducted purposively, with the total sample 100 people. The result indicates that there is influence of persuasive communication in Islamic content of hijab online shop’s Instagram account towards the corporate image and the influence increases as product attractiveness increases. Knowledge as part of persuasive communication is the most influential aspect among other persuasive communication elements. Other than that, product attractiveness remained as supportive factor in building corporate image.
PANDANGAN GENERASI Z MENGENAI PERSONAL BRANDING ONLINE FRESH GRADUATES DALAM MENCARI PEKERJAAN Dewi Rachmawati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1916

Abstract

Intense competition between workers to reach a position requires fresh graduates including Generation Z to display their achievements and something unique. Personal branding is something that recruiters consider to recruit. Currently, personal branding is not only seen by recruiters from the Curriculum Vitae (CV) and cover letters sent by applicants, or through interviews, but has also begun to penetrate into tracking applicants' social media. This study aims to find out how Generation Z views online personal branding for themselves and their generation and to find out Generation Z's views on the benefits of online personal branding for themselves for their careers. Researchers used descriptive qualitative methods to obtain comprehensive data. A total of 11 sources of fresh graduates of Generation Z, representing several regions in Indonesia, participated in the Focus Group Discussion (FGD). The personal branding criteria applied in this research are 11 criteria by Hubert K. Rampersard. The results showed that all respondents agreed that online personal branding was very important both for their own needs and in terms of looking for work. In addition, what is displayed on social media should be authentic, describe specialization or uniqueness and advantages and of course what is displayed is useful.
The Korean Wave as the Globalization of South Korean Culture Victor Glodev; Gustaf Wijaya; Rachmah Ida
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2671

Abstract

The purpose of this study is to trace the growing attractiveness of the Korean Wave to understand the domestic culture of Korea that is becoming a global trend. The study is focused on the factors facilitating the formation of the phenomenon and proves that this trend has become one of the country's main export commodities and a “soft power”, as the promotion of Korean culture is a matter of national importance and pride for Seoul. The Republic of Korea has been absorbing the elements of Western culture and transforming them into a new phenomenon, representing a kind of coexistence and crossbreeding of the Western lifestyle and the traditional Eastern values. The context for the study is the cultural homogenization of the West and the East. Is it a blessing or an evil? What are its challenges and achievements, advantages, and disadvantages? What are the reasons for South Korean cultural expansion? The method utilized in the research is narrative analysis to provide an overview of Korean pop culture  that has been able to connect Western and Asian values into something unique. 
STRATEGI PUBLIC RELATIONS DALAM PENGELOLAAN MEDIA DIGITAL SEKOLAH Zon Vanel; Lina Sinatra Wijaya; George Nicholas Huwae
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1691

Abstract

The COVID-19 pandemic has caused schools to migrate towards digital for the delivery of information in order to support the teaching process. SMP Negeri 4 Surakarta has problems in managing digital media so the management of school information systems still overlaps in its distribution. This causes the dissemination of information to be not simultaneous and not centered on one door. The problems are often around the unclear information due to message distortion in the communication coding process which causes the message to be not well received by the audience. This study aims to design and manage a multimedia-based public relations strategy to be applied in SMP Negeri 4 Surakarta which will later be useful in managing information media used by schools. This study uses a qualitative descriptive approach with a case study model. The data was gathered through field observations, structured interviews, and documentation. The results of the study show that SMP Negeri 4 Surakarta needs a digital media management model that is more creative and interactive so that it can make it easier for teachers to transfer school knowledge and information.
Wacana Komunikasi Politik Bagi Politisi Dalam Mempertahankan Eksistensinya Melalui Perspektif Forensik Komunikasi Fidya Faza Faraid; Ibnu Hamad; Yunita Sari
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3523

Abstract

This research aims to analyze the political communication discourse of the politician "Fahri Hamzah" in maintaining his existence. The paradigm used in this research is the constructivist paradigm. Using a qualitative approach, Teun Van Dijk's communication forensic discourse analysis method. The subject of this research is Fahri Hamzah as deputy general chairman of the Gelora party. The object of his research is his political statements. The data used in this research uses two types of data sources, namely primary and secondary data sources. Data collection techniques are carried out by observation, interviews, questionnaires, documentation and a combination of the four. Meanwhile, data analysis techniques use data reduction, data display and data conclusion. The data validity technique uses source triangulation. Meanwhile, the theories used in this research are discourse analysis theory, forensic communication theory and social construction theory. Based on the research results, a conclusion was obtained about Fahri Hamzah's political discourse which is Philosophische Grondslag as a reference for politics. The characteristics of political communication are carried out up and down as well as vertically and horizontally. Fahri Hamzah manages politics with minimal motives of science-based pragmatism. In the future, with a consistent political tone, Fahri Hamzah can maintain his existence thereby providing many very good and positive political lessons for the people
REBRANDING POSAJA DALAM MEMBANGUN BRAND AWARENESS MELALUI INSTAGRAM @posaja.official Wina Novita Rachmalia; Dedi Kurnia Syah Putra
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2321

Abstract

This study explains how the strategy communication carried out by Pos Indonesia in the socialization of PosAja's rebranding. The socialization conducted through social media Instagram, this research was conducted because of the importance of socialization to build brand awareness from the public for PosAja. This research was carried out with qualitative approach, using the case study method. The data collection used is observation and interviews to obtain the results studied. Researchers will analyze strategies communication uses four stages. Getting to know the audience, compiling messages, establishing methods, and evaluation of communication. The results of this study indicate that the effective communication strategy running according to the four stages can be said to be appropriate. But the results on the evaluation that the socialization carried out still feels lacking and needs to improve how internal operating system that is done by the IT division. This needs to be done so that the products being developed is currently running according to the company's wishes, namely the wider community knows products from Pos Indonesia and the community uses the service in accordance with the vision and mission PosAja, which is to make those users a friend to a reliable friend in delivering goods to their destination.
DIGITAL TOURISM MUSEUM NASIONAL INDONESIA MELALUI VIRTUAL TOUR DI MASA PANDEMI COVID-19 Bagus Dwi Bramantyo; Pitoyo Ismail
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1616

Abstract

The Covid-19 pandemic that has hit Indonesia has succeeded in forming new adaptations of people's habits, one of which is social distancing. The government has appealed to the public to carry out activities from home. Museum Nasional Indonesia as a tourist destination was also affected because it had to close direct visit services. However, Museum Nasional Indonesia provides innovation by utilizing digital tourism, namely through virtual museum tours. Later, the public can visit the Museum Nasional Indonesia virtually. The purpose of this study is to find out Digital Tourism at Museum Nasional Indonesia through Virtual Tours during the Covid-19 Pandemic Period. This research uses a case study method with a qualitative approach and constructivism paradigm. This research uses diffusion of innovation theory from Everett M. Rogers, which explains how to introduce and adapt an innovation by a community or group to society. The results of this study indicate that virtual museum tours are a way for Museum Nasional Indonesia to continue to reach and provide museum services to the public, of course, so that they remain interested and can visit museums during the Covid-19 pandemic.

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