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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
Arjuna Subject : -
Articles 273 Documents
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Public Knowledge and Private Gain: The Effect of Spillover Networks on Firms' Innovative Performance Erna Herlina; Rusman Ali; Fuadi Fuadi
Majalah Ilmiah Bijak Vol 18, No 3: December 2021 - SPECIAL ISSUE
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.1973

Abstract

This research cores around presenting the idea of an overflow organization, to be specific an organization of source organizations whose public information is a getting organization that can be ingested and utilized as advancement input. The review was led utilizing patent-put together information with respect to a board of semiconductor organizations somewhere in the range of 1976 and 2002. The outcomes show that the imaginative presentation of the organization will in general be higher when the overflow network is plentiful or wealthy in underlying openings. Notwithstanding, great overflow organizations and opening wealth are primary for the most part counterproductive. It is steady with information that the worth of outer information inputs relies upon the venture level assets that can be pooled. Organizations benefit from overflow networks that rely upon specific variables, specifically intraorganisasi logical force and level of incorporation into (downstream).
Strategic Alliance in the Creative Economy:Acquisition Coach's of Kate Spade Daryanto Hesti Wibowo
Majalah Ilmiah Bijak Vol 18, No 3: December 2021 - SPECIAL ISSUE
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.1964

Abstract

This study is an analytical research on the application of strategic alliances in the creative economy in a global context. Creative economy is not just about small and medium scale industry, but its economic potential is very gigantic. The world trade in creative industry-based goods and services in the Special Edition of the United Nations Creative Economy Report, has recorded a trade of USD 624 billion in 2011. This study analyzes the acquisition of Coach's exclusive handbag company against its competitor, Kate Spade. Using the literature and business information, the analysis shows that the acquisition of May 2017 is a Coach reaction to the tight competition dynamics in the exclusive handbag industry. In order to win the competition, Coach decided to acquire Kate Spade worth USD 2.4 billion or around IDR 31.9 trillion. With this acquisition value, Coach hopes to boost its sales performance through market expansion by leveraging the competitive advantage of its partner Kate Spade.  This analysis can be used as a reference for the creative economy development in Indonesia, especially handbag industry which is currently starting to penetrate international markets such as Dowa and Laga.
Social Media As A Marketing Media For Pandansari Mangrove Forest Tourism Object Nur Andina, Anisa; Zain Ramadhan, Rafif; Leginasawati, Hasna
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2200

Abstract

Facing the industrial revolution 4.0 which makes technology development even more rapid making the world of tourism in Indonesia also progresses. Tourism that is experiencing development certainly provides additional foreign exchange for the country. Brebes Regency as a district that has many hidden tourism treasures is currently one of the regencies in Central Java that is quite reckoned with in the world of tourism. The purpose of this study are to see how much social media impact has in order to enlarge the number of visitors in Pandansari mangrove forest at Kaliwlingi Village Brebes Regency through tourism promotion. The idea of marketing through social media is currently the new prima donna. Social media is used to market tourism objects more broadly. Reaching larger audiences, the work of social media continues to be improved mainly in attracting potential visitors who have never come to this place at all. The analysis object in this paper is the social media account belonging to the Pandansari mangrove forest located in Kaliwlingi Village Brebes Regency which is often referred to as Dewi Mangrovesari. Using descriptive qualitative research technique, it was found that the use of social media as marketing was effective because currently people are very familiar with technology. Good management and efforts to preserve the environment are also one of the things promoted by the Pandansari mangrove forest tourism object.
Effect of Individual Characteristics, Work Placement and Work Environment on Employee Performance (Case Study on PT Post Energy Indonesia Jakarta Office) Suryanto, Suryanto; Sandra, Jana
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2037

Abstract

This study aims to determine the effect of individual characteristics, work placement and work environment on employee performance. There are three independent variables, namely individual characteristics, work placement and work environment to be tested for the effect on the dependent variable, namely employee performance. The population in this study were all employees of PT Post Energy Indonesia Jakarta Office, amounting to 114 people. In this study using simple random sampling and obtained data as many as 57 respondents. The research data used is primary data, which is obtained through the distribution of questionnaires. The analytical tool used is multiple linear regression test. The results showed that: There is a positive and significant influence between Individual Characteristics and Work Environment on Employee Performance, but there is no effect of Work Placement on Employee Performance with a significant value. The results of the coefficient of determination test show that the Adjusted R Square value of 40% of the dependent variable on employee performance can be explained by the independent variables, namely individual characteristics, work placement and work environment, while other factors of 60% are influenced by other variables outside the variables studied.
Dual Model of Marketing and Branding during the pandemic in Indonesia Ardiansyah, Tedy; Teruna, Dipa
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2135

Abstract

The problem in marketing and branding is that it is not easy where in 2021 almost a dozen companies will close which will result in company losses and disrupt the Indonesian economy. This research of the purpose to find out the similarities in the perception in the form of words from each informant regarding marketing and branding strategies, and secondly is to think of something a new model of marketing and branding. The research was carried out employing a qualitative case study approach, where the sample was taken from 5 informants who had validity and credibility. The analysis carried out was assisted by using the Nvivo version 12 tools which led to a cluster analysis to find out the similarities in marketing and branding perceptions as well as an analysis map to bring up a new model of marketing and branding. The findings confirmed the premise, which was based on cluster analysis, that all informants had the same and strong perceptions when it comes to marketing and sales, branding strategies, which is evidenced by the Pearson correlation coefficient between 0.41-0.60. Then Map Analysis for Branding, Map Analysis for Online and Conventional Marketing and Map Analysis for Social Media form a new model in carrying out marketing and branding during the pandemic in Indonesia. The advantage of the model formed is a combination of marketing strategies and branding of informants with one another.
The Effect of Diferentiation, Price, and Facility on Customers’ Satisfaction (Case Study on Goen Authentic In East Jakarta) Mariam, Siti; Panji Kresna, Egi; Haeba Ramli, Abdul
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2193

Abstract

This study aimed to analyze “The Effect of Differentiation, Price and Facilities on Consumer Satisfaction (Case Study on Goen Authentic East Jakarta). The research method was quantitative using purposive sampling, with a sample of 35 respondents. The results of this study indicated that (1) the differentiation variable (X1) had    a partially significant effect on consumer satisfaction with a t count of 2,538 and a signification level of 0,016, which was less than 0,05, therefore differentiation (X1) had a significant effect on consumer satisfaction (Y) (2) the price variable (X2) had a t-count result of 0.527 with a signification level of 0,602, which was greater than 0,05, therefore the price (X2) did not significantly affect consumer satisfaction (Y) (3) The facilities had a result of 3,041 with a signification level of 0,005, which was less than 0,05, therefore the facility (X3) had a significant effect on consumer satisfaction (Y) (4) differentiation (X1) Price (X2) and facilities (X3) on consumer satisfaction (Y) obtained F count of 12,57 and a signification level of 0,000, which was less than 0,05, therefore from the regression model it can be concluded that differentiation, price and facilities together affect consumer satisfaction at Goen Authentic.
Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic Silitonga, Parlagutan; Namira, Rai
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2113

Abstract

The research aims to propose a model that can increase customer purchase decisions and propose a series of efforts to achieve that goal. The solution proposed in this study is rooted in the R-A theory by accelerating news sharing capability. Consumers are aware of the latest developments about the product, the quality, which leads to the resonance of a company's brand image. The population in this study was the buyer of cosmetic Sariayu Martha Tilaar. The sample used in this study was 100 respondents by purposive technique. Data collection technique by accidental using the designed questionnaire. The questionnaire has been tested for its validity and reliability before distribution. The regression analysis started with the classic assumption test (normality, multicollinearity, heteroskedasticity, and linearity test) afterward by multiple linear regression analysis. The model determined by the hypotheses testing applied F test, t-test, correlation test, and the coefficient of determination. The results showed that none of the single variables stand alone. All independent variables in weak significant effect individually. Therefore, it is suggested that the Sari Ayu Cosmetic management should make a significant effort to pay attention to brand image resonance and price perception in line with the needs and wants of their potential customers.
Redefining The Concept of Consumer Switch Intention: A Literature Review Satriadi, Satriadi; Anggraini, Nia; Alhempi, R. Rudi; Risnawati, Risnawati
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.1890

Abstract

The aim of this paper is to redefine building switching intentions by analyzing the concept of consumer switching intentions. The study of consumer switching intentions was carried out by identifying the definition of consumer switching intentions. The problem raised in this paper consists of the perception of switching intention which consists of different definitions of switching intention from each research result (Gupta et al., 2004), (Anton et al., 2007), (Nikbin et al., 2013), (CN Lin & Wang, 2017), (Liang et al., 2018), (Aw & Chong, 2019), and (Bölen, 2020). This paper takes the method of comparing the concept of consumer switching intentions from many researchers who have had their research validated. The ramifications of this study's findings will serve as a point of reference for a number of investigations, resulting in the identification of each definition of consumer switching intents. This paper's unique contribution will redefine the concept of consumer switching intent.
Analysis of Product Quality, Service Quality, and Customer Satisfaction at Waroeng Special Sambal "SS West Jakarta Gofur, Abdul
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2183

Abstract

This study aims to analyze the effect of product quality and service quality on customer   satisfaction   at   Waroeng   Special   Sambal   customers   in   West Jakarta.   The   variables used   in   this   study   are   product   quality   and   service quality   as   exogenous,   and   customer   satisfaction   as   endogenous.   The sample     selection     used     probability     sampling     methodwith     incidental sampling   technique   and   the   sample   in   this   study   were   120   respondents who   were   customers   of   Waroeng   Special  Sambal   in   West   Jakarta.   The data processing method used is the   Structural Equation Modeling (SEM) method using IBM AMOS 22 software.The   results   of   this   study   indicate   that   product   quality   has   a   positive   and significant   effect   on   customer   satisfaction   with   an   estimated   value   of 0.302,   where   these   results   prove   that   food   and   beverage   products   at Waroeng Special Sambal produce satisfaction from their customers. Then the     following     results     show     that   Service     Quality   has     a     positive     and significant   effect   on   Customer   Satisfaction   with   an   estimated   value   of 0.503,     where     these     results     prove     that     the     services     provided     by     the employees   or   the   Waroeng   Special   Sambal   facilities   have   resulted   in satisfaction from their customers.
Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia Kusumawati, Reni Diah; Oswari, Teddy; Yusnitasari, Tristyanti; Dutt, Himanshu
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.1934

Abstract

E-commerce for agribusiness products began to develop in Indonesia in 2015, but it is still very small in number when compared to products from other industries. E-marketplace allows farmers to reach a wider range of consumers, so that everyone who has internet access has the opportunity to be able to enjoy fresh agricultural products. The success of an e-marketplace is supported by the good performance of the web, so that consumers will feel comfortable in searching for products and making transactions. This study discusses the performance of e-marketplaces, and consumer perceptions to determine consumer purchase intentions of agricultural product e-marketplaces. The population in this study are consumers who have used the agricultural product e-marketplace. The data were obtained through a questionnaire, then a classic assumption test was carried out to determine the appropriateness of the statements used in the questionnaire and the distribution of the data used. Furthermore, the data will be analyzed using multiple linear regression. The results show that partially only the convenience of the website from the e-marketplace performance indicators that affects consumer purchase intentions of agricultural products, while other variables do not affect consumer purchase intentions of e-marketplaces that offer agricultural products. Simultaneously, the results of the study indicate that e-marketplace performance, perceived ease of use, and perceived benefits influence consumer purchase intentions in agricultural product e-marketplaces. The contribution of the influence of the independent variables to the dependent variable is 17.9%, and the rest is influenced by other variables not included in the study.

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