cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andriya Risdwiyanto
Contact Email
andriyarisdwiyanto@gmail.com
Phone
-
Journal Mail Official
andriyarisdwiyanto@gmail.com
Editorial Address
-
Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 29 Documents
 1   2   3 
Search results for , issue "Vol 15 No 1 (2025)" : 29 Documents clear
Social Media Marketing: Peranannya Dalam Meningkatkan Kinerja UMKM di Kota Malang Pada Masa Pandemi Covid-19 Handoko, Elvanda Satria Pratama; Mukhlis, Imam
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.1097

Abstract

The Covid-19 pandemic in Indonesia has caused crises in various sectors, including health, education, and the economy. SMEs play a crucial role in promoting economic growth and achieving national stability. At this time, there are many buying and selling activities that use digital media, because it makes it easier for both consumers and SMEs themselves. This study aims to analyze the role of social media marketing in improving performance in several SMEs in Malang City during the Covid -19 pandemic. This study used qualitative methods, while the data obtained were based on primary data. The data collection technique used is the triangulation technique, while the sample is taken using purposive sampling, with the criteria of informants, namely SMEs in Malang City who have implemented social media marketing. There are several benefits obtained by MSME actors in implementing social media marketing during the Covid -19 pandemic. First, social media can be used as an effective and efficient promotional medium. Second, social media marketing can also build brand awareness by consistently running promotions on social media. Third, research informants agreed that implementing social media marketing during the Covid -19 pandemic was effective in increasing SMEs' sales. Restrictions on people's activities in Indonesia during the pandemic have made consumers who buy products from social media tend to increase.
Analysis of the Use of English in the Promotion of Environmentally Friendly Products: Green Marketing Practices and Consumer Perceptions in Semarang Hadi, Syamsul; Shella Gherina Saptiany; Sandy Satrio Bagaskara; Keylla Nursita Dwi Ayunda
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.1937

Abstract

This investigation examines consumer perceptions and green marketing practices in Semarang, with a particular emphasis on the use of English in promoting environmentally responsible products. Interviews with company representatives and focus group discussions with consumers are employed as qualitative research methods. The research indicates that companies have implemented a diverse array of green marketing practices; however, there are still deficiencies in their consistent and effective implementation. Green marketing practices are generally well-received by consumers, who are influenced by factors such as environmental awareness, prices, product quality, and confidence in companies' environmentally friendly claims. Diverse perceptions are generated by the utilization of English in promotional materials, with some individuals expressing apprehensions regarding potential confusion, while others find it effective in improving the product's image. The study enhances comprehension of ecological marketing strategies, and the necessity of more balanced approaches and integrated strategies in marketing communication is underscored, as well as consumer perceptions in Indonesia. Theoretical implications encompass the necessity of incorporating contextual factors into global marketing theory and the endorsement of the theory of planned behavior.  The research's limitations include the necessity for further exploration and the limited generalization, as well as recommendations for future research.
Analisis Peran Pendapatan Non-Pendidikan dalam Mendukung Keberlanjutan Sumber daya Keuangan pada Politeknik Negeri Semarang (Polines) Masula, Fariham; Zagladi, Arief Noviarakhman
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2005

Abstract

This study aims to analyze the role of non-educational revenue in supporting the financial sustainability of Politeknik Negeri Semarang (Polines). Using a qualitative research method with a document analysis approach, this research examines Polines' revenue realization from 2020 to 2023. The findings reveal that non-educational revenue is pivotal in enhancing Polines’ financial flexibility and independence. Nevertheless, Polines continues to face challenges, including reliance on the State Budget (APBN) and underutilization of its research and innovation potential. The study recommends strategies for revenue diversification, strengthening governance, and optimizing innovation to enhance Polines’ financial sustainability. These strategies emphasize the concept of an entrepreneurial university and utilize Valuable, Rare, Inimitable, and Organized (VRIO).
Eksistensi Penggunaan Mobile Banking Dalam Analisis Melalui Pengaruh Teknologi, Pengalaman, dan Keamanan Putra, Edy Yulianto; Vanessa, Vanessa; Ariyanto, Hepy Hefri
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2410

Abstract

The purpose of this study is to analyze the factors that influence the sustainability of mobile application usage using the Technology Adoption Model (TAM) approach. The variables studied include ease of use, user experience, affective experience, and security & privacy. Data was collected through a survey of mobile banking users and analyzed statistically using quantitative methods. The results of the study indicate that ease of use, user experience, affective experience, and application security and privacy significantly influence user satisfaction. User satisfaction then becomes a key factor that mediates the influence of these variables on the intention to continue using mobile banking. These findings show that the higher the level of user satisfaction, the greater the likelihood that users will continue to use mobile banking services. Additionally, security and privacy were proven to be fundamental aspects of user trust and loyalty. The implications of this study are the importance of developing mobile banking applications that are easy to use, provide a positive experience, and ensure the security and privacy of user data to increase user satisfaction and loyalty in a sustainable manner. This study is expected to serve as a reference for developers and digital banking service providers in designing service improvement strategies in the current digital era.
The Entrepreneurial Partnership in Strengthening Entrepreneurial Resilience of Fishermen Communities in Sidoarjo City Hambalah, Febrina; Herman, Herman; Fatmawati, Rini; Maharani, Ragita Puan; Wardani, Citra Dewi Ayu Kusuma
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.1699

Abstract

The partnerships that had been established by entrepreneurs in the Fishermen's Community in Tambak Cemandi village, Sidoarjo, Indonesia, had not yet determined to be effective. This research aimed to explain the role of entrepreneurial partnerships in strengthening the entrepreneurial resilience of entrepreneurs in the fishermen’s community in Tambak Cemandi village, Sidoarjo, Indonesia. The research method used was descriptive qualitative, with data collection techniques through in-depth interviews, documentation, and literature study. The results of this research showed that the majority of entrepreneurial partnerships that had taken place so far had been with investors and suppliers. Meanwhile, the Government, business associations, and distribution partners still had a minimal role in this entrepreneurial partnership. Therefore, the entrepreneurial resilience within the fishermen’s community in Tambak Cemandi, Sidoarjo, Indonesia is still not fully optimized.
Pengaruh Citra Merek, Persepsi Harga, Kualitas Layanan dan Persepsi Kualitas terhadap Keputusan Pembelian Konsumen iPhone di Semarang Silviana, Silviana; Purwanto, Edy; Baskara, Andika
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.1793

Abstract

This study aims to investigate the influence of brand image, price perception, service quality, and perceived quality on consumer iPhone purchasing decisions in Semarang. The study population consists of iPhone users in the city. The sampling method used was non-probability sampling with a purposive sampling technique, which resulted in 105 respondents as the research sample. Data were collected through online questionnaire distribution. Data analysis was carried out using the multiple linear regression analysis method to test the relationship between independent variables (brand image, price perception, service quality, and perceived quality) and the dependent variable (purchase decision). The results showed that brand image, price perception, service quality, and perceived quality have a positive and significant influence on consumer purchasing decisions. These findings provide strong empirical evidence of the important role of brand image, price perception, service quality, and perceived quality in shaping consumer iPhone purchasing decisions in Semarang. The practical implications of this study emphasize the importance for companies to pay attention to and improve these aspects in their marketing strategies to attract and retain consumers. This study also contributes to the enrichment of the literature on consumer behavior and marketing strategy.
Openness to Change Non-Academic Staff of Higher Education Institution in South Kalimantan Region Erlyani, Neka; Zwagery, Rika Vira; Fauzia, Rahmi; Raiyati, Siti; Regina, Ayu
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.1949

Abstract

The competition in the global education market at the national level requires both public and private universities in the South Kalimantan region, as they must continue to strive to adapt to the demands of change and government policies if they want to survive. Enhancing services is essential for efficient university governance, particularly in the administrative domain. Traditionally performing routine work, non-academic staff must demonstrate an openness to change to fulfill changing service expectations. This study examines the variables that affect non-academic staff members' openness to change, emphasizing the functions of transformational leadership, transparent communication, and organizational trust. The research employs a quantitative design, with a cross-sectional survey design. The 251 participants were selected through purposive sampling. The instruments used include adapted scales such as the Openness to Change Scale, the Multifactor Leadership Questionnaire Form 5X-Short, the Transparent Communication Scale, and the Organizational Trust Inventory-Short Form. The multiple linear regression was utilized to analyze the data. The results show that transformational leadership, transparent communication, and organizational trust collectively affected openness to change, but only organizational trust individually affected openness to change. Therefore, these factors must be carefully considered and maintained to enhance non-academic staff's openness to change within universities.
Pengaruh Kepuasan Kerja, Kompetensi, Komitmen Organisasional terhadap Kinerja Karyawan dengan Kepemimpinan Sebagai Variabel Moderator Prayogi, Achmad Brian Fajar; Hamada, Abubakar; Asmoro, Aprianto Sandi; Firdaus, Vera
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2057

Abstract

This study aims to investigate the impact of job satisfaction, competence, and organizational commitment on employee performance, while also evaluating the role of leadership as a moderating variable. A quantitative method, employing a survey approach, was used to collect data from 150 employees at a private company. The analysis results showed that organizational commitment and leadership had a positive and significant effect on employee performance, while job satisfaction and competence did not show a significant impact. However, simultaneously, all four variables had a significant effect on performance. This study highlights the importance of commitment and leadership in supporting employee performance, which positively impacts the achievement of organizational goals. These findings provide valuable insights for human resource management, particularly in employee planning and development to enhance the company's competitiveness.
The Influence of ESG Scores on the Cost of Equity Capital in ASEAN-5: The Role of Country Governance and Tax Payments Amrullah, Muhammad Faris; Siregar, Sylvia Veronica Nalurita Purnama
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2065

Abstract

This study examines the impact of Environmental, Social, and Governance (ESG) scores on the cost of equity capital (COE) in ASEAN-5 countries, focusing on the moderating roles of national governance quality and tax compliance. Using panel data from publicly listed firms between 2018 and 2022, the study employs panel data regression analysis with both fixed and random effects models to capture cross-sectional and time-series variations. The results reveal three key findings: (1) higher ESG scores significantly lower the cost of equity, indicating that strong ESG performance reduces perceived risks and boosts investor confidence; (2) tax compliance has no statistically significant moderating effect on the ESG-COE relationship, possibly due to weaker institutional frameworks in the ASEAN-5 region; and (3) the reduction in the cost of equity is more pronounced in countries with strong national governance, emphasizing the role of institutional quality in enhancing the financial benefits of ESG practices. These findings highlight the importance of aligning corporate ESG strategies with strong governance systems to maximize financial and sustainability outcomes in the ASEAN region, offering valuable insights for investors, academics, and policymakers.
Innovation in Public Organizations: Do Public Service Motivation and Organizational Climate Play a Role? Sahadewi, Nella Prapita; Pusparini, Elok Savitri
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2077

Abstract

COVID-19 and digitalization brought new challenges for organizations. Organizations needed to be agile to face these challenges. Innovation was the key for organizations to sustain their presence in the business world. This study examined the impact of public service motivation (PSM), organizational climate (OC), and psychological empowerment (PE) on innovative work behavior (IWB) in a public organization. Using a quantitative approach with Structural Equation Modeling (SEM) in LISREL 8.8, the results indicated that PSM and OC have a positive effect on PE. PE, in turn, enhanced IWB. Mediation analysis showed that PE partially mediated the relationship between the independent variables and IWB. The findings suggested that fostering creativity, autonomy, and recognition within the organization is key to enhancing innovation.

Page 1 of 3 | Total Record : 29

 1   2   3 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol 15 No 1 (2025) Vol 14 No 2 (2025) Vol 14 No 1 (2024) Vol 13 No 2 (2024) Vol 13 No 1 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2017) Vol 6, No 2 (2017) Vol 6, No 1 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2011) More Issue