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EQIEN - JURNAL EKONOMI DAN BISNIS

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Published by STIE DR. KHEZ MUTTAQIEN Purwakarta

ISSN : 25034413 EISSN : 26545837 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.

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Articles 1,162 Documents

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PENGARUH KELOMPOK REFERENSI DAN BUDAYA TERHADAP KEPUTUSAN MENJADI ANGGOTA SANGGAR TARI Elvira Pradipta Sutiana; Risha Fatikha Sari; Ajat Sudrajat
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

"The Influence of Reference Groups and Culture on the Decision to Become Members of the Dance Studio" under the guidance of Ajat Sudrajat, SE., MM. The consumer behaviour in making purchasing decisions can be influenced by three factors including internal factors, external factors, and the decision-making process. The study entitled "The Influence of Reference Group and Culture on the Decision to Become a Member of the Dance Studio aims to analyze the influence of X1 and X2 on Y" has a population of 329 people and a sample of 100 people. By using a quantitative approach and descriptive analysis, in the variable X1 the dimension of value expression obtained the highest average score with a percentage of 51.82%, in the X2 variable the highest was the view of 59.50%, in the variable Y the highest was personality at 25.57%. Whereas in the verification analysis, the relationship between X1 and X2 is 0.426 which means that the correlation is moderate. For 5% error the two-tailed test and df = n - 3 = 97 is 1.66071. Because the t statistic> from t table (4.328> 1.66071), Ho is rejected. The significant column number is 0.000 or the probability is far below 0.05. So it means that X1 and X2 partially have a significant effect on Y.From the ANOVA test or F test, it is found that the F count is 19.714 with a significant level indicating a value of 0.000 which means less than 5%, it can be concluded that X1 and X2 are Simultaneously affects Decision Y. Keywords : Reference Group, Culture, Purchasing Decision

ANALISIS PENGARUH BAURAN PEMASARAN HOLISTIK TERHADAP LOYALITAS NASABAH TABUNGAN PADA BANK X Indra Maulana; Mohammad Fahmi Arkanuddin
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This study uses a quantitative-descriptive approach, with SPSS 22 analysis tool to test the model. This study was conducted to analyze the significance of the influence of holistic marketing mix variables, namely product, price, promotion, place people, process, program and performance on customer loyalty savings. Holistic marketing mix variables have a significant effect on customer loyalty savings, namely: product, price, people and performance, while the variables that have no significant effect are: promotion, place, process and program. The coefficient of determination or R is 0.955, this indicates that the holistic marketing mix is able to affect customer loyalty savings by 95.50% of which 4.50% is influenced by other variables not examined. Banks can focus on 4 (four) significant variables by improving the performance of product, price, people and performance variables, namely in terms of making strategies, business plans and work programs to increase savings customer loyalty, so as to increase benefits and profits for banks both for the time being. this time and in the future, meanwhile, banks can improve the performance of promotion, place, process and program, so that they can contribute positively to savings performance.

GENDER DIVERSITY DAN GOOD CORPORATE GOVERNANCE TERHADAP FINANCIAL DISTRESS Guruh Dwi Samudra
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This study aims to examine and analyze the effect of gender diversity and good corporate governance on financial distress. The criteria for financial distress in this study are measured by negative net income for two consecutive years. Good corporate governance in this study uses elements including the board of commissioners, independent commissioners, and institutional ownership. This research refers to research by Ayuningtyas (2013) and Kristanti, et al. (2016). The population in this study were all manufacturing companies listed on the Indonesia Stock Exchange (IDX) during 2014-2016. The sample in this study obtained 380 companies selected based on purposive sampling method. The data analysis used in this study is logistic regression analysis with SPSS ver 20 software. The results of this study prove that the board of commissioners and gender diversity have a negative effect on financial distress. While the independent board of commissioners has no effect on financial distress and institutional ownership has a positive effect on financial distress.

PERILAKU PENGUSAHA BUS PARIWISATA SEBAGAI KONSUMEN RASIONAL SELAMA PANDEMI COVID-19 Nurzahroh Lailyah; Tina Rahayu; Keke Tamara Fahira
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This study aims to analyze rational consumer behavior during the Covid-19 pandemic. The research method used is qualitative research with a case study approach. Data collection techniques were obtained from observations, interviews, and documentation. The data validity technique used by researchers was source triangulation with analytical procedures including data reduction, data display, drawing conclusions and verification. The results of this study indicate that there is a change in the consumption behavior of tourism bus entrepreneurs from being consumptive to being more rational during the Covid-19 pandemic. Rational behavior in this study is measured based on need, capability, best quality, and optimal utility.

PENGARUH SEKTOR PARIWISATA TERHADAP PENDAPATAN ASLI DAERAH DI EKS KARESIDENAN MADIUN Elnin Efrintya; Muchtolifah Muchtolifah; Sishadiyati Sishadiyati
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Abstract Tourism is one of the sector that can increase regional income in the service industry. The purpose of this study was to determine the effect of the number of hotels, tourist attractions, and tourist visits on local revenue in the Madiun Residency. This study uses panel data with time series data for the 2015-2019 period and with cross-sectional data for six districts/cities obtained from the BPS website for each district. The type of survey is a quantitative survey using panel data regression analysis processed with the Eviews 10 tool. The results show that simultaneously it is found the number of hotels, the number of tourist destinations, and the number of tourist visits have a significant effect on the local economy with a value of sig 0.0000078 <0.05. Partially, the results show that the number of hotels has a significant effect on local revenue with a value of 0.0056 <0.05 and the number of tourist visits has no significant effect on income native to the area with value 0.2741 > 0.05.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT. BANK RAKYAT INDONESIA (PERSERO) Tbk. Samsul Rizal; Vivid Violin; Eka Wardiana; Irwan Abdullah
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The purpose of this study was to determine the effect of service quality on customer satisfaction at PT. Bank Rakyat Indonesia (Persero) Tbk. Unit Bengo Branch Watampone. This research was conducted at PT. Bank Rakyat Indonesia (Persero) Tbk. Unit Bengo Branch Watampone, the research population is all customers of PT. Bank Rakyat Indonesia (Persero) Tbk. Unit Bengo Branch Watampone Unit, which was met at the time of the research, where the population was 500 customers while the sample size was determined using incidental sampling technique, which was 84 respondents. Data collection uses descriptive statistical techniques, simple linear regression analysis, and hypothesis testing. The results of data analysis obtained t count of 7.669 while t table amounted to 1.98932, so the t test hypothesis variable service quality has a positive effect on customer satisfaction. From the calculation of SPSS obtained R = 0.646, with R2 = 0.418 or 41.8%, the amount of customer satisfaction has been explained in the service quality data. While the rest, which is 0.582 or 58.2%, information about the amount of customer satisfaction cannot be explained by these independent variables.

KEPUTUSAN PEMBELIAN PADA UMKM PRODUK LOKAL GARUT DIPENGARUHI OLEH VARIASI PRODUK hari mulia
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Purchasing decision is the decision-making stage where consumers actually buy a product or service. This research is motivated by the decline in sales of Dodol products as a local product typical of Garut at one of the SMEs selling dodol in the last five years, from 2013-1017. This indicates that Dodol consumers are starting to switch to other products. The purpose of this study was to determine whether product variations affect purchasing decisions. The population in this research are Dodol Bestory consumers, while the sample taken is 68 respondents using a non-probability technique with an incidental sampling approach. Based on the analysis and data obtained using SPSS Version 16, that the description of the research instrument used in this study is declared valid and reliable, because it has a value greater than r table. From the results of the correlation test that product variations have an influence on purchasing decisions with a correlation value (r) of 0.550, a coefficient of determination of 30.2% and a significant test value of 5.537. Thus it can be concluded that product variations have a positive and significant influence on consumer purchasing decisions. If product variety is increased, consumer decisions will also increase

FAKTOR – FAKTOR PENGAMBILAN KEPUTUSAN ORANG TUA DALAM MEMILIH SEKOLAH MENENGAH ATAS WILAYAH JAKARTA TIMUR elvira elvira
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

School Services in order to be successful in the competition try to create and retain customers by managing marketing strategies, namely by word of mouth, location, social influence on parents' decision making in choosing high school. Schools By making advertisements in the form of brochures and banners, then distributing them in crowded places or the city center. Can influence parents' decision making in choosing a high school. survey research method, in which information is collected from respondents using a questionnaire. The type of data needed in this study is primary data and secondary data with a sample of 120, the hypothesis test used is the T test. The results show that words of mouth affect decision making, influence decision making, social influences affect parents' decision making in choosing high school. The limitations of this study are that it only uses word of mouth, location, social influence and decision-making variables

ANALISIS PERBANDINGAN KINERJA KEUANGAN PERUMDA BPR BANK CIREBON SEBELUM DAN SESUDAH PENGUMUMAN PANDEMI COVID-19 Siti Nurmeniar Said; Putri Agustina
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The purpose of this study was to determine the financial performance of Perumda BPR Bank Cirebon before and after the Covid-19 pandemic. The research method used is descriptive comparative using secondary data in the form of financial reports for the period January 2019 to December 2020. The research variable is financial performance with financial ratio indicators, namely Current Ratio, Quick Ratio, Operational Costs and Operational Income (BOPO), Return on Assets (ROA), Return On Equity (ROE), Debt to Assets Ratio (DAR). The results of this study indicate that several indicators of financial performance in Perumda BPR Bank Cirebon have increased and decreased. The highest growth is found in the profitability ratio indicator, namely Return On Equity. This proves that the financial condition of Perumda BPR Cirebon during the pandemic period is quite stable.

ANALISIS WAKTU TUNGGU PELAYANAN DAN LOKASI USAHA SEBAGAI ANTECEDENT KEPUASAN PELANGGAN PADA RUMAH MAKAN GEMAH RIPAH PURWAKARTA Amna Mawardi
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This research was conducted to find out what factors can influence consumers satisfaction. In this study used two independent variables Waiting Time (X1), and Location (X2), while Customer Satisfaction (Y) as the dependent variable. After reviewing the literature and formulating hypotheses, data collection was carried out by distributing questionnaires to 97 consumers at Gemah Ripah Purwakarta Restaurant who had carried out the purchase using non probility sampling techniques. For analysis and elaboration of data using SPSS version 21. Then there are several tests performed in analyzing data, such as measuring instruments, classical assumption tests, multiple linear regression analysis and hypothesis testing. Based on the results of the analysis found that the two independent variables have a significant and positive effect on the dependent variable. Waiting time variable has a positive effect of 0.488 with a significance level of 0,000. Location variables have a positive effect of 0.566 with a significance level of 0.000. Adjusted R Square of the three variables is 0.662 or 66.2% which means that the two variables are able to explain the variation in the dependent variable of 66.2 percent with 33.8 percent explained by other variables not used in this study.

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Contact Name
salman imbari

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salmanimbari@stiemuttaqien.ac.id

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Kab. purwakarta,

Jawa barat

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