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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 4 Documents
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Search results for , issue "Vol 15 No 1 (2025)" : 4 Documents clear
Social Media Marketing: Peranannya Dalam Meningkatkan Kinerja UMKM di Kota Malang Pada Masa Pandemi Covid-19 Handoko, Elvanda Satria Pratama; Mukhlis, Imam
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.1097

Abstract

The Covid-19 pandemic in Indonesia has caused crises in various sectors, including health, education, and the economy. SMEs play a crucial role in promoting economic growth and achieving national stability. At this time, there are many buying and selling activities that use digital media, because it makes it easier for both consumers and SMEs themselves. This study aims to analyze the role of social media marketing in improving performance in several SMEs in Malang City during the Covid -19 pandemic. This study used qualitative methods, while the data obtained were based on primary data. The data collection technique used is the triangulation technique, while the sample is taken using purposive sampling, with the criteria of informants, namely SMEs in Malang City who have implemented social media marketing. There are several benefits obtained by MSME actors in implementing social media marketing during the Covid -19 pandemic. First, social media can be used as an effective and efficient promotional medium. Second, social media marketing can also build brand awareness by consistently running promotions on social media. Third, research informants agreed that implementing social media marketing during the Covid -19 pandemic was effective in increasing SMEs' sales. Restrictions on people's activities in Indonesia during the pandemic have made consumers who buy products from social media tend to increase.
Analysis of the Use of English in the Promotion of Environmentally Friendly Products: Green Marketing Practices and Consumer Perceptions in Semarang Hadi, Syamsul; Shella Gherina Saptiany; Sandy Satrio Bagaskara; Keylla Nursita Dwi Ayunda
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This investigation examines consumer perceptions and green marketing practices in Semarang, with a particular emphasis on the use of English in promoting environmentally responsible products. Interviews with company representatives and focus group discussions with consumers are employed as qualitative research methods. The research indicates that companies have implemented a diverse array of green marketing practices; however, there are still deficiencies in their consistent and effective implementation. Green marketing practices are generally well-received by consumers, who are influenced by factors such as environmental awareness, prices, product quality, and confidence in companies' environmentally friendly claims. Diverse perceptions are generated by the utilization of English in promotional materials, with some individuals expressing apprehensions regarding potential confusion, while others find it effective in improving the product's image. The study enhances comprehension of ecological marketing strategies, and the necessity of more balanced approaches and integrated strategies in marketing communication is underscored, as well as consumer perceptions in Indonesia. Theoretical implications encompass the necessity of incorporating contextual factors into global marketing theory and the endorsement of the theory of planned behavior.  The research's limitations include the necessity for further exploration and the limited generalization, as well as recommendations for future research.
Analisis Peran Pendapatan Non-Pendidikan dalam Mendukung Keberlanjutan Sumber daya Keuangan pada Politeknik Negeri Semarang (Polines) Masula, Fariham; Zagladi, Arief Noviarakhman
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2005

Abstract

This study aims to analyze the role of non-educational revenue in supporting the financial sustainability of Politeknik Negeri Semarang (Polines). Using a qualitative research method with a document analysis approach, this research examines Polines' revenue realization from 2020 to 2023. The findings reveal that non-educational revenue is pivotal in enhancing Polines’ financial flexibility and independence. Nevertheless, Polines continues to face challenges, including reliance on the State Budget (APBN) and underutilization of its research and innovation potential. The study recommends strategies for revenue diversification, strengthening governance, and optimizing innovation to enhance Polines’ financial sustainability. These strategies emphasize the concept of an entrepreneurial university and utilize Valuable, Rare, Inimitable, and Organized (VRIO).
Eksistensi Penggunaan Mobile Banking Dalam Analisis Melalui Pengaruh Teknologi, Pengalaman, dan Keamanan Putra, Edy Yulianto; Vanessa, Vanessa; Ariyanto, Hepy Hefri
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2410

Abstract

The purpose of this study is to analyze the factors that influence the sustainability of mobile application usage using the Technology Adoption Model (TAM) approach. The variables studied include ease of use, user experience, affective experience, and security & privacy. Data was collected through a survey of mobile banking users and analyzed statistically using quantitative methods. The results of the study indicate that ease of use, user experience, affective experience, and application security and privacy significantly influence user satisfaction. User satisfaction then becomes a key factor that mediates the influence of these variables on the intention to continue using mobile banking. These findings show that the higher the level of user satisfaction, the greater the likelihood that users will continue to use mobile banking services. Additionally, security and privacy were proven to be fundamental aspects of user trust and loyalty. The implications of this study are the importance of developing mobile banking applications that are easy to use, provide a positive experience, and ensure the security and privacy of user data to increase user satisfaction and loyalty in a sustainable manner. This study is expected to serve as a reference for developers and digital banking service providers in designing service improvement strategies in the current digital era.

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