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IA Cynthia Saisaria Mandasari
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Fakultas Ekonomi Universitas Warmadewa Jalan Terompong no 24 Denpasar, Bali-Indonesia
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Warmadewa Management and Business Journal (WMBJ)
Published by Universitas Warmadewa
ISSN : 2654816X     EISSN : 26548151     DOI : https://doi.org/10.22225/wmbj
Core Subject : Economy,
Economics, Econometrics & Finance
Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly discussion how journal of Economiy especially Management Science able to create the new global formation of Economy especially Management Science and similar issues. This journal has been distributed by Faculty of Economy, Universitas Warmadewa, Universitas Warmadewa started Online from Volume 1Number 1 Year 2018 to present. This journal encompasses original research articles, review articles, and short communications, including: Financial management HR management Marketing management Operational management Tourism management International Business Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 95 Documents
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PERAN MEDIASI KEPUASAN KERJA PADA PENGARUH PERSON JOB FIT DAN PELATIHAN KERJA TERHADAP KINERJA KARYAWAN PADA HOTEL GRAND INNA DI KUTA Luh Putu Alda Meysintia Dewi; Media Martadiani; I.B. Komang Suarka
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2024.19-26

Abstract

The purpose of this research is to determine and analyze the mediating role of job satisfaction on the influence of job suitability and job training and employee performance at the Grand Inna Hotel in Kuta. Kuta Grand Inna Hotel has a population and sample of 158 employees and the samples uses a saturated sampling technique. All data obtained by distributing questionnaires is suitable for use and then analyzed using the SEM-PLS program. From the research results, it was concluded that 1) Person job fit has a positive and insignificant effect on employee performance, 2) Job training has a positive and insignificance effect on employee performance, 3) Person job fit has a positive and significant effect on job satisfaction, 4) Job training positive and significance effect on job satisfaction, 5) Job satisfaction has a positive and significant effect on employee performance, 6) Job satisfaction can mediate the effect of person job fit on employee performance, 7) Job satisfaction can mediate the effect of job training on employee performance. This research recommends that companies pay attention to problems that can affect employee performance so that employees can make a big contribution to the company so that the company’s goals are achieved.
DAMPAK KENAIKAN HARGA MINYAK GORENG TERHADAP ALOKASI KEUANGAN RUMAH TANGGA WARGA DESA MUGO RAYEUK K Khatijah; Rusma Setiyana
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2024.10-18

Abstract

This study aims to find out how the impact of rising cooking oil prices on financial allocations for residents of Dega Mugo Rayeuk whose income is below the minimum wage. This study also identifies what obstacles are faced by housewives in allocating their finances. This study uses a research method with a qualitative approach, where the research subjects are residents of the village of Mugo Rayeuk and the collection techniques used are village documents and interviews. Then the data is analyzed using percentages. The results of the analysis show that 66.66% of the residents of Mugo Rayeuk village experienced the impact of the increase in cooking oil prices. There are several obstacles faced by housewives in allocating their finances, namely uncertain income, income that is relatively small and below the minimum wage, and unstable prices of basic commodities, making it difficult for people to allocate their finances and also find it difficult to adjust income with expenses because the price of basic goods unstable and constantly increasing.
PENGARUH KOMUNIKASI TERHADAP DISIPLIN KERJA KARYAWAN PADA OJAS PRANA CAFE & RESTAURANT UBUD GIANYAR Anak Agung Putu Swabawa; Made Setena; I Putu Budiarta; I Wayan Basi Arjana; I Dewa Gede Ari Pemayun
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2024.1-9

Abstract

This study aims at the effectiveness of communication and the level of employee discipline as well as the effect of communication on employee work discipline at Ojas Prana Café & Restaurant Ubud Gianyar at Ojas Prana Cafe & Restaurant Ubud Gianyar. There are 5 methods used to collect data, namely: observation, interview, questionnaire, documentation, and literature study. The analysis technique used, namely: a. Quantitative Analysis, which is an analysis technique for analyzing quantitative data, where the analytical techniques used include 1) Simple Linear Regression Analysis, 2) Simple Correlation Analysis, 3) Determination Analysis. b. Descriptive analysis techniques to explain the results of the analysis and help draw conclusions about research results Based on the results of the analysis, it shows that the communication process in operations at Ojas Prana Cafe & Restaurant Ubud Gianyar is running very effectively. Work discipline in operations at Ojas Prana Cafe & Restaurant Ubud Gianyar is very good. Communication has a real or significant effect on employee work discipline at the Ojas Prana Café & Restaurant Ubud company which can be seen from t count (3.753) greater than t table (1.833), which is in the area of ​​rejection of Ho and Ha being accepted. The effect is very strong with a positive correlation coefficient of 0.781 which lies between 0.76 – 1.00 in the very strong criteria. While the influence relationship is positive, where with the improvement of communication one unit causes an increase in discipline of 0.958 units.
PENGARUH MOTIVASI, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA BUMDES EKA BUDI SAKTI DI DESA SERAYA Ni Made Eka Kristianti; Ni Luh Anik Puspa Ningsih; Ni Kadek Sioaji Yamawati
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2024.27-39

Abstract

As a Village-Owned Enterprise (BUMDES) it has an important task in optimizing village potential in order to realize village development. This research aims to determine the influence of motivation, work discipline and work environment on employee performance at BUMDES Eka Budi Sakti in Seraya Village. The research uses quantitative data types. The sampling method used a saturated sampling technique, with a sample size of 41. The analysis method used was multiple linear regression analysis with the help of the SPSS version 26.0 for Windows program. Based on the research results, it was found that motivation has a significant positive effect on employee performance, work discipline has a significant positive effect on employee performance, the work environment has a significant positive effect on employee performance and employee performance at BUMDES Eka Budi Sakti in Seraya Village is influenced by motivation, work discipline and the environment the remaining work is influenced by other variables
ANALISIS TERHADAP FAKTOR BERPENGARUH PADA PENINGKATAN KINERJA KARYAWAN (STUDI PADA UBUD RAYA RESORT) Ni Made Dwi Anggariani; I Gusti Ayu Wimba; I Gede Aryana Mahayasa
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2024.40-55

Abstract

The purpose of this study is to determine the effect of the influence of self-efficacy, work discipline and work environment on employee performance at Ubud Raya Resort. This study, which became the study population was all employees at Ubud Raya Resort as many as 34 people. The sampling method used is the saturated sampling method, which is a sample collection technique when all members of the population are used as samples. The test techniques used are research instrument tests, classical assumption tests, multiple linear regression analysis, t tests and F tests. The results obtained in this study are: Self efficacy has a positive and significant effect on employee performance. Work Discipline has a positive and significant effect on employee performance. The physical work environment has a positive and significant effect on employee performance. Self-efficacy, work discipline, and physical work environment simultaneously have a significant effect on employee performance at Ubud Raya Resort. Suggestions that can be given are Ubud Raya Resort employees can increase confidence in work, increase enthusiasm at work to be able to motivate themselves, obey applicable regulations, be responsible and have self-awareness of duties and obligations at work in order to work with maximum results.
PENGARUH KEPUASAN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA PT. KISEL GROUP REGIONAL BALI NUSRA Ni Nyoman Sudiyani; Ni Putu Yuliana Ria Sawitri
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2024.56-69

Abstract

This research was carried out in an effort to prove the effect of Job Satisfaction and Job Stress on Employee Performance at PT. Kisel Group Regional Bali Nusra. The population of this research are all employees at PT. Kisel Group Regional Bali Nusra is 50 people. Determination of the sample using the total sampling method with a sample of 50 people. Data analysis techniques used are multiple linear regression analysis, analysis of determination, partial significance test (t-test), and simultaneous significance test (F-test). The results of the analysis provide information that partially job satisfaction and job stress have a positive and significant effect on employee job satisfaction at PT. Kisel Group Regional Bali Nusra. Simultaneously job satisfaction and job stress have a positive and significant effect on employee performance at PT. Kisel Group Regional Bali Nusra. The conclusions from the results of this research include: Job satisfaction partially has a positive and significant effect on employee performance at PT. Kisel Group Regional Bali Nusra, Work Stress partially negative and significant effect on employee performance at PT. Kisel Group Regional Bali Nusra, and job satisfaction and job stress simultaneously have a positive and significant effect on employee job satisfaction at PT. Kisel Group Regional Bali Nusra.
A Innovative Approaches: SWOT Analysis of Balinese Souvenir Marketing in Sukawati Market During and After the Pandemi Ketut Witara; Ririn Andriana; Dodit Cahyo Nugroho
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.70-80

Abstract

The COVID-19 pandemic has significantly impacted the tourism sector in Bali, including the sales of Bali's typical souvenirs at Pasar Sukawati Gianyar. This study aims to analyze the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar using SWOT analysis during the COVID-19 pandemic. This research used a qualitative method with in-depth interviews with five Bali's typical souvenirs traders at Pasar Sukawati Gianyar. The results showed that the strengths of the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar during the pandemic are good product quality and competitive prices. The weaknesses of the marketing strategy are a lack of innovation and a lack of online product promotion. The opportunities of the marketing strategy are to increase the use of digital platforms to promote products and develop new products. The threats of the marketing strategy are strong competition from online souvenir markets and a decrease in the number of visitors to the market during the pandemic. Therefore, Bali's typical souvenirs traders at Pasar Sukawati Gianyar need to optimize strengths and opportunities, as well as overcome weaknesses and threats by innovating and improving online promotion. This study contributes to understanding the marketing strategy of Bali's typical souvenirs in traditional markets during the COVID-19 pandemic and provides recommendations to address the issues faced by Bali's typical souvenirs traders at Pasar Sukawati Gianyar.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND SATISFACTION TERHADAP BRAND LOYALTY (Studi pada pelanggan Toko Buku Gramedia di Kota Denpasar) Putu Laksmita Dewi Rahmayanti; Ni Nyoman Kerti Yasa; I Gusti Ayu Tirtayani
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.81-99

Abstract

The purpose of this study was to test and explain the role of brand love in mediating the effect of brand satisfaction on brand loyalty. The population of this study were people in Denpasar City who had shopped for books at least 2 times at Gramedia Bookstore in the past year. The sample size used was 110 people with purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results showed that brand satisfaction has no effect on brand loyalty, brand satisfaction has a positive and significant effect on brand love, and brand love has a positive and significant effect on brand loyalty, and brand love is able to fully mediate the effect of brand satisfaction on brand loyalty. This means that brand love is very important to exist between the influence of brand satisfaction on brand loyalty so that its influence becomes significant. Therefore, in the future, Gramedia bookstore really needs to build brand love from its customers.
PENGARUH CONTENT MARKETING, INFLUENCER MARKETING, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO KASYARAA DI KABUPATEN BADUNG Ni Putu Sri Dewi; Ni Nyoman Suriani; I Made Yogiarta
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.100-109

Abstract

This study aims to explore the importance of implementing content marketing strategies, influencer marketing, and product quality in increasing consumer buying interest in Toko Kasyaraa products in Badung Regency. The targeted population includes all consumers of Toko Kasyaraa with an infinite number. Through determining the sample through purposive sampling and the Hair et al. formula, a total of 90 consumers who have purchased Toko Kasyaraa products were obtained. Data was empirically collected through a questionnaire distribution procedure and analysed through a multiple linear regression approach. The study results confirmed that engaging and relevant content was found to encourage consumers to make product purchases. Furthermore, the use of influencers with good communication skills was found to increase the attractiveness of consumers to make purchases. Good quality products also play an important role in consumers' decision-making to purchase products. This research is able to contribute theoretically to marketing literature and practically for Toko Kasyaraa to strive to improve the quality of the products offered, increase online marketing activities, especially in uploading interesting content, and by presenting influencers in promoting products.
BRAND IMAGE, ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPERCAYAAN KONSUMEN PADA TOKOPEDIA Ni Nyoman Febby Cahyani; Ni Wayan Sitiari; I. A. Cynthia Saisaria Mandasari
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.110-119

Abstract

This research has the title “The Influence of Brand Image, Online Costumer Ratings and Online Costumer Review on Costumer Trust in The Tokopedia Marketplace in Belega Village, Blahbatuh District”. The aim of this research is to analyze the influence of brand image, online costumer reviews simultaneously and partially on consumer trust in the Tokopedia marketplace in Belega Village, Blahbatuh District. The population in this research is the Tokopedia consumer market in Belega Village, Blahbatuh District which cannot be identified. The number of samples in this research was 85 consumers. The sampling technique is purposive random sampling. Tha analytical tools used are validity and reliability tests, multiple linear regression analysis, simultaneous tests (F-test), and invidivual parameter significance tests (t-test). The research results shows that the variables brand image, online customer rating and online customer review have a positive and significant effect simultaneously and partially on consumer trust in Tokopedia marketplace in Belega Village, Blahbatuh District.

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