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JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)

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Published by Universitas Mataram

ISSN : 26217902 EISSN : 25483919 DOI : DOI: 10.29303/jmm.v6i3.222

Core Subject : Humanities, Education, Social,

Humanities Education Social Sciences Other

- Marketing Management and Consumer Behavior - Financial Management - Human Resources Management - Operational Management

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 336 Documents

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ORIENTASI PASAR DAN INOVASI PRODUK PENGARUHNYA TERHADAP KEUNGGULAN BERSAING (Studi Pada UMKM Tenun Gedogan Kota Bima) muhajirin Muhajirin; Kamaluddin Kamaluddin
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 4 (2019): JMM November 2019
Publisher : Master of Management, Mataram University

Small and medium enterprises are one of the leading drivers in the world economic development. Small and medium enterprises are one of the fields in absorption very significant workforce. At this time is a period of globalization where competition is getting tougher, many companies will go bankrupt or out of business if the company does not prepare the company inside current competition. The goal to be achieved is to increase market orientation and product innovation towards competitive advantage in the Gedong Weaving Small and medium enterprises (UMKM) in the City of Bima. The data used is primary data. Research sample amounting to 90 respondents. The data analysis tool in this study uses multiple linear regression. The results of this study indicate that Market orientation positive and significant effect on competitive advantage in UMKM Weaving Gedogan in Bima City, product orientation has a positive and significant effect on competitive advantage in Gedogan Weaving Small and medium enterprises (UMKM) in Bima City and there are the positive and significant influence of market orientation and product innovation has been reduced Competitive advantage in UMKM Weaving in Bima City. So that it is higher market orientation is carried out, and the higher the level of product innovation, then Increasing competitive advantage in Gedogan Weaving Small and medium enterprises (UMKM) in Bima City.Keywords: Market Orientation, Product Innovation, Competitive Advantage

PENGARUH PROFITABILITAS TERHADAP RETURN SAHAM DENGAN STRUKTUR MODAL SEBAGAI VARIABEL PEMODERASI PADA PERUSAHAAN KOSMETIK DAN KEPERLUAN RUMAH TANGGA YANG TERDAFTAR DI BURSA EFEK INDONESIA Ni Nyoman Ayu Dewi Widiastini; Hermanto Hermanto; Siti Aisyah Hidayati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 4 (2019): JMM November 2019
Publisher : Master of Management, Mataram University

This study aims to analyze the effect of profitability on stock returns with capital structure as a moderating variable in cosmetic and household needs companies listed on the Indonesia Stock Exchange (IDX). The data analysis technique in this study is inferential statistics (linear regression) using MRA, with a significant level of 5 percent using the SPSS program. The results of this study indicate that ROE has a positive and significant effect on stock returns. DER is not able to moderate the effect of ROE on stock returns in cosmetic companies and household needs for the 2011-2018 period.Keywords:ROE, Return Saham, DER

PENGARUH DIVERSIFIKASI PRODUK ELEKTRONIK DAN REPUTASI PERUSAHAAN TERHADAP MINAT BELI ULANG PELANGGAN PADA UD.MEKAR SARI DI PRAYA LOMBOK TENGAH Baiq Febrina Dwi Muliati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 6 No. 4 (2017): JMM November 2017
Publisher : Master of Management, Mataram University

This thesis is aimed at analyzing the effect of diversification of electronic products and the reputation of company on the repurchase interest in UD. Mekar Sari in Praya Central Lombok. This research is to analyse the effect of variable of company reputation on the repurchase interest in UD. Mekar Sari. This research is an associative study with all consumers buyimg the electronic products as the research population. The sample were 100 respondents. The data were analysed using SPSS.The research showed that Diversification of Electronic Products conducted by UD. Mekar Sari providing the various types, brands, and size of products has positive and significant effect on the repurchase interest of consuumers. The Company reputation was measured with the company’s competence, excellee, trust of cconsumers, the company’s experience had positive and significant effect on the repurchase interest in UD. Mekkar Sari.Keywords: Product Diversification, Company Reputation, Repurchase Interest

PENGARUH CAPITAL EXPENDITURE TERHADAP REVENUE, NUMBER OF CUSTOMER, PROFIT DAN RETURN ON INVESTMENT (STUDI PADA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BEI PERIODE 2009-2016) Totok Haryanto; Maharani Retnaningrum
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

Several research results suggest that the capital expenditure (CAPEX) has a significant effect on the change of number of customer, profit (current year profit), and return on investment (ROI). This research analyzes the effect of capex variable on revenue, number of customer, profit, and ROI. The periods used in this study ranges from 2009 to 2016. Results of analysis indicate that CAPEX has a significant effect on the changes (fluctuations) of corporate earnings, the number of costumer, profit and ROI.Keywords : Fluctuation, CAPEX, Profit, ROI, Telecommunication

TINGKAT KEADILAN DISTRIBUTIF DAN KEADILAN INTERAKSIONAL KOMPENSASI TERHADAP KEPUASAN KERJA PADA RUMAH SAKIT PKU MUHAMMADIYAH BIMA Jaenab Jaenab; Ety Kurniawati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 1 (2020): JMM Maret 2020
Publisher : Master of Management, Mataram University

This study aims to determine and analyze the influence of distributive justice and interactional justice compensation on employee job satisfaction at PKU Muhammadiyah Hospital in Bima. This type of research is associative using a quantitative approach while all variables are measured using a Likert scale. The number of samples as respondents used was 120 people. Testing instruments using the validity and reliability test. To analyze the data using multiple regression analysis with SPSS version 20, t-test, f test, and adjusted coefficient determination (R) test. From the regression results for this study the equation is obtained, namely Y = 23.411 + - 014X1 + 0.750X2. R-value (Correlation Coefficient) obtained is 0.688 and R Squier value (Coefficient of determination) is 0.473 or 47%. The results of this study indicate that partially distributive justice does not have a positive and significant effect on employee job satisfaction, interactional justice compensation has a positive and significant effect on employee job satisfaction. Together distributive justice and compensatory interactional justice have positive and significant effects on employee job satisfaction.

PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL PEMODERASI PADA PERUSAHAAN SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Sigit Cahyono; Ni Ketut Surasni; Hermanto Hermanto
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 4 (2019): JMM November 2019
Publisher : Master of Management, Mataram University

This research aims to analyze the effect profitability to firm value with capital structure as moderating variable in agriculture companies listed on the Indonesia Stock Exchange (IDX). The dependent variable used is firm value (PBV), the independent variable is profitability (ROA), and capital structure (DER) as a moderating variable. The sampling technique was purposive sampling so that the number of samples obtained was 9 companies, with an observation period of 2014-2017. This type of research is associative causal. The analysis technique used in this study is panel date regression (common effect modell) using eviews, with a significant level of 5 percent. Descriptive statistics were also included which included average, median, minimum, maximum, and std. deviation. The results of this study indicate that profitability has a positive and significant effect on firm value and, capital structure is weaken on the relationship of profitability to firm value. Capital structure is a quasi moderating where as the effect of capital structure to firm’s value and the effect of capital structure interaction to firm’s value is also significant.Keywords: Profitability, Capital Structure, Firm Value

Pengaruh Artificial Intelligence dan Digital Marketing terhadap Minat Beli Konsumen Franycia Maria Pangkey; Lalu M Furkan; Lalu Edy Herman Mulyono
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

The purpose of this paper is to investigating the influence of Artificial Intelligence and Digital Marketing to Consumers Buying Intention. Artificial Intelligence development revolutionize digital marketing as well as customer buying intention and thus boost sales. Artificial Intelligence and Digital Marketing in combination with rapidly developing technologies kind of tracking, buying, cashless. Everything goes to simple touch, will bring opportunities to consumers to having a practical best service. This paper uses quantitative approach that rooted in the Artificial Intelligence, Digital Marketing and Customer Buying Intention Literature, that was carried out using structural equation modeling (SEM) based on partial least square (PLS), with 74 respondents. The contribution of this paper examines consumer perseption, beliefs and behaviours of buying intention of online transportation (gojek) in millenials based on artificial intellegence and digital marketing developing. And a result of this study, artificial intelligence and digital marketing have positively effects to Consumer Buying Intention.In this present research helps service organizations and their management better implications of keep up with the developments of service. This paper talks about artificial intelligence and digital marketing based on consumer buying intention Keywords – Consumer Buying Intentions, Artificial Intelligence, Digital Marketing, Online Transportation,

PENGARUH PROFITABILITAS TERHADAP HARGA SAHAM DENGAN KEBIJAKAN DIVIDEN DAN LEVERAGE SEBAGAI VARIABEL PEMODERASI PADA PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA Jovial Budi Ramadhani; Lalu Hamdani Husnan; I Nyoman Nugraha AP
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 1 (2020): JMM Maret 2020
Publisher : Master of Management, Mataram University

This study aims to analyze the effect of profitability on stock prices with dividend and leverage policies as moderating variables in the consumer goods industry sector companies listed on the Indonesia Stock Exchange (IDX). The independent variable used is Profitability (ROA), with dividend policy (DPR) and leverage (DER) as a moderating variable. The dependent variable is the stock price. The sampling technique was purposive sampling in order to obtain a total sample of 8 companies, with the study period during 2010-2016. This type of research is associative causal. The data analysis technique in this study is moderated regression analysis (MRA) using SPSS. The results of this study indicate that profitability has no effect on stock prices. Dividend policy is proven to be able to strengthen the influence of profitability on stock prices. And leverage is proven to not be able to moderate the effect of profitability on stock prices.Keywords: Profitability, Stock Prices, Dividend Policy, Leverage

KAJIAN DAMPAK KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KNOWLEDGE SHARING DI PERUSAHAAN DAERAH AIR MINUM PULAU LOMBOK Hermanto Hermanto; Agusdin Agusdin; Surati Surati; Ni Ketut Surasni
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 2 (2020): JMM Juni 2020
Publisher : Master of Management, Mataram University

Tujuan penelitian ini adalah menguji dan menjelaskan pengaruh langsung kepemimpinan dan budaya organisasi terhadap knowledge sharing yang secara teori bisa berpengaruh di PDAM se-Pulau Lombok. Penelitian ini menggunakan pendekatan kuantitatif dan pengumpulan data dengan metode survey dengan metode analisis data yang digunakan adalah partial least square.Hasil penelitian menunjukkan bahwa kepemimpinan dan budaya organisasi memiliki pengaruh langsung positif dan signifikan terhadap proses knowledge sharing berdasarkan indikator socialization, externalization, combination dan internalization.Keterbatasan penelitian ini terletak pada ruang yang terbatas hanya di lingkungan PDAM Pulau Lombok yang terdiri dari 4 PDAM sehingga diperlukan kajian yang lebih luas untuk memperkuat hasil penelitian. Selain itu perlu dipertimbangkan menggunakan variabel lain sebagai enabler dari knowledge sharing. Kata kunci : Kepemimpinan, Budaya Organisasi, Knowledge Sharing, Partial Least Square, Kinerja Organisasi

ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK UNGGULAN SEKTOR MAKANAN KOTA MATARAM (STUDI PADA PRODUK TAHU ABIAN TUBUH) M. Ilhamudin; Santi Nururly; Rusminah Rusminah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 2 (2020): JMM Juni 2020
Publisher : Master of Management, Mataram University

This research is aimed at determining the customers satisfaction towards a superior product of Mataram city, Tahu Abian Tubuh. The reseach is descriptive one which using sample survey method. In order to answer the problem proposed, the analytical tools are IKK model and Cartesius diagram. The first model is to measure a difference between what is desired and what is perceived by customers. The second model is to determine which are the attributes have priority to upgrade. The result of this study shows that customers are satisfied to the attributes of tahu Abian Tubuh. However, the flavor needs to have attention, due to the flavor of Tahu is fastly changed. Kata Kunci: Konsumen, kepuasan, Tahu Abian Tubuh

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Adi Permadi

Contact Email
jmm.unram@gmail.com

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+6287865692839

Journal Mail Official
jmm.unram@gmail.com

Editorial Address
Jalan Majapahit No 62 Kota Mataram, Nusa Tenggara Barat

Location
Kota mataram,

Nusa tenggara barat

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Adi Permadi

Contact Email jmm.unram@gmail.com

Phone +6287865692839

Journal Mail Official jmm.unram@gmail.com

Editorial Address Jalan Majapahit No 62 Kota Mataram, Nusa Tenggara Barat

Location Kota mataram, Nusa tenggara barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Adi Permadi

Contact Email
jmm.unram@gmail.com

Phone
+6287865692839

Journal Mail Official
jmm.unram@gmail.com

Editorial Address
Jalan Majapahit No 62 Kota Mataram, Nusa Tenggara Barat

Location
Kota mataram,

Nusa tenggara barat

INDONESIA