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Journal Analytica Islamica
ISSN : 14114380     EISSN : 25415263     DOI : -
Core Subject : Religion, Education,
Journal Analytica Islamica: Journal of Islamic Sciences is a journal that includes the study of Islamic Thought, Islamic law, the Quran, the Hadis, Islamic Education, Islamic Economics and Islamic Communication.
Arjuna Subject : -
Articles 452 Documents
Housewives' Perceptions of Communication Styles in Greeting Interactions on Facebook Pro Rahmania, Afifah; Sazali, Hasan
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.25291

Abstract

Social media has become a new space for housewives to build social interactions. Facebook Pro, as one of the platforms designed to provide space for its users such as housewives to discuss, share information, and greet each other. The purpose of this study was to determine the perception of housewives towards the communication style and form of greeting interactions that occur on Facebook Pro. This study uses a qualitative method with in-depth interview techniques to five housewife informants who actively interact on Facebook Pro content. By using Symbolic Interaction Theory, which views interaction as a process of forming meaning through social symbols. The results of the study show that a warm, polite, and non-patronizing communication style is preferred because it is interpreted as a symbol of closeness, support, politeness, and a binder of the identity of Facebook Pro content creators and also makes Facebook Pro accounts increasingly well-known and has the opportunity to monetize accounts.
The Construction of Stunting Issues in Social Media: Analysis of Public Issues in Digital Health Campaigns in Indonesia Hasrimy, Muhammad Faisal; Mailin, Mailin
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.25397

Abstract

In the digital era, social media has evolved into a dominant public space that shapes discourse, mobilizes participation, and influences public perception—especially in health communication. This study examines how the issue of stunting is socially constructed in Indonesia’s digital space and how public health campaigns on social media influence public perception and engagement. Using a qualitative descriptive approach and Fairclough’s Critical Discourse Analysis (CDA), complemented by Entman’s framing theory and light quantitative trend analysis, this research analyzes the narratives, symbols, and interactions surrounding stunting-related digital campaigns such as #CegahStunting and #BapakAsuhAnakStunting The findings reveal that stunting is framed as a collective moral issue tied to the nation's future, with families—especially parents—portrayed as central actors in its prevention. Social media content constructs this issue through persuasive language, hashtags, visual storytelling, and the strategic use of influential public figures and institutions. Framing elements such as problem identification, causal attribution, moral evaluation, and treatment recommendations are found to be consistently applied in constructing public meaning and shaping behavior. Public engagement manifests through digital activism, content sharing, and the emergence of grassroots health communities. However, the study also identifies counter-narratives criticizing the moralistic framing that disproportionately blames families while overlooking structural inequalities This research contributes to the discourse on health communication and public engagement by highlighting the dual function of social media as both a platform for education and a contested space for narrative negotiation. It offers practical implications for more inclusive, participatory, and context-sensitive digital health campaigns in Indonesia’s multisectoral stunting reduction strategy.
THE USE OF SOCIAL MEDIA IN DEVELOPING CULINARY MSMEs IN BANDAR SELAMAT VILLAGE, MEDAN TEMBUNG DISTRICT Lubis, Parlindungan
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25516

Abstract

Digital transformation has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt social media as a communication and marketing strategy. However, the use of social media by MSMEs, particularly in semi-urban areas such as Bandar Selamat Village, still faces various challenges. This study aims to analyze the role of social media in improving the performance of culinary MSMEs, by highlighting its impact on customer growth, increased sales, and business development. Using a descriptive qualitative approach, data was collected through observation, in-depth interviews with six MSMEs, and documentation of their digital business activities. The results show that active and strategic use of social media has a positive impact on business performance, especially in aspects of customer interaction and brand presence. These findings support digital marketing communication theory and strengthen empirical evidence regarding the importance of digital literacy in MSME development. This study also reveals variations in effectiveness among business actors influenced by digital skills and content strategies. Implications of this study include the need for social media training for MSMEs and support for an inclusive digital ecosystem. Further research is recommended to cover a wider range of regions and business sectors to gain a more comprehensive understanding.
Model of Implementation of Islamic Communication Values in Public Services: A Participatory Study at Haji Hospital Medan Hasrimy, Muhammad Faisal; Abdullah, Abdullah
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.25398

Abstract

Effective communication is a fundamental element in public service bureaucracies, especially in the healthcare sector, which is complex, dynamic, and directly impacts human life. However, many public institutions including government hospitals continue to face serious communication problems, such as misinformation, lack of empathy, and rigid bureaucratic interaction styles. This study aims to develop an implementable and contextual model of Islamic communication values within the bureaucratic system of public health services, using a participatory approach at RS Haji Medan, a government hospital with a strong Islamic identity. The research adopts a qualitative applied method with a Participatory Action Research (PAR) framework, involving hospital managers, medical staff, administrative personnel, and patients as active collaborators in diagnosing problems, formulating values, and testing the model. Findings show that while values such as shidq (truthfulness) and amanah (trustworthiness) are relatively applied, others like tabligh (clarity), fathanah (communicative intelligence), and ihsan (excellence with empathy) remain inconsistently practiced and depend largely on individual initiative. A five-component model was developed: (1) core Islamic values, (2) SOP for Islamic communication, (3) ethical communication guidelines, (4) internal training programs, and (5) value-based feedback systems. The pilot implementation in outpatient and emergency units demonstrated improvement in patient-staff communication, increased staff confidence, and enhanced institutional accountability. This study concludes that Islamic communication values can be translated into practical tools and procedures to humanize public service communication, especially in healthcare bureaucracies. The model is recommended for replication in similar institutions across Indonesia seeking to integrate spiritual and ethical dimensions into public service delivery.
MARKETING COMMUNICATION MODEL OF THE MUHAMMADIYAH COMMUNITY ORGANIZATION IN MEDAN CITY IN BUILDING THE ORGANIZATION'S BRAND IMAGE Siregar, All Rizky Ramadhan; Kurniawati, Dewi; Dalimunthe, Maulana Andinata
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25457

Abstract

This study aims to analyze the marketing communication model implemented by Muhammadiyah in Medan City to build its brand image as a da’wah (Islamic propagation) organization that is adaptive to contemporary developments. The research is motivated by the need for non profit, especially religious, organizations to formulate effective communication strategies amidst rapid digital transformation and changing communication patterns in society. The study is grounded in key theoretical frameworks,including organizational communication theory, marketing communication theory, and brand image theory. A descriptive qualitative approach was adopted, with data collected through in-depth interviews, participatory observation, and documentation. Thematic analysis was employed using coding techniques to identify key themes based on informant narratives. The findings reveal that Muhammadiyah’s marketing communication model in Medan is built through synergy between internal organizational communication, which emphasizes a collective collegial approach, and external communication through social and mass media as the main channels for disseminating da’wah messages. Core values of da’wah bil hal da’wah through concrete actions such as education, healthcare, and community empowerment form the foundation for shaping a positive public perception of Muhammadiyah. However, several challenges remain, such as low levels of digital literacy among grassroots communities and cultural resistance to change. This study recommends strengthening digital communication capacity, adopting educational and participatory approaches to delivering religious messages, and implementing inclusive strategies to engage marginalized groups. translatekan kebahasa Indonesia.
IMPLEMENTATION OF THE SYIRKAH ABDAN AGREEMENT IN COOPERATION BETWEEN MAKEUP ARTISTS AND TENT ENTREPRENEURS IN PERCUT SEI TUAN DISTRICT, DELI SERDANG REGENCY FROM THE PERSPECTIVE OF THE HANAFI SCHOOL Siregar, Rizka Putri Agustina; Zahara, Fatimah
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25356

Abstract

This research is motivated by the existence of cooperation practices carried out by party vendors such as cooperation between makeup artists and tent entrepreneurs in Percut Sei Tuan District, Deli Serdang Regency. This cooperation is usually carried out verbally or informally, namely via cellphone or via WhatsApp and there is no written agreement in it so that it often triggers disputes such as payment problems and others. This study aims to analyze how the implementation of the syirkah abdan contract in cooperation between makeup artists and tent entrepreneurs in Percut Sei Tuan District, Deli Serdang Regency and examine it from the perspective of the Hanafi school of thought. The syirkah contract in this cooperation is a form of service-based business partnership, namely each party contributes from their work or expertise. The research method used is empirical juridical by examining the practice of cooperation that occurs directly in the community using interview data collection techniques, observations and documentation studies to obtain primary and secondary data. Based on the results of the study, it shows that the practice of syirkah abdan in this area is usually carried out verbally so that it is prone to causing disputes. The implementation of syirkah abdan in this area is considered legally syar'i when it fulfills the elements of ijab qabul and joint contribution according to the Hanafi school of thought. However, breaking the agreement by one of the parties, such as running away and taking the profits, makes the agreement on this collaboration fasakh (void) and the aggrieved party has the right to claim its rights through a dispute resolution mechanism (qadha). The recommendation from this research is the need to form a written contract in an agreement as well as a deep understanding of muamalah fiqh law in order to avoid disputes in collaborative activities.
LEGAL POSITION OF BAWASLU'S RECOMMENDATION LETTER IN REGIONAL HEAD NOMINATION (CASE STUDY OF REGIONAL ELECTION AT THE GENERAL ELECTION COMMISSION OF MANDAILING NATAL REGENCY) Artamilano, Yudha; Zulkarnaen, Zulkarnaen
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.25308

Abstract

This research analyzes the legal standing of Bawaslu's Recommendation Letter in regional head candidacy, using a case study of the Mandailing Natal Regency Election. The study examines the document's legal validity as an administrative requirement and its implications for democratic election principles. Employing normative juridical methods through analysis of legislation and relevant court decisions, findings indicate that Bawaslu's recommendation serves as a candidate integrity verification tool. However, its implementation at the Mandailing Natal KPU has sparked controversy due to varying interpretations of candidacy requirements. The study recommends regulatory improvements to prevent excessive discretion by regional KPU/Bawaslu.
From Taqlid to Inclusion: The Transformation of Islamic Education During the Islamic Renewal in Egypt Irfan, Muhammad; Purwasari, Astuti
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25039

Abstract

The transformation of Islamic educational thought during the Islamic Renewal (tajdid) period in Egypt (19th to early 20th century) was an intellectual response to Western modernity, colonialism, and the scholarly stagnation plaguing the Islamic world. This research focuses on the shift from a taqlid paradigm towards an inclusive approach. It employs a qualitative approach with historical-descriptive analysis of primary and secondary texts and documents to trace how reformist thinkers, such as Muhammad Abduh and Rashid Rida, criticized intellectual stagnation and called for a more contextual and adaptive reinterpretation of Islamic teachings. The analysis in this study explains that the renewal movement not only reformed the curriculum of Islamic education—by integrating religious sciences and modern science—but also introduced values of inclusivity. These transformative efforts included the diversification of disciplines taught, the introduction of more dialogical and critical teaching methods, and the integration of modern values such as rationality, tolerance, gender equality, acceptance of intellectual plurality, and interfaith dialogue. Nevertheless, this process was not without resistance and internal debates. The shift towards inclusivity in Egyptian Islamic education, marked by efforts to open up to new ideas and involve diverse perspectives, represents a reconstruction of Islamic epistemology relevant to modernity, and simultaneously a significant evolution in facing constantly changing social and intellectual dynamics. This article concludes that the legacy of Islamic educational thought during the renewal period in Egypt offers a transformative model for the development of contemporary Islamic education that balances tradition and progress. This transformation is not just about curriculum changes, but also about reconceptualizing the role of Islamic education in shaping a more progressive and open society.
THE UTILIZATION OF INSTAGRAM MICRO-INFLUENCERS FOR WARDAH BRAND AWARENESS IN THE DIGITAL ERA Rahmadanty, Salsabilla; Deni, Indira Fatra
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.25357

Abstract

In today's highly digital era, numerous business actors compete through social media platforms. The skincare industry, in particular, has emerged as one of the most dynamic sectors, experiencing rapid growth in recent years. Wardah, as a leading local brand, must maintain its branding by enhancing brand awareness. With the rising beauty trends and increasing consumer awareness of high-quality local products, competition among various local cosmetic brands has intensified. This study aims to analyze and understand the utilization of Instagram micro-influencer accounts as a means to build Wardah's brand awareness in the digital era. A qualitative research method is employed to address research questions that require explanations or insights related to social phenomena and their contexts, particularly the use of influencers on Instagram. The study involves interviews with five participants who meet specific criteria, namely micro-influencers affiliated with the Wardah Youth Ambassador program, with follower counts ranging from 1,000 to 100,000. This research seeks to identify the effectiveness of leveraging Instagram micro-influencers in enhancing Wardah’s brand awareness in the digital age.
LEGAL PROTECTION FOR TOURIST SECURITY AND SAFETY AT THE INTERNATIONAL SURFING COMPETITION EVENT FROM THE MAQASHID SYARIAH PERSPECTIVE (CASE STUDY OF AFULU VILLAGE, AFULU DISTRICT, NORTH NIAS REGENCY) Rahmah, Astrid Maulidatun; Permata, Cahaya
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25354

Abstract

The tourism industry is a prospective commodity that is considered to have an important role in national development, but tourist attractions can also pose a risk of danger to tourists, therefore to support safety and security at tourist destinations, Law Number 10 of 2009 concerning tourism and Law Number 8 of 1999 concerning consumer protection have been enacted in order to guarantee and provide security and safety for tourists. This study aims to determine the form of security facilities available at the international surfing event held in Afulu District, North Nias, and what form of protection concept is based on the Maqashid Syariah perspective. The type of research is empirical legal research with a living case studies approach, statute approach and conceptual approach. The results of this study indicate that the facilities at the international surfing event held in North Nias have not met the safety and security aspects such as the lack of a monitoring tower, a place to store goods, a route to tourist attractions, the provision of clinics or First Aid for Accidents (P3K) permanently. So, based on the perspective of Maqashid Syariah, especially from the concept of hifz al-nafs (protecting the soul) and hifz al-mal (protecting property), the organizers of the International Surfing Event should coordinate with the beach tourism managers and must provide security and safety facilities in accordance with applicable laws and regulations.