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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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Resepsi Politik Perempuan terhadap Program Perempuan Bicara di tvOne Alifianisa, Safa; Roem, Elva Ronaning; Elian, Novi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4600

Abstract

The study analyzes the meaning that female audiences derive from the Perempuan Bicara program on tvOne, specifically the episode titled "Anies, Prabowo, atau Ganjar? Siapa Bisa Pikat Hati Perempuan." This episode discusses women's participation in the 2024 election, focusing on their readiness to use their voting rights, the perspectives of young voters, and the political engagement of women. The research employs a qualitative approach with data collection methods including interviews, observations, and documentation, involving six informants who are students from the Faculty of Social and Political Sciences at Andalas University. The results show that the meaning derived by female audiences from the program is influenced by the informants' backgrounds and experiences. The female students who participated in the study interpret the messages in the program based on the relevance of the issues discussed to their lives, their interest in politics, and the social contexts they experience. For some informants, the program provides new insights into the importance of women's roles in politics, especially as the 2024 election approaches. They believe that the discussions in this episode strengthen awareness of women's voting rights. However, some informants feel that the discussions are somewhat superficial and lack critical exploration of fundamental issues facing women.
Komunikasi Nonverbal dalam Pengembangan Desa Wisata Ramah Anak di Wong Rame Suyani, Erni; Rahim, Rani; Sabri, Rijal; Asry, Wina
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4479

Abstract

This study examines the pattern of nonverbal communication as an effort to fulfill children's basic rights through the concept of a child-friendly tourist village in the Wong Rame tourist area. This study uses a qualitative approach with a descriptive design that aims to gain an in-depth understanding of the phenomena that occur in the Wong Rame tourist attraction. The results of the study showed that the tourism concept applied combines natural beauty, resorts and restaurants supported by the provision of play areas to support visitor comfort. Nonverbal communication patterns can fulfill children's basic rights so that children feel comfortable, happy and protected. The concept of a child-friendly tourist village by using the provision of a play area with its facilities can increase the number of visitors. The real impact of nonverbal communication can be seen from the increase in children's sense of security, comfort, and emotional involvement while in the tourist area, which directly contributes to a positive and meaningful tourism experience. Nonverbal interaction through play tools also helps children express themselves and communicate naturally with their surroundings, supporting their learning process and social development.
Pemaknaan Poster Iklan layanan Masyarakat Pemilihan Umum 2024 Silaban, Donna Isra; Riang, Yoseph; Bouk, Hendrikus Saku; Da Rato, Melva Margareth Canalini; Medilmana, Oktafiana
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4705

Abstract

This research aims to analyze the meanings contained in the public service advertisement posters for General Election 2024 using Roland Barthes' semiotic approach. Semiotics, as the study of signs and symbols and their use, is highly relevant in designing effective advertising posters. Using a descriptive qualitative method, this research explores the denotation, connotation and mythical meanings hidden behind the visual elements of the poster. The results show that the denotation meaning is displayed through visual elements such as the color of the ballot papers, the KPU logo, and the images of candidate pairs that are clear and easy to understand. The connotation meaning in the poster reflects deeper values and touches the emotional aspects of society. Visual elements such as dynamic design, the use of bold but harmonious colors, and the representation of candidate pairs who appear confident, thus illustrating a sense of responsibility as citizens to participate in elections. Meanwhile, the mythical meanings in the posters reflect narratives about democratic values, hope for change, and national stability, which evoke a sense of togetherness and optimism among the people. 
Eksplorasi Manajemen Privasi Komunikasi Mahasiswa Melalui Buku Harian Dan Instagram Sahan, Meylisa Yuliastuti; Gual, Yoseph Andreas; Bello, Maria Florencia Yunita
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4553

Abstract

Internet-based social media platforms, such as Instagram, provide users with new spaces for self-expression, often blurring the boundaries of personal privacy. Before the digital era, personal diaries served as private outlets for emotional expression and self-reflection. This study explores how university students manage privacy boundaries when disclosing personal information through both digital (Instagram) and traditional (diary) media. Using Communication Privacy Management Theory as the analytical framework, this qualitative research involved document analysis of student diaries and in-depth interviews with ten Communication Science students. The results indicate three distinct privacy strategies: (1) those who use diaries exclusively for emotional release, (2) those who prefer Instagram’s “close friends” feature for semi-private sharing, and (3) those who selectively switch between both platforms based on content sensitivity. The study highlights the role of media characteristics in shaping privacy decisions and underscores the importance of digital literacy in navigating personal boundaries in a connected world.
Content Pillar sebagai Strategi Pengelolaan Konten Instagram @finpaypromo Agustin, Fira; Diniati, Anisa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4274

Abstract

The increasingly developing digital era requires every company to be able to actively utilize social media in disseminating information about its products. PT Finnet Indonesia also uses social media to build awareness of its Finpay brand and disseminate information related to fintech products and industries.  The purpose of this study is to find out the strategy used by the Finpay social media team in managing Instagram @finpaypromo content. This research was analyzed using The Circular Model of SoMe by Lutrell (2022) and the supporting concept, namely Public Relations Strategy by Cutlip Center (2013). This study uses a qualitative approach with a descriptive type. The results of the study show that Instagram content management strategies @finpaypromo carried out by checking content performance, trend research, competitor analysis to find out potential content and in accordance with audience preferences. Finpay also has a content pillar that is useful as a guide in producing content, content plans, and posting timelines that are useful in the production process and content posting plans. In addition, Finpay is also developing an engagement strategy with the audience through content that focuses more on copy and call to action.
Komunikasi Persuasif Host Shopee Live pada Kategori Produk Fashion Wattimena, Grace Heidy Jane Amanda; Larasaty, Past Novel; Afrianti, Riska
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4731

Abstract

The phenomenon of online shopping through live streaming features has become a new trend in the world of e-commerce, especially on the Shopee Live platform. In this context, the role of the host is very crucial in attracting the audience's interest to make purchases. This study aims to analyze the persuasive communication strategies used by Shopee Live hosts in the fashion product category and their effectiveness in influencing consumer purchasing decisions. A qualitative approach was used with a descriptive study method. Data were obtained through participatory observation in a number of Shopee Live sessions and in-depth interviews with five informants who were active users of the feature. The results of the study showed that Shopee Live hosts used a combination of persuasive communication techniques such as ethos (building personal credibility), pathos (arousing audience emotions), and logos (logical arguments related to product quality and price). The communication style used tends to be interactive, communicative, and adjusted to the characteristics of the fashion target market, namely, young people and active social media users. In addition, the use of relaxed but convincing language with functional, semantic, and thematic diction, through live product demonstrations and providing exclusive promos in real time, has been proven to increase audience engagement and encourage impulsive purchasing actions. This study concludes that persuasive host communication is a strategic element in creating an engaging digital shopping experience that is effective in driving sales conversions
Collective Action and Education on Instagram against Online Gender-Based Violence in Indonesia Andina, Tri Kurnia Revul
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4773

Abstract

This study aims to investigate how education and collective action on Instagram have contributed to helping the public understand the urgency of eliminating online gender-based violence (OGBV) in Indonesia. Instagram accounts that have been examined include @taskforce_kbgo, @srikandikbgo, and @stop.kbgo. Those accounts were chosen because they primarily address OGBV, as the number of cases in Indonesia has kept increasing throughout the years. This study uses a qualitative descriptive approach encompassing online observation, interview, and documentation. Online observation is conducted to discover those accounts' communication patterns and activities. In addition, the researcher interviewed one of the actors behind to discover their motivations, their goals, and the processes in managing their advocacy. The findings show that those accounts focus on educating the public about OGBV and its rising cases in Indonesia. By promoting this issue, they can raise awareness of OGBV and minimize the risks of using digital platforms. Furthermore, they have created content that can captivate young people since they are active and prominent users of digital platforms. Digital platforms, including social media, have made collective action possible beyond time and space. These works have allowed the public to be well-informed and well-equipped with skills and knowledge on OGBV.
Pengaruh User Generated Content TikTok terhadap Brand Awareness Somethinc pada Generasi Z Siregar, Anggi Khairunnisa; Diniati, Anisa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.3750

Abstract

The presence of User Generated Content (UGC) is currently a form of business communication development in the digital era. UGC is one of the communication strategies through social media, one of which is TikTok. The application of UGC has now been widely applied by companies in increasing brand awareness. This study aims to determine how much influence TikTok's social media user generated content has on Somethinc's brand awareness among Generation Z. This research tests two theories, namely user generated content, and brand awareness with eight research indicators. The method used in this research is a quantitative approach using SPSS version 25 software, with the sampling technique used is purposive sampling. The results of this study indicate that TikTok social media user generated content has a positive influence with a strong level of relationship on Somethinc brand awareness among Generation Z. User generated content contributes 48.3% to the brand awareness variable, and the remaining 51.7% is influenced by other factors not examined by the researcher.
Implementasi Media Spectrum Strategy Model Solo Art Market Untuk Meningkatkan Social Engagement Vanel, Zon; Wijaya, Lina Sinatra; Dewi, Gracelia Audriana; Huwae, George Nicholas
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4642

Abstract

Solo Art Market (SAM) faces challenges in fostering social engagement in an increasingly competitive digital era. This study aims to evaluate the implementation of the Media Spectrum Strategy Model based on the PESO approach (Paid, Earned, Shared, Owned) in SAM’s communication strategy. Using a qualitative descriptive method, the research analyzes the effectiveness of various media types, including social media, websites, and third-party coverage. The findings reveal that the PESO strategy successfully enhances social engagement and strengthens SAM’s reputation. Paid media contributes to broader exposure through a new website, owned media like Instagram provides control over messaging, earned media builds credibility through positive press, and shared media facilitates direct, authentic interaction with the audience. These results suggest that media synergy within the PESO model is effective in fostering stronger relationships between art institutions and their communities. The implications of this study are expected to serve as a strategic reference for other art organizations seeking to enhance social engagement and audience loyalty in the digital age.
Universal Signals of Humor in the Live Adaptation and Cartoon of Mr. Bean Pramayanti, Mona; Anjani, Sinta Laura; Az-Zahra, Jeyhan Brilliantica; Danyanindhitya, Tyaskita
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4681

Abstract

This study aims to examine the universal humor signals in the Mr. Bean series, both in the live-action and cartoon versions. The main focus of this research is how humor is conveyed through non-verbal communication such as facial expressions, body movements, and comical situations without dialogue. This research employs a qualitative descriptive method with a semiotic approach and uses encryption and relevance theories as the analytical framework. The data were taken from selected episodes in both versions and analyzed using Spradley’s four-stage analysis: domain, taxonomy, componential, and cultural theme The results of this study show that both versions rely on non-verbal humor signals, but with different approaches. The live-action version tends to display a more realistic style and subtler expressions, while the cartoon version uses exaggerated movements and expressions. These stylistic differences show that the visual medium affects how humor is delivered. Nevertheless, both formats remain widely accessible due to their use of humor signals that are understandable across cultures and languages

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