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Eksis: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Batanghari Jambi
ISSN : 20875304     EISSN : 25806882     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis merupakan jurnal ilmiah yang mempublikasikan hasil penelitian maupun review dibidang ekonomi, manajemen, bisnis, akuntansi, ekonomi syariah dan ekonomi islam. Jurnal ini terbit dua kali dalam setahun yaitu pada bulan Mei dan November.
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Articles 11 Documents
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Search results for , issue "Vol 16, No 1 (2025): Mei" : 11 Documents clear
Analisis Komparasi Harga Saham Syariah pada Perusahaan Makanan dan Minuman yang Terdaftar Di ISSI/JII Periode Sebelum Covid, Saat Covid, dan Sesudah Covid (2018-2023) Juliana, Putri; Ainol, Ainol; Prasetyandari, Cici Widya
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.521

Abstract

The COVID-19 pandemic has disrupted global economic stability, including the capital market sector. This study aims to analyze the differences in sharia stock prices of food and beverage companies listed on ISSI and JII across three periods: before the pandemic (2018–2019), during the pandemic (2020–2021), and after the pandemic (2022–2023), as well as to evaluate their recovery patterns. A quantitative approach with descriptive-comparative analysis was employed. Data were obtained from the Indonesia Stock Exchange reports and company financial statements. Data analysis began with a normality test using the Shapiro-Wilk method and a homogeneity of variance test using Levene’s Test. Based on the assumption tests, One-Way ANOVA was used to examine the differences in average stock prices across the periods. The results show significant differences in sharia stock prices among the three periods, particularly between during and after the pandemic. These findings indicate that the food and beverage sector demonstrated relatively strong resilience during the crisis and experienced positive recovery post-pandemic. The study recommends this sector as a stable sharia investment alternative in times of economic uncertainty and encourages companies to continue innovating and adapting to changing consumption patterns.
Pengaruh Citra Merek Promosi dan Kepercayaan terhadap Keputusan Pembelian Konsumen di Tokopedia (Studi Kasus Penduduk Muaro Jambi) Mappadeceng, Riko; Tarmizi, Ahmad; Apriyanti, Lily
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.524

Abstract

The growth and development of technology plays a major role in people's lives in this modern era. The growth and development of technology are utilized by the business world as a means of product promotion and sales. Consumers utilize this technology by buying or selling goods or services online. To answer the research objectives, the author uses a theoretical study related to the research variables, namely brand image, promotion, trust and purchasing decisions. In addition, the author also looked for relevant previous research in the form of journals/articles and previous theses to support this research. This study used 100 respondents with analysis techniques using multiple linear regression and hypothesis testing using the f test and t test. The type of data used in this study is quantitative descriptive. Regression aims to test the relationship of the influence of one variable, the variable that is influenced is called the dependent variable, while the variable that influences is called the independent variable. The object of this research is Tokopedia. Tokopedia is one of the largest digital-based shopping companies in Indonesia. Since its official launch, Tokopedia has succeeded in becoming one of Indonesia's internet companies with rapid growth. By carrying the marketplace and online mall business model, Tokopedia allows every individual, small shop, or brand to open and manage an online shop. From the results of data processing, the regression equation Y = 0.933 + 0.135X1 + 0.291X2 + 0.299X3. Meanwhile, from the hypothesis testing conducted, the results of the study showed that brand image, promotion and trust have a positive and significant effect on purchasing decisions simultaneously and partially. The results of the research, data analysis and discussion in this study can be concluded that brand image, promotion, trust and purchasing decisions on Tokopedia are in very good condition. The influence of brand image, promotion and trust on purchasing decisions is 48.80%
Analisis Inflation Targeting di Indonesia Purnomo, Sodik Dwi; Zumaeroh, Zumaeroh
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.494

Abstract

Inflation targeting is a policy strategy in which inflation is set as the primary objective of monetary policy implementation. Indonesia began adopting this policy framework in 2005. Various economic factors can influence the success of achieving inflation in line with the targets set by the government. Coordination among economic institutions, particularly in the monetary and fiscal sectors, plays a significant role in supporting the achievement of these inflation targets. This study aims to analyze the influence of monetary variables namely the BI-7 Day Reverse Repo Rate, previous period inflation, and the exchange rate as well as fiscal variables, including economic growth, population size, and government expenditure, on the achievement of inflation targets in Indonesia from 2005 to 2021. The method used in this research is multiple linear regression analysis. The results show that monetary and fiscal variables such as the BI-7 Day Reverse Repo Rate, previous period inflation, and population size have a negative effect on inflation targeting. In contrast, the exchange rate and government expenditure positively influence inflation targeting. However, economic growth in Indonesia during the 2005–2021 period does not have a significant effect on inflation targeting.
Peran Otoritas Jasa Keuangan (OJK) dalam Mengawasi dan Mengatur Implementasi Danantara Nathanael, Bily Steven; Ridorti, Alnurtia; Fitriadi, Dwinky; Sari, Defita
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.498

Abstract

The rapid development of financial technology (fintech) has significantly impacted the financial services sector in Indonesia, as evidenced by the Danantara platform. The Financial Services Authority (OJK) plays a crucial role in supervising and regulating fintech implementation to ensure financial system stability and consumer protection. This study employs a literature review method using sources from SINTA-indexed journals from 2014 to 2024 to analyze the OJK's role in supervising Danantara and the implementation of good corporate governance (GCG) principles. The results show that the OJK carries out regulatory functions, such as granting permits, monitoring operations, and imposing sanctions for violations. Through the regulatory sandbox mechanism and ongoing supervision, the OJK strives to create a healthy, transparent, and accountable fintech ecosystem. The study provides a comprehensive understanding of the effectiveness of the OJK's strategy for addressing financial technology disruption and the challenges of maintaining security and public trust in fintech services.
Pengaruh Experiential Marketing, Brand Image dan Brand Loyalty terhadap Keputusan Pembelian Mcdonald’s Sipin Kota Jambi (Studi Kasus pada Mahasiswa Universitas Batanghari Jambi) Sopini, Pupu; Iskandar, Fadil; Abdi, Gading Winara
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.525

Abstract

Customer purchasing decisions are influenced by various considerations from multiple aspects. Understanding these aspects helps companies design effective marketing strategies and increase the likelihood of product selection. Several factors considered in purchasing decisions include Experiential Marketing, Brand Image, and Brand Loyalty. The aims of this study are: 1) To find out the description of Experiential Marketing, Brand Image, Brand Loyalty, and purchasing decisions at McD Sipin Kota Jambi among Universitas Batanghari students; 2) To analyze the effect of experiental marketing, Brand Image, dan Brand Loyalty simultanly on consumer decisions at Mcd Sipin Kota Jambi at McD Sipin Kota Jambi among Universitas Batanghari students; and 3) To analyze the effect of experiental marketing, Brand Image, dan Brand Loyalty partially on consumer decisions at Mcd Sipin Kota Jambi at McD Sipin Kota Jambi among Universitas Batanghari students. The research method used in this research is a quantitative descriptive method. The research data is in the form of primary data and secondary data. Data collection methods are carried out through observation and questionnaires. The sampling technique used purposive sampling method with the Slovin formula obtained 97 samples. Data analysis with Descriptive Analysis and Multiple Regression Analysis. The results showed: 1) the effect of xperiential Marketing, Brand Image, and Brand Loyalty simultaneously influence consumer purchasing decisions at McD Sipin Kota Jambi among Universitas Batanghari students; (2) The t-test results show that Experiential Marketing, Brand Image, and Brand Loyalty have a positive and significant effect on purchasing decisions, with t-values of 2.514 (Experiential Marketing), 3.905 (Brand Image), and 4.035 (Brand Loyalty), all exceeding the critical t-table value of 1.66088; and (3) The F-test results confirm that Experiential Marketing, Brand Image, and Brand Loyalty significantly affect purchasing decisions, with an F-value of 62.077, surpassing the critical F-table value of 3.09. The coefficient of determination (R²) is 65.6%, indicating that thesethree variables influence purchasing decisions, while the remaining 34.4% is affected by other factors.
Optimalisasi Peran Peer-To-Peer Lending Syariah dalam Meningkatkan Kesejahteraan UMKM di Kabupaten Probolinggo: Pendekatan Inklusif di Era Digital Rahmah, Maulidatur; Billah, Zahida I’tisoma; Arifin, Moh. Samsul
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.520

Abstract

The development of Islamic financial technology has opened new opportunities to support the growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, particularly in Probolinggo Regency. One rapidly growing instrument is Sharia Peer-to-Peer (P2P) Lending, which offers interest-free financing access through digital platforms. This study aims to analyze the role, challenges, and optimization strategies of Sharia P2P Lending in improving MSME welfare through an inclusive approach in the digital era. The approach used is qualitative descriptive-explorative, with data collection techniques including in-depth interviews, observations, and documentation. Informants consist of MSME actors, Sharia P2P lending platform managers, the Office of Cooperatives and MSMEs, and Islamic financial institutions in Probolinggo Regency. The research findings show that Sharia P2P Lending plays a significant role in expanding financing access, especially in terms of contract flexibility, simplified procedures, and compliance with sharia principles. However, its implementation still faces challenges such as low financial and digital literacy, limited outreach, and inadequate technological infrastructure. Optimal implementation has proven to enhance the production capacity, marketing, and economic welfare of MSME actors. This study offers strategic contributions through proposals to strengthen digital literacy and regulatory support as a foundation for inclusive and sustainable growth of Sharia P2P Lending. Future research is recommended to explore risk mitigation models in Sharia P2P Lending and the role of local institutions and communities in expanding its impact on MSME economic empowerment.
Pengaruh Inovasi Produk terhadap Peningkatan Daya Saing UMKM Kuliner di Kota Pangkalpinang Romadia, Romadia; Floryan, Floryan; Mahendra, Fazaldi; Noviyanti, Indah
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.500

Abstract

MSMEs are a sector that plays a vital role in driving the wheels of the economy, both at the national and regional levels. MSMEs are considered capable of absorbing a large number of workers, increasing community income, and actively contributing to reducing economic disparities. The aim of this study is to understand the influence of product innovation on the competitiveness of culinary MSMEs in Pangkalpinang City. This study focuses on quantitative research using data collection methods through the distribution of questionnaires. The sample in this study was determined using the Slovin formula with a total of 100 respondents, employing a non-probability sampling method with an accidental sampling technique. The collected data were analyzed using simple linear regression with the independent variable being product innovation and the dependent variable being the competitiveness of MSMEs. Based on the results of data analysis, it can be concluded that product innovation has a positive and significant effect on enhancing the competitiveness of culinary MSMEs in Pangkalpinang City.
Pengaruh Citra Merek terhadap Niat Beli Produk Perawatan Kulit Cosrx Konsumen Muslim Haninah, Asytia; Surur, Miftahus
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.497

Abstract

The paradigm shift in skincare has undergone a significant transformation—not merely as a functional necessity but also as an expression of identity and cultural pride. Amid globalization and the rise of social media that intensify awareness of personal appearance, the Muslim community has increasingly contributed to shaping beauty trends aligned with their values. This study aims to examine the influence of brand image on the purchase intention of “Cosrx” Korean skincare products among Muslim consumers. A quantitative approach was employed using a survey as the primary data collection method. The results reveal that the brand image of Cosrx significantly and positively affects consumers' purchase intentions. An increase in positive perceptions of the Cosrx brand image is directly correlated with a stronger intention to purchase the product. This finding underscores the importance of strengthening brand image as a strategic effort to enhance consumer interest, particularly within the Muslim market segment. The study offers insights for cosmetic brands seeking to expand their presence in religiously conscious markets by aligning brand values with consumer beliefs and preferences.
Pengaruh Anggaran Bidang Pendidikan dan Anggaran Bidang Kesehatan dan Pertumbuhan Ekonomi terhadap Indeks Pembangunan Manusia di Indonesia Susilawati, Susilawati; Syukri, Muhammad
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.522

Abstract

The human development index in Indonesia is influenced by the education budget, health budget, and economic growth, both collectively and individually. Secondary time series data from 2003–2023 are used in this study. The Central Bureau of Statistics (BPS) of Indonesia and related publications and books provide data. This study uses multiple linear regression analysis, R² coefficient, and hypothesis testing (F and T). This study found that the realization of the education budget, health, and economic growth simultaneously affect the human development index. The incomplete execution of the education budget does not affect the human development index. Indonesia's human development index is influenced by economic growth and the implementation of the health budget. This study found that Indonesia's human development index is 49.2% influenced by the education budget, health budget, and economic growth, while the remaining 50.8% is influenced by external variables not examined in this study.
The Influence of E-Money Usage, Card-Based Payment Instruments, EDC Machines, and Interest Rates on Velocity of Money in Indonesia Fuzan, Muhammad; Prehatin, Dian; Surur, Miftahus
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.496

Abstract

Tujuan dan pembahasan penelitian ini adalah untuk mengetahui pengaruh uang elektronik, APMK (alat pembayaran dengan menggunakan kartu), mesin EDC, dan suku bunga terhadap peredaran uang di Indonesia (tahun 2017 sampai dengan 2021). Penelitian ini menerapkan pendekatan kuantitatif dengan jenis penelitian deskriptif. Data yang digunakan adalah data sekunder yang berbentuk time series. Data tersebut bersumber dari Bank Indonesia dan Badan Pusat Statistik. Metode analisis yang digunakan adalah analisis regresi berganda. Berdasarkan penelitian yang dilakukan, penelitian ini menunjukkan bahwa variabel volume transaksi uang elektronik berpengaruh negatif dan signifikan terhadap variabel peredaran uang, artinya jika volume transaksi menurun maka peredaran uang meningkat. Variabel volume transaksi APMK tidak berpengaruh dan tidak signifikan terhadap variabel peredaran uang. Dan selanjutnya, variabel volume transaksi mesin EDC berpengaruh negatif dan signifikan terhadap variabel peredaran uang. Variabel volume transaksi suku bunga berpengaruh signifikan terhadap peredaran uang.

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