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At-Tadbir : jurnal ilmiah manajemen
Published by Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
ISSN : 19791127     EISSN : 25027433     DOI : -
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
urnal ilmiah manajemen At-Tadbir menerbitkan artikel dalam ranah ekonomi, manajemen, dan bisnis dalam lingkup keuangan, manajemen sumberdaya manusia, manajemen pemasaran, manajemen operasional, manajemen sistem informasi, dan menajemen strategi. At-Tadbir diterbitkan pertama pada tahun 2017 secara online dengan volume 1 nomor 1, Januari 2016 oleh Program Studi Magister Manajemen, di bawah Program Pascasarjana Universitas Islam Kalimantan, Muhammad Arsyad Al Banjari, Banjarmasin. At-Tadbir diterbitkan dua kali dalam setahun pada bulan Januari dan bulan Juli.
Arjuna Subject : -
Articles 147 Documents
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Pengaruh Kinerja Receptionist dan Kepercayaan Pelanggan Terhadap Kesetiaan Pelanggan di The Sultan Hotel & Residence Jakarta Linda Desafitri Ratu Bilqis; Irfal Irfal; Trixie Sondang Milka
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 1 (2021): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2224.988 KB) | DOI: 10.31602/atd.v5i1.4234

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui kinerja receptionist dan kepercayaan terhadap kesetiaan pelanggan. Hal ini diperlukan untuk mengetahui bagaimana The Sultan Hotel & Residence Jakarta membangun kepercayaan pelanggan. Penelitian ini menggunakan metode deskriptif kuantitatif dengan prosedur penarikan sampel Simple Random Sampling. Jumlah sampel yang didapat berdasarkan hasil perhitungan menggunakan rumus Slovin setelah dibulatkan adalah 100 responden.Total nilai  mean Kinerja Receptionist (X1) sebesar  59.39, total nilai mean Kepercayaan Pelanggan (X2) sebesar 12.94 dan Kesetiaan Pelanggan (Y) total  nilainya adalah sebesar  22.48. Berdasarkan hasil uji  T yang telah dilakukan dapat disimpulkan bahwa Kinerja Receptionist (X1) memiliki pengaruh  parsial dan Kepercayaan Pelanggan (X2) memiliki pengaruh  parsial terhadap  Kesetiaan Pelanggan (Y). Berdasarkan hasil Uji F yang telah dilakukan dapat disimpulkan bahwa terdapat pengaruh simultan antara Kinerja Receptionist (X1) dan Kepercayaan Pelanggan (X2) terhadap Kesetiaan Pelanggan (Y). Uji koefisien korelasi didapatkan hasil bahwa terdapat hubungan yang cukup kuat antara kinerja receptionist terhadap kesetiaan  pelanggan di The Sultan Hotel & Residence Jakarta dan terdapat hubungan yang cukup kuat antara kepercayaan pelanggan (X2) terhadap kesetiaan pelanggan di The Sultan Hotel & Residence Jakarta (Y). Berdasarkan uji koefisien determinasi didapatkan hasil bahwa Kinerja Receptionist (X1) dan Kepercayaan Pelanggan (X2) mempengaruhi Kesetiaan Pelanggan (Y) sebesar 32% Sedangkan sisanya sebesar 68% dipengaruhi oleh faktor-faktor lain yang tidak masuk ke dalam penelitian ini.
Halal Friendly Attribute of Muslim Travellers Toward A Non-Muslim Destination Ghea Putri Aliffia; Rita Komaladewi
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 1 (2021): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.77 KB) | DOI: 10.31602/atd.v5i1.3006

Abstract

Halal tourism is a new phenomena of the growth of the halal industry. The demand for halal products and services has also increased, both in tourist destinations obtained by having Muslim and non-Muslim populations. Muslim tourists have unique needs when traveling, especially if there is a tourist destination with a large population of non-Muslims. This study aims to determine the preferences of Muslim travelers through the analysis of halal friendly attributes on non-Muslim travel destinations. The sampling technique uses unknown population with a total sample of 100 respondents and the sampling technique uses purposive sampling (domestic travelers and a Muslim who have visited Bali tourism destination at least one time) Data analysis techniques in this study used qualitative, analysis techniques with factor analysis. Factor analysis is used to identify an important set of variables from a set of variables that are more numerous to be used in subsequent multivariate analysis. The results of this study indicate that Muslim travelers preferences based on halal friendly attributes in non-Muslim travel destinations of the most dominant attributes considered important are good of quality halal food and drinks as well as the availability of information about halal in the travel area. These attributes can be the main focus of attention for tourism service providers in order to improve the quality of Muslim-friendly tourism in Bali.Keywords: preferences, halal tourism, muslim travelers, non-muslim travel destinations
Analisis Variabel Yang Mempengaruhi Earning Per Share (EPS) Pada Industri Food and Beverage Di Indonesia Tahun 2013-2017 Erni Alfisah; Kurniaty Kurniaty
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 1 (2021): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.244 KB) | DOI: 10.31602/atd.v5i1.4282

Abstract

The purpose of this study was to examine and analyze the effect of Current Ratio (CR), Debt to Equity Ratio (DER), Return on Equity ((ROE), and Net Profit Margin (NPM) on Earning Per Share (EPS) either partially or simultaneously. The research object used is the food and beverage industry which is listed on the IDX from 2013 to 2017. The type of research carried out is descriptive quantitative. The sample obtained after being carried out with a purposive sampling approach is 14 companies. The data used is secondary data in the form of reports financial industry food and beverage for the observation period. In this study, there are four variables, namely ROE, CR, DER, NPM as the independent variable and EPS as the dependent variable. The analysis techniques used are econometric analysis or classical assumption test, multiple regression, test of the coefficient of determination, and simultaneous test The results showed that the variables DER (X2) and ROE (X3) are partially significant significant effect on EPS (Y1), while the variables CR (X1) and NPM (X4) do not have a significant effect on EPS (Y1) and simultaneously CR, DER, ROE, and NPM have a significant effect on EPS.Keywords: Current Ratio, Debt to Equity Ratio, Return on Equity, Net Profit Margin, Earning per share
Pengaruh Kepedulian, Pengetahuan, Sikap, Inisiatif Pemerintah, Tekanan Teman Sebaya Dan Spiritualitas Terhadap Niat Beli Produk Ramah Lingkungan Di Banjarmasin Arafat Alhally
At-Tadbir : jurnal ilmiah manajemen Vol 4, No 2 (2020): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v4i2.3032

Abstract

This study aims to find out and analyze the influence of environment concern, environment knowledge, environmental attitude, government initiative, peer pressure, and spirituality on the purchase intention of environmentally friendly products among consumers in Banjarmasin environment. This research is a research with quantitative approach. The research data are obtained using questionnaires which are distributed to 168 respondents in Banjarmasin. Structural Equation Model (SEM) is a method of data analysis used in this study. The result of this study indicate that environment concern, environment knowledge, environmental attitude, and spirituality have significance influence on purchase intention of environmentally friendly products. While, government initiative and peer pressure have no significance influence on the purchase intention of environmentally friendly products.Keywords : concern, knowledge, spirituality, purchase intention, environmentally friendly products
Pengaruh Kepercayaan (Trust) Dan Kualitas Pelayanan Online (E-Service Quality) Terhadap Keputusan Pembelian Online Shop Bukalapak Ima Nurmanah; Edi Suswardji Nugroho
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 1 (2021): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.708 KB) | DOI: 10.31602/atd.v5i1.3384

Abstract

This research was conducted with the aim of knowing how much influence Trust and E-Service Quality have on purchasing decisions at Bukalapak's online shop. This research uses descriptive verification method with a quantitative approach. The analysis used in this research is scale range analysis, path analysis. The test was conducted to test the validity, reliability test, t-test, f-test. Processed with the help of SPSS. Based on the results of the study, it was explained that Trust and online service quality (e-service quality) had a partial and simultaneous effect on purchasing decisions.Keywords: E-commerce, Trust, E-Service Quality, Purchasing Decisions.
Front Matter Vol. 5, No. 1, Januari 2021 attadbir attadbir
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 1 (2021): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.247 KB)

Abstract

Pengaruh Pengawasan Dan Disiplin Kerja Terhadap Produktivitas Karyawan PT. Kideco Jaya Agung Kecamatan Batu Sopang Shalahuddin Shalahuddin; Danang Alfian Saputra; Dedy Darmawan
At-Tadbir : jurnal ilmiah manajemen Vol 4, No 2 (2020): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.022 KB) | DOI: 10.31602/atd.v4i2.3217

Abstract

This study aims to determine the effect of monitoring variables (X1) and Work Discipline (X2) on employee productivity (Y) at the Planning Department of PT Kideco Jaya Agung, Batu Sopang District. The analytical tool used is multiple linear regression analysis that is processed with the help of SPSS. From the calculation results, the regression equation Y = 1.049 + 0.531X1 + 0.283X2 is obtained. The magnitude of the correlation coefficient (R) is 0.906. This shows that there is a solid relationship between supervisory variables (X1) and work discipline (X2) on employee productivity (Y), while the coefficient of determination R2 is 0.810. This shows that the supervisory variable (X1) and the work discipline variable (X2) have an effect of 81% on employee productivity (Y). In contrast, the remaining 19% is influenced by other variables not yet included in this study. From the results of the calculated F value of 82.156 > F table at 5% significance level with degrees of freedom (DB) = nk-1, that is 39-2-1 = 36, amounting to 3.26. This means that there is a joint effect between supervision (X1) and work discipline (X2) on employee productivity (Y). Furthermore, the t-test results showed that the supervision variable (X1) had a dominant effect on employee productivity (Y), obtained tcount> t-table (6.644> 2.028) and seen in the Coefficient Table that the supervision variable (X1) was 6.644 greater than the value of work discipline ( X2) of 2,585 (6,644> 2,585).Keywords: Employee Productivity, Supervision, Work Discipline
Front Matter Vol. 5, No. 2, Juli 2021 At-Tadbir At-Tadbir
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.285 KB)

Abstract

Peran Bauran Pemasaran Terhadap Keputusan Pembelian Generasi Milenial: Studi Jajanan Tradisional Ira Mayasari; Novita Widyastuti Sugeng; Heny Ratnaningtyas
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.104 KB) | DOI: 10.31602/atd.v5i2.4799

Abstract

This study aims to analyze the effect of the marketing mix of traditional snacks on purchasing decisions. The research method uses multiple regression analysis. The population in this study is the millennial generation in Jakarta. While the sample amounted to 114 respondents. The results of the research partially all the variables of the marketing mix of traditional snacks consisting of product, price, place, promotion, physical facilities, people and processes have a significant effect on purchasing decisions. To reach a large market, traditional snacks must be followed by: (1) Good product quality includes appearance, variety, taste and texture; (2) Price affordability; (3) a strategic place to sell traditional snacks such as in traditional markets, cake shops, school canteens, and food stalls near homes; (4) Advertise traditional snacks on Instagram, Facebook and Twitter; (5) The cleanliness of the place to sell traditional snacks must be paid more attention (6) The service quality of people who sell traditional jayanan products must be better; (7) The processing of traditional snacks is modern so it takes a long time. The suggestion from this research is that the promotion of traditional snacks should be improved, especially in developing social media and traditional snacks innovations.Keywords: Product, Price, Place, Promotion, Physical Facilities, People, Process, Purchase Decision
Evaluasi Penentu Minat Studi Pada Perguruan Tinggi Swasta dengan Perspektif Marketing Mix Valentino Rahman
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.969 KB) | DOI: 10.31602/atd.v5i2.4366

Abstract

This research is motivated by the impact of the era of disruption that has an impact on the world of education. Dahani Dahanai College of Economics must also undertake various strategies as one of the institutions engaged in education services. One of these strategies is the Marketing Mix Strategy in marketing the Education services. The purpose of this study was to identify the influence of the Marketing Mix dimensions, namely Product, Price, Promotion, and Distribution carried out by STIE Dahani Dahanai on Study Interest. The sample in this study were students. The results of this study indicate that the dimensions of product, price, and promotion have a significant effect on study interest at STIE Dahani Dahanai, while the distribution dimension does not have a significant effect. The product dimension has the most significant influence on interest in college because it is related to the study program offered by STIE Dahani Dahanai which is a Management Study Program which is quite attractive to students.Keywords: Marketing Mix, Product, Price, Promotion, Distribution, Study Interest.

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