Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
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356 Documents
<![CDATA[Literasi sistem jurnal berbasis daring dan google cendekia di kalangan akademisi starki ]]>
<![CDATA[Marta, Rustono Farady]]>;
<![CDATA[Rustanta, Agustinus]]>;
<![CDATA[Fernando, Joshua]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 1 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i1.2543
<![CDATA[Abstract Online journal systems literacy and Google Scholar among Tarakanita College (STARKI) is carried out to bridge the process of transformation from print journals to online journals. Therefore, careful preparation needs to be done both in terms of resources and technical aspects, including lecturers as sources of manuscripts must understand how to work online, as well as the technical ability to manage journals online. The intended participants of this training activity were 34 lecturers and education staff consisting of administrators of the Jurnal Administrasi dan Kesekretarisan and the Jurnal Ilmu Komunikasi and Bisnis, as well as permanent and non-permanent lecturers of STARKI. It is hoped that through mentoring to the STARKI team is the ability to work scientifically independently armed with an understanding of the mechanism of SINTA, ARJUNA, and Google Scholar (GS) and STARKI journals can obtain optimal accreditation. Furthermore, the STARKI journal can be a contribution to education in particular, for the wider community to enjoy the knowledge that can be justified.Keywords: Google Scholar; Literacy; Online Journal System; STARKI. Abstrak Literasi sistem jurnal berbasis daring dan Google Cendekia di Kalangan Akademisi Sekolah Tinggi Tarakanita (STARKI) dilakukan dengan tujuan sebagai menjembatani proses transformasi dari jurnal cetak menuju jurnal daring. Oleh karena itu, perlu persiapan matang baik dari sisi sumber daya maupun dari sisi teknis antara lain para dosen sebagai sumber produsen naskah harus memahami cara kerja daring, juga kemampuan teknis mengelola jurnal secara daring. Peserta yang dituju dari kegiatan pelatihan ini adalah 34 orang dosen dan tenaga kependidikan yang terdiri dari pengelola Jurnal Administrasi dan Kesekretarisan serta Jurnal Ilmu Komunikasi dan Bisnis, serta dosen tetap maupun tidak tetap STARKI. Diharapkan melalui pembimbingan kepada tim STARKI adalah kemampuan untuk bekerja ilmiah secara mandiri berbekal pemahaman mekanisme SINTA, ARJUNA, dan Google Scholar (GS) dan jurnal STARKI dapat memperoleh akreditasi optimal. Selanjutnya, jurnal STARKI dapat menjadi salah satu sumbangan bagi pendidikan khususnya, bagi masyarakat luas dapat menikmati pengetahuan yang dapat dipertanggungjawabkan kebenarannya.Kata Kunci: Google Cendekia; Jurnal Berbasis Daring; Literasi; STARKI.]]>
<![CDATA[Analisa prakmatik pelanggaran maksim percakapan dalam iklan mie sedaap: sebagai proses kreatif pembuatan iklan ]]>
<![CDATA[Nugroho, Dhyaan Annisa Djuita]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 1 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i1.2552
<![CDATA[This study concerns with flouting the conversational maxim as a creative process in making advertisement. The objective of this study is to know how the conversational maxim are flouted to produce a creative advertisements. The writer formulates the following statements: (1) What kinds of conversational maxims are flouted in the source of data? (2) How do the copywriters flout the maxims? (3) What creative process come out as the result? The writer applies the pragmatics theory to find the addresser and addressee, the context of the utterances, the goals of the utterances, and the act of the utterances. She applies the theory of conversational maxim proposed by H. P. Grice, the theory of communication and advertisements. From the study, she finds out that the copywriters flout the maxim of quality by giving wrong or illogical statement; the maxim of manner by giving ambiguous statement; the maxim of relevance by giving irrelevant response; and maxim of quantity by giving too much information. There are 12 kinds of creative process namely: to attract consumers, to create humorous effect, to incite imagination and curiosity, building image, to persuade people, to influence emotion, building the setting, delivering moral, efficiency in language use and the co-text support the message. ]]>
<![CDATA[Komunikasi interpersonal antara pelatih dengan murid beladiri jujitsu indonesia di dojo wijaya putra surabaya ]]>
<![CDATA[Sinaga, Cristoper Prawira]]>;
<![CDATA[Prasetyo, Iwan Joko]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 1 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i1.2553
<![CDATA[Jujitsu or known as IJI (Institute of Jujitsu Indonesia) is one of a branch of martial arts in Indonesia. In training Jujitsu is needed of a communication to explain and train the students. I don't know that communication, interpersonal or in groups. Dojo (Training Place) Wijaya Putra Surabaya is a place to practice with various kinds of people, whether it's from a wide range of rates ranging from sabang to merauke, a wide range of religion, a wide range of ages. With a variety of such differences can be seen how interpersonal communication that will be among the coaches and students at the arena that will cause some comparisons between one and others. The research is a research a qualitative descriptive, The use of research sort of descriptive set of qualitative is the right method to find out the results of research that aims to find out how interpersonal communication by coach to students with a way to explain using a reality so that the study be something definite. The results can be found by using the Social Penetration theory which has 4 stages, namely, orientasi, exploratory affective stage, affective stage, stable stage. Of those 5 (five) subject of three has reached the stage stable while two other reached the affective stage. Because a coach doing the first approach to the students it in a way to tell the history of training, joking and personal life so that the stable in the study. The subjects based on Purposive Sampling and data retrieval using Depth interview.]]>
<![CDATA[Propaganda covid-19 terhadap awareness masyarakat surabaya untuk mengikuti program kerja pemerintah ]]>
<![CDATA[Alvian, Yusak]]>;
<![CDATA[Laudry, Steven]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 1 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i1.2569
<![CDATA[This study aims to analyze the influence of Covid-19 propaganda on the awareness of the people of Surabaya to participate in government work programs. The approach used in this study is a quantitative method. The population in this study were people of the City of Surabaya, East Java, totaling 3,095,026 people, while the samples taken were 100 Surabaya people. The data source in this study is primary data where data collection is done by distributing questionnaires. Data that has been collected will be tested for validity and reliability first. The data analysis technique used is simple linear regression analysis. Based on the results of the analysis in this study shows that there is a significant influence between Coagraphic Propaganda 19 to Awareness.]]>
<![CDATA[Manajemen pengelolaan informasi departemen humas pt pal indonesia (persero) dalam membangun citra baik perusahaan pada isu bumn merugi di era revolusi industri 4.0 ]]>
<![CDATA[Kusuma, Reri Septiana]]>;
<![CDATA[Wahyuningsih, Sri]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2708
<![CDATA[Information management carried out by PT PAL Indonesia (Persero) uses Instagram as a social media listening in monitoring issues as well as being used as an analytic social media to the audience to determine tastes and segmentation in order to build good corporate image communication. The purpose of this research is to find out how the management of the information department of the Public Relations department of PT PAL Indonesia (Persero) in building a good image of the company on issues related to BUMN loss in the industrial revolution era 4.0. Data collection methods using observation, interviews, and documentation. The informants were selected using purposive sampling method. Data analysis using Miles and Huberman techniques, namely data reduction, data presentation, and drawing conclusions. The results of this study indicate that in the information management carried out by PT PAL Indonesia (Persero) using Instagram as an analytic media as well as in building a good image of the company. PT PAL Indonesia (Persero) set the agenda for each upload to frame the issue of loss-making BUMN that dragged PT PAL Indonesia (Persero) as an effort to form a good image of the company. Keywords: Information Management; Social Media Listening; Agenda Setting; Company Good Image]]>
<![CDATA[Leveraging the COVID-19 crisis in making work-from-home a mainstream practice in the oil and gas industry ]]>
<![CDATA[Dewi, Indira]]>;
<![CDATA[Adiarsi, Gracia Rachmi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2768
<![CDATA[During the COVID-19 crisis, the oil and gas industry is among industries that face challenges in selling their products and struggling to manage their cash flow. The pressure to improve financial discipline within the oil and gas industry started even before the COVID-19 crisis. This paper validates the feasibility of adopting work-from-home (WFH) as a permanent practice for oil and gas companies in Indonesia and how it will help to reduce costs, enhance employee productivity, and improve their organizational agility. The survey was conducted two weeks after the start of the forced WFH “experiment.â€Â One hundred nine executives from various oil and gas companies in Indonesia took part in the survey. The result of this study resulted in most of the large and established companies in Indonesia, in particular, the oil and gas companies, being slow in adopting this practice. The COVID-19 crisis could be the turning point for wider and lasting adoption of WFH in the oil and gas industry. The survey results validate that business can still run even when their employees are working from home. Also, the survey results showed that a shift of opinion toward accepting WFH as the new normal exists. The survey indicates that many companies have crossed psychological and mental blocks and are receptive to the idea of making WFH part of normal HR practices.Keywords: WFH; Management; Sustainability; Oil and Gas Industry.]]>
<![CDATA[Relevansi penggunaan dangdut sebagai media efektif pengumpul massa kampanye pada pemilihan umum 2019 ]]>
<![CDATA[Madonna, Metha]]>;
<![CDATA[Dillah, Arya]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2787
<![CDATA[Abstract: The Presidential Election event in 2019 actually becomes a reflection of the establishment of the nation in democracy. General Election (Election) is the beginning of laying the foundation of the nation's democracy. Various campaign strategies are pursued by the success team, political parties and sympathizers of the Election contestants, including using dangdut music as an attraction for community gatherers (the masses).There is no accurate calculation about the mass of the campaign that gathered due to the appeal of dangdut with votes. But in fact the Golongan Karya (Golkar) is the party that first used dangdut in 1971 to be used as a campaign weapon. At that time Rhoma Irama, known as the King of Dangdut, attracted the attention of the masses. In 1977 Rhoma Irama succeeded in making the Partai Persatuan Pembangunan (PPP) defeat Golkar's dominance in Jakarta and Aceh.Result: music as a campaign media is very dominant as a means of entertainment and propaganda as well as attracting the masses in campaign. The use of dangdut as an effective media, mass campaign collectors show that it is still very relevant because people still like to watch dangdut directly despite political speeches. Even the two candidates for the Presidential Candidate (Capres) also used the dangdut and the most popular song to be used as the theme song as an identification song for the contestants.The results of interviews and data mining of key informants and informants from the 2019 presidential election success team, admitted that the use of dangdut music is still very relevant and strategic to gather the public to be moved consciously or unconsciously to attend a campaign activity. Dangdut music is also considered to be segmented or targeted specifically at certain layers of society, especially dangdut fans.Methodology: Descriptive qualitative quantitative paradigm research was carried out through surveys with direct observations in the field, the distribution of questionnaires was strengthened by interviews with mass of campaign participants as well as a number of informants such as political party figures, observers of political communication and people related to politics.Keywords: Relevance, Dangdut Music, Election Campaign]]>
<![CDATA[Menelisik Pariwara Rinso Warna Versi Badut dalam Logika Semiologi Barthes ]]>
<![CDATA[Sampurna, Angelia]]>;
<![CDATA[Agustina, Merry]]>;
<![CDATA[Marta, Rustono Farady]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2841
<![CDATA[In the era of intense competition in the marketing world, companies are driven to create creative advertising effectively. The right advertising will have a long-term marketing impact, and easily influence and take market position. The problem discussed in this study is how Rinso try to influence consumer purchasing decisions by taking advantage through meaning of denotation, connotation, and myth in taking the position of detergents that can maintain color quality through Rinso Color. This study uses Barthes Semiology theory, with descriptive qualitative research methods. The object of research is color, which can be concluded from this analysis, if color is a form to showed how is the character of a personality. Personality that wants to be formed through color, is another effort that needs to be done through Rinso Color. It can be seen that the preparation of aspects of advertising represents all aspects of both character, tagline, diction, to the target market of Rinso which is part of the total branding terminology in integrated marketing communication. Keywords: Barthes Semiology; Integrated Marketing Communication; Rinso Ad.]]>
<![CDATA[The role of social media in shaping airline’s image ]]>
<![CDATA[Elemonie, Anastasia]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2965
<![CDATA[Social media is important nowadays. With the development of technology today, most people want their needs to be fulfilled in an instant. Speed is the key in most cases. In this era all media gets digitized, the Internet also becomes the mode of carriage for all other media, meaning a lot of information is available on the internet. In today’s competitive business environment, under pressure from the digital revolution, the corporate brand with its identity, image, and reputation becomes the center of gravity for valuable and durable relationships between the firm and all interested parties. The researcher has chosen qualitative data for designing this research. Focus of this research it is aimed to understand the social media that has been used by Cathay Pacific Airways to shape its corporate image in the eyes of public. The analysis shows that the active promotion activities through social media has a big influence in the formation of the expected company image. The use of social media as one of the strategies that Cathay Pacific uses as a means of communication can increase customer engagement. Keywords: Corporate Communication; Corporate Image; Social Media; Perception; Airlines.]]>
<![CDATA[Pemanfaatan media sosial bagi pengembangan umkm di desa kedungrejo, kecamatan jabon, sidoarjo ]]>
<![CDATA[Istanti, Enny]]>;
<![CDATA[Sanusi, Ruchan]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2987
<![CDATA[Social media is a tool or means that can be accessed by everyone without limitation of time and distance as long as there is an internet network. The existence of social media that has wide, easy, and fast access is used by MSME small entrepreneurs to be more courageous in promoting their products as an effective and efficient marketing medium. The rapid development of MSMEs has made the use of social media even higher. The existence of MSMEs is expected to be able to expand employment opportunities, accelerate the process of economic equality, increase community income, and promote national stability. The use of social media is expected to be able to increase the marketing reach of MSME businesses. With the Thematic Real Work Lecture program, it is hoped that outreach and training activities on the development of MSME marketing in Kedungrejo Village through social media can provide an understanding of the importance of social media in developing business while keeping up with the times and can be used as much as possible. Keywords: UMKM; Social media; Extension; Training.]]>
