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INDONESIA
Jurnal Common
Published by Universitas Komputer Indonesia
ISSN : 26549271     EISSN : 25806386     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 129 Documents
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PENERAPAN STRATEGI CITY BRANDING DALAM MEWUJUDKAN SUBULUSSALAM SEBAGAI KOTA SANTRI Padang, Faisal; Husna, Asmaul; Fahrimal, Yuhdi
Jurnal Common Vol. 5 No. 2 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i2.6342

Abstract

City Branding is an idea about how the city builds and communicates its character, attractiveness, style, and personality by using a visual identity, tagline, exhibition, and positioning that are effective and relevant to their public target. By using Kavaratzis’s city branding concept with descriptive qualitative method, this article tries to explore the implementation of Subulussalam’s city branding in an effort to realize the Kota Santri. The results of this study found that the strategy that has been implemented in the last two years has gone through five main stages, such as research, deliberation, consultation, action, and communication. The obstacles faced are inadequate planning, insufficient budget, lack of use of technology, and inadequate monitoring and evaluation processes in this strategy.
ANALISIS BIBLIOMETRIK PADA PENGARUH BERITA DI MEDIA SOSIAL TERHADAP PERILAKU REMAJA DI LINGKUNGAN MASYARAKAT Putri, Adelia Kharisma
Jurnal Common Vol. 5 No. 2 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i2.6351

Abstract

Adolescence is an age that is usually used to find one's identity. At the age of teenagers, it is not surprising that many young people whose behavior is sometimes influenced by the atmosphere of the environment, both from friends and family. This influence is very strong concerning adolescents, especially in terms of conveying information. At the age of teenagers, most young people like to find news information that is being hotly discussed through their respective social media. So, it is undeniable that teenagers can know many things just by holding a cellphone. However, in this case, it must be underlined that many teenagers receive invalid news information so that fake news or hoax news often occur which will affect the condition of teenagers in responding to a problem in the community. The purpose of this study is to identify and analyze the behavior of adolescents in receiving and understanding the news that is spread on social media in the surrounding environment. So, in this study, the author uses the Bibliometric Technique which in the process uses a set of articles or journals as a reference for research sources. The article or journal is obtained through Google Scholar as the main channel in finding analytical reference sources. Then the results of the analysis are visualized and explained in detail through theoretical dialogue and the results of bibliometric analysis. Keyword: bibliometric, social media, behavior, adolescent
STRATEGI MANAJEMEN KOMUNIKASI MEDIA ONLINE CERDIK INDONESIA DALAM MENGATASI PERSAINGAN ANTARMEDIA ONLINE Mustikasari, Reni; Zakiah, Kiki; Rantona, Safutra
Jurnal Common Vol. 5 No. 2 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i2.6359

Abstract

This Study is purposed to determine how the management communication business strategy which has done by Cerdik Indonesia to overcome the competition between online media. The method which is use in this study is by a qualitative approach with POAC communication management analysis theory. Data collection techniques used in this study are documentation study, literature study, observation and in – depth interviews. The results of this study indicate that the management strategy which is use by Cerdik Indonesia has a good foundation and effective communication. Starting from the planning stage to controlling, the editor- in –chief of Cerdik Indonesia has a full responsibility to compete with online media competitor.
KOMUNIKASI ANTAR PRIBADI ORANG TUA DENGAN ANAK HUMBLEBRAG DI MEDIA SOSIAL Andriani, Yesi; Romli, Nada Arina
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.3269

Abstract

Interpersonal communication between parents and humblebrag children on social media. Introduction: Humblebrag is a behavior of someone who posts something good in the form of goods or activities that are being done on social media to show off but in a veiled way. If not addressed properly this humblebrag behavior can have a negative impact on children. Theory and Methods: This study uses the symbolic interaction theory and phenomenology and uses qualitative research methods. Result: interpersonal communication between parents and children about the humblebrag phenomenon is very necessary to instill an attitude of empathy to children and so that children do not like to show off on social media
PELANGGARAN INEWS SIANG RCTI DAN LIPUTAN 6 SCTV TERHADAP ATURAN KOMISI PENYIARAN NOMOR 12 TAHUN 2020 Ramdani, Alwan Husni; Dyanti, Salma Hanifah
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.5609

Abstract

The Covid 19 pandemic also created an infodemic phenomenon that made the existence of reliable sources of information such as television as a mass media very important. This research focuses on news programs as one of the containers of information in television and its correlation to the state of the Covid 19 virus. The rules on Covid 19 for television itself are covered by the Central Broadcasting Commission Decree No. 12 of 2020. Based on the rule accompanied by the theory of mass media and the Law of the Republic of Indonesia No. 32 of 2002 on Broadcasting, researchers created six analysis units used to detect violations in two news programs, namely Seputar Inews Siang RCTI and Liputan6 SCTV. The method used is quantitative content analysis by making observations to the second episode of the program from April 5, 2021 to April 11, 2021. It found that there was still a violation of more than one analysis unit for both programs with mutual violations in the form of the absence of information related to sterilization and health protocols by all parties involved in the production process.
PENGARUH KOMUNIKASI ENDORSER PADA MEDIA INSTAGRAM TERHADAP BRAND AWARENESS Anggraeni, Intan; Putri, K. Y.S.
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.7059

Abstract

Nowadays, the development of technology is increasingly advanced, many business people use digital platforms as marketing strategy tools. The unlimited flow of information about space and time has an impact both positively and negatively. The emergence of internet technology that is growing rapidly affects the use of social media among the public. Social media is a real form of technological advancement from the development of new media. Social media is an online based media that allows to interact with each other. One stage of marketing products by growing brand awareness for consumers Brand awareness is the ability of consumers or prospective consumers in remembering a brand. One way he does it is endorsment. The current endorsment phenomenon on social media is a development of marketing communication. Endoser usually comes from celebrities or famous figures who have fame in society, this is what businesses use in attracting consumers. The purpose of this study was to find out the Influence of Endoser Communication on Instagram media on Brand Awareness. Research methods used quantitatively. Samples used as many as 45 respondents. From the calculation results using SPSS 22 known correlation coefficient value (r) of 0.418 which means that the level of relationship between endoser communication and brand awareness is moderate and positive. The results showed that there is a significant influence between edoser communication on brand awareness, this is evidenced by the significance value of 0.004 < 0.05 and the known t test t calculated 3,030 > t table 2.016 and the influence of endoser communication on buying interest is 0.175 which means the amount of independent variable influence in influencing dependent variables is 17.5% while the remaining 82.5% is influenced by other variables.
PENGARUH INSTAGRAM SEBAGAI MEDIA PEMBERITAAN COVID 19 TERHADAP TINGKAT KEPERCAYAAN MAHASISWA: Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta Nurmalinda, Yanuba; Purworini, Dian
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.7193

Abstract

Abstract Along with the pandemic, there is now a lot of news emerging about Covid-19 circulating on Instagram social media. The news is not immediately able to make someone wonder about the occurrence of a pandemic crisis. This type of research is quantitative explanative. The population of this research is students of Muhammadiyah University of Surakarta who use social media Instagram with a sample of 97 respondents obtained from the slovin formula with purposive sampling technique. Data collection techniques in the study were carried out through a survey with a questionnaire instrument. The data analysis technique used is simple linear regression data analysis between the independent variable Instagram as the Covid-19 news media and the dependent variable is the level of student confidence. The results of this study explain that Instagram as a media for reporting on Covid-19 has a significant effect on the level of student trust. The influence of Instagram as media coverage of Covid-19 on the level of student confidence is 38.6% with a significance of 0.000. Keywords : Media, Covid-19 News, Instagram, Addiction Theory, Trust
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DALAM VIDEO ENDORSEMENT INFLUENCER ARIEF MUHAMMAD DAN TASYA FARASYA DI INSTAGRAM FEEDS Hertantiningsih, Tifanny; Wibowo, S. Kunto Adi; Fuady, Ikhsan
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.7286

Abstract

The high number of Instagram users caused many producers of goods and services choosing to promote their products through endorsement services carried out by social media influencers. This marketing strategies using influencers is so important because it can help producers of goods and services to create a positive product image by word of mouth and can meet business goals between the two parties. Based on this phenomenon, this study aims to determine the marketing strategies used by Influencers Arief Muhammad and Tasya Farasya, then comparing the number of likes and comments in endorsement videos uploaded on Instagram Feeds that using three types of marketing strategies, namely boasting of company, discount codes, and use of product, both verbally and non-verbally. This study observed as many as 57 endorsement video content obtained from the calculation of the Slovin’s formula, and the hypothesis was testing by using descriptive quantitative content analysis methods and non-parametric inferential statistics. The data collection in this study was carried out by observing the upload of influencer's endorsement videos on the use of marketing strategies in Instagram Feeds which were then coded using a coding book.
GAYA KEPEMIMPINAN DALAM DILEMA ETIS: TINJAUAN LITERATUR GAYA KOMUNIKASI KEPEMIMPINAN Rakhma, Meyla Tazqiya; Nur Fadhilah, Salma Nisrina; Zhillani, Fahmi Muhammad; Yulianita, Neni
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.7458

Abstract

Having an important role in an organization, leadership style is one of the determining things in the success of the organization. However, being part of a country based on laws and customs makes leadership often tied to existing ethics, so the term ethical leadership emerges. The purpose of this article is to explore and examine more deeply the basic differences between ethical and unethical leadership styles in an organization. By using a literature review approach and a review of social exchange theory and social identity theory, the observations show that ethical leadership is associated with two dimensions, namely moral person and manager morale with additional characteristic components such as fairness, integrity, ethical guidance, people-orientation, power-sharing, clarification. roles, and concern for sustainability. Then the unethical leadership is shown in two leadership categories, namely the hypocritical leader characterized by hypocrisy, and the ethically neutral leader characterized by self-oriented nature.
MAKNA PESAN ETIKA MENGGUNAKAN MEDIA SOSIAL BAGI SANTRI DI ERA TRANSFORMASI DIGITAL Nurhadi, Zikri Fachrul; Salamah, Ummu; Fadhilah, Muhammad Ilham; Mogot, Yuni Dahlia Yosepha
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.7537

Abstract

This research is motivated by the phenomenon of the rapid flow of information circulating on social media in the digital transformation era, and along with the decline in ethics among teenagers. In line with this, pesantren is a place where teenagers make self-improvement ranging from ethics to religious norms. The purpose of this study is to explain the motives, experiences, and meanings of ethical messages using social media. This study uses an approach approach with phenomenological theory which has the assumption that humans actively interpret their experiences by giving meaning to the things they experience. Data collection techniques used in this study were observation, in-depth interviews, and literature study. The informants in this study were 3 students and 2 alumni of the Darul Arqam Islamic boarding school as well as 4 resource persons from Islamic boarding school leaders, BK teachers, religious scientists, and technology experts. The results of this study indicate that the motive for ethical messages using social media is divided into two, namely the motive for maintaining the ethical attitude of students in accordance with the teachings of the Qur'an and Hadith. The motive because of the ethical message of using social media is that there are many bad influences that come from social media. The experiences experienced by students include negative experiences such as cyber bullying that makes it easy to be consumed by false information or hoaxes, and the positive experiences obtained by students are the fast flow of information on social media, students can easily get the information they ordered. Santri also interpret ethical messages using social media more carefully in social media, meaning that there are ethical messages that students can interpret and implement in the daily lives of students.

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