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INDONESIA
Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi)
Published by Universitas Telkom
ISSN : 24424005     EISSN : -     DOI : -
Core Subject : Education,
Education
The Journal of Communication Studies Peripheries (LISKI) has a philosophy of advancing communication studies through the dissemination of knowledge transferred by the journal. At the beginning of its formation, LISKI was a discussion-group activity initiated by the lecturers of communication studies of Telkom University. Starting from sharing knowledge among themselves, it expanded into becoming a scientific-media for communication experts throughout Indonesia. LISKI is inviting all researchers and academicians of communication studies in publishing their research either in qualitative, quantitative, or mixed-mode method. All research papers must be correlated to communication studies. LISKI publishes two publications yearly (1 volume, 2 issues) in February and September.
Arjuna Subject : -
Articles 137 Documents
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The Process of directing an Interactive Educational Videos for Deaf and Intellectually Disabled Children at SLBN Dharma Wanita Kota Bogor Astutik, Endang Ayu Puji; Suparman
Lingkar Studi Komunikasi (LISKI) Vol 11 No 1 (2025): FEBRUARI 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i1.7709

Abstract

Educational videos are familiar to the Indonesian people, especially in the world ofeducation, because educational videos contain certain information or teaching materials that can beused by teachers. The making of educational videos cannot be separated from the role of a directorin the process from start to finish to produce quality audio visual works. Deaf (SLB-B) andIntellectually disabled(SLB-C) students at SLBN Dharma Wanita became the reason for making thisfinal project because they saw that the learning carried out by the school had not used animatedvideos, so the director and team were inspired to make audio-visual works in the form of interactiveeducational videos with the theme "SPESIAL" Sarana, Pembelajaran, Sederhana, Interaktif, Asik danLuar Biasa. The purpose of this final project is to produce an educational video with a curriculumtailored to schools, namely skills and sports, consisting of educational videos to make used goodsuseful, cheerful gymnastics for children with disabilities and Tebak Warna Interaktif (TWI). Dataobtained from primary and secondary data. The directing process of interactive educational videosconsists of three stages: pre-production, production and post-production. The use of laissez fairedirecting technique is applied in making interactive educational videos.
Life Drama of Digital News Daily Workers on YouTube Kompas.com; Fuch's Political Economy Perspective MJ, Khairun Alfisyahri.; Eddyono, Aryo Subarkah
Lingkar Studi Komunikasi (LISKI) Vol 11 No 1 (2025): FEBRUARI 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i1.7926

Abstract

In the digital era, a number of media, both television and online, use YouTube to distribute their content in order to obtain alternative income. Kompas.com does it. Its digital workforce is geared towards these targets. This research aims to find out the practices of daily digital news workers on YouTube Kompas.com. Fuchs' views on digital workers were used as the basis for the research. The research is qualitative research with data collection in the form of in-depth interviews, observations and documentation studies. Interviews were conducted with managing editors, lead video producers, producers, video journalists, and content creators. The results of this research show that digital worker practices include coercion, alienation and appropriation. In the realm of coercion, it can be seen that the work received by workers is not free from pressure and is not commensurate with the wages received. In isolation, workers feel proud to work at Kompas.com even though the salary is not commensurate with the work they carry out and their personal lives are taken away. Appropriation, content that has high views and traffic generated by digital workers will be sold by the company, but the profits obtained are only for the company.
Social Media Analysis On Malang Specialty Food Msmes Asri, Tri Mega
Lingkar Studi Komunikasi (LISKI) Vol 11 No 1 (2025): FEBRUARI 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i1.8127

Abstract

It will be seen throughout social media that the potential of MSMEs in Indonesia is very large to develop. However, MSME players unfortunately are still not responsive to change toward digitalization or online. The development of MSMEs has experienced several problems, one of which is marketing problems, especially related to branding through social media, particularly Instagram. This study aims to obtain a mapping picture of the problems faced by MSMEs when developing branding faced in the use of Instagram social media. The target MSMEs in this study are MSMEs of superior products, namely specialty foods located in Malang and its surroundings, which have Instagram social media accounts and high followers. The analysis was carried out using qualitative and quantitative descriptive approach.
Strategic Political Communication and Propaganda: Gibran RakabumingRaka’s Message Formulation in the 2024 Vice Presidential Campaign Mutiara, Mutiara; Nastain , M
Lingkar Studi Komunikasi (LISKI) Vol 11 No 1 (2025): FEBRUARI 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i1.8183

Abstract

Gibran Rakabuming Raka's nomination as vice president in the 2024 election has invited pros and cons. Strong propaganda in the formulation of messages given by Gibran has received much attention from the public, as seen in the news on the internet and social media. So the victory of Gibran and his partner is interesting to study. This study aims to determine the formulation of messages in strong propaganda carried out by Gibran in the political campaign in the 2024 election. This research method uses a qualitative method on secondary data obtained from various sources, such as journals, survey or research results, news portals, books, reports, and other data sources. Secondary data collection is done through the documentation method. The theory used is the theory of message formulation by Alan H Monroe (1930) "motivated sequence", there are five steps in the formulation of messages, namely Attention, Need, Satisfaction, Visualization, and Action. The results of this study show a correlation with the theory used, where the preparation of strong propaganda messages carried out by Gibran can make him the winner of the presidential election activities with his partner in the 2024 election.
Online Interactive through Branded Entertainment Games as Marketing Communication Activities in the Digital Era Indra Novianto Adibayu Pamungkas; Ariyani, Nafiah
Lingkar Studi Komunikasi (LISKI) Vol 10 No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i2.7277

Abstract

One-way advertising messages no longer get the attention of the entire audience because of the presence of new technology. Human tendency to reject the message of advertising because his presence appears in the middle of the fun that is being done. Marketers need to think of new ways to keep advertising by getting into the excitement, creating interactions, and spreading messages in an integrated way. Online interactive with the concept of branded entertainment games becomes an effort by marketers to make targets become captive audiences. This research is a qualitative study with an analysis of literature study discourse on online interaction and branding studies. The need for the process of Analysis, design, development, implementation, and evaluation through the concept of ADDIE in interactive online activities through branded entertainment games. The integration of messages needs to be reflected in the product, namely the games themselves, the design of the integration of marketing communication messages and the integration of messages in online interactive. The integration of messages is necessary to make the audience will receive the same message so that it is easy to recognize the brand through marketing communication activities. Marketers need to evaluate each of their marketing activities because digital conditions are fast becoming obsolete with the presence of a newness that appears. Key Word: Branded Entertainment, Game, Digital Marketing, Marketing Communications, Online Interactive
Dynamics of Collective Memory in Political Rebranding in the Digital Era: Qualitative Content Analysis of “Gemoy” on X in the 2024 Election Ratna Puspita; Budiharjo, Slamet; Shenthya Winarty
Lingkar Studi Komunikasi (LISKI) Vol 10 No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i2.7565

Abstract

This study investigates the usage of the term “gemoy” in the political context, particularly in relation to Prabowo Subianto, and how this term emerged and evolved in conversations on social media platform X, from post-2019 Election to the lead-up to the 2024 Election. Qualitative content analysis method is employed to comprehend the public’s response to the usage of the term “gemoy” as part of Prabowo’s political rebranding, as well as the criticisms that surfaced in the context of society’s collective memory regarding Prabowo’s controversial track record, especially concerning past human rights violations. Findings indicate that while there is a positive response to these rebranding efforts, particularly from Generation Z, criticisms regarding the use of “gemoy” as an attempt to divert attention from more fundamental substantive issues, and resistance to Prabowo’s political rebranding, remain significant, particularly from X users. However, it’s noteworthy that X users do not dominate the population in Indonesia, and the popularity of platform X is influenced by various factors, including its ability to meet its users’ preferences in terms of fast and concise communication. Keywords: political rebranding, collective memory, Prabowo Subianto, 2024 election.
How @paparazikuansing Popularizes The Cultural Tradition of Pacu Jalur Kuantan Singingi Riau ? Agwenda, Mezzi; Yasir; Yesicha, Chelsy
Lingkar Studi Komunikasi (LISKI) Vol 10 No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i2.7592

Abstract

This research aims to analyze the content marketing strategy of the pacu jalur culturaltradition through the TikTok platform, focusing on the @paparazikuansing account. Through aqualitative and case study approach, this research explores how the @paparazikuansing accountcreates, distributes, and amplifies content related to the pacu jalur cultural tradition.The main findings show that the use of TikTok as a promotional medium is able to increase publicawareness and understanding of the pacu jalur cultural tradition. The creative content presentedmanaged to attract the attention of users from various circles, both at home and abroad. The highinteraction between the @paparazikuansing account and its followers is also an important factor inbuilding engagement and emotional connections with the audience.The implication of this research is the need to continue to pay attention to and optimize user responsesand interactions as the key to success in building engagement with audiences. The proposedrecommendations include the need for research and analysis of audience characteristics, collaborationwith influencers, and other TikTok users to expand the reach of content. It is hoped that the results ofthis study can contribute to the development of content marketing strategies for the pacu jalur culturaltradition through social media, as well as become a reference for further research in the field of contentmarketing and traditional cultural development. In conclusion, collaboration between the@paparazikuansing account, followers, and other related parties can strengthen the promotion andpreservation of the pacu jalur cultural tradition through digital platforms.
An Analysis of Shot Types and Camera Angles in the Feature News "Transforming Scrap Fabric into Artwork" on the TVRI Jawa Barat News Program Firman, Kania Nurrahmi; Nugroho, David Rizar
Lingkar Studi Komunikasi (LISKI) Vol 10 No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i2.7598

Abstract

"Transforming Scrap Fabric into Artwork" is one of the travel feature news segments aired on the TVRI Jawa Barat program, Jawa Barat Hari Ini (West Java Today). The primary focus of the feature news video is on the objects and locations of the tourist village being covered. The selection of appropriate filming techniques ensures that the information conveyed in the travel feature news is clear and effective for the audience. Therefore, it is essential to choose the right filming techniques to effectively highlight the uniqueness and inspirational story of Kampung Perca (Scrap Fabric Village). This research aims to analyze the filming techniques used in a feature news video, focusing on shot types and camera angles. Data collection methods include observation, interviews, and literature review. The data is analyzed through data reduction, data presentation, data validity testing, and conclusion drawing and verification. The shot types in the feature news video include six categories: wide shot/long shot, medium close-up, medium shot, close-up, big close-up, and over-the-shoulder shot. The camera angles used in the feature news video consist of three categories: high angle, low angle, and eye level. Keywords: angle camera; feature news; filming techniques; shot type.
Love For Sale: Virtual Lovers Rental Services in Indonesia Louwbry, Anastasya; Girsang, Lasmery RM
Lingkar Studi Komunikasi (LISKI) Vol 10 No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i2.7605

Abstract

The way interpersonal relationships, particularly romantic ones, are formed has gradually transitioned to the virtual realm. Digital communication media now serve as platforms where users can meet and establish relationships without the constraints of physical distance and face-to-face interactions. The phenomenon of Virtual Lovers, originating in China, explains how individuals offer services as virtual partners to accompany clients. This relationship can be understood through the concept of Mediated Relationship, where romantic relationships flourish without contextual limitations, using digital communication as the primary medium. This study aims to explore the virtual communication process and interpersonal relationships of a Virtual Lover in their profession. Using a constructivist paradigm and a qualitative approach, this study aims to examine the experiences and values of Virtual Lovers in situational romantic interactions with their clients. It was found that a Virtual Lover communicates with their client in a situational romantic relationship, engaging in conversations or sharing stories about life’s problems. Virtual Lovers create a self-profile reflecting how they wish to be perceived through virtual communication. This exchange of information builds familiarity and trust as their knowledge of each other deepens. Despite not meeting face-to-face, Virtual Lovers feel their persona as a talent is distinct from their real-life self, where talent must listen attentively and adapt to the needs of their clients. Agencies acting as intermediaries between clients and talents enforce various regulations to protect the privacy and security of all parties involved.
Construction Of Kompakers Jogja's Identity Through Food Photography Challenge Ariantini, Tiyas; Wibowo, Arif Ardy; Samsudin, Mat Redhuan
Lingkar Studi Komunikasi (LISKI) Vol 10 No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i2.8074

Abstract

The gradual evolution of media alters the manner in which humans engage with one another. The media now serves as a tool for constructing one's identity. Instagram is one of the media platforms utilized. Instagram, a social media platform, is no longer solely utilized for personal purposes, but now serves as a community tool for disseminating information to its audience. One community that made use of this amenity is the Kompakers Jogja. This study examines the process by which members of the Kompakers Jogja develop their identities on the social media platform Instagram. The analysis is based on Gauntlett's theory of identity formation. The research methodology employed is qualitative, specifically utilizing the phenomenological approach to investigate the production of social reality. Through the utilization of observation and interview methodologies. This study utilizes seven informants as sources. The findings of this study indicate that individuals are actively shaping their identities on the social media platform Instagram by posting photos accompanied by captions. Three types of identity constructs are formed: professional and expertise identity, connection identity, and character identity.

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