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OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Published by Universitas Pasundan
ISSN : 25492284     EISSN : 25492284     DOI : -
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi is a scientific journal in Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pasundan that serves as a media for publication of ideas, studies and quality research results related to Economic and Economic Education at universities, high schools and vocational schools to support the achievement of educational goals National in the field of economic education.
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Articles 480 Documents
Efektifitas Pemanfaatan Artificial Intelligence (AI) dalam Penyusunan Proyek Mahasis dalam Mata Kuliah Sistem Perekonomian Indonesia Khoerudin, Cep Miftah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v9i2.34371

Abstract

This study aims to analyze the effectiveness of Artificial Intelligence (AI) utilization in preparing course projects on the Indonesian Economic System and its impact on improving students’ conceptual understanding. The background of this research lies in the growing adoption of AI technology in academic settings, which, while facilitating learning efficiency, raises concerns about its influence on students’ analytical and reflective thinking. The study employs a quantitative descriptive approach using a survey of 40 students. Data were collected through a Likert-scale questionnaire and analyzed using a simple linear regression model with the assistance of SPSS version 26. The results show a correlation coefficient (R = 0.671) and a coefficient of determination (R² = 0.450), indicating that AI utilization contributes 45% to the improvement of students’ conceptual understanding. The ANOVA test (F = 31.865; Sig. = 0.000) and t-test (t = 5.646; Sig. = 0.000) confirm that the regression model is statistically significant both simultaneously and partially. These findings affirm that AI effectively enhances students’ academic performance and analytical quality but cannot fully substitute for critical and reflective human cognition. Therefore, AI should be wisely integrated into economics education as a cognitive partner that strengthens digital literacy, analytical reasoning, and intellectual independence.
Analisis Kinerja Keuangan Sebelum dan Sesudah Penerapan E-Commerce pada Perusahaan Ritel yang Terdaftar di BEI: indonesia Geo Ginantaka, Prafangasta Geo Ginantaka; Franciskus Antonius Alijoyo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

The development of information technology, especially the emergence of e-commerce, has fundamentally transformed the business paradigm worldwide, including in Indonesia. For retail companies listed on the Indonesia Stock Exchange (IDX), the implementation of e-commerce is a strategic necessity to compete in an increasingly digital market. The Industry 4.0 revolution brings rapid and disruptive changes that will impact almost every industry. The introduction of e-commerce is an effort to mitigate the risk of bankruptcy for companies in the Industry 4.0 era. Before the emergence of e-commerce, retail relied on traditional business models, but with the advent of e-commerce, consumers can shop without geographical or time constraints. The use of e-commerce is increasing in Indonesia, and the value of transactions continues to rise. This phenomenon also affects the retail industry, especially during the COVID-19 pandemic, where offline sales declined, and many retail stores closed. The aim of this research is to analyze the financial performance of retail companies before and after the introduction of e-commerce on the IDX. A descriptive quantitative method is employed using secondary data from annual reports of retail companies. The analysis includes profitability, liquidity, operational efficiency, and business growth. The findings of this research provide insights to stakeholders, investors, management, and regulators, assisting retailers in optimizing e-commerce to enhance financial performance and competitiveness in an increasingly competitive market. This is expected to provide strategic guidance
PENERAPAN SUSTAINABILITY MANAGEMENT DALAM PERCEPATAN MENCAPAI TARGET DAN TUJUAN PERUSAHAAN NG, Wijaya; Franciskus Antonius Alijoy
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

Di era globalisasi ini, perusahaan dihadapkan pada berbagai tantangan, seperti perubahan iklim, kelangkaan sumber daya, dan tuntutan dari stakeholders untuk menjalankan bisnis yang berkelanjutan. Upaya mengatasi permasalahan tersebut salah satunya yakni dengan Sustainability management. Tujuan penelitian ini adalah untuk mengetahui penerapan sustainability management terhadap percepatan pencapaian target dan tujuan perusahaan PT. Labda Anugerah Tekstil. Penelitian ini menggunakan metode penelitian kualitatif. Teknik pengumpulan data pada penelitian ini adalah studi literatur dengan mengeksplorasi jurnal, buku, laporan keberlanjutan, kebijakan perusahaan, dan data operasional terkait. Data yang telah terkumpul dianalisis dalam tiga tahapan yakni reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa penerapan total sustainability management (TSM) pada PT. Labda Anugerah Tekstil membantu perusahaan dalam mempercepat pencapaian target dan tujuan perusahaan. Keberhasilan ini didasarkan pada pencapaian yang diraih PT. Labda Anugerah Tekstil selama beberapa tahun terakhir sejak perusahaan ini didirikan, salah satunya yakni meraih sertifikat OEKO-TEX Standard 100 dan tercatat dalam rekor MURI sebagai pelopor perusahaan digital printing pertama di Indonesia yang mengusung konsep eco-friendly atau ramah lingkungan. TSM pada sebuah perusahaan dapat dikatakan berhasil apabila memperoleh profit sesuai bahkan melebihi target, semua pihak yang berperan sebagai pemangku kepentingan ikut terlibat aktif, hambatan dan tantangan yang ada dapat diatasi serta memberikan keuntungan atau dampak positif bagi individu maupun lingkungan
ANALISIS DAYA SAING DAN DETERMINAN EKSPOR TEKSTIL DAN PRODUK TEKSTIL (TPT) INDONESIA Shita; Nyoman Reni Suasih, Ni
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

Indonesia, as a country that is quite active in international trade, has several leading export sectors to increase its national income. One of the main pillars of Indonesian exports is the processing industry. The textile and textile product (TPT) industry is one of the pioneer industries and the backbone of the processing industry in Indonesia. This industry is one of the priority and mainstay industries that will be developed. During the 2010-2019 period, developments in the value of Indonesian TPT exports tended to fluctuate. The decline in global demand coupled with increasingly tight competition in the international market has resulted in Indonesia's TPT export performance continuing to weaken. The aim of this research is to analyze the competitiveness and determinants of Indonesian TPT exports. This research is quantitative research. Data collection was obtained through the Central Statistics Agency (BPS), World Integrated Trade Solution (WITS), World Bank, Ministry of Industry, and the Directorate General of Plantations, Ministry of Agriculture of the Republic of Indonesia, which was then analyzed using the Revealed Comparative Advantage (RCA) method to measure the level of competitiveness and Error Correction Model (ECM) to determine short-term and long-term effects. The research results show that based on the RCA estimation results, it can be seen that Indonesia has comparative advantage in TPT commodities globally. Based on the results of the ECM analysis, Indonesian TPT exports, foreign direct investment, exchange rates, inflation, world economic growth and cotton imports are cointegrated so that there is a relationship in the short and long term.
A Analisis Value Chain Industri Ritel riyadi, taufan; Franciskus Antonius Alijoyo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

A Value chain is one of the tools used to analyze competitive advantages and then be able to find ways to improve them. Retail is the final chain of distribution channels that bridges between producers and consumers in the sale of a product or service. Indostation is a retailer that will be the object of research. This Indostation is in Karawang Regency. The research method used is a descriptive method using data obtained through field observations, interviews and documentation. The results of this research analysis show that Indostation is advised to increase product variations, this will make it easier for customers to find the items they want, detail SOPs and provide the best service for customers
Pengaruh Kepribadian Introvert Terhadap Proses Bisnis Di Yayasan Sukabumi Study Center: Pendahuluan,Landasan Teori,Metode Penelitian,Hasil dan Pembahasan,Kesimpulan dan Saran Wahidah, Ayu wahidah; Franciskus Antonius Alijoyo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

Kepribadian introvert menjadi subjek yang semakin menarik dalam literatur psikologi organisasi karena potensi dampaknya dalam lingkungan bisnis yang dinamis. Penelitian ini bertujuan untuk mengeksplorasi pengaruh kepribadian introvert dalam berbagai aspek proses bisnis, termasuk komunikasi, kerja tim, pengambilan keputusan, dan adaptasi terhadap perubahan. Dengan menggunakan pendekatan kualitatif dan studi kasus, data dikumpulkan melalui wawancara mendalam dengan individu yang memiliki kepribadian introvert di berbagai organisasi. Analisis data mengungkapkan bahwa individu dengan kepribadian introvert cenderung memiliki preferensi komunikasi yang lebih kontemplatif dan kurang dominan dalam situasi-situasi kelompok. Meskipun demikian, mereka juga menunjukkan kecenderungan untuk menyumbangkan ide-ide yang kreatif dan solusi yang inovatif saat diberikan kesempatan untuk berkontribusi dalam lingkungan yang mendukung. Namun, individu dengan kepribadian introvert mungkin menghadapi tantangan dalam kerja tim yang memerlukan komunikasi intensif dan kolaborasi. Hasil penelitian ini menyoroti pentingnya memahami dan mengelola keberagaman kepribadian dalam lingkungan bisnis. Organisasi dapat menggunakan temuan ini untuk mengembangkan strategi yang lebih efektif dalam mengelola tim dan individu dengan kepribadian introvert, sehingga dapat memanfaatkan potensi mereka secara optimal dalam mencapai tujuan bisnis yang lebih besar.
Kajian Pemahaman Para Pelaku Bisnis di Pasar Tradisional Terhadap Efek Digitalisasi dan Strategi Untuk Meningkatkan Pendapatan Muhammad, Rifaldo; Franciskus Antonius Alijoyo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

Sejak jaman dahulu pasar tradisional adalah salah satu penggerak perekonomian secara global, dimana pasar tradisional menjadi panggung untuk berinteraksi antara pelaku usaha atau pelaku bisnis dan konsumen dengan cara yang unik. namun kinidengan adanya kemunculan revolusi digital, pasar tradisional menghadapi dampak dan tantangan secara signifikan dalam mempertahankan relevansinya. Penilitan ini memiliki tujuan untuk mengetahui pemahaman para pelaku bisnis di pasar tradisional terhadap efek digitalisasi dan bagaimana dampak digitalisasi mempengaruhi strategi hingga adaptasi mereka
Itu Analisis Sosialisasi Wakaf Produktif untuk Pemberdayaan Ekonomi Sosial (Studi Kasus : Yayasan Wakaf Cendekia Indonesia) Rian Gustandi; Franciskus Antonius Alijoyo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

Problems arise such as, some programs have not been able to reach their fundraising targets, because Human Resources (HR) are overwhelmed in carrying out each program. The benefits of the waqf program have not been fully felt by donation recipients and donors, and productive waqf profits have not been able to fund the running of the education sector, and the management of social media or websites for waqf outreach has not been optimal. Based on this background, a solution is needed, Analysis of Productive Waqf Socialization for Social Economic Empowerment (Case Study: Indonesian Scholars Waqf Foundation). As a goal, fundraising can achieve targets, prioritize programs that are already running optimally, more effectively carry out waqf socialization both digitally and technically, and be able to adjust socialization methods based on targets (donors) in the hope of being able to increase generous investors through productive and effective waqf socialization. In the future, productive waqf profits will be able to realize free education programs.
Itu Pengaruh Bauran Promosi Terhadap Minat Beli (Survei Konsumen Produk Susu Vidoran Di Borma Wilayah Cimahi) Irma Susanti; Prihartono
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

This study aims to evaluate the influence of promotional mix on consumer purchasing interest in Susu Vidoran products in the Borma area of Cimahi. Focusing on variables such as advertising, sales promotion, public relations, and direct marketing, it provides insights to marketers on the effectiveness of current promotion strategies. The research focuses on Susu Vidoran consumers in Borma, Cimahi, with an estimated population of 150 that came to store for 3 month. Sampling used the Slovin formula, with a 10% error rate and population of 150. As a result, 60 respondents were sampled for adequate representation. Based on simple linear regression analysis, the study shows that the promotional mix significantly influences consumer purchasing interest. The promotional mix variables explain about 30.2% of the variation in purchasing interest, with 69.8% influenced by other factors not discussed. These findings offer clearer insights for marketers in designing more effective promotion strategies and contribute significantly to marketing literature, particularly in the context of dairy products. Thus, effective promotion strategies can enhance purchasing interest and sales of Susu Vidoran products in competitive markets.
PENGARUH FOOD QUALITY & SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA UD BAROKAH MuhammadHanafi, Muhammad Hanafi; Ambar Lukitaningsih; Nonik Kusuma Ningrum
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh food quality & service quality terhadap customer satisfaction dengan brand image sebagai variabel intervening pada UD Barokah. Penelitian ini menggunakan metode kuantitatif, dan populasinya adalah seluruh konsumen UD Barokah. Teknik pengambilan sampel Purposive sampling. Hasil penelitian menunjukkan bahwa Food quality berpengaruh positif dan signifikan terhadap customer satisfaction, service quality berpengaruh positif dan signifikan terhadap customer satisfaction, Food quality berpengaruh positif dan signifikan terhadap brand image, Service quality berpengaruh positif dan signifikan terhadap brand image dan brand image berpengaruh positif dan tidak signifikan terhadap customer satisfaction. Implikasi dalam penelitian ini yaitu hasil penelitian diharapkan UD Barokah dapat meningkatkan brand image yang dimilikinya agar konsumen dapat mengenal dan bisa menawarkan produknya ke orang lain.