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INDONESIA
Jurnal Common
Published by Universitas Komputer Indonesia
ISSN : 26549271     EISSN : 25806386     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 129 Documents
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Persepsi Remaja Berhijab Terhadap Penggunaan Hijab dalam Iklan Safi Hair Fall Treatment Shampoo Aniza, Tiara Alifia; Assyfa, Melvia; Azzahra, Nabilla
Jurnal Common Vol 5 No 1 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4442

Abstract

The current shift in marketing targeting from demographic considerations to consumer psychography includes expectations, needs, fears, beliefs, opinions, and attitudes that can shape choices and determine the choices that consumers will choose. Therefore, marketing needs to be personalized so that every consumer problem can be met by marketers. In Indonesia there are various brands of shampoos that consumers can choose from, such as Safi as a case of this research because the ads take different marketing ways in addition to touching religious values. To market her products, Safi took out an advertisement for a hair loss treatment shampoo product featuring a hijab withdrawal scene in lieu of hair on her shampoo ad model. This has never been found in advertising other shampoo products, especially in Indonesia. This article aims to find out more about the perception of the audience, namely teenagers, especially hijab students against the advertisement of Safi Hair Fall Treatment Shampoo. This research uses a descriptive qualitative approach. The results of this research obtained so that the results can later be used as an advertising evaluation material for advertiser companies and advertising agencies both involved practically or not.
Peran Perempuan dalam Iklan Televisi di Indonesia-Malaysia Triwardhani, Ike Junita; Listiani, Endri; Putra, Raditya Pratama
Jurnal Common Vol 5 No 1 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4675

Abstract

It is common to see advertisements that are almost the same between advertisements in Indonesia and those in Malaysia. Apart from the fact that we are allied, so many cultures and customs in Indonesia occur in Malaysia. This can be seen from the same advertisements using the concept of family, the role of women or housewives or using women as the main element to attract advertisements. Women who sit as a vehicle for promotion, because women are the target of the product or women who sit easily. Of the many advertisements that use women as advertising models, almost all of the female models used are women who are beautiful, have sexy bodies and are used beautifully. This then makes women even think that a beautiful symbol as depicted in an advertisement in a media, so that finally the body becomes the center of consciousness. It is not wrong, but how the meanings of the advertisement are seen and seen in particular seems to be an interesting study. The purpose of this study is to examine the roles of women depicted in television commercials (TVC) in Indonesia and Malaysia. This study uses a qualitative descriptive method, which describes how women are depicted in advertisements in Indonesia and in Malaysia. There will be several product advertisements that are selected. Then we will look at the role of women and what differences are used to describe women in the Indonesian version of product advertisements and the Malaysian version in television commercials.
PRODUKSI KONTEN VISUAL DAN AUDIOVISUAL MEDIA SOSIAL LEMBAGA SENSOR FILM Thifalia, Naurah; Susanti, Santi
Jurnal Common Vol 5 No 1 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4799

Abstract

Indonesian Film Censorship Institution (Lembaga Sensor Film/LSF) uses the existence of social media to increase public knowledge about the LSF's role in the world of Indonesian cinema. As a government agency, LSF uses social media to share, increase public participation, collaboration, and assume the risk of fake news. Through social media, LSF intends to build an image, and educate the public to protect against the negative effects of film and promote the Indonesian film industry. This research reveals the content production on social media platforms used by the Film Censorship Institution (LSF) to convey information to the public. This study uses a qualitative method with a case study approach. Interviews, observation used to collect data, while literature review, and documents relevant to the research used as secondary data. Data analyzed using interactive data analysis techniques from Miles & Huberman. The results showed LSF uses Instagram, Facebook, and Twitter to convey visual and audiovisual information to the public. The visual content produces in four stages, ideas, visualization, revision, and final artwork (publication). The audiovisual content organizes in three stages, pre-production, production, and post-production. Changes in social media content increased LSF's Instagram, Twitter, and Facebook followers in six months.
SISTEM KOMUNIKASI PENYUSUNAN RENCANA AKSI DAERAH PADA PROGRAM SUSTAINABLE DEVELOPMENT GOALs(SDGS)PROVINSI PAPUA Mogot, Yuni Dahlia; Husnita, Husnita
Jurnal Common Vol 5 No 1 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.5122

Abstract

Sustainable Development Goals (SDGs) are sustainable development programs which are implemented globally around the world until 2030. Indonesia as a member of the United Nations, is committed to supporting this program through Presidential Regulation No. 59 of 2017 concerning SDGs and their follow-up. Based on data from Bappenas on May 2020, it was recorded that only 25 provinces had finished preparing Regional Action Plan (RAD) as well as the issuance of related regional regulation. Papua Province is one of provinces which cannot complete the development of Regional Action Plan (RAD) in accordance to time which is specified in the SDGs program. The constructivist paradigm was used in this study with qualitative descriptive approach as the method. The research subjects were the Expert Staff of the SDGs Program Implementation Team from Bappenas, the Manager of the Economic Pillars of the SDGs National Secretariat, the staff of the Papua Province Bappeda, and the Managing Editor of merdeka.com. Meanwhile the research objects were government communication system, information flow within government communication system, and communication’s obstacle related to the development of RAD in Papua Province. Data collection techniques were carried out through in-depth interviews, literature reviews, online studies, literature studies, field studies, and documentation. Data validity test were carried out by triangulation technique and membercheck. The result of this study (1) The Papua Province government communication system in the preparation of the Regional Action Plan is to create an organization that forms an information environment among the appointed pillars in the preparation of the Regional Action Plan in Papua Province (2) The flow of the Papua Province government communication system is centralized or top down. Information from Bapennas is always the main person in charge of becoming a benchmark in preparing regional action plans. (3) communication barriers in the Papua Provincial government's communication system related to the preparation of Regional Action Plans are budget issues and understanding of the SDGs themselves. Keywords: Government Communication System, SDGs, Papua Province.
IMPLEMENTASI BIG DATA PADA SOSIAL MEDIA SEBAGAI STRATEGI KOMUNIKASI KRISIS PEMERINTAH Solihin, Olih
Jurnal Common Vol 5 No 1 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.5123

Abstract

This study aims to describe the implementation of big data on social media in carrying out crisis communication. This study uses a qualitative approach, with data collection techniques through a literature study. The results of this study also emphasize three aspects, namely: 1). The government must define a crisis because to understand a crisis, of course, we must start by defining it first. Each crisis that arises is accompanied by its own characteristics. 2). The government can use Big Data information sources to accelerate the implementation of government programs. 3). One of the efforts to look at big data to identify problems is to carry out the stages of social media. In the era of advances in communication and information technology, the existence of social media can no longer be separated from the activities of the world community..
PENGARUH PENGGUNAAN PONSEL TERHADAP PERUBAHAN SIKAP PADA REMAJA Sinapoy, Almyra Soumi; Putri, K. Y. S.
Jurnal Common Vol 5 No 2 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i2.3169

Abstract

This research is motivated by information and communication technology that has increasingly advanced and developed rapidly in the era of digitalization. One part of information technology is communication technology. The most widely used communication technology is nothing but a cell phone. As advances in increasingly sophisticated technology, information technology has become one of the needs and even demands for rapid exchange of information. Sophisticated technology in this era certainly provides a lot of convenience and flexibility as in doing the things we used to do in everyday life in the real world, now we can do it on our cellphones with features that are no less sophisticated and very easy to we use it. However, although there are many positive aspects that we can take from the advancement of technology in the current era, of course there are also many negative sides or deficiencies of sophisticated technological advancements. One example is with the advance of highly sophisticated communication technology, this makes face-to-face communication decline because everything can be accessed through our respective cellphones. Most mobile phone users are none other than teenagers. According to Indonesiana, cell phones have become a multi-functional tool and are also used as one of their daily needs, in addition to being a communication medium, cellphones are also used as a tool to capture moments, be entertainment (play games), be a social media facility, be a source of information, and others.
ANALISIS WHITE LIES ORANGTUA PADA ANAK DISABILITAS DI SLB ABCD SEJAHTERA BOGOR Safitri, Rika Nurismah; Samatan, Nuriyati
Jurnal Common Vol 5 No 2 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i2.3929

Abstract

Parents have big role to the growth and development of children. Not all children born with perfect condition, there is children born with limits called disability. Sometimes, parents worried to their children when they do something, especially to children with disability. The parents have solution to reduce their sense of worry by using white lies when they communicate with their children. The purpose of this research is to find out the reasons why parents use white lies and to know the implementations of white lies that used by parents to their children. The theory used in this research is dissonance cognitive theory. The method is using qualitative method, descriptive approach, and paradigm of constructive. Data collected by interview and observation. Researcher conducted the research in SLB ABCD Sejahtera Bogor and there is five informants. The results showed that the parents have uncomfortable sense when children do something, so to reduce the uncomfortable sense parents used white lies. The results of this research is appropriate with assumption of cognitive dissonance theory.
KAJIAN LITERATUR NARATIF PENDEKATAN TEORITIS KOMUNIKASI KELUARGA Runtiko, Agus Ganjar
Jurnal Common Vol 5 No 2 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i2.4780

Abstract

Research on family communication is currently finding momentum because of its closeness to human daily life. This paper aims to provide academic resources in the form of theories that can be used in the context of family communication. The research method used is desk research with a literature review approach. The results of the study found that there are several theories that can be used to examine family communication according to the research needs. First, the Family Communication Pattern Theory (FCPT) can be used if the researcher wants to carry out research in the scope that all family members are involved, especially in the scope of the nuclear family. Second, the Family System Theory, which can be used to see the dynamics in the family that involves a larger family scope. Third, Attachment Theory, which tends to see the family as an aspect of communication psychology, namely how to connect attachment styles and communication. The hope of this writing is that it can contribute to science in terms of providing ready-made material for communication science theory so that it can be used by communication researchers according to the context of the research being carried out.
PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @HUMASBDG TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS Sutrisno, Agnes Pertiwi; Mayangsari, Ira Dwi
Jurnal Common Vol 5 No 2 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i2.5143

Abstract

Penggunaan media sosial khususnya Instagram pada saat ini menjadi fokus pemerintah Indonesia untuk digunakan sebagai pemenuh kebutuhan informasi, hampir seluruh pemerintah daerah menggunakan media sosial untuk berkomunikasi dengan masyarakat. Hal tersebut dibarengi juga dengan penggunaan internet dan penggunaan media sosial yang terus meningkat di Indonesia. Penelitian ini dilakukan untuk mengetahui pengaruh penggunaan media sosial Instagram @humasbdg terhadap pemenuhan kebutuhan informasi followers, untuk mengetahui perbedaan followers laki-laki dan perempuan dalam penggunaan media sosial dan untuk mengetahui perbedaan followers laki-laki dan perempuan dalam kebutuhan informasi. Peneliti menggunakan metodologi penelitian kuantitatif dengan cara menyebarkan kuesioner kepada responden melalui fitur direct message Instagram. Populasi dalam penelitan ini merupakan pengikut atau followers dari akun @humasbdg. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, uji hipotesis t, analisis regresi linear sederhana, koefisien determinasi dan uji hipotesis komparatif. Hasil penelitian berdasarkan uji hipotesis t, analisis regresi linear sederhana, koefisien determinasi, memberikan hasil bahwa variabel penggunaan media sosial (X) berpengaruh signifikan positif terhadap variabel kebutuhan informasi (Y), variabel penggunaan media sosial (X) memberikan pengaruh terhadap kebutuhan informasi (Y) sebesar 69,72% sedangkan sebesar 29,28% sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Hasil uji hipotesis komparatif menggunakan uji ANOVA dan uji z pada variabel X dan Y menunjukkan tidak terdapat perbedaan antara responden laki-laki dan perempuan.
KOMUNIKASI TERAPEUTIK ANTAR TERAPIS DAN PASIEN KOMUNITAS TOTOK PUNGGUNG INDONESIA DAERAH SUMBAWA Azzubair, Muhammad Itsar; Anshori, Muhammad Syukron
Jurnal Common Vol 5 No 2 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i2.6234

Abstract

This study was presented to find out how therapeutic communication activities between therapists and patients in the Indonesian Accupreasure Community in the Sumbawa area. The theory used is the theory of therapeutic communication according to Stuart, G.W., and Sundeen about the four phases of therapeutic communication, therapeutic communication techniques, and Egan's theory of therapeutic communication attitudes. This study is a qualitative descriptive study, whose data collection uses non-participant observation techniques, unstructured interviews, and documentation. In this study, informants were selected based on purposive sampling. Data analysis will go through the stages of data collection, data presentation, data reduction, and conclusions. The results obtained in the study through four phases of therapeutic communication among others: 1. In the pre-interaction phase in which therapists are concerned about everything that will be related to the practice process both patient and mental data from the therapist itself. 2. The orientation phase is used by the therapist as the first step in fostering a trusting relationship before giving the first diagnosis. 3. The working phase is that the therapist builds positive dialogue during the process of muscling. 4. Evaluation phase, continued communication between the therapist and the patient after getting the therapy action. Therapeutic communication is planned and professional communication, so it is important for the therapist to actively coordinate and harmonize the communication relationship between the therapist and the patient.

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