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INDONESIA
Jurnal Profetik
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : 19792522     EISSN : 25490168     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Profetik: Jurnal Komunikasi is a peer-reviewed journal, published biannually by Communication Science Department, State Islamic University (UIN) Sunan Kalijaga Yogyakarta. It is available online as open access sources and printed. The main focus of the journal is researches in communication studies which is integrated with Islamic perspective. PJK focuses on disseminating researches, especially related to issue of strengthening civil society in its various aspects. Besides, PJK also receive an article based on a library research, which aims to develop integrated communication theories, such as a discourse on Social Science, and other perspectives
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 234 Documents
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Scroll and Shop: Exploring Online Shopping Culture in the Digital Media Era Muchtar, Khoiruddin; Nurhasanah, Nunung; Fakhruroji, Moch
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/1d5r2t56

Abstract

The purpose of this paper is to describe the phenomenon of widespread use of online shopping platforms, which is framed as consumption behavior in media culture. The phenomenological method was used in this study, which involved four informants who were interviewed in-depth about their experiences with online shopping platforms. According to the studies, even though informants could use online shopping applications, some still saw it as an alternative to traditional shopping practices. In contrast, others indicated that online shopping had become their daily behavior. Additionally, the study highlights that although informants recognize the benefits and convenience of online shopping, they are also aware of its drawbacks. This awareness underscores the need for consumers to be cognizant of the risks associated with online shopping activities. As online shopping becomes increasingly popular, it remains essential to carefully consider its advantages and disadvantages to avoid potential problems. Overall, the study provides insights into how online shopping is perceived and utilized, emphasizing the importance of balancing its benefits with the awareness of its inherent risks.
Barriers in Marketing Public Relations and Narrative Paradigm Theory Wiwitan, Tresna; Yulianita, Neni; Novita, Sophia
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/k6ttbm60

Abstract

Universities are becoming increasingly competitive in attracting prospective students. Various Marketing and Public Relations activities, whether direct or mediated, are carried out to attract the interest of prospective students. This study aims to identify; barriers to Marketing PR activities in universities and solutions to overcome these obstacles. This research uses a qualitative case study with a multi-case design. The research object consists of the Public Relations Departments of the Islamic University of Bandung and the Islamic University of Sultan Agung Semarang. The reason for choosing these two universities is that they are members of the Coordinating Board for Private Islamic Universities and are institutionally accredited with Superior. The data collection techniques used in this study were in-depth interviews, observation, discussion, and literature review. The informants in the study consisted of seven (7) people: the head of public relations, public relations staff, and the vice-chancellor in charge of the public relations department. The results of this study are expected to help university public relations anticipate and overcome obstacles in Marketing PR activities by using the theory of the narrative paradigm. Public relations must have the ability to tell stories using narratives that are based on data from the field and touch on aspects of public emotion
Digital Economic Literacy: Elevating Culinary Micro, Small and Medium Enterprises (MSMEs) with Digital Branding Rahmanto, Andre Noevi
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/723k0y08

Abstract

Digital Economy Literacy is a necessity for business people, but there is still a lack of information about technology, making it difficult for MSMEs to switch to digital business. Four factors make it difficult for MSMEs to go digital. MSMEs in the culinary field in these locations still do not master packaging, branding, marketing techniques, and internet technology, which is a prerequisite for online marketing. This study aims to see how MSMEs have digital economy literacy in that location. The method used in this research is a qualitative method with a Participatory Action Research (PAR) approach where researchers directly help the community through empowerment or service. Researchers carried out data collection techniques through observation and Focus Group Discussion (FGD). The results of this study are that MSME actors in the culinary field can carry out digital branding and online marketing techniques as a result of empowerment or community service by researchers, including 1) understanding digital tools that are considered the most accessible by MSME actors; 2) the assistance needed by MSMEs in digital appeals; and 3) the digital literacy level of MSMEs seen from the digital literacy competency model.
ENQUIRE OF THE IMPLEMENTATION OF EDUCATIONAL FUNCTION ON TELEVISI REPUBLIK INDONESIA (TVRI) AS A PUBLIC BROADCASTING INSTITUTION Ezki Tri Rezeki Widianti; Ade Armando; Pinckey Triputra
Profetik: Jurnal Komunikasi Vol. 16 No. 2 (2023)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i2.2818

Abstract

The function of education is traditionally attached to the role of the Public Broadcasting Service (PBS). Televisi Republik Indonesia (TVRI), stated in the Broadcasting Act 32/2002 as one of the public broadcasting institutions, along with Radio Republik Indonesia (RRI), are to carry out this educational function. This article will analyze the education function performed by TVRI. This research employs a single case study design. Data obtained through interviews and literature review. The results of the study show that educational broadcasts on TVRI have been around for a long time. The results of the documentation study show that educational broadcasts on TVRI receive a positive response from the public. Field research shows that one of the educational programs on TVRI, Study from Home (henceforth referred to as Belajar Dari Rumah/ BDR) has outperformed other public programs. Although traditionally considered one of the main functions of public television, the implementation of educational broadcasts, especially formal education on TVRI is not consistently carried out. The absence of formal education programs at TVRI was due to technical constraints in the form of a lack of compatible studio equipment to record formal education programs and unavailable budgets for the programs..
CHILD STUNTING: REVEALING THE LACK OF CONCERN OF NATIONAL MEDIA IN INDONESIA Suraya Mansur; Nurhayani Saragih; Afgiansyah Afgiansyah; Wiwik Novianti; S Bekti Istiyanto
Profetik: Jurnal Komunikasi Vol. 16 No. 2 (2023)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i2.2837

Abstract

Campaigns carried out by the Ministry of Health and other government collaborations will not be successful without mass media broadcasts. Hence a phenomenon occurs that there is still a lack of discussion regarding the media raises the issue of stunting in the media. Thus this study aims to find out how concerned the media is in news portals regarding child stunting issues in Indonesia. The theory which is used in this study is the theory of health communication and online reporting. This study uses a post-positivistic paradigm, a digital media content analysis method with a qualitative approach. The data collection technique captures big data regarding stunting news in the news portal during November 2022 on National Health Day. The results of the study show that the online news portal with high awareness is tribunnews.com around 528 news out of 750 news. The most widely published issue is the government's commitment to reduce the stunting rate in Indonesia and the government's campaign programs as evidence of a concrete movement to increase public awareness regarding the prevention and treatment of stunting in society. The benefits of this research are expected to further strengthen the insights of researchers both in terms of expertise and scientific competence of researchers.
RELIGION AND COMEDY: EXAMINING ISLAM IN PRISKA BARU SEGU AND BORIS BOKIR'S STAND-UP COMEDY Abraham Zakky Zulhazmi; Syafawi Ahmad Qadzafi; Virdika Rizky Utama
Profetik: Jurnal Komunikasi Vol. 16 No. 2 (2023)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i2.2974

Abstract

In Indonesia, stand-up comedy performances have become popular in recent years. Stand-up comedy performances are completed and broadcast regularly on Indonesian television, and easily be found on social media such as YouTube. However, some stand-up comedy material is considered offensive and has resulted in legal cases. This includes materials that carry religious themes. This research analyzes the representation of Islam in the stand-up comedy material of Priska Baru Segu and Boris Bokir on Deddy Corbuzier's YouTube channel. This study is descriptive qualitative research. The stand-up comedy material of Priska Baru Segu and Boris Bokir is examined using critical discourse analysis by Teun A. van Dijk. This research concludes that the representation of Islam in the stand-up comedy material of Priska Baru Segu and Boris Bokir depicts Islam as hegemonic. This image emerges in the relationship between the majority group (Islam) and minorities in Indonesia. The strengthening of majoritarianism further solidifies the hegemony and dominance of Islam. Priska and Boris present material that represents religious issues in Indonesia: the closure of churches, the pros and cons of saying Merry Christmas, raids on restaurants during Ramadan, and issues of identity politics. Comedy based on religious material that Priska and Boris deliver operates under the shadow of societal sensitivities and accusations of blasphemy.
VISUAL RHETORIC OF ‘GUS’ AS POLITICAL IMAGE: ISLAM-NATIONALIST OR COMMODIFYING ISLAM Aditya Fahmi Nurwahid; Rahmatillah Dwi Putri
Profetik: Jurnal Komunikasi Vol. 16 No. 2 (2023)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i2.2976

Abstract

The rise of Islam-nationalist ideology in Indonesia's political contestation brings various Muslim figures to be involved. One of the most popular in the 2024 General Election is the appearance of ‘Gus’ as a representation of youth and religious politicians. This research focused on the construction of ‘Gus’ as a political image, and explored how their public relations team used visuals as an essential channel for storytelling, persuading, and image building. Adopting the agenda-setting theories and Burke’s dramatist pentad, this research draws the visual framing, answering ‘what is shown’ to the public and ‘how it is characterized’ as a presentation in social media. This research conducts the qualitative data analysis of four figures: Gus Muhaimin Iskandar, Gus Saifullah Yusuf, Gus Taj Yasin Maimoen, and Gus Ahmad Mudlor Ali. As a result, this research validates that the PR team used socially mediated images to build images based on “Islamic idealism”, the power of a local strongman, the leadership, and the point of view to legitimize their political position. To understand the political visual rhetoric, this research adopted the pentadic reading by looking at the element of social media post. It identifies the commodification goals of every figure, and shows where messaging priorities lies.
Online Shopping Transformation: The Impact of Virtual Events on Brands Gianina Amanda Azahra; Astuti, Prida Ariani Ambar; Antonius Widi Herdianto; Roel Hangsing
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/xyqs0q56

Abstract

Tokopedia needs an effective communication strategy to establish a strong and positive brand image. One of their efforts towards this is to create a brand experience through the virtual event of the Tokopedia WIB TV Show. This study aimed to analyze the impact of brand experience on Tokopedia’s brand image through this virtual event on YouTube. The study also aimed to identify the key indicators of brand experience, namely sensorial, emotional, intellectual, and behavioral, which have the most important influence on brand image. This study used a quantitative approach and survey research methods, and the analysis was based on the theory of the communication persuasion matrix. The findings showed a strong correlation between brand experience through the virtual Tokopedia WIB TV Show on YouTube and Tokopedia’s brand image. Furthermore, it was observed that an increase in brand experience has led to a positive increase in brand image. The four indicators of brand experience are integral to influencing brand image and cannot be viewed as separate entities.
Islamic Journalistic Ethics To Reduce Hoax News During The Covid-19 Pandemic Kasman, Suf; Nuryani; Sholeha, Monita
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v17i1.2983

Abstract

This research aims to identify Islamic journalistic ethics in reducing the rise of hoax news during the COVID-19 pandemic and to establish standards for news eligibility free from hoaxes. The spread of hoax news has become increasingly widespread, often trending. The 2020 KIC survey revealed that nearly 60% of Indonesians are exposed to hoax news, primarily related to politics, health, and religion. In Indonesia, hoaxes distort facts by presenting convincing yet unverifiable information, exploited by irresponsible parties to instill slander and hatred. Therefore, this research seeks to examine the rise of hoaxes complicating pandemic management and how to counteract them. Data is obtained from Kompas TV. This research employs a qualitative approach with descriptive methods. The study reveals that Kompas TV journalists adhere to Islamic journalistic ethics and the Cyber Media News Guidelines, ensuring their news content is accurate and verified. During the COVID-19 pandemic, Kompas TV journalists strictly verify information. From Kompas TV's perspective, the COVID-19 pandemic has led to an abundance of hoax news that must be prevented as early as possible
Digitizing Tolerance Practices as an Effort to Prevent Religious Conflict in Aceh through New Media Husna, Fathayatul; Zulkarnain, Annisa
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v17i1.3011

Abstract

This article opens an academic discourse on tolerance campaign strategies as a new form of conflict resolution in Aceh. LABPSA is an institution that accommodates young people to campaign for tolerance, inclusiveness, gender equality, and other social issues. All participants who join LABPSA carry out various tolerance campaign strategies. These strategies focus on how young people optimize social media to campaign for issues of tolerance. The data collection process is carried out by studies based on virtual ethnographic methods and online documentation. This step was carried out by looking at the landscape of religious conflicts that occurred in Indonesia, especially in Aceh province. What is the role of the Aceh government in carrying out conflict resolution to resolve religious conflicts in Aceh? What form of active participation did young people take when voicing the issue of tolerance through LABPSA? The results of this study are that the presence of young people under the LABPSA institution is a new way to voice acts of tolerance and resolve religious conflicts in Aceh. The various activities carried out are a form of dissatisfaction with the Aceh government's response to the issue of intolerance. On the other hand, the presence of young people in LABPSA is also part of helping the Aceh government resolve conflicts in Aceh, especially religious conflicts, and eradicating issues of intolerance.

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