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<![CDATA[PENGARUH BRAND PERSONALITY TERHADAP PURCHASE DECISION SMARTPHONE DIMEDIASI BRAND TRUST ]]>
<![CDATA[Halim, Sherliana]]>;
<![CDATA[Maulana, Nugraha]]>;
<![CDATA[Hidayanti, Ayuk]]>;
<![CDATA[Batu, Reminta Lumban]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.5349
<![CDATA[Smartphones have now become something that cannot be separated in daily activities for the lives of many people around the world. With the development of this technology, the smartphone industry continues to grow and experience intense competition. Companies must build and manage brands through Brand Personality because brands are one of the intangible assets for companies that have an important role as the basis of the company's competitive advantage. Consumer confidence in a product will increase when the company has a strong brand personality. The existence of consumer confidence will increase consumer purchasing decisions for a product. The purpose of this study was to determine how much influence brand personality has on Samsung smartphone purchasing decisions mediated by the brand trust variable. The sample in this study amounted to 110 respondents from Samsung smartphone users. The method used in this research is descriptive and verification methods. This study uses a simple random sampling technique using the formula Hair et al. This study uses two types of data, namely primary data and secondary data. Data processing uses path analysis with Statistics software Version 21 and LISREL 9.30 for students. The results of this study prove that there is a positive and significant influence of brand personality on Samsung smartphone purchasing decisions mediated by brand trust.]]>
<![CDATA[PERANCANGAN KIOS IPTEK DALAM MANAJEMEN PERTANIAN BAGI PETANI ]]>
<![CDATA[Asmy, Yumma Yustika]]>;
<![CDATA[Kamila, Rizqia Awalu]]>;
<![CDATA[Hasugian, Leonardi Paris]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.5529
<![CDATA[The purpose of this study is to analyze problems with the capacity and capability of the availability of new innovations found in the use of information and communication technology. This research is an analysis in examining agricultural management in the IpTek Kiosk media based on Agricultural Information and Communication Technology Change. The method of this research was conducted using qualitative descriptive writing methods by collecting data through literature studies and using the Model Analysis PEST and SWOT. The results of this study are to obtain an analysis of the study of agricultural management in the IpTek Kiosk media based on changes in agricultural Information and Communication Technology and the extent to which the IpTek Kiosk media is ideal or not in ensuring the design and development of agricultural management later. It is expected that the impact of the agricultural management analysis study can help farmers both in terms of commodities and the farming market by facilitating farmers in implementing information and communication technology. Therefore farmers can more actively seek new information independently and reduce the cosmopolitan numbers of farmers in Indonesia. so that later it can improve the management of agricultural segmentation in achieving Indonesian Food Security.]]>
<![CDATA[PERAN PMDN DAN PMA TERHADAP PENURUNAN ANGKA KEMISKINAN DI INDONESIA ]]>
<![CDATA[S, Suryatno Wiganepdo]]>;
<![CDATA[Soegoto, Herman S]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.5838
<![CDATA[The purpose of this study is to find out the role of Domestic Investment (PMDN) and Foreign Investment (PMA) to reduce poverty in Indonesia. This study uses quantitative methods by processing data on the number of PMDN and PMA and the magnitude of poverty rates issued by the Central Bureau of Statistics, Bank Indonesia and the Ministry of Manpower and Transmigration. The analysis uses the method of panel least square dummy variables by conducting a combination analysis of time series data and cross section data by taking samples in 33 provinces in Indonesia. The amount of data used is a ten-year span, i.e., from 2010 to 2019. The results of the study prove that when there is an increase in domestic investment in thirty provinces in Indonesia, the poverty rate in Indonesia will decrease. The same result also occurred that foreign investment has a significant effect on the poverty rate in Indonesia. Although in general PMDN and PMA have a positive and significant effect in helping accelerate the reduction of poverty in Indonesia, based on the results of the analysis there are one to two provinces where PMDN or PMA do not have a positive effect and significant to reduce poverty in the province. Based on the results of this analysis, it is expected that the government can continue to encourage and create rules and policies that help increase the amount of investment through PMDN and PMA in all provinces, especially provinces that have a positive impact with the PMDN and PMA to improve people's welfare while reducing poverty in all provinces in Indonesia.]]>
<![CDATA[PERANAN ELECTRONIC WORD OF MOUTH DALAM KEPUTUSAN BERKUNJUNG: Survey of domestic tourists visiting Kampung Karuhun, Kabupaten Sumedang ]]>
<![CDATA[Nurhidayat, Wildan]]>;
<![CDATA[Napu, Della Maghfira]]>;
<![CDATA[Sukirman, Oman]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.6239
<![CDATA[Sumedang is improving in optimizing the tourism sector. Several strategies are planned to make Sumedang Regency a new tourist destination. One of the leading tourist destinations in Sumedang is Kampung Karuhun. Karuhun Village offers a beautiful green mountain atmosphere with an eco green park concept so that tourists will be presented with very beautiful natural nuances. The fluctuating level of tourist visits makes managers have to design marketing strategies to influence the decision of potential tourists to visit. One of them is by utilizing information technology in the form of electronic word of mouth (e-WOM). This study aims to determine the effect of electronic word of mouth on the decision to visit tourists to Karuhun village, Sumedang. The type of research used was quantitative research with a descriptive approach and verification using multiple regression analysis techniques. The method used in this research was a survey method. The sample in this study were 210 respondents with a convenience sampling. The test results show that electronic word of mouth on the decision to visit has an effect simultaneously and partially. E-Wom has a positive influence on the decision to visit Kampung Karuhun.]]>
<![CDATA[KUALITAS DAN MOTIVASI BERDAMPAK PADA PRODUKTIVITAS BANSOS PASCA ERA COVID-19 ]]>
<![CDATA[Fadly, Rachmat]]>;
<![CDATA[Wardhana, Ananto Krisna]]>;
<![CDATA[Utomo, Kurniawan Prambudi]]>;
<![CDATA[Lestiowati, Riris]]>;
<![CDATA[Kamal, Fahmi]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.6446
<![CDATA[The purpose of this research is to find out how much influence each variable of quality and employee motivation has on the productivity of social assistance, using complete statistical tools and testing, while the research methodology uses quantitative research using quantitative research methods and conducting field research that conducted online and offline, using the self-administered questionnaires mode method, namely distributing questionnaires directly to respondents to social service employees and social assistants and Beneficiary Families (KPM) with 40 respondents, while the results of the study show the quality and motivation of employees in social assistance productivity. shows a significant positive relationship for each variable, and the productivity of employees of both the Social Service for more right on target. Keywords: Quality, Motivation, Social, Assistance, Productivity]]>
<![CDATA[FAKTOR LINGKUNGAN INTERNAL PENGHAMBAT UTILISASI E-COMMERCE PADA UMKM: Studi Kasus pada UMKM Kerajinan di Kabupaten Bantul ]]>
<![CDATA[Setyo, Mohamad Aji]]>;
<![CDATA[Fitriani*, Syifa]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 2: Oktober 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i2.4189
<![CDATA[The growth of e-commerce in Indonesia has become very rapid and fast which has resulted in many marketplaces starting to emerge and not directly changing consumer shopping behavior. Seeing this, Micro, Small and Medium Enterprises (MSMEs) must be able to adapt and start using e-commerce, but in its application there are several internal obstacles that are experienced. If these obstacles are not immediately resolved, it will have an impact on the progress of MSMEs themselves. The purpose of this study was to determine the effect of the internal environment on barriers to the use of e-commerce. The method used in this research is multiple linear regression. From the results of research with a number of respondents as many as 110 MSMEs, it can be ascertained that human and financial resources have a significant effect on the implementation of e-commerce, while the product variable has no significant effect on inhibiting the use of e-commerce. From these results, it is important for MSMEs to improve their human and financial resource expertise so that they can successfully use e-commerce. Keywords: E-commerce, MSMEs, Barriers, Internal Environmental Factor, Multiple Linear Regression]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN E-COMMERCE MENGGUNAKAN DIGITAL ACCUMULATED BALANCE PAYMENT SYSTEM (PAY LATER) ]]>
<![CDATA[Jaya*, Rama Chandra]]>;
<![CDATA[Triono, Sunu Puguh Hayu]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 2: Oktober 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i2.4655
<![CDATA[This study contains of description and influence of the factors that influence consumer decision to use the Accumulated Balance Payment System (Pay later). This research uses descriptive and quantitative methods with analysis using Structural Equation Modeling and SmartPLS. The results of the hypothesis test showed that the variables Demographics, Orientations, and Psychographics have a positive and significant effect on the Consumer Consumer Payment Technology Use Decision. Based on the results the role of the closest family such as parents, husband, or wife in granting permission to use Pay later is very important. Companies need to implement the Familly Sharing Payment System in a consumer Pay later account. This is expected to provide ease of payment and get more users, provide solutions for family members who have not worked, and provide balanced restrictions and ease of payments that are integrated into one main account. Keywords: Pay later, Payment Technology, Accumulated Balance, Sharing Payment, Consumer Decision]]>
<![CDATA[SOCIAL MEDIA AS A PROMOTION MEDIA FOR SIJANGKU PINEAPPLE DODOL BUSINESS IN SAMBAS DISTRICT: Case Study in UMKM Mawar Merah ]]>
<![CDATA[Agustia, Dini]]>;
<![CDATA[Kurniati*, Dewi]]>;
<![CDATA[Fitrianti, Wanti]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 2: Oktober 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i2.4978
<![CDATA[During the Covid-19 pandemic, which began to occur in 2020, resulted in a decline in sales of various MSMEs, one of which was the Mawar Merah UMKM, which produced processed pineapple lunkhead products. The reason is the limited meeting of MSME owners during the pandemic and the lack of promotion on social media. Therefore, this study aims to determine priorities and alternative methods of promotion through social media, as well as develop appropriate promotional strategies to increase sales. This study used a descriptive quantitative survey method with the help of the Analytic Hierarchy Process (AHP) software from Expert Choice 11 software. A total of 21 research respondents conducted purposive sampling by deliberately distributing the electronic questionnaire link via Google Forms. The results of this study indicate that the priority criteria for promotion of dodol pineapple sijangku is context criteria, the main priority in the sub-criteria is providing informative information accompanied by pictures, while the main priority for alternative promotion is context strategy. Keywords : AHP, Sijangku Pineapple Dodol, Promotion, Social Media, MSMEs]]>
<![CDATA[KUALITAS PRODUK DAN HARGA SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN: Studi Kasus pada pengguna Samsung Galaxy S20 Series di Indonesia ]]>
<![CDATA[Ridwanudin*, Riki]]>;
<![CDATA[Oktafani, Farah]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 2: Oktober 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i2.5170
<![CDATA[This study was conducted to determine the effect of product quality and price on purchasing decisions for the Samsung Galaxy S20 in Indonesia. The purpose of this study was to determine and analyze how consumer perceptions of product quality, how purchase decisions for the Samsung Galaxy S20, and the magnitude of the influence of product quality and price simultaneously and partially. on the decision to purchase the Samsung Galaxy S20 Series in Indonesia. Based on a simultaneous hypothesis test, product quality and price have a significant effect on purchasing decisions for the Samsung Galaxy S20 Series. Based on the results of partial hypothesis testing (t-test) it was found that product quality and price variables had a significant effect on purchasing decisions for the Samsung Galaxy S20 Series in Indonesia. Based on the coefficient of simultaneous determination that product quality and price can affect purchasing decisions 52.9% and other factors of 47.1% are influenced by other factors not examined in this study. Keywords: Price, Product Quality, Purchase Decision, Marketing Mix, Marketing.]]>
<![CDATA[FINANCIAL WELL-BEING: A WAY TO MAINTAIN LONG-TERM FINANCIAL SECURITY ]]>
<![CDATA[Apriansah, Andri]]>;
<![CDATA[Mulyatini, Nurdiana]]>;
<![CDATA[Prabowo*, Faizal Haris Eko]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 2: Oktober 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i2.5432
<![CDATA[Financial literacy has an important role in encouraging improving financial well-being. The purpose of this study is to determine the effect of Financial Attitude and Financial Knowledge on Financial Well Being. The research method uses quantitative and data analysis techniques used is multiple linear regression analysis. With a population of 105 employees of Badan Pengelolaan Keuangan Daerah Kabupaten Ciamis and sampling using a saturated sampling technique, the entire population was sampled with as many as 105 respondents. The research results conclude that financial attitude and financial knowledge affect financial well-being with a magnitude of 65.6%. Therefore, it is expected that the financial sector employees of BPKD Kabupaten Ciamis can maintain and improve their financial attitude and knowledge by implementing financial planning, management, and control to improve their financial well-being. The study has an impact on increasing knowledge about financial behavior in government employees. Keywords: Financial management, financial behavior, financial attitude, financial knowledge, and financial wellbeing]]>
