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Journal Analytica Islamica
Published by Universitas Islam Negeri Sumatera Utara
ISSN : 14114380     EISSN : 25415263     DOI : -
Core Subject : Religion, Education,
Religion Education
Journal Analytica Islamica: Journal of Islamic Sciences is a journal that includes the study of Islamic Thought, Islamic law, the Quran, the Hadis, Islamic Education, Islamic Economics and Islamic Communication.
Arjuna Subject : -
Articles 452 Documents
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PERAN BAHASA DALAM PROMOSI KESEHATAN MENTAL: ANALISIS PSIKOLINGUISTIK PADA KAMPANYE DIGITAL Purwana, Rudi
Journal Analytica Islamica Vol 13, No 2 (2024): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v13i2.23394

Abstract

This study aims to analyze the role of language in promoting mental health through digital campaigns from a psycholinguistic perspective. In the digital era, social media and online platforms have become primary tools for disseminating mental health messages. The language used in these campaigns plays a critical role in shaping audience understanding, perception, and attitudes. This study employs content analysis of mental health campaign messages distributed across platforms like Instagram, Twitter, and YouTube. The primary focus is on linguistic structure, metaphor usage, positive-negative word choices, and their emotional effects. The findings reveal that empathetic, inclusive, and straightforward language enhances audience acceptance and comprehension of mental health issues. Moreover, relevant metaphors and personal narrative-based communication styles prove effective in establishing an emotional connection with the audience. This research contributes to developing more effective communication strategies for promoting mental health through digital media.
Implementation of Government Communication of the Environmental Service in Waste Management Policy in Dumai Timur District Siregar, Ira Nur Dewita
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24262

Abstract

Waste management is one of the crucial issues in sustainable development in Indonesia. Sustainable development in Indonesia, especially at the sub-districts that have limited resources and infrastructure. This study examines the implementation of government communication by the Environment Office in the waste management policy in Dumai Timur Sub-district, Dumai City. Dumai Timur, Dumai City. Through a qualitative approach with case study analysis, this research highlights how government communication strategies play a role in the effectiveness of waste management policy implementation. The results show that effective communication between the government, community, and other stakeholders determines the success of waste management. However, there are various challenges such as limited facilities, low community participation, and coordination barriers between institutions. Strategic recommendations were developed to strengthen government communication, improve resource capacity, and encourage active community participation in waste management. This study makes an important contribution to the development of more responsive and participatory environmental policies at the local level.
The Art Of Persuasion In The Political Arena: The Vital Role Of Rhetoric In Shaping Public Opinion Santi, Triana; Katimin, Katimin; Samosir, Hasrat Efendi
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24781

Abstract

This research aims to analyze in-depth the use of rhetorical persuasion by political actors in the Indonesian political arena and the role of this rhetoric in shaping public opinion amidst a fragmented media landscape and intensifying political polarization. Backgrounded by the dynamic political competition and the transformative digital media landscape, this study identifies gaps in previous research, particularly concerning the unique Indonesian political context and the influence of social media on the effectiveness of rhetoric. Employing a qualitative approach with a descriptive analysis design, data were collected through document analysis, including transcripts of political speeches, social media posts of politicians (Twitter, Instagram, Facebook), online news and opinion articles, and political campaign materials. Data analysis was conducted through content analysis, discourse analysis, and interpretation, grounded in Aristotle's classical rhetoric theory, Entman's framing theory, McCombs and Shaw's agenda-setting theory, and Tajfel and Turner's social identity theory. Triangulation techniques were used to ensure the validity and reliability of the findings. The research results indicate that Indonesian political actors strategically employ a variety of rhetorical techniques encompassing ethos, pathos, and logos, as well as utilizing issue framing, agenda-setting through social media, and social identity mobilization to influence public opinion. The exploitation of echo chambers and social media algorithms was identified as a factor that amplifies rhetorical messages and deepens polarization. This study concludes that the art of rhetorical persuasion plays a crucial role in shaping public opinion in Indonesia, especially within the context of digital media and political polarization, and provides theoretical and practical insights into the dynamics of contemporary political communication.
DIGITAL CONTENT ANALYSIS OF THE DEPARTMENT OF CULTURE, TOURISM AND CREATIVE ECONOMY OF NORTH SUMATERA PROVINCE FROM ROLAND BARTHES' SEMIOTIC PERSPECTIVE Maruhawa, Tamara Khaisya; Deni, Indira Fatra
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.25104

Abstract

This study aims to uncover layers of meaning in the digital content of the North Sumatra Disbudparekraf, in order to understand more deeply how visual communication strategies and digital narratives are utilized to shape public perceptions of cultural and creative economic development in North Sumatra. The theory used is Barthes' theory, such as myths, signification systems, and the relationship between signifiers and signifieds. This study uses a qualitative approach with Roland Barthes' semiotic analysis to examine the meaning in the digital content of the North Sumatra Disbudparekraf on Instagram and YouTube 2024. The analysis was carried out on the denotative and connotative meanings of visual elements and cultural symbols. Data were analyzed using visual content techniques and validated with theory triangulation. The results of the study show that visual symbols in government digital media not only convey information, but also play a role in forming modern myths that can influence public opinion and collective image. Thus, digital content has great potential as a tool for cultural diplomacy, tourism promotion, and strengthening local identity in a global context.
Legal Protection Of Pawn Debtors For Damage And Loss Of Collateral Objects In Private Pawn Businesses Sembiring, Ferdiansah; Siregar, Taufik; Lubis, Aldi Subhan
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24383

Abstract

This study aims to analyze legal protection for pawn debtors concerning damage and loss of collateral in private pawn businesses. The growing phenomenon of private pawning practices without formal legality has led to legal uncertainty and increased risks to the rights of debtors. The research method employed is normative legal research with a literature review approach, utilizing data sources such as the Indonesian Civil Code (KUHPerdata), Law Number 8 of 1999 concerning Consumer Protection, Financial Services Authority Regulation (POJK) Number 31/POJK.05/2016 concerning Pawnshop Businesses, and Islamic legal instruments related to pawning (rahn). The results indicate that legal protection for debtors in private pawn businesses remains suboptimal. Although POJK Number 31/POJK.05/2016 provides adequate protection for licensed pawnshops, the regulation does not extend to individual private pawn practices. Consequently, debtors face difficulties in asserting their rights when collateral is damaged or lost. From the perspective of Islamic law, the principles of amanah (trustworthiness) and 'adl (justice) require the pawn recipient (murtahin) to safeguard and return the pledged item in good condition and to provide compensation in the event of negligence. This study recommends the need for regulatory reform to broaden the scope of legal protection to encompass all forms of pawn businesses, including home-based pawn operations. Integrating Islamic legal values, such as justice, trustworthiness, and consumer protection, into national regulations is essential to strengthen the legal standing of debtors and to create fairer, safer pawn transactions oriented toward public welfare. Thus, strengthening debtor protection not only reinforces the microfinance system but also supports the principle of social justice in Indonesia.
The Wife as the Primary Breadwinner of the Family: Perspectives from Classical Fiqh, Gender Studies, and Contemporary Fiqh Hasanah, Uswatun; Irham, Muhammad Iqbal; Hamdani, Muhammad Faisal
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24571

Abstract

In classical fiqh, the husband is regarded as the primary provider for the family. However, over time, the role has shifted, with wives increasingly contributing to the family's financial support—and in some cases, becoming the main breadwinner. This shift raises the question of how contemporary Islamic jurisprudence accommodates such changes without abandoning its foundational principles. This study aims to examine the role of the wife as the primary breadwinner from two perspectives: gender theory and contemporary fiqh. These perspectives offer a comprehensive understanding of women as main providers within the framework of Islamic law and gender studies. The study employs a qualitative method using a comparative analytical approach. The data sources include classical fiqh texts, academic literature on gender theory, and contemporary fiqh interpretations that recontextualize classical texts in light of modern social realities. A comparative analysis is conducted to explore the differences and intersections between gender perspectives and contemporary fiqh, thereby illustrating the conceptual dynamics and transformations. The findings reveal three distinct viewpoints. Classical fiqh confines the wife's role largely to the domestic sphere and household management, while assigning the primary financial responsibility to the husband. From a gender theory perspective, the wife's role as the main breadwinner is viewed as a manifestation of gender equality and the progress of women's emancipation. Meanwhile, contemporary Islamic scholars allow the wife to be the main provider, provided it is based on mutual consent and does not result in harm, although the fundamental obligation of financial support remains with the husband.
TOXIC POSITIVITY: THE DYNAMICS OF INTERPERSONAL COMMUNICATION ON MEDIA X IN THE ERA OF CANCEL CULTURE Harahap, Muhammad Rizkie Habibie; Yusniah, Yusniah
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24661

Abstract

This study aims to examine the dynamics of interpersonal communication on the Media X platform within the context of the phenomena of toxic positivity and cancel culture. These two phenomena represent a paradox of digital culture: on one hand, there is an incessant push for maintaining positivity, often dismissing the validity of negative emotions; on the other hand, there is the rise of collective cancellation practices that can create intense social pressure. This research employs a qualitative approach using a netnographic strategy, supported by content analysis of user-generated posts and interactions. Data were collected through digital observation, documentation of online conversations, and the use of Brand24 as a social media analytics tool. The findings reveal that toxic positivity is frequently normalised through phrases such as "keep your spirits up," which appear across various emotional contexts but tend to suppress more honest and complex emotional expressions. Simultaneously, cancel culture has evolved as a mechanism of collective moral control, often enacted without clarification processes or opportunities for restitution. These phenomena shape a communication landscape characterised not only by rapid and emotional exchanges but also by intense social and symbolic pressures. This study underscores the necessity for critical awareness and ethical communication practices within a digital ecosystem marked by polarisation. In conclusion, online spaces require a more reflective, empathetic, and inclusive communication approach to ensure that digital practices support emotional well-being and foster humane dialogue, rather than merely reinforcing image management.
Marketing Communication Strategy Analysis at Slice Coffee Medan in Attracting Customer Interest Fahrunissa, Abhinaya Rizki; Syam, Abdi Mubarak
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24228

Abstract

In response to the growing competition within the culinary industry in Medan, this study aims to analyze the marketing communication strategy implemented by Slice Coffee Medan in attracting customer interest and fostering brand loyalty. The research focuses on identifying the core components of Slice Coffee's marketing communication, evaluating their effectiveness, and understanding their impact on consumer behavior and purchasing decisions. A qualitative case study approach was employed, utilizing in-depth interviews with the café’s management and customers, surveys, and on-site observations. These methods enabled a comprehensive understanding of how the café leverages digital platforms—particularly Instagram and TikTok—visual aesthetics, targeted promotional campaigns, and two-way interactive engagement to shape customer perceptions. Data triangulation, member checking, and audit trails were applied to ensure research validity. The findings reveal that Slice Coffee’s integrated strategy—highlighted by campaigns such as the “Slice Signature Challenge”—successfully transforms customers into brand advocates, with measurable outcomes including a 32% increase in new visits and a 25% rise in customer return rate within six months. Additionally, the café’s focus on visual storytelling and customer-centric interaction has resulted in strong brand recall and emotional attachment among its core demographic of young, digitally active consumers. This study concludes that an integrated and interactive marketing communication strategy, when aligned with customer preferences and supported by consistent branding efforts, can significantly enhance brand competitiveness and sustainability. The results offer both theoretical contributions to the field of marketing communication and practical recommendations for coffee shop businesses in the digital era.
FAMILY COMMUNICATION EXPERIENCES OF GEN Z WITH NEGATIVE INNER CHILD IN RELATION TO THE QUARTER-LIFE CRISIS PHASE Adisti, Syavira; Rozi, Fakhrur
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24618

Abstract

Family communication serves as the fundamental basis for character development and emotional well-being. Unhealthy family communication—such as being closed-off, overly critical, or lacking in validation—poses a risk of forming a negative inner child. A negative inner child refers to adverse childhood experiences that impact an individual's emotional life in adulthood. Gen Z, a generation raised during the digital era and under intense social pressures, often carries negative inner child experiences from childhood, which influence their adult lives. These emotional wounds may lead to difficulties in emotional regulation, establishing healthy relationships, and coping with life challenges—especially during the quarter-life crisis phase, a period of identity crisis typically occurring between the ages of 20 and 30, marked by anxiety due to social pressure and confusion in determining life direction and purpose.This study aims to analyze and understand the subjective experiences of Gen Z individuals with negative inner child in the context of the quarter-life crisis, particularly how emotional wounds from unhealthy family communication during childhood contribute to patterns of thinking, communication, and decision-making in adulthood. This research employs a phenomenological approach, involving in-depth interviews with three Gen Z participants aged 20–30 who have experienced a negative inner child. The findings indicate that Gen Z individuals with negative inner child experiences and authoritarian, affectionless, or pressure-filled family communication tend to suffer from identity confusion and a lack of direction in determining life goals. This study emphasizes the importance of healthy family communication in fostering emotional resilience and adaptive capacity among Gen Z as they face their future lives.
ANALYSIS OF M. DIEMAS ANGGARA'S (@infoasikdimas) PERSONAL BRANDING ON INSTAGRAM IN RELATION TO CULINARY TOURISM PROMOTION IN MEDAN CITY Zalukhu, Ardimas Zain; Achiriah, Achiriah
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.25029

Abstract

This study aims to analyze the personal branding strategies employed by M. Dimas Anggara through the Instagram account @infoasikdimas in promoting culinary tourism in Medan City. Amid the growing role of social media as a digital promotional platform, personal branding has become a crucial element in shaping the image and influence of an influencer. This research adopts a descriptive qualitative approach, utilizing data collection techniques such as content observation, digital documentation, and the distribution of questionnaires to the followers of the @infoasikdimas account. The human brand theory developed by Susan Fournier and Thomson serves as the main framework for understanding the dimensions of authenticity, emotional closeness, and personal appeal in the individual brand formation process. The findings indicate that the @infoasikdimas account exhibits strong elements of personal branding, such as consistency in showcasing local culinary content, authenticity in delivery, and active engagement with the audience. The presented content is not only visually appealing but also informative and communicative. This strategy successfully builds trust and loyalty among followers and has a direct impact on increasing exposure and consumer interest in the recommended culinary spots. Furthermore, Dimas's role as a micro-influencer contributes to the promotion of culinary MSMEs and supports the narrative of Medan City as a friendly and authentic culinary tourism destination. Thus, this study demonstrates that strategically and authentically developed personal branding through social media can significantly contribute to the promotion of the local creative economy, particularly in the culinary tourism sector. These findings are expected to serve as a reference for creative industry players and academics in developing more effective digital branding approaches.

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