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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 227 Documents
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STRATEGI BISNIS PADA KINERJA PERUSAHAAN ERA COVID-19 Desfitrina, Desfitrina; Zulfadhli, Zulfadhli; Agustini, Triana
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 11 No. 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i2.3839

Abstract

The emergence of natural phenomena in the abundance of the entire population on earth resulted in a large enough impact, especially health and economy in various sectors of society in the world. The Coronavirus has devastated micro, small and medium enterprises that have gone bankrupt but there are also opportunities for micro, small and medium enterprises. But there are also some sectors that have benefited and become opportunities to reap profits, such as virtual internet telecommunications and mask making, not all have gone bankrupt, as happened in the tourism, culinary, hotel, and restaurant sectors that cannot adapt to today's difficult times. My shopping habit of visiting places has decreased. This habit leads to virtual services to reduce transactions crowding with many people so that the Coronavirus can be reduced. Efforts to reduce activities outside the home will open up opportunities for micro, small and medium enterprises online so that people use the internet and don't crowd. Turning on micro, small and medium enterprises so that the impact of corona can be avoided quickly. Changes in people's behavior that reduce outdoor activities and networks of creative industries and small and medium-sized businesses in the largest business sector in the world that appear to be Covid-19 are quite depressed in dealing with problems and building businesses. This research method is descriptive and verification methods, the analysis tool is structural equation modeling (SEM, Lisrel). The results show that how the influence of business strategy on the performance of small and medium scale companies during the Covid-19 period. Keywords: Business Strategy, Company Performance, Micro, Small And Medium Enterprises, Financial Performance, On The Covid-19 Epidemic Abstract: Munculnya fenomena dari alam secara tiba-tiba yang menimpah seluruh penduduk dimuka bumi mengakibatkan dampak yang cukup besar terutama kesehatan dan ekonomi diberbagai sektor masyarakat didunia. Virus Corona memporak porandakan usaha mikro kecil menengah yang mengalami kebangkrutan tetapi ada juga peluang bagi usaha mikro kecil dan menengah. Tetatpi ada pulah faktor yang mendapat keuntungan dan menjadi kesempatan untuk meraup keuntungan seperti bidang telekomunikasi internet virtual dan pembuatan masker tidak semua mengalami kebangkrutan seperti yang terjadi pada bidang pariwisata, kuliner, hotel dan restoran yang tidak bisa beradaptasi dengan masa sulit saat ini. Kebiasaan shopping dengan mendatangin tempat sudah berkurang. Kebiasaan ini mengarah pada layanan virtual guna mengurangi transaksi yang berkerumun dengan banyak orang agar virus Corona dapat berkurang. Usaha untuk mengurangi aktivitas diluar rumah ini akan membuka peluang usaha mikro kecil dan menengah di jalur daring agar masyarakat menggunakan internet dan tidak berkerumun. Menghidupkan Usaha mikro kecil dan menengah dapat agar dampak corona dapat dihindari secara cepat. Perubahan perilaku masyarakat yang mengurangi aktivitas di luar ruangan dan jaringan Industri kreatif dan usaha kecil menengah pada sektor bisnis terbesar di dunia yang yang tedampak covid-19 cukup tertekan dalam menangani masalah dan membangun usaha. Metode penelitian ini adalah metode deskriptif dan verifikasi, alat analisisnya adalah pemodelan persamaan struktural (SEM, Lisrel). Hasil penelitian menunjukkan bahwa strategi bisnis berpengaruh terhadap kinerja perusahaan skala kecil menengah masa covid-19. Keywork: Business Strategy, Kinerja Perusahaan, usaha mikro kecil menengah,kinerja keuangan, pademi Covid-19
ANALISIS KINERJA KEUANGAN BANK BADAN USAHA MILIK NEGARA (BUMN) DENGAN METODE RGEC (RISK PROFILE, GOOD CORPORATE GOVERNANCE, EARNING, CAPITAL): (Studi Pada Bank BUMN yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2014-2018) Wulandari, Ayu; Taufiqurahman, Endang
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 11 No. 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i2.3863

Abstract

The global economy is currently experiencing a downturn, this has also affected the economies of several countries, including Indonesia. The effect of the downturn in the Indonesian economic sector has prompted Indonesian banks to improve the financial performance of their banks, as an effort to improve the Indonesian economy. This research was conducted with the aim of knowing how to calculate financial ratios, financial performance developments, and financial performance conditions in State-Owned Enterprises Banks. The research method used is descriptive quantitative. The data source used is secondary data. There are 4 population of companies that are registered as state-owned banks on the IDX, all of which have the requirements to be the sample of this study. Determination of the sample in this study using purposive sampling method. The analysis method used in this research is the RGEC (Risk Profile, Good Corporate Governance, Earning, Capital) method with financial ratios including the NPL (Non-Performing Loan) ratio, the LDR (Loan Deposite Ratio) ratio, ROA (Return On Asset), NIM. (Net Interest Margin), and CAR (Capital Adequacy Ratio). The results of this assessment show that the financial performance of state-owned banks listed on the IDX for the 2014-2018 period uses the RGEC method and has very good performance. Keywords: Financial Performance, RGEC Method, Risk Profile, Earning, Capital.
KEPUASAN PENGGUNA ATAS LAYANAN WEBSITE DITINJAU DARI ASPEK DESAIN WEB DAN KUALITAS INFORMASI PADA WEBSITE Rahmi, Palupi Permata
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 11 No. 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i2.4425

Abstract

This study discusses the importance of using the internet to improve competitiveness with other universities. School of Economics (STIE) INABA Bandung has a website that is www.inaba.ac.id that serves as a communication medium that can provide information for students, lecturers, and the general public. This research was made to analyze the effect of website design and the quality of information on user satisfaction over website service by distributing 39 questionnaires to postgraduate students of semester 1 academic year of Management Studies 2020 as respondents. This research uses a quantitative method. Using the structural equation method model - partial least square SEM - PLS. Research shows that website design and quality of information affect user satisfaction over website services. Keywords: User Satisfaction, Web Design, Information Quality, Innovation Value, Technology, SEM, PLS.
ANALISA KUALITAS KINERJA USAHA BERDASARKAN ORIENTASI KEWIRAUSAHAAN DAN STRATEGI BISNIS Purnomo, Purnomo
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 11 No. 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i2.4558

Abstract

Judging from the cycle of business development in Indonesia, fashion is one of the business sectors that has contributed a lot in providing business opportunities for entrepreneurs. The lack of courage of usasha actors in taking risks has hampered the development of the business itself. This analysis aims to determine the quality of business performance based on entrepreneurial orientation and business strategy. The method in this research is to take samples randomly using the Slovin formula as many as 90 respondents. The analytical method used is descriptive analysis and verification which consists of the classical assumption test of multiple regression analysis. The results of the research based on verification analysis show that business strategy partially has a significant effect on business performance and entrepreneurial orientation and simultaneously affects business performance and descriptive analysis states that the respondent's response is good enough for business strategy and entrepreneurial orientation, which indicates a good response of respondents to performance. their business, and for entrepreneurial orientation partially significant effect on business performance. The author's advice to business people in the fashion industry is to consider more in the search for new opportunities and challenges by making risks a challenge in achieving the goals to be achieved. Keywords: Entrepreneurial Orientation, Business Strategy, Business Performance.
PENGARUH SOCIAL MEDIA MARKETING YOUTUBE, INSTAGRAM, DAN TWITTER TERHADAP BRAND AWARENESS PADA GENERASI Z (Studi Kasus Pada Radio Play99ers 100FM Bandung) Febrianti, Agatha Indah; Saputri, Marheni Eka
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.3079

Abstract

Internet users has increased very rapidly in Indonesia. One of them is generation Z. This generation attached to the social media and the company also have using social media is one of the media to raise brand awareness, it’s also used by Radio Play99ers 100FM Bandung. Social media used by Radio Play99ers consisting of three platform there are youtube, instagram, twitter. The purpose of this research is to find out if social media marketing youtube, instagram, and twitter depend on the brand awareness. A method of data collection in this research using a questionnaire to be distributed to 100 respondents. The method of analysis of the data used to research is the method descriptive analysis and simple linear regression analysis. Processing data was done by using IBM software SPSS 25 for windows. In simultaneous in terms of t test, there is the influence social media marketing youtube, instagram, twitter against brand awareness in generation Z (case studies on the Radio Play99ers 100FM Bandung). The influence of social media marketing affects brand awareness of 0,330 or equal to 33% and the other 0,670 or 67% influenced by other variables that not include in this research. Keywords: Brand Awareness, Generasi Z, Social Media Marketing
LITERATURE REVIEW: OUTSOURCING AND OFFSHORING DEVELOPMENT TO ECONOMIC CONDITIONS IN COVID-19 PANDEMIC Harto, Budi; Pramuditha, Panji
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.4349

Abstract

This research is based on the existence of a new trend in business activists, namely offshoring, where the system that is expected to use this new method is able to provide maximum business benefits by reducing costs to a minimum. Outsourcing cannot be separated from business activities as a third party in service, it is hoped that outsourcing can have a full impact on the company in order to minimize losses from less skilled employees. The Indonesian economy during the COVID-19 pandemic has become a new challenge for business activists recently. The method used in this research is (Systematic Literature Review) where the author makes a study in the results of journal articles that have been published domestically and internationally. The results of this review, produce a new reference, namely that outsourcing and offshoring in the economy in the era of the COVID-19 pandemic has a big impact, but it can be overcome by identifying problems, using low costs, as well as implementing effective, efficient and flexible.
BOOSTER EMPLOYEE PERFORMANCE: A CASE STUDY ON PT. HOU TECH INDONESIA Yogatama, Ahmad Nizar; Arsita, Nia; Ikrima, Sailil
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.4380

Abstract

PT. Hou Tech Indonesia as one of the companies engaged in the wood panel industry that still survives in the disruptive era knows very well that the quality and reputation that it has owned is inseparable from the role of the workforce, but is currently facing a decline in performance that was allegedly derived from increased attendance rate. Researchers feel the need to reassess how the right decision for PT. Hou Tech Indonesia in order to be able to maintain and improve the performance of employees in the production department. The purpose of this study is how to make the right decision for PT. Hou Tech Indonesia in order to be able to maintain and improve the performance of employees in the production department. The study took a population and sample of all employees of the production department of PT. Hou Tech Indonesia with a total of 108 employees using a simple random sampling technique that is all employees of the production section at PT. Hou Tech Indonesia, which is willing to provide all the information researchers need. Primary data collected by researchers was conducted through a questionnaire using a 5-point Likert scale and analyzed using multiple linear regression analysis. The results showed that increasing employee commitment is the best option so that the production performance of employees would increase.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CONTINUANCE INTENTION: Studi Kasus pada Pengguna Go-Food di Kota Bandung Banjarnahor, Yolanda May Emmanuella; Setyorini, Retno
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.4492

Abstract

This research was conducted to determine and analyze the factors that influence Continuance Intention of Go-Food users in Bandung. The purpose of this study was to determine how much influence Habit on Continuance Intention of Go-Food users in Bandung, to find out how much influence Perceived Usefulness has on Continuance Intention of Go-Food users in Bandung, to know how much influence Perceived Enjoyment has on Continuance Intention of Go-Food users in Bandung, knowing how much influence Perceived Ease of Use has on the Continuance Intention of Go-Food users in Bandung. The independent variables are Habit, Perceived Usefulness, Perceived Enjoyment and Perceived Ease of Use. While the dependent variable is Continuance Intention. This research uses quantitative methods with descriptive research type. The population in this study were Go-Food users in Bandung. The sample technique used nonprobability sampling method with purposive sampling, that is as many as 100 respondents. The data analysis technique used multiple linear regression analysis. The conclusion of this study is that Habit, Perceived Usefulness, Perceived Enjoyment have a positive and significant effect on Continuance Intention. Meanwhile, Perceived Ease of Use has no positive and significant effect on Continuance Intention
PENERAPAN DESIGN THINKING PADA SAYURBOX Ginanjar, Jajang; Sukoco, Iwan
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.5078

Abstract

This research intends to explain each stage in Design Thinking carried out by Sayurbox (PT Kreasi Nostra Mandiri). The method used for this research is qualitative with descriptive analysis and also explained through the theory of David Kelley and Tim Brown. The results of this research, Sayurbox (PT. Kreasi Nostra Mandiri) has manifested various solution that initially only made offers via WhatsApp & Instagram into a form of online based special application by utilizing the implementation of design thinking. In addition, Sayurbox has succeeded in completing features by not being limited to only agricultural products but expanding more widely with fast-moving consumer products, so that Sayurbox can reach a wider range of customers based on their preferences.
DAMPAK KECERDASAN INTELEKTUAL DAN KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN Setiawan, Heru; Baihaqi, Muhammad Iqbal; Bebena, Ismiralda
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.5253

Abstract

Abstract The research objective was to analyze the influence of intellectual intelligence and emotional intelligence on employee performance. The research method used is quantitative with research samples are employees at PT. Pos Indonesia Kantor Pusat Cilaki Bandung. The research instrument used was a questionnaire through a test instrument in the form of validity and reliability tests. The data analysis method used is descriptive analysis and verification analysis. Keywords: Intellectual intelligence, emotional intelligence and employee performance, Human Resourch, Management

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