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INDONESIA
Journal of Secretary and Business Administration
Published by Akademi Sekretari dan Manajemen Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : -
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The history of the Journal Journal of Secretary and Business Administration (Henceforth JSAB) is established in June 2017. It is created as a medium for practitioners, lecturers, and researchers interested in studying the disciplines of secretary and business administration, both in theory and practice. It is published twice a year that is in February and August. Due to the technical issues, the first publication was in October 2017. Yet, for the upcoming publication, it will follow the regular schedule.
Arjuna Subject : -
Articles 121 Documents
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Perencanaa Buku Katalog Fotografi Sebagai Media Informasi Dan Promosi Di Kampung Sampireun Resort & Spa Najib, Moh Farid; Prameswari, Herdina
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.304

Abstract

Intention in visiting tourist attractions can be increased by doing promotions. In addition to promotion, through the information media used, it must be able to meet customer needs. One of the effective information media that can be used is a catalog. The purpose of this paper is to find out the manufacture of a photography catalog book that contains information and photos of the products or services offered. The method used by the author in making this catalog book project is the glass box method, which starts from problem identification, concept development, design, testing and printing, editing, material searching, improvement and distribution. In addition, qualitative methods through in-depth interviews were conducted. The results of the design resulted in a printed version of the photography catalog book and a digital version. The feedback of the printed version of the photography catalog book shows that the catalog book facilitates the dissemination of information, the design is good, complete and able to explain the information needed, while the feedback on the digital version shows that the number of people who clicked on the catalog fluctuated.
Dampak Kondisi Sosial Ekonomi, Respon Kebijakan Pemerintah Dan Pengaruhnya Terhadap Keberlanjutan Ukm Dan Kinerja Keuangan Rakhmawati, Antin; Rahardjo, Kusdi; Prakasa, Yudha; Nizar, Muhammad
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.352

Abstract

This study aims to examine the impact of socio-economic conditions in the aftermath of the COVID-19 pandemic, government policy response on the sustainability and performance of small businesses. This research was conducted on leading sector small businesses in Malang City. Leading business sectors in Malang City include the craft sector, the fashion sector, the food and beverage sector, the application sector and the film and animation design sector. The population of the leading sector small businesses in the city of Malang is 356 business units. The sampling technique in this study is probability sampling with proportional random sampling method. The inferential statistical analysis used is Partial Least Square (PLS) using the smartPLS 3 statistical application. The results of this study indicate that the socio-economic and government policy response variables have a significant positive effect on SME sustainability, then the SME sustainability variable has a significant positive effect on financial performance
Implementasi Aplikasi Sara Terhadap Produktivitas Karyawan Engineering Di Hotel Pullman Dan Ibis Bandung Raharja, Felicia Della; Hendriyani, Chandra; Rochmah, Tengku s
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.314

Abstract

The COVID-19 pandemic which has an impact on the establishment of the Work from Home (WFH) work system from Work from Office (WFO). The agility of the Pullman Hotel and Ibis Bandung Grand Central companies in responding to pandemic conditions by utilizing technology is carried out through the SARA Hotel Operation application which is used to facilitate the work of employees in receiving complaints, especially to the engineering department from guests and from other departments. The engineering department previously used the Work Order form to receive complaints from external or internal. Many Work Order forms are not archived properly so that the Head of the Engineering Department and the Chief Engineering find it difficult to report to the Hotel Manager or to the General Manager. The research methodology used is descriptive qualitative method with data collection techniques of observation, interviews, and literature study. The results showed that the SARA application increased work productivity, especially indicators of effectiveness. The SARA application is also useful for employees, engineering department teams and leaders for monitoring and making real time work reports.
Implementasi Employee Relations Dalam Meningkatkan Engagement Karyawan Di PT Pos Indonesia Kantor Cabang Utama Bandung Aninditha, Aqmalina Putri; Hendriyani, Chandra; Rochmah, Tengku Sitti; Garnida, Agus
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.313

Abstract

Human resources are the driving force of a company to achieve goals effectively and efficiently. Harmonization of the relationship between management and employees needs to be fostered and improved from time to time. PT Pos Indonesia as a government-owned company developed a strategy in the form of implementing a number of employee relations activities to increase employee engagement. The research method used is a descriptive qualitative method obtained through field observations and literature studies. The results showed that the employee relations activities planned by PT Pos Indonesia were in the form of education and training programs, award programs, and special events programs that could increase employee performance and engagement with the company. The largest participation in employee relations activities is a special program, while the most influential dimension of employee engagement is the Vigor dimension, which is the delivery of energy from employees to do their work with enthusiasm and willingness. Other positive impacts that are felt directly by employees have increased work motivation, a sense of respect, a positive work climate, and high loyalty.
Pengaruh Kepercayaan Pelanggan Dan Citra Perusahaan Terhadap Loyalitas Pelanggan Pada Bagian Pergudangan PT Agung Kartikaningsih, Dewi; Surip, Surip; Simanjuntak, Robby; Sumarsid, Sumarsid; Gunardi, Gunardi
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.341

Abstract

PT Agung Raya is one of the companies engaged in shipping services (logistiks) that always chooses accurate strategies to always gain customer trust, maintain the company's image and of course be able to make it continue to survive in the midst of the onslaught of similar companies. The data version which used in this study is primary data, namely data obtained directly from respondents, through data collection techniques using questionnaires or questionnaires, which are filled out by respondents. The object of research in this study is the warehousing department of PT Agung Raya with the research sample being customers of the warehousing department of PT Agung Raya. The findings in this stuy indicate that there is a positive influence of customer trust on customer loyalty where the significance value was 0.006 <0.05 and the coefficient value was 0.217. There is a positive and significant effect of corporate image on customer loyalty, the significance value is 0.000 <0.05 and the coefficient value is 0.375. And there is a positive and significant influence on customer trust, company image on customer loyalty, with a significance value of 0.000 <0.05 and a coefficient value of 123.672. The effect of customer trust, company image on customer loyalty is 76.8%.
Pengaruh Social Media Marketing dan Influencer Marketing Terhadap Keputusan Pembelian Konsumen Produk Skincare Azarine di Universitas Kristen Maranatha Purba, Deva Giovani; Nurbasari, Anny
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.467

Abstract

In the midst of competition with various local and even international skincare brands, Azarine develops and carries out In the midst of competition with various local and international skincare brands, Azarine develops and implements various marketing strategies to influence consumer purchase decisions. The objective of this study is to examine the impact of social media marketing and influencer marketing on purchasing decisions for Azarine skincare products at Universitas Kristen Maranatha. This research adopts a quantitative approach. The population consists of students from Universitas Kristen Maranatha. The target population includes both male and female students who have purchased Azarine products. Data collection involved distributing survey questionnaires via Google Forms. The obtained data will be analyzed using Smart PLS software. The findings of this study indicate that social media marketing positively influences purchase decisions. Influencer marketing also exerts a strong positive influence on purchase decisions. Moreover, these two marketing factors complement each other in positively influencing purchase decisions.
Implementasi Aplikasi Role Sekretaris Di Era Industri 4.0 Dalam Monitoring Rapat Pada PT Langgeng Sejahtera Kreasi Komputasi Rahadian, Deischa Rizqita Marchellia; Garnida, Agus; Rochmah, Tengku Sitti
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.359

Abstract

Technology is developing more rapidly in the industrial era 4.0 marked by the emergence of various sophisticated applications equipped with artificial intelligence to support office work. This has an impact on the work sector that relies on skills, especially the secretarial profession. At the technology company PT Langgeng Sejahtera Kreasi Komputasi, the Redmine project management application has begun to be implemented to run projects within the company. The Redmine is used by the secretary as a meeting monitoring tool. The research method used is descriptive qualitative method with literature study techniques sourced from journals, books, and scientific articles. The results of the study show that Redmine, which is used as a Secretary Role Application to monitor meetings, can produce effective meeting results. However, in practice PT Langgeng Sejahtera Kreasi Komputasi needs to carry out further development.
Pengaruh Harapan Konsumen dan Harga Terhadap Keputusan Pembelian sukrin, sukrin; Haryanto, Abel
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.415

Abstract

This study aims to examine the effect of consumer expectations and prices on purchasing decisions. The sample used was 30 respondents. The data analysis technique used multiple linear regression through SPSS version 24. The results showed that consumer expectations partially had a positive and significant effect on purchasing decisions. Then the price partially has a positive and significant effect on purchasing decisions. Consumer expectations and prices simultaneously have a positive and significant effect on purchasing decisions.
Keputusan Pembelian Pada Instagram Pilihmentor.Com: Penelitian Pada Experiential Marketing Dan Content Marketing A'limah, Nur; Yusiana, Rennyta
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.325

Abstract

Businesses in the modern era or those that are popular with startups are growing. Efforts to overcome the problem of inequality in business assistance with the development of startups are the main mission of pilihmentor.com. One of the media that supports pilihmentor.com in carrying out its main mission is Instagram. The researcher, in this case, wants to know the purchasing decisions on Instagram pilihmentor.com which are influenced by Experiential Marketing and Content Marketing variables. The research method used is descriptive quantitative with a purposive sampling technique. The data collection technique was carried out by distributing online questionnaires to 100 respondents from Instagram followers of pilihmentor.com. Then analyzed by using the multiple linear regression analysis techniques using SPSS IBM 26. The researcher explained that there were three research results: a) Experiential Marketing variable (X1) had an effect partially significant on purchasing decisions b) Content Marketing variable (X2) partially significant effect on purchasing decisions c) Experiential Marketing and Content Marketing simultaneously have a significant influence.
Analisis Daya Tarik Wisata, Kualitas Pelayanan Dimediasi Kepuasan Wisatawan dan Keterlibatan Wisatawan, pada Minat Berkunjung Ulang (Pengembangan Wisata Berkelanjutan di Pulau Padar Nurbasari, Anny; Aribowo, Agus; Budiningsih, Tatik; Morgan, Gerry; Raihin, Yusuf Osman
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.469

Abstract

This research aims to analyze the influence of tourist attractions and service quality on tourists' intention to visit again, with tourist satisfaction and tourist involvement as mediating variables. The research was conducted at the Pulu Padar tourist destination using quantitative methods by distributing questionnaires to 300 respondents using a non-probability sampling technique, namely a purposive sampling technique, including domestic and foreign visitors. Data collection through interviews, observations and distributing questionnaires using Google forms distributed via social media and direct surveys. Data processing and hypothesis testing uses the Structure Equation Modeling (SEM) method. The research results show that there is a positive influence of Destination Image on Tourist Satisfaction, Service Quality has a positive influence on Tourist Satisfaction, and there is no influence of Tourist Engagement. regarding Interest in Revisiting. Furthermore, destination image and service quality do not have a positive effect on intention to visit again, which is mediated by tourist satisfaction and tourist involvement. This research provides practical implications for managers of Padar Island tourist destinations, namely considering the diversification of products and experiences offered. This may include developing new attractions, cultural events or tour packages that appeal to different market segments.

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