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Journal of Secretary and Business Administration
Published by Akademi Sekretari dan Manajemen Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : -
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The history of the Journal Journal of Secretary and Business Administration (Henceforth JSAB) is established in June 2017. It is created as a medium for practitioners, lecturers, and researchers interested in studying the disciplines of secretary and business administration, both in theory and practice. It is published twice a year that is in February and August. Due to the technical issues, the first publication was in October 2017. Yet, for the upcoming publication, it will follow the regular schedule.
Arjuna Subject : -
Articles 121 Documents
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Pengaruh Elektronik Word of Mouth (E-WOM) and Brand Image Terhadap Keputusan Pembelian Konsumen Milenial di Bandung Pada era Pandemic Covid - 19 Asaretkha Adjane Annisawati; Senny Handayani Suarsa
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.247

Abstract

This study aims to determine the effect of electronic word of mouth and brand image to purchase decisions of millennial customer in Bandung during the Covid-19 pandemic with a case study: e-commerce Shopee. This type of research is descriptive and associative. The population in this study are millennial customers in Bandung who actively use Shopee e-commerce. The research sample was 100 respondents and data analysis using SMART PLS. The results of this study indicate that the E-wom (X1) and the Brand Image (X2) have a positive and significant effect on Shopee’s millennial customer purchase decisions in Bandung during the Covid-19 pandemic era as much as 96%.
Praktek Model Perilaku Konsumen Ramah Lingkungan Dari Perspektif Teori Perilaku Terencana Anita Maulina; Nur Fitri Rahmawati; Yoka Mai Patria
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.280

Abstract

The main problem in this study is green consumer behavior for buying green packaged food in Depok City. Depok was chosen as the research location because Depok is near city from Jakarta. The purpose and urgency of the research is to determine the green behavior of consumers in culinary-based small businesses so that they can develop policies to overcome environmental problems by utilizing local wisdom of Depok City. The approach study is a quantitative approach using structural equation modeling. There are 120 consumers who are determined by purposive sampling technique. The results of data analysis concluded that subjective norms have a strong and significant influence on the purchase intention of buying green packaged food. In addition, the variables of attitude, subjective norm and perceived behavioral control have an effect of 78% on the intention to buy green packaged food in Depok City. Some conclusions and suggestions are described at the end of the paragraph. It is hoped that the written suggestions can provide input to the Depok city government to make Depok a Zero Waste city.
Analisis Corporate Value Dalam Menignkatkan Kinerja Karyawan di Aston Pasteur Hotel Bandung Audrey Indira Eka Putri; Fenny Damayanti; Agus Garnida
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.307

Abstract

Corporate values ​​are very important in a company, especially in the hospitality sector, especially at the Aston Pasteur Hotel Bandung. long-term goals in the company. The method used in this study is a qualitative method or based on existing data and theory, which is in accordance with the Aston Pasteur Bandung Corporate Values ​​Guidelines, besides that it can also be seen or analyzed from the daily life of the staff whether they apply the Company Values. or not in the Aston Pasteur environment. From this Company Value Analysis, it can be concluded that Corporate Value has a very important role for Aston Pasteur in order to encourage Aston Pasteur to further develop and advance, because guests who come to Aston Pasteur Hotel will assess and see how the overall way or behavior of the staff in serving, can be seen from small things such as friendliness, enthusiasm to serve guests, service excellence and others. How important is Corporate Values ​​to improve employee performance at the Hotel, namely Aston Pasteur Bandung, so that Aston can develop and be known by many people and trusted by consumers. Therefore, it can be concluded that Corporate Values ​​Analysis is very influential on employee performance, especially at Aston Pasteur Hotel Bandung.
Analisis Upaya Negosiasi terhadap Kasus Wanprestasi dalam Perusahaan PT Trihamas Finance
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.262

Abstract

Permasalahan di perusahaan merupakan hal yang lumrah terjadi, dan akan selalu ada selama terjadi suatu perbedaan pendapat yang dilakukan oleh pekerja atau konsumen terhadap perusahaan. Oleh sebab itu, kemampuan negosiasi menjadi sangat penting bagi perusahaan agar dapat menyelesaikan berbagai masalah tersebut. Salah satu permasalan tersebut adalah kasus wanprestasi yang dapat dialami oleh konsumen perusahaan jasa pendanaan. Perusahaan yang menjadi fokus dalam kasus yang dibahas adalah PT Trihamas Finance, yaitu sebuah perusahaan yang bergerak pada bidang jasa pembiayaan kendaraan bermotor. Kasus yang terjadi dan menjadi topik pembahasan artikel ini adalah kasus wanprestasi yang dilakukan oleh debitur R dengan PT Trihamas Finance, dimana ia mengalami kebangkrutan sehingga gagal membayar angsuran mobil yang ia beli dengan pembiayaan dari pihak kreditur. Namun pihak debitur justru menjual mobil yang diangsur tersebut kepada pihak ketiga, melanggar perjanjian yang dibuat pihak R dengan PT Trihamas Finance. Metode penelitian yang digunakan adalah metode studi kasus dengan metode analisis deskriptif, serta metode pengambilan data menggunakan tinjauan pustaka. Hasil penelitian yang dilakukan adalah, pada prosesnya, PT Trihamas Finance melakukan negosiasi dengan pihak pembeli mobil, yaitu pihak ketiga. Pada saat negosiasi, terjadi perubahan strategi yang dilakukan oleh pihak PT Trihamas Finance, dimana pada awalnya menggunakan win-lose menjadi win-win solution dengan adanya pemahaman bersama diantara kedua belah pihak, sehingga menghasilkan kesepakatan yang menguntungkan kedua belah pihak. Ditemukan pula dua peranan kunci dalam kasus negosiasi ini, yaitu pemahaman bersama, serta fleksibilitas strategi negosiasi yang digunakan.
Analisis Strategi Pemasaran Dalam Menghadapi Persaingan Usaha Terhadap Usaha Ikan Laut
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.281

Abstract

The existence of potential fishery resources in Indonesia makes business opportunities very abundant and profitable. This is a result of the large number of people consuming marine fish and the increasing demand for marine fish in the market resulting in intense competition in the business. The purpose of this research is to identify the implementation of the marketing strategy of marine fish agents in the Bandar Jaya Timur market, to find out the competitive conditions of marine fish agents and to find out how marine fish agents in the East Bandar Jaya Market face business competition. The type of research used is a qualitative research method with a descriptive design. The results of the research prove that the result of strength with opportunity and SO (Strength Opportunities) strategy, so that it is found that the aspect that must be prioritized is the quality of the product by looking at the increasing purchasing power of the people. The next result is that weaknesses and opportunities or WO (Weakness-Opportunity) strategies are found to take advantage of opportunities for increasing public purchasing power and increasing the number of human resources, as well as optimizing the schedule for fishing. Internal and external analysis of the industry and Cartesian diagrams can be found that the main strategy of the marine fish business is the Growth strategy. The marine fish business can maintain and improve the quality of marine fish products so that people continue to believe in the products of the marine fish business and establish networks with suppliers and consumers as well as expand marketing and take advantage of technological developments to face business competition.
IMPLEMENTASI CAREER PATH STAF ADMINISTRASI DI PT PLN (PERSERO) PUSHARLIS Astiani Dewi Asri; Tengku Sitti Rochmah; Agus Garnida
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.275

Abstract

Sumber daya manusia di setiap perusahaan memiliki hak untuk berkembang dan setiap perusahaan memiliki peraturan yang berbeda. Perusahaan yang ideal pasti memiliki standar operational procedure dalam mendukung terjadinya pengembangan karir. PT PLN (Persero) Pusharlis mempunyai sistem penilaian bernama manajemen talenta. Penilaian tersebut berbentuk kinerja tahunan yang dibagi menjadi 2 yaitu kinerja semester 1 dan 2. Terdapat juga beberapa tahapan yang karyawan dapat lakukan untuk meningkatkan karirnya yaitu assessment, uji portopolio kompetensi, project assigment, fit and proper test, dan komite appraisal. Tujuan penulis melaksanakan penelitian di PT PLN (Persero) Pusharlis karena PT PLN (Persero) Pusharlis adalah salah satu BUMN terbesar di Indonesia yang memiliki program career path yang menunjang bagi staf administrasi. Metode penelitian yang digunakan yaitu kualitatif dengan pendekatan secara deskriptif. Teknik pengumpulan data dengan cara studi literatur dari buku-buku dan jurnal, wawancara, dokumentasi dan pengamatan langsung di lapangan. Career path di PT PLN (Persero) Pusharlis sudah menerapkan sistem manajemen dengan adil sehingga kesempatan untuk berkembang sangat tinggi. Alangkah lebih baik untuk lebih banyak memotivasi karyawan agar bisa terus berkembang.
Implementasi Program Pelatihan Dan Pengembangan Dalam Meningkatkan Soft Skills Trainee Di Hotel Novotel Bandung Lova Nadia Putri Hamidah; Tengku Sitti Rochmah; Agus Garnida
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.319

Abstract

Hotel Novotel Bandung merupakan hotel bintang 4 yang bergerak di bidang jasa akomodasi. Untuk keberlangsungan operasional perusahaan agar lebih produktif, pada setiap tahunnya terbantu oleh adanya trainee yang sedang melaksanakan On the Job Training (OJT). Untuk meningkatkan keahlian dan kemampuan trainee maka perusahaan melakukan proses pelatihan dan pengembangan secara berkala. Penelitian ini bertujuan untuk mengetahui Implementasi Program pelatihan dan pengembangan dalam meningkatkan soft skills trainee di Hotel Novotel Bandung. Teknik analisis data dalam penelitian ini menggunakan teknik kualitatif dengan studi literatur, wawancara, observasi, dokumentasi yang komprehensif dengan pendekatan deskriptif. Metode pelatihan yang digunakan di Novotel Bandung yaitu On the job training sedangkan untuk metode pengembangan yaitu metode pelatihan, understudies, coaching, dan counseling. Hasil dari penelitian menunjukkan bahwa dengan diberikannya pelatihan dan pengembangan oleh perusahaan, trainee memiliki pengetahuan, kemampuan dan keterampilan sesuai dengan pekerjaan yang dilakukan. Namun demikian penulis menyarankan agar perusahaan memberikan sarana dan fasilitas untuk pelaksanaan pelatihan dan pengembangan bagi trainee serta jam kerja, tanggung jawab pekerjaan yang sesuai.
Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan PDAM Kota Baubau Winton, Kuswinton; Sukrin, Sukrin; Aswira, Resfika; Haryanto, Abel
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.344

Abstract

The phenomenon that occurs is that the level of leakage in the use of PDAM is relatively high, especially during the peak hours of water use. Because it is profit-oriented so that social services or functions are reduced. Then the community complaints that occur are the amount of water distributed to the community. The purpose of this study is to explain the effect of service quality on customer loyalty with customer satisfaction as the intervening variable. The population in this study amounted to 895 customers. The sampling technique uses a simple random sample of 90 customers and is analyzed using SmartPLS version 3.0. The results of the study show that service quality has no significant effect on customer loyalty. Service quality has a significant effect on customer satisfaction. Service quality has a significant effect on customer loyalty. Customer satisfaction is able to mediate the effect of service quality on customer loyalty.
Identifikasi Tugas Sekretaris Pada Bank Nagari Cabang Utama Padang Sumatera Barat Edinov, Shelby
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.343

Abstract

The secretary assists the leader in carrying out activities. At Bank Nagari, Main Branch Padang, West Sumatra, the chief secretary has routine duties, namely receiving incoming letters and dispositions to branch heads and distribution to related work units, carrying out mail and document storage, managing reception, receiving calls and answering calls, maintaining and managing harmony and cleanliness . Special tasks, namely having the task of managing and organizing the implementation of meetings, taking care of the leadership's official travel, providing information about the leadership. Special duties, namely having the task of providing and maintaining equipment, as a second source of information. The receptionist's job is to receive and answer telephones, receive guests and provide the best service. Social tasks have the task of holding family gatherings, sending congratulations, sending and replying to congratulations. Incidental tasks, namely having the task of representing the leadership in meetings. The business meeting task has the task of determining the time and place of the business meeting, providing equipment for the meeting, and preparing snacks. Creative tasks have the task of mastering the skills of using office equipment and preparing souvenirs for leaders and their organizational relations.
Pengaruh Kepemimpinan Inovatif Terhadap Kinerja Perusahaan Di Pt JGC Indonesia Tiara, Helviana; Garnida, Agus
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.302

Abstract

Company’s performance is one of indicator which reflect the success that has been achieved by a company in a specific time. One of factor that influence to the company’s performance is the leadership style. An innovative leader tends to strive to maximize their member’s potency, supporting and facilitating their member in order to develop themselves and fulfilling the Company’s expectation through a better performance. The purpose of this research is to comprehend the influence of an innovative leadership to enhance company’s performance. Population of this research are the managerial level in PT JGC Indonesia. In this research, researcher was involving 100 respondents. The analysis that utilized by this research is a Structural Equation Model (SEM) approach supported by Smart PLS application. The hypothesis result for the Influence of Innovative Leadership to the Company’s Performance produced a Beta Positive score (0.842) with T Statistic 19.456 (p>1,96) and p values 0.000 (p<0.05) then produced a significant positive influence between the variable of innovative leadership to the Company’s performance. It means that the better and the more innovative the leader, the Company’s performance will enhance. The role of an innovative leadership to their employee is required to enhance the employee’s performance so that the Company’s performance will be excellent eventually.

Page 10 of 13 | Total Record : 121

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