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INDONESIA
Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi)
Published by Universitas Telkom
ISSN : 24424005     EISSN : -     DOI : -
Core Subject : Education,
Education
The Journal of Communication Studies Peripheries (LISKI) has a philosophy of advancing communication studies through the dissemination of knowledge transferred by the journal. At the beginning of its formation, LISKI was a discussion-group activity initiated by the lecturers of communication studies of Telkom University. Starting from sharing knowledge among themselves, it expanded into becoming a scientific-media for communication experts throughout Indonesia. LISKI is inviting all researchers and academicians of communication studies in publishing their research either in qualitative, quantitative, or mixed-mode method. All research papers must be correlated to communication studies. LISKI publishes two publications yearly (1 volume, 2 issues) in February and September.
Arjuna Subject : -
Articles 137 Documents
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Overcoming the Challenges of Globalization: Review of the McDonald's Indonesia Brand in Adapting Communication Messages for Local Markets Prasetio, Arie; Ariani, Nafiah
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.8917

Abstract

This study explores the role of Integrated Marketing Communication (IMC) in McDonald's Indonesia and its impact on brand equity, consumer engagement, and market competitiveness. Given Indonesia’s diverse cultural landscape and rapidly evolving digital economy, McDonald's has implemented localized IMC strategies to enhance its market presence. By integrating traditional and digital media, McDonald's ensures message consistency across television advertisements, social media campaigns, and influencer collaborations. Findings indicate that localized menu offerings, such as Nasi Uduk McD and Ayam Spicy McD, have strengthened McDonald’s emotional connection with Indonesian consumers. Additionally, TikTok challenges and KOL (Key Opinion Leader) partnerships have amplified brand awareness and consumer interaction. These strategies align with the growing consumer preference for authentic, culturally relevant experiences, reinforcing IMC’s effectiveness in bridging global branding with local relevance. Furthermore, McDonald's adapts CSR initiatives such as environmental sustainability programs and Ramadan campaigns, mirroring consumer values and fostering brand loyalty. Comparative studies with local brands, like HokBen, suggest that McDonald's ability to align its messaging with Indonesian values provides a competitive advantage against both global and domestic competitors. The study concludes that IMC plays a critical role in McDonald's success in Indonesia, emphasizing the necessity of continuous adaptation to cultural and digital trends. Future research should explore long-term consumer behavior patterns and the effectiveness of emerging digital marketing innovations to further enhance McDonald's local engagement strategies.
Communicative Actions of the Online Community Persaudaraan Setia Hati Terate (PSHT) on Instagram Wiyono, Agus Edi; Muhamad Isnaini; RM Girsang, Lasmery
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.8973

Abstract

In the rapidly evolving digital era, traditional communities such as Persaudaraan Setia Hati Terate (PSHT) have demonstrated remarkable adaptability by strengthening their collective identity through social media platforms like Instagram. This study aims to analyze communication patterns and identity negotiation within the PSHT community on the Instagram account @pshterateindonesia. Using a netnographic approach—an adaptation of ethnography for online research—data were collected through participatory observation of 18,000 posts, comments, and symbols from 2020 to 2024. The findings reveal how community members build solidarity through online interactions, collective narratives, cultural symbols, and communicative practices that reflect traditional PSHT values. The results indicate that the PSHT community successfully strengthens its collective identity in the digital space through educational content, social activities, and the use of distinctive symbols such as black-and-white uniforms and martial arts techniques. Values of brotherhood, discipline, and service to society form the core of the narratives shared on this platform. However, the study also highlights a paradox between the idealism of brotherhood promoted online and incidents of violence involving PSHT members in real life. These findings provide insights into the adaptation of traditional culture to digital spaces, the role of social media in fostering community solidarity, and the challenges of maintaining value consistency across both realms. This research is relevant for understanding online community phenomena in Indonesia and offers recommendations for community managers on leveraging digital platforms to strengthen organizations and promote positive values.Keywords: identity negotiation; communicative action; PSHT community; Instagram social media; Online Solidarity
Dynamics of Audiens Interpretation and Reception of Korean Drama Queen of Tears Tabitha Hemastuti; Roro Retno Wulan
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.9059

Abstract

The popularity of Korean dramas as part of the Hallyu Wave has grown significantly in Indonesia, creating a cultural phenomenon where audiences do not only consume content but also actively interpret and engage with it. One of the recent dramas, Queen of Tears, sparked intense fan reactions, particularly on social media, due to its emotionally rich narrative and depiction of modern marital struggles. This phenomenon raises a central research problem: how do audiences from different social backgrounds decode and interpret the messages presented in the drama? Using Stuart Hall’s encoding/decoding theory and a qualitative descriptive method with a phenomenological approach, this study investigates the audience reception of Queen of Tears by conducting in-depth interviews with eight informants who are active fans of the drama. The findings show varied interpretations across three decoding positions: dominant, negotiated, and oppositional, based on the drama’s three main themes: romance and sacrifice, family and social pressure, and throne and power. The majority of informants were in dominant and negotiated positions, indicating general acceptance with contextual adjustments. This study highlights that audience reception is not linear, but shaped by individual experiences, values, and socio-cultural context. It contributes to understanding how media texts like Queen of Tears act as spaces for meaning negotiation and emotional reflection among Indonesian viewers.
Representation of Hyperreality in The Collagena Advertisement “No Keriput No Keropos” Annisarizki; Mardiana, Siska; Putri, Liza Diniarizky
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.9672

Abstract

This study analyzes the representation of beauty constructed in the Collagena advertisement with the tagline “No Wrinkles No Pores” starring Song Hye Kyo using the framework of Jean Baudrillard’s semiotic method to examine the concept of hyperreality that shapes contemporary beauty standards. The Collagena advertisement was analyzed using semiotics with a qualitative approach in 11 scenes in the advertisement that lasted 31 seconds. From the results of the research that the researcher analyzed, it shows that the Collagena advertisement constructs an ideal beauty narrative centered on wrinkle-free skin and strong bones at the age of 25 and above for women, and implies that a woman’s value depends on physical perfection even though she is no longer young. The representation of Song Hye Kyo who appears youthful and seems unaffected by the natural process of aging represents a hyperreal beauty that is difficult to achieve for the majority of Indonesian women. The construction of pseudo-reality depicted in the Collagena advertisement covers up the facts about the biology of the aging process and promotes a consumer ideology, where beauty is commodified and standardized following Korean popular culture. This reveals that this advertisement reinforces unrealistic expectations. It gives rise to consumer behavior, and normalizes media actions to beautify themselves according to Korean beauty standards among Indonesian women who try to adapt to these beauty standards.
Consumer Engagement in Fudgybro's “Cookie Bomb Challenge” Viral Marketing Eka Candelia, Dera; , Nikmah Hadiati Salisah
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.8405

Abstract

Advertising is one of the main factors in making a brand famous and attractive to the public. However, with changing times, there is a need for innovation so that the advertisements produced can be considered creative and successful in attracting consumers' attention. Through social media, which currently has a big role in changing consumers' views of a brand. As for presenting an advertisement or marketing a product, there needs to be a strategy. The viral marketing strategy is the one most widely used by companies to introduce their brand. However, viral marketing certainly has a dependency on consumers who will be the support in producing content that goes viral. The Fudgybro brand is one brand that uses a viral marketing strategy that involves consumers in most of its content. Using the literature study research method helps researchers study a phenomenon that is analyzed using concepts that have been described in the literature. Based on the research carried out, the results obtained are that the Fudgybro Brand actively involves consumers to create viral marketing, starting with holding the "Cookie Bomb Challenge" so that it can reach not only Fudgybro's own social network, but also the environment of every consumer. Therefore, to produce a brand that can reach a wider reach, it is necessary to have an appropriate strategy to meet the targets of the brand itself. This study highlights the novelty of consumer-generated viral marketing through participatory digital culture, where consumers act not only as message recipients but also as active co-creators of brand content. The contribution of this research lies in demonstrating how consumer engagement and co-created experiences can strengthen brand awareness and purchase intention, expanding the understanding of viral marketing within communication studies.Keywords: advertising; creative; viral marketing; consumers.
The Transformation of Crisis Communication in Indonesian Mass Media during the Post-Truth Era Krisno, Muhammad; Budiman, Dwi Aji; Al-Nahari, Yusra Hamed
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.8568

Abstract

This study aims to analyze how Indonesian mass media adapt to the communication crisis triggered by the post-truth era. Through a comprehensive literature review, it was found that both conventional and digital mass media in Indonesia are increasingly influenced by the dominance of opinion and emotion, which often replace factual information in the delivery of news. The post-truth era encourages media outlets to tailor their content to audience preferences, focusing more on sensational or emotionally charged news that aligns with personal beliefs, rather than presenting objective and verified information. A significant consequence of this shift is the widespread dissemination of hoaxes and misinformation, which are frequently published without adequate verification processes. Despite efforts by media outlets to adopt technological solutions and collaborate with fact-checking organizations, the spread of misinformation remains challenging to control. This study also highlights the ongoing shift in media communication strategies, which, although boosting audience engagement, increases the risk of sensationalism and the distribution of inaccurate information. Public trust in Indonesian mass media remains low, particularly among younger audiences who are heavily exposed to information through social media, which further exacerbates the communication crisis. The study concludes that the post-truth phenomenon contributes to growing social polarization, requiring a more holistic approach to address these issues. Collaboration between media organizations, the government, and society at large is essential to improving digital literacy and effectively combating the spread of misinformation.
“Makan Bergizi Gratis” Program Policy in Media Framing: A Study of iNews.id Affandi, Ahmad Fahrul Muchtar; Ramdani, Alwan Husni
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.9766

Abstract

This study aims to analyze how iNews.id frames the Free Nutritious Meal Program (MBG) using Murray Edelman’s framing approach. MBG is one of the national priority programs launched after the 2024 general election, aiming to improve the nutritional quality of schoolchildren. The research adopts a constructivist paradigm and a qualitative approach, analyzing nine news articles published between December 2024 and January 2025. Data were analyzed based on Edelman’s three framing dimensions: categorization, rubrification, and ideological category. The findings show that, in the categorization dimension, iNews.id consistently frames MBG within an affirmative narrative, highlighting technical preparedness, community participation, and direct benefits for families. In the rubrification dimension, the news articles are distributed across the National, Lifestyle, Health, and Bulletin sections, broadening the issue’s context from state policy to everyday life. In the ideological category dimension, the framing positions the government as a protector and supporter of public welfare, asserts moral legitimacy, and minimizes potential conflicts through narratives of central-local harmony and clarification of sensitive issues. The study concludes that the framing constructed by iNews.id tends to reinforce a positive image of the government regarding MBG and minimize critical narratives. The limitation of this research lies in its focus on a single media outlet and a short period of analysis. Future research will involve a comparative study with other media owned by political practitioners to examine the influence of ownership affiliation on public policy framing patterns.Keywords: framing, online media, media ideology, Makan Bergizi Gratis, Indonesia’s media

Page 14 of 14 | Total Record : 137

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