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JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Published by Smart Education
ISSN : 26154307     EISSN : 26153262     DOI : -
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
Journal of Science and Social Research is accepts research works from academicians in their respective expertise of studies. Journal of Science and Social Research is platform to disclose the research abilities and promote quality and excellence of young researchers and experienced thoughts towards Change for Development. The journal releases on February and July.
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Articles 3,645 Documents
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PENDAMPINGAN MASYARAKAT DALAM MENGELOLA PRODUK HALAL DAN SYARI’AH Aan Gunawan; Silva Sindika; Laelatul Fatimah; Sukaris Munandar
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6242

Abstract

Abstract: Community mentoring in managing halal and sharia-based products is a strategic effort to improve the quality of micro-enterprises in accordance with Islamic values. Problems commonly faced by micro-business actors include limited understanding of comprehensive halal concepts and the application of sharia business principles in daily business activities. Many business actors still perceive halal merely as raw material compliance without considering processing, cleanliness, storage, and product presentation. This study aims to describe the initial condition of community understanding, explain the mentoring process, and analyze the outcomes of mentoring activities. The method used was a community empowerment approach through field observation, educational socialization, practical training, and continuous mentoring. The results indicate an improvement in business actors’ understanding of halal product management and sharia business principles. Business actors began to pay greater attention to cleanliness, product arrangement, and honest and transparent transactions. These mentoring activities positively affected business quality and consumer trust. Therefore, continuous mentoring is recommended to ensure consistent implementation of halal and sharia-based business practices. Keywords: Community Mentoring; Halal Products; Sharia Business; Micro Enterprises   Abstrak: Pendampingan masyarakat dalam mengelola produk halal dan syari’ah merupakan salah satu upaya strategis untuk meningkatkan kualitas usaha mikro agar sesuai dengan nilai-nilai Islam. Permasalahan yang sering dihadapi oleh pelaku usaha mikro adalah keterbatasan pemahaman mengenai konsep halal secara menyeluruh serta penerapan prinsip usaha syari’ah dalam aktivitas usaha sehari-hari. Sebagian besar pelaku usaha masih memaknai halal hanya sebatas bahan baku, tanpa memperhatikan proses pengolahan, kebersihan peralatan, penyimpanan, serta penyajian produk. Penelitian ini bertujuan untuk menjelaskan kondisi awal pemahaman masyarakat, mendeskripsikan proses pendampingan, serta menganalisis hasil pendampingan terhadap praktik pengelolaan usaha mikro. Metode yang digunakan adalah pendekatan pemberdayaan masyarakat melalui observasi lapangan, sosialisasi dan edukasi, pelatihan praktik langsung, serta pendampingan secara berkelanjutan. Hasil pendampingan menunjukkan adanya peningkatan pemahaman pelaku usaha terhadap pengelolaan produk halal dan prinsip usaha syari’ah. Pelaku usaha mulai memperhatikan kebersihan tempat usaha, penataan produk, serta menerapkan transaksi yang jujur dan transparan. Pendampingan ini memberikan dampak positif terhadap kualitas usaha dan kepercayaan konsumen. Oleh karena itu, pendampingan berkelanjutan direkomendasikan agar penerapan pengelolaan produk halal dan syari’ah dapat berjalan secara konsisten dan berkelanjutan. Kata Kunci: Pendampingan Masyarakat; Produk Halal; Usaha Syari’ah; Usaha Mikro.
PEMANFAATAN LIMBAH MINYAK JELANTAH SEBAGAI LILIN RAMAH LINGKUNGAN DALAM UPAYA PENGURANGAN PENCEMARAN LINGKUNGAN DI DESA WONOGIRI 2, KEL. KELAPA TUJUH, KEC. KOTABUMI SELATAN, KAB. LAMPUNG UTARA Yudi Surono; Danur Widiya Ningsih; Dwi Kurnia Sari; Chotibul Umam
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6243

Abstract

Abstract: The increase in household and culinary business activities has led to a rise in used cooking oil waste, which has the potential to pollute the environment if disposed of improperly. In Wonogiri 2 Village, Kelapa Tujuh Subdistrict, South Kotabumi District, North Lampung Regency, used cooking oil waste is still not optimally managed, and most of it is directly discharged into drainage systems or the soil. This Student Creativity Program (PKM) aims to educate and empower the community to utilize used cooking oil waste as a raw material for making environmentally friendly candles, while also reducing environmental pollution and creating household-based economic opportunities. The scope of activities includes socialization of the dangers of used cooking oil, training in processing used cooking oil, and hands-on practice in making eco-friendly candles. The method used is a descriptive-participatory approach through field observation, socialization, training, mentoring, and activity evaluation. The results show an increase in community knowledge and awareness regarding the management of used cooking oil waste. The candles produced have a stable flame, do not produce excessive smoke, and are suitable as an alternative to paraffin-based candles. This activity demonstrates that utilizing used cooking oil to produce environmentally friendly candles is a simple, applicable, and sustainable solution to reduce environmental pollution while also having the potential to improve community welfare. Keywords: Used Cooking Oil, Eco-Friendly Candles, Waste Management, Community Empowerment, PKM   Abstrak: Peningkatan aktivitas rumah tangga dan usaha kuliner menyebabkan bertambahnya limbah minyak jelantah yang berpotensi mencemari lingkungan apabila dibuang secara sembarangan. Di Desa Wonogiri 2, Kelurahan Kelapa Tujuh, Kecamatan Kotabumi Selatan, Kabupaten Lampung Utara, limbah minyak jelantah masih belum dikelola secara optimal dan sebagian besar langsung dibuang ke saluran air atau tanah. Kegiatan Program Kreativitas Mahasiswa (PKM) ini bertujuan untuk mengedukasi dan memberdayakan masyarakat dalam memanfaatkan limbah minyak jelantah sebagai bahan baku pembuatan lilin ramah lingkungan, sekaligus mengurangi dampak pencemaran lingkungan dan membuka peluang ekonomi berbasis rumah tangga. Ruang lingkup kegiatan meliputi sosialisasi bahaya minyak jelantah, pelatihan pengolahan minyak jelantah, serta praktik langsung pembuatan lilin ramah lingkungan. Metode yang digunakan adalah pendekatan deskriptif-partisipatif melalui observasi lapangan, sosialisasi, pelatihan, pendampingan, dan evaluasi kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan kesadaran masyarakat terhadap pengelolaan limbah minyak jelantah. Lilin yang dihasilkan memiliki daya nyala yang stabil, tidak menghasilkan asap berlebihan, dan layak digunakan sebagai alternatif lilin berbahan parafin. Kegiatan ini membuktikan bahwa pemanfaatan minyak jelantah menjadi lilin ramah lingkungan merupakan solusi sederhana, aplikatif, dan berkelanjutan dalam mengurangi pencemaran lingkungan serta berpotensi meningkatkan kesejahteraan masyarakat. Kata Kunci: Minyak Jelantah, Lilin Ramah Lingkungan, Pengelolaan Limbah, Pemberdayaan Masyarakat, PKM.
PENGARUH WORD OF MOUTH, CITA RASA, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RG DONUTS KISARAN Dwi Fadhilla Putri; Tengku Syarifah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6244

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of word of mouth, taste, and product variety on purchasing decisions, with a sample size of 96 respondents. The data analysis technique used was multiple linear regression, which produced the equation Y = 3.371 + 0.217X1 + 0.239X2 + 0.197X3. The F-test results showed that Fcount (17.134) > Ftable (2.70), meaning that word of mouth, taste, and product variety simultaneously influence purchasing decisions. Partial t-test results indicate that word of mouth has a positive effect on purchasing decisions (tcount 2.748 > ttable 1.98580), taste has a positive effect (tcount 2.378 > ttable 1.98580), and product variety also has a positive effect (tcount 2.709 > ttable 1.98580). The R2 test results yielded an Adjusted R Square value of 0.338, indicating that the independent variables explain 33.8% of the purchasing decisions, while the remaining 66.2% is explained by other variables not included in this study. Keywords: Word Of Mouth, Taste, Product Variety, Purchasing Decisions   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial word of mouth, cita rasa dan variasi produk terhadap keputusan pembelian. Jumlah sampel sebanyak 96 responden. Teknik analisis data menggunakan regresi linier berganda. Hasil regresi menghasilkan persamaan Y = 3,371 + 0,217X1 + 0,239X2 + 0,197X3. Uji-F menghasilkan nilai Fhitung (17,134) > Ftabel (2,70), artinya secara serempak word of mouth, cita rasa dan variasi produk berpengaruh secara simultan terhadap keputusan pembelian. Hasil uji-t, secara parsial word of mouth berpengaruh positif terhadap keputusan pembelian karena thitung (2,748) > ttabel (1,98580), cita rasa berpengaruh positif terhadap keputusan pembelian karena thitung (2,378) > ttabel (1,98580), variasi produk berpengaruh positif terhadap keputusan pembelian karena thitung (2,709) > ttabel (1,98580). Hasil uji-R2, nilai Adjusted R Square yaitu 0,338, artinya variabel bebas yang terdiri dari word of mouth, cita rasa dan variasi produk mampu menjelaskan keputusan pembelian sebesar 33,8%, sedangkan sisanya 66,2% dijelaskan oleh variabel-variabel lain yang tidak termasuk dalam penelitian ini. Kata Kunci:  Word Of Mouth, Cita Rasa, Variasi Produk, Keputusan Pembelian
PENGARUH LIKUIDITAS, LEVERAGE DAN AKTIVITAS TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN SUB SEKTOR LAYANAN INDUSTRI YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA PERIODE 2022-2024 Fatmah Sari; Nisfu Fhitri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6245

Abstract

Abstract: This study aims to determine partially and simultaneously whether the Current Ratio, Debt to Equity Ratio and Total Asset Turnover affect the financial performance of companies in the Industrial Services sub-sector listed on the IDX. The sampling of this study was conducted using purposive sampling techniques of 14 companies multiplied by 3 years of observation (2022-2024) so that 42 samples were obtained. The analysis method used was a multiple regression analysis method with the help of SPSS for windows software. The results of the t-test showed that partially CR had no significant effect on ROE with a tcal value (-2.546) < ttable (-2.02439), DER had a positive and significant effect on ROE with a tcal value (5.570) > ttable (2.02439), while TATO had no significant effect on ROE with a tcal value (-2.257) < ttable (-2.02439). The results of the F test showed that simultaneously CR, DER, and TATO had a significant effect on ROE with a Fcal value of 12.491 > a ttable of 2.85. The results of the determination coefficient test showed that the relationship between CR, DER, and TATO was able to explain the ROE of 49.7%, while 50.3% was influenced by other factors outside this study model. Keywords: Current Ratio, Debt to Equity Ratio, Total Asset Turnover, Return on Equity, Financial Performance   Abstrak: Penelitian ini bertujuan untuk mengetahui secara parsial dan simultan Current Ratio, Debt to Equity Ratio dan Total Asset Turnover berpengaruh terhadap kinerja keuangan pada perusahaan sub sektor Layanan Industri yang terdaftar di BEI. Pengambilan sampel penelitian ini dengan teknik purposive sampling sebanyak 14 perusahaan dikali 3 tahun pengamatan (2022-2024) sehingga diperoleh 42 sampel. Metode analisis yang digunakan yaitu metode analisis regresi berganda dengan bantuan software SPSS for windows. Hasil uji t menunjukkan bahwa secara parsial CR tidak berpengaruh signifikan terhadap ROE dengan nilai thitung (-2,546) < ttabel (-2,02439), DER berpengaruh positif dan signifikan terhadap ROE dengan nilai thitung (5,570) > ttabel (2,02439), sedangkan TATO tidak berpengaruh signifikan terhadap ROE dengan nilai thitung (-2,257) < ttabel (-2,02439). Hasil uji F menunjukkan bahwa secara simultan CR, DER, dan TATO berpengaruh signifikan terhadap ROE dangan nilai Fhitung sebesar 12,491 > Ftabel 2,85. Hasil uji koefisien determinasi menunjukkan bahwa hubungan antara CR, DER, dan TATO mampu menjelaskan ROE sebesar 49,7%, sedangkan 50,3% dipengaruhi oleh faktor lain di luar model penelitian ini. Kata Kunci: Current Ratio, Debt to Equity Ratio, Total Asset Turnover, Return on Equity, Kinerja Keuangan
PENGARUH INFLUENCER ENDORSMENT, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN JILBAB PASHMINA VISCOSE PADA GEN Z DI SHOPEE Kiki Suci Cahyani; Rosnaida
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6246

Abstract

Abstract: This study is motivated by the increasing use of influencer endorsement and the importance of price and product quality in influencing Generation Z’s purchasing decisions on e-commerce platforms. This research aims to analyze the effect of influencer endorsement, price, and product quality on purchasing decisions for viscose pashmina hijabs among Gen Z on Shopee. This study uses a quantitative approach with a survey method by distributing questionnaires to 96 respondents selected through purposive sampling. Data analysis was conducted using multiple linear regression. The results show the equation Y = 8.880 – 0.581X? + 0.739X? + 0.137X?, indicating that influencer endorsement has a negative effect, while price and product quality have positive effects on purchasing decisions. Partially, influencer endorsement (t = ?8.155; p < 0.05), price (t = 8.804; p < 0.05), and product quality (t = 2.764; p < 0.05) have significant effects. Simultaneously, the F-test shows a value of 57.352 with a significance level of 0.000 (< 0.05). The Adjusted R Square value of 0.640 indicates that the model explains 64% of the variation in purchasing decisions. The findings confirm that price and product quality are the main factors in increasing purchasing decisions, while inappropriate use of influencer endorsement can reduce purchasing decisions. Keywords: Influencer Endorsement; Price; Product Quality; Purchasing Decision   Abstrak: Penelitian ini di latar belakangi oleh meningkatnya penggunaan influencer endorsement serta pentingnya harga dan kualitas produk dalam mempengaruhi keputusan pembelian Gen Z pada platform e-commerce. Penelitian ini bertujuan untuk menganalisis pengaruh influencer endorsement, harga, dan kualitas produk terhadap keputusan pembelian jilbab pashmina viscose pada Gen Z di Shopee. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 96 responden yang dipilih menggunakan teknik purposive sampling. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan persamaan Y = 8,880 – 0,581X? + 0,739X? + 0,137X?, dimana influencer endorsement berpengaruh negatif, sedangkan harga dan kualitas produk berpengaruh positif terhadap keputusan pembelian. Secara parsial, influencer endorsement (t = ?8,155; p < 0,05), harga (t = 8,804; p < 0,05), dan kualitas produk (t = 2,764; p < 0,05) berpengaruh signifikan. Secara simultan diperoleh nilai Fhitung (57,352) dengan signifikansi (0,000 < 0,05). Nilai Adjusted R Square sebesar 0,640 menunjukkan bahwa model mampu menjelaskan 64% variasi keputusan pembelian. Hasil penelitian ini menegaskan bahwa harga dan kualitas produk menjadi faktor utama dalam meningkatkan keputusan pembelian, sementara penggunaan influencer endorsement yang kurang tepat dapat menurunkannya. Kata Kunci: Influencer Endorsment; Harga; Kualitas Produk; Keputusan Pembelian
PENGARUH PROFITABILITAS, LIKUIDITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN SEKTOR TRANSPORTASI DAN LOGISTIK YANG TERDAFTAR DI BEI TAHUN 2020-2024 Maya; Hadi Suriono
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6247

Abstract

Abstract: This study aims to analyze and test the influence of profitability, liquidity, and leverage on firm value, both partially and simultaneously. This research is a quantitative study with a causal associative approach. The research sample consists of nine Transportation & Logistics companies listed on the Indonesia Stock Exchange (IDX). Data collection was conducted from the company's annual reports for 2020-2024, which were then analyzed using multiple regression analysis. The results revealed that Profitability (ROA), Liquidity (CURRENT RATIO), and Leverage (DER) partially and simultaneously influence Firm Value in transportation and logistics companies listed on the Indonesia Stock Exchange (IDX). The R-squared value of 0.656 verifies that when variables such as profitability, liquidity, and leverage are combined, they will significantly increase the firm value of transportation and logistics companies listed on the Indonesia Stock Exchange (IDX) by 65.6%. Keywords: Leverage, Liquidity, Firm Value, Profitability   Abstrak: Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh profitabilitas, likuiditas dan leverage terhadap nilai perusahaan baik secara parsial maupun secara simultan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan asosiatif kausal. Adapun yang menjadi sampel penelitian yakni 9 perusahaan sektor Transportasi & Logistik yang terdaftar di Bursa Efek Indonesia (BEI). Pengumpulan data dilakukan dari laporan tahunan perusahaan tahun 2020-2024 yang kemudian dianalisis menggunakan analisis regresi berganda. Hasil penelitian mengungkapkan bahwa Profitabilitas (ROA), Likuiditas (CURRENT RATIO) dan  Leverage (DER) secara parsial maupun simultan berpengaruh terhadap Nilai Perusahaan pada perusahaan sektor transportasi dan logistik yang terdaftar di Bursa Efek Indonesia (BEI). Nilai R-squared sebesar 0.656 memverifikasi bahwa ketika variabel-variabel seperti profitabilitas, likuiditas dan leverage perusahaan digabung maka akan secara signifikan meningkatkan nilai perusahaan pada perusahaan sektor transportasi dan logistik yang terdaftar di Bursa Efek Indonesia (BEI) sebesar 65.6%. Kata Kunci: Leverage, Likuiditas, Nilai Perusahaan, Profitabilitas
PENGARUH KUALITAS LAYANAN, KOMUNIKASI PELANGGAN, DAN AKSES INFORMASI BERBASIS DIGITAL TERHADAP KEPUASAN PELANGGAN PERUMDA AIR MINUM TIRTA SILAUPIASA DI KOTA KISARAN MHD Ristandi Arif HSB; Tengku Syarifah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6248

Abstract

Abstract: This study aims to analyze the simultaneous and partial effects of Service Quality, Customer Communication, and Digital-Based Information Access on Customer Satisfaction at Perumda Air Minum Tirta Silaupiasa in Kisaran City. The data used are primary data. This research employed a quantitative approach with a causal design. The sample consisted of 100 respondents selected using a non-probability sampling technique through accidental sampling. The analysis technique used was multiple linear regression analysis, along with validity and reliability tests. The results showed that all independent variables simultaneously have a significant effect on customer satisfaction, with an Fcount value of 87.799 > Ftable 2.70 and a significance value of 0.000 < 0.05. Partially, Service Quality has a significant effect on customer satisfaction with a tcount value of 2.106 > ttable 1.984 and a significance value of 0.038 < 0.05. Customer Communication has a significant effect with a tcount value of 3.811 > ttable 1.984 and a significance value of 0.000 < 0.05. Digital-Based Information Access has a significant effect with a tcount value of 2.914 > ttable 1.984 and a significance value of 0.004 < 0.05. Among the variables, Customer Communication is the most dominant factor influencing customer satisfaction. The Adjusted R Square value is 0.725, which means that 72.5% of the variation in customer satisfaction is explained by Service Quality, Customer Communication, and Digital-Based Information Access, while the remaining 27.5% is influenced by other variables outside the research model. Keywords: Service Quality, Customer Communication, Digital-Based Information Access, Customer Satisfaction   Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh secara simultan dan parsial kualitas layanan, komunikasi pelanggan, dan akses informasi berbasis digital terhadap kepuasan pelanggan pada Perumda Air Minum Tirta Silaupiasa di Kota Kisaran. Data yang digunakan adalah data primer. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausalitas. Sampel penelitian terdiri dari 100 responden yang dipilih menggunakan teknik non-probability sampling melalui metode accidental sampling. Teknik analisis yang digunakan adalah analisis regresi linier berganda dengan uji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa seluruh variabel independen secara simultan berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai Fhitung 87,799 > Ftabel 2,70 dan nilai signifikansi 0,000 < 0,05. Secara parsial, kualitas layanan berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai thitung 2,106 > ttabel 1,984 dan nilai signifikansi 0,038 < 0,05. Komunikasi pelanggan berpengaruh signifikan dengan nilai thitung 3,811 > ttabel 1,984 dan nilai signifikansi 0,000 < 0,05. Akses informasi berbasis digital berpengaruh signifikan dengan nilai thitung 2,914 > ttabel 1,984 dan nilai signifikansi 0,004 < 0,05. Variabel komunikasi pelanggan merupakan faktor yang paling dominan dalam memengaruhi kepuasan pelanggan. Nilai Adjusted R Square sebesar 0,725 yang berarti bahwa 72,5% variasi kepuasan pelanggan dapat dijelaskan oleh kualitas layanan, komunikasi pelanggan, dan akses informasi berbasis digital, sedangkan 27,5% dipengaruhi oleh variabel lain di luar model penelitian. Kata Kunci: Kualitas Layanan, Komunikasi Pelanggan, Akses Informasi Berbasis Digital, Kepuasan Pelanggan
PENGARUH BEBAN KERJA, LINGKUNGAN KERJA NON FISIK DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA PEGAWAI DI KANTOR DPRD KABUPATEN BATU BARA Neni Triastuti; Ade amalia; Nandini Aulia
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6249

Abstract

Abstract: This study aims to analyze the effect of Workload, Non-Physical Work Environment, and Leadership Style on Employee Job Satisfaction at the Regional House of Representatives (DPRD) Office of Batu Bara Regency, both partially and simultaneously. The data used are primary data. This research employed a quantitative approach with a descriptive research type. The sample consisted of employees at the DPRD Office of Batu Bara Regency selected using a saturated sampling (census) technique. The analysis technique used was multiple linear regression analysis. The results showed that partially, Workload has a negative and significant effect on employee job satisfaction with a tcount value of -3.927 > -ttable -1.993 and a significance value of 0.000 < 0.05. Non-Physical Work Environment has a positive and significant effect on employee job satisfaction with a tcount value of 6.779 > ttable 1.993 and a significance value of 0.000 < 0.05. Leadership Style also has a positive and significant effect on employee job satisfaction with a tcount value of 2.030 > ttable 1.993 and a significance value of 0.046 < 0.05. Simultaneously, Workload, Non-Physical Work Environment, and Leadership Style have a positive and significant effect on employee job satisfaction with an Fcount value of 60.493 > Ftable 2.73 and a significance value of 0.000 < 0.05. The Adjusted R Square value is 0.701, which means that 70.1% of the variation in employee job satisfaction can be explained by Workload, Non-Physical Work Environment, and Leadership Style, while the remaining 29.9% is influenced by other variables outside the research model. Keywords: Workload, Non-Physical Work Environment, Leadership Style, Job Satisfaction   Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh Beban Kerja, Lingkungan Kerja Non Fisik, dan Gaya Kepemimpinan terhadap Kepuasan Kerja Pegawai di Kantor DPRD Kabupaten Batu Bara, baik secara parsial maupun simultan. Data yang digunakan adalah data primer. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif. Sampel penelitian terdiri dari pegawai di Kantor DPRD Kabupaten Batu Bara yang ditentukan menggunakan teknik sampling jenuh (sensus). Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial, Beban Kerja berpengaruh negatif dan signifikan terhadap Kepuasan Kerja Pegawai dengan nilai thitung -3,927 > -ttabel -1,993 dan nilai signifikansi 0,000 < 0,05. Lingkungan Kerja Non Fisik berpengaruh positif dan signifikan terhadap Kepuasan Kerja Pegawai dengan nilai thitung 6,779 > ttabel 1,993 dan nilai signifikansi 0,000 < 0,05. Gaya Kepemimpinan juga berpengaruh positif dan signifikan terhadap Kepuasan Kerja Pegawai dengan nilai thitung 2,030 > ttabel 1,993 dan nilai signifikansi 0,046 < 0,05. Secara simultan, Beban Kerja, Lingkungan Kerja Non Fisik, dan Gaya Kepemimpinan berpengaruh positif dan signifikan terhadap Kepuasan Kerja Pegawai dengan nilai Fhitung 60,493 > Ftabel 2,73 dan nilai signifikansi 0,000 < 0,05. Nilai Adjusted R Square sebesar 0,701 yang berarti bahwa 70,1% variasi Kepuasan Kerja Pegawai dapat dijelaskan oleh Beban Kerja, Lingkungan Kerja Non Fisik, dan Gaya Kepemimpinan, sedangkan 29,9% dipengaruhi oleh variabel lain di luar model penelitian. Kata Kunci: Beban Kerja, Lingkungan Kerja Non Fisik, Gaya Kepemimpinan, Kepuasan Kerja Pegawai
PENGARUH CAFE ATMOSPHERE, HARGA, DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE AINI KOTA TANJUNG BALAI Mhd. Riefzky Naufal; Tengku Syarifah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6250

Abstract

Abstract: This study aims to determine the simultaneous and partial effects of cafe atmosphere, price, and taste on purchasing decisions, utilizing a sample size of 96 respondents. The data analysis technique employed was multiple linear regression, which produced the equation Y = 4.282 + 0.692X1 - 0.323X2 + 0.461X3. The F-test results yielded an Fcount of 98.679, exceeding the Ftable of 2.70, indicating that cafe atmosphere, price, and taste simultaneously influence purchasing decisions. Partial t-test results further demonstrate that cafe atmosphere has a positive effect on purchasing decisions (tcount 6.828 > ttable 1.98580), price has a negative effect (-tcount -4.384 < -ttable -1.98580), and taste has a positive effect (tcount 5.607 > ttable 1.98580). Additionally, the Adjusted R Square value of 0.755 indicates that the independent variables explain 75.5% of the purchasing decisions, while the remaining 24.5% is attributed to other variables not included in this study. Keywords: Cafe Atmosphere, Price, Taste On Purchasing, Purchasing Decisions   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial cafe atmosphere, harga dan cita rasa terhadap keputusan pembelian. Jumlah sampel sebanyak 96 responden. Teknik analisis data menggunakan regresi linier berganda. Hasil regresi menghasilkan persamaan Y = 4,282 + 0,692X1 - 0,323X2 + 0,461X3. Uji-F menghasilkan nilai Fhitung (98,679) > Ftabel (2,70), artinya cafe atmosphere, harga dan cita rasa berpengaruh secara simultan terhadap keputusan pembelian. Hasil uji-t, secara parsial cafe atmosphere berpengaruh positif terhadap keputusan pembelian karena thitung (6,828) > ttabel (1,98580), harga berpengaruh negatif terhadap keputusan pembelian karena -thitung (-4,384) < -ttabel (-1,98580), cita rasa berpengaruh positif terhadap keputusan pembelian karena thitung (5,607) > ttabell (1,98580). Hasil uji-R2, nilai Adjusted R Square yaitu 0,755, artinya variabel bebas yang terdiri dari cafe atmosphere, harga, dan cita rasa mampu menjelaskan keputusan pembelian sebesar 75,5%, sedangkan sisanya 24,5% dijelaskan oleh variabel-variabel lain yang tidak termasuk dalam penelitian ini. Kata Kunci: Cafe Atmosphere, Harga, Cita Rasa, Keputusan Pembelian
PENGARUH GAYA HIDUP, SOSIAL MEDIA MARKETING DAN TREND FASHION TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI RSM STORE KISARAN Putri Angraini; Surya Bakti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6251

Abstract

Abstract: his study aims to determine whether Lifestyle, Social Media Marketing and Fashion Trends have a significant influence on Fashion Product Purchase Decisions at the RSM Store Kisaran.  This study used 96 respondents as a sample, with the provision that they were residents of Kisaran City, Asahan Regency. This study used a multiple linear regression analysis method that produced the equation Y = 2.324 + 0.525X_1 + 0.224X_2 + 0.368X_3. The calculated t value (5.948) > t_table (1.985) with a significance value (0.00 < 0.05), thus it can be interpreted that Lifestyle (X1) has a partial positive effect on the Purchase Decision of fashion products at RSM Store Kisaran (Y), therefore H_1 is accepted while H_0 is rejected. The calculated t value (2.539) > t_table (1.985) with a significance value (0.01 < 0.05), thus it can be interpreted that Social Media Marketing (X2) has a partial effect on the Purchase Decision of fashion products at RSM Store Kisaran (Y), therefore H_1 is accepted while H_0 is rejected. The calculated t_value (6.246) > t_table (1.985) with a significance value (0.00 < 0.05), it can be interpreted that partially Fashion Trends (X3) influence the Purchase Decision of fashion products at RSM Store Kisaran (Y), so H_1 is accepted while H_0 is rejected. The results of the simultaneous test (F-Test) explain that the calculated F_value (62.129> F_table value (2.70) with a significance (0.00 < 0.05) means that simultaneously Lifestyle (X1), Social Media Marketing (X2), Fashion Trends (X3), have a positive effect on Purchase Decisions (Y) so H_2 is accepted while H_0 is rejected. The independent variable that has a dominant influence on Purchase Decisions of fashion products at RSM Store Kisaran (Y) is Fashion Trends (X3) with a calculated t_value (6.246) which shows the largest value of the other variables. Keywords: Lifestyle, Social Media Marketing and Fashion Trends, Purchase Decisions.   Abstrak: Penelitian ini bertujuan untuk mengetahui apakah Gaya Hidup, Pemasaran Media Sosial, dan Tren Mode berpengaruh signifikan terhadap Keputusan Pembelian Produk Mode di Toko RSM Kisaran. Penelitian ini menggunakan 96 responden sebagai sampel, dengan ketentuan bahwa mereka adalah penduduk Kota Kisaran, Kabupaten Asahan. Penelitian ini menggunakan metode analisis regresi linier berganda yang menghasilkan persamaan Y = 2,324 + 0,525X_1 + 0,224X_2 + 0,368X_3. Nilai t yang dihitung (5,948) > t_tabel (1,985) dengan nilai signifikansi (0,00 < 0,05), sehingga dapat diinterpretasikan bahwa Gaya Hidup (X1) memiliki pengaruh positif parsial terhadap Keputusan Pembelian produk mode di Toko RSM Kisaran (Y), oleh karena itu H_1 diterima sedangkan H_0 ditolak. Nilai t yang dihitung (2,539) > t_tabel (1,985) dengan nilai signifikansi (0,01 < 0,05), sehingga dapat diinterpretasikan bahwa Pemasaran Media Sosial (X2) memiliki pengaruh parsial terhadap Keputusan Pembelian produk fesyen di Toko RSM Kisaran (Y), oleh karena itu H_1 diterima dan H_0 ditolak. Nilai t yang dihitung (6,246) > t_tabel (1,985) dengan nilai signifikansi (0,00 < 0,05), dapat diinterpretasikan bahwa Tren Fesyen (X3) berpengaruh parsial terhadap Keputusan Pembelian produk fesyen di Toko RSM Kisaran (Y), sehingga H_1 diterima dan H_0 ditolak. Hasil uji simultan (Uji F) menjelaskan bahwa nilai F yang dihitung (62,129 > nilai F tabel (2,70) dengan signifikansi (0,00 < 0,05) berarti bahwa secara simultan Gaya Hidup (X1), Pemasaran Media Sosial (X2), Tren Mode (X3), memiliki pengaruh positif terhadap Keputusan Pembelian (Y) sehingga H_2 diterima sedangkan H_0 ditolak. Variabel independen yang memiliki pengaruh dominan terhadap Keputusan Pembelian produk fashion di Toko RSM Kisaran (Y) adalah Tren Mode (X3) dengan nilai t yang dihitung (6,246) yang menunjukkan nilai terbesar dibandingkan variabel lainnya. Kata Kunci: Gaya Hidup, Pemasaran Media Sosial dan Tren Mode, Keputusan Pembelian.

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