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Media Mahardhika
Published by Sekolah Tinggi Ilmu Ekonomi Mahardhika
ISSN : 08540861     EISSN : 24074950     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide significant contribution to the development of accounting practices and accounting profession in Indonesia and in the world. Consistent with its purpose, MEDIA MAHARDHIKA provides insights in the field of accounting and finance for academics, practitioners, researchers, regulators, students, and other parties interested in the development of accounting practices and accounting profession.
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Articles 453 Documents
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PENGARUH MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN PENGEMBANGAN KARIR SEBAGAI VARIABEL INTERVENING PADA UNIVERSITAS “XYZ” DI SURABAYA Rahayu, Tri Annisa Setya; Fatimah, Nuzulul; Putra, Riyan Sisiawan
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1271

Abstract

This study aims to analyze the effect of work motivation on employee performance, with career development as an intervening variable at XYZ University in Surabaya. This research adopts a quantitative approach using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method and involves 143 education personnel as the sample. Data were collected through a structured questionnaire and analyzed using SmartPLS software. The results show that work motivation has a positive and significant effect on career development, indicating that highly motivated education personnel are more responsive to career development opportunities. Career development is also proven to have a significant impact on employee performance, suggesting that a well-structured career development program can enhance work quality. Work motivation has a direct influence on performance, demonstrating that high motivation drives employee productivity and responsibility. Furthermore, career development significantly mediates the relationship between work motivation and performance, implying that work motivation has a greater impact on performance in the presence of effective career development. This study concludes that the synergy between work motivation and career development is crucial for improving the performance of education personnel at XYZ University. It is recommended that the organization provide transparent and equitable career development programs and foster a work environment that supports motivation. This study offers practical contributions to human resource management in the higher education sector.
PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION Kusmayadi, Andri; Fitrian, Devi Arum
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1307

Abstract

Impulse buying contributes greatly to a company's revenue and profitability, making it one of the most important elements for a business. With the existence of impulse buying, retail stores in Indonesia offer various advantages in providing attractive services to consumers. One of the factors that can influence impulse buying is visual merchandising, store atmosphere, and positive emotion. This research uses a purposive sampling technique, where the sample method used is Non-Probability Sampling. The data analysis technique used in this research uses Partial Least Square. PLS testing uses two models, namely the outer model test and the inner model test. Outer model testing consists of validity tests including convergent validity and discriminant validity, while reliability tests include composite reliability and Cronbach's alpha. Inner model testing consists of goodness of fit and path coefficient. The results of this research are, Visual merchandising has a positive effect on positive emotion, store atmosphere has a positive effect on positive emotion, visual merchandising has a positive effect on impulse buying, store atmosphere has a positive effect on impulse buying, visual merchandising has no effect on impulse buying through positive emotion and store atmosphere has no effect on impulse buying through positive emotion. It is hoped that this research can contribute to the theoretical/scientific level of management and also increase sales at KKV stores in the DKI Jakarta area.
SISTEM INFORMASI AKUNTANSI UNTUK USAHA MIKRO, KECIL DAN MENENGAH (UMKM) : PENGHAMBAT ATAU SOLUSI? (Studi Kasus Usaha Kecil dan Menengah di Kabupaten Jember) Mustofa, Ahmad; Setyawan, Bimo; Azaro, Khoirin; Khoirunisa, Rizqi; Kurnia, Lely Indah
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1311

Abstract

Indonesia's economic structure is dominated by Micro, Small, and Medium Enterprises (MSMEs), which play a strategic role in economic growth and poverty alleviation. The implementation of accounting information systems in MSMEs is a crucial issue in improving financial management efficiency and transparency. This study aims to explore the challenges and successes of implementing accounting information systems in MSMEs in Jember Regency. The research method used is qualitative with an exploratory approach. Data were collected through interviews and observations on three types of MSMEs: service, trade, and manufacturing. The results show that business scale, management support, and the level of education and training influence the successful implementation of accounting information systems. MSME actors generally recognize the benefits of digitalization in financial record-keeping, but there is a gap in understanding applicable accounting standards. Other factors, such as limited human resources and perceptions of system complexity, also pose challenges in the adoption of accounting information systems. This study recommends enhancing education and training programs for MSME actors to improve their understanding and adoption of optimal accounting systems.
FINANCIAL LITERACY VS BUY NOW PAY LATER: APAKAH GAYA HIDUP KONSUMTIF GEN Z MEMPERKUAT ATAU MEMPERLEMAH? Khoirunisa, Rizqi; Mustofa, Ahmad; Setyawan, Bimo; Kurnia, Lely Indah
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1313

Abstract

This study aims to analyze the influence of financial literacy on the use of Buy Now Pay Later (BNPL) services among Generation Z and examine the moderating role of a consumptive lifestyle in this relationship. The research employs a quantitative approach using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. Data were collected from 110 Generation Z respondents in Lumajang Regency who had used BNPL services through an online questionnaire. Data analysis was conducted using SmartPLS 4.0 to test the relationships between variables. The results indicate that financial literacy has a significant negative effect on BNPL usage, and a consumptive lifestyle weakens the negative impact of financial literacy on BNPL usage. The implications of these findings suggest the need for financial education strategies that focus more on controlling consumptive behavior, as well as stricter regulations on BNPL services to prevent increased debt among Generation Z.
ANALISIS PENGARUH CURRENT RATIO (CR) DAN NON PERFORMING LOAN (NPL) TERHADAP RETURN ON ASET (ROA) PADA PT. BANK BNI TBK PERIODE 2013-2020 Silaban, Frederick; Silaban, Pasaman
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1318

Abstract

The purpose of this study is to determine the simultaneous influence of the current ratio (CR) and non-performing loans (NPL) on return on assets (ROA) at PT Bank BNI. The research method is quantitative. The population used in this study is the financial statement data of Bank BNI Tbk since it went public. Purpose sampling was used, along with sample data from quarterly financial statements from the first quarter of 2013 to the fourth quarter of 2020. , the researchers used 32 samples. The results showed that the independent variables, Current Ratio (CR) and Non-Performing Loan (NPL), had a significant effect on Return on Assets (ROA). The Current Ratio (CR) had a significant effect on ROA, with a result of 1.254 and a significance value of 0.000 (<0.05). The results show that the independent variable has a significant effect on ROA with a result of 4,840 and a significance value of 0.000 <0.05. The results also show that the independent variable NPL has a significant effect on ROA with a result of 2,127 and a significance value of 0.000 <0.05. The results of the coefficient of determination test show that 32.9% of the variation is explained by the model, while the remaining 67.1% is influenced by other factors. The results of the F-test also show that the Current Ratio (CR) and Non-Performing Loan (NPL) variables have a significant effect of 4,567 and a sig. value of 0.000 < 0.05.
PENGARUH BRAND AWARENESS, KERAGAMAN PRODUK DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN PADA WIZZMIE MERR SURABAYA Wihardono, Laurensia Diana Friscarona; Ayu, Stephanie Astrid
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1322

Abstract

The food and beverage industry in Indonesia, particularly the spicy food business, is growing rapidly and significantly contributing to the economy. Wizzmie, a new spicy noodle outlet in Surabaya, is a rapidly developing business. This study examines the impact of brand awareness, product diversity, service quality, and impulse buying on purchasing decisions at Wizzmie Merr Surabaya. This quantitative study surveyed 100 respondents who had made at least two direct purchases at Wizzmie Merr Surabaya. Data was collected via questionnaires distributed through Google Forms and on-site, then analyzed using SPSS version 26.0. Validity and reliability tests confirmed the suitability of all variables, while normality, multicollinearity, and heteroscedasticity tests met the necessary assumptions. The multiple linear regression model resulted in the equation: Y = 1.151 + 0.761X1 + 0.135X2 + 0.073X3 + 0.152X4, with an adjusted R-square value of 56.5%, indicating a moderate influence of the independent variables on purchasing decisions. The findings show that brand awareness (X1) significantly affects purchasing decisions (t-value 7.623 > t-table 1.985, significance 0.000 < 0.050). However, product diversity (X2), service quality (X3), and impulse buying (X4) do not have significant effects, with their t-values and significance levels exceeding the threshold. These results highlight that brand awareness is the most critical factor in influencing consumer purchasing decisions at Wizzmie Merr Surabaya, while other factors play a less significant role.
PROMOSI JABATAN: PERAN KOMITMEN DAN KOMUNIKASI ORGANISASI DENGAN PRESTASI KERJA SEBAGAI VARIABEL INTERVENING Surya, Leonardus; Sanggarwati, Diah Ayu; Lazuardi, Sofyan; Khakim, M. Azizul
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1323

Abstract

Human Resources (HR) is one of the important factors that cannot be separated from an organization. The object of this research is PT Jawa Pos which is a print media company in Indonesia, competition in the printing world today requires commitment, communication and good work performance to help make advertising easier and more efficient. This study aims to determine the promotion of the role of commitment and communication and organization with work performance as an intervening variable in the advertising division of PT Jawa Pos Surabaya. The sampling technique in this study was a total of 80 employees. Data collection techniques using questionnaires. Data analysis uses data quality test, classical assumption test, hypothesis test, and path analysis. The results concluded that organizational commitment affects promotion in the Advertising Division of PT Jawa Pos Surabaya. Organizational commitment affects job performance in the Advertising Division of PT Jawa Pos Surabaya. Organizational commitment has no effect on promotion through job performance in the Advertising Division of PT. Jawa Pos Surabaya. Work achievement affects job promotion in the Advertising Division of PT Jawa Pos Surabaya. Organizational communication affects job promotion in the Advertising Division of PT. Jawa Pos Surabaya. Organizational communication affects job performance in the Advertising Division of PT Jawa Pos Surabaya. Organizational communication affects job promotion through job performance in the Advertising Division of PT. Jawa Pos Surabaya
PERAN TEKNOLOGI DALAM MENINGKATKAN EFISIENSI SYSTEM AKUNTANSI KEUANGAN PEMERINTAH DAERAH KABUPATEN GORONTALO Husain, Fauziah; Buliide, Adhar; Djauhari, Fingkan; Aminarti, Dini; Latada, Sri Melda
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1328

Abstract

This study explores the role of technology in improving the efficiency of the financial accounting system of the Gorontalo District Local Government. Using a descriptive approach and qualitative analysis, the study collected data through a literature review, interviews with local government officials, observations, and document analysis. The results demonstrate that technologies such as e-accounting, cloud computing, and big data positively impact regional financial management by increasing transparency, accuracy, and the efficiency of financial reporting. Implementing a cloud-based accounting system in Gorontalo Regency accelerated the preparation of financial reports and reduced recording errors. Additionally, information technology encourages public participation in overseeing budget use. These findings underscore the importance of continued investment in technology and human resource training to promote more effective local financial governance.
STRATEGI PERBANKAN DALAM MENGHADAPI PERSAINGAN FINTECH: ANALISIS SWOT PADA BANK NEGARA INDONESIA CABANG MAKASSAR Azhaq, Muhammad Hud; Alwi, Alimin; Najamuddin, Najamuddin
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1338

Abstract

This study aims to analyze the strategy of Bank Negara Indonesia (BNI) Makassar Branch in facing competition from financial technology (fintech) companies in the digital era. The rapid development of fintech has changed the pattern of financial services, offering easy access, transaction efficiency, and more innovative technology-based services. This condition is a challenge for conventional banking, including BNI, to maintain its existence and competitiveness amidst digital disruption. The research method used is a qualitative approach with descriptive analysis. In this study, the SWOT analysis tool was used to identify the strengths, weaknesses, opportunities, and threats faced by BNI Makassar Branch. The results of the study show that BNI has strengths in the form of a wide branch network and high customer trust, but still faces weaknesses in terms of technology adaptation. Opportunities that can be utilized include the increasing need for digital financial services and the growth of the digital economy in Indonesia. Meanwhile, the threats faced come from aggressive fintech competition and changes in customer preferences. Therefore, an adaptive strategy based on digital technology, development of service products based on modern customer needs, and strengthening of data security systems are needed.
ARTIFICIAL INTELLIGENCE AND THE PROMOTION OF DIVERSITY AND INCLUSION (KECERDASAN BUATAN DAN PROMOSI KEANEKARAGAMAN DAN INKLUSI) Junianto Karsudjono, Anthonius; Rahmayanti, Nida Putri
Media Mahardhika Vol. 24 No. 1 (2025): September 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i1.1290

Abstract

This research is about Artificial Intelligence and the Promotion of Diversity and Inclusion. This research measures the relationship between variables, namely: promotion of diversity, promotion of diversity and inclusion towards increasing inclusion and diversity through the role of artificial intelligence. Obyek penelitian ini di kota-kota sekitar Banjarbaru dan sebagian Jawa Timur. Jumlah sample dalam penelitian ini adalah sebanyak 310 orang. In this research, the PLS-SEM approach is used, namely There are two stages of evaluation of the measurement model used, namely the measurement model (outer model) and the structural model (inner model). In testing this research, two stages were used, namely the outer model and the inner model and the statistical tool used is SmartPls version 3. The results of the research are 1. The diversity promotion variable has a positive effect on Artificial Intelligence. 2. Diversity and Inclusion variables for employees have a positive effect on Artificial Intelligence. 3. The diversity promotion variable has a positive effect on Inclusion and Increasing Diversity. 4. Diversity and Inclusion Variables for Employees have a positive effect on Increasing Inclusion and Diversity. 5. Artificial Intelligence variables have a positive effect on Inclusion and Increased Diversity. 6. The diversity promotion variable has a positive effect on Inclusion and Increasing Diversity through the Artificial Intelligence variable as an intervening variable. 7. Diversity and Inclusion variables have a positive effect on Inclusion and Increased Diversity through the Artificial Intelligence variable as an intervening variable. From this research, it is recommended that AI can play a role in increasing diversity and inclusion in the workplace.

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