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Translitera : Jurnal Kajian Komunikasi dan Studi Media
Published by Universitas Islam Balitar Blitar
ISSN : -     EISSN : 25273396     DOI : -
Core Subject : Social,
Social Sciences
Memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.
Arjuna Subject : -
Articles 163 Documents
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Strategi Komunikasi Pemasaran melalui Digital Marketing Institut Sains dan Teknologi Terpadu Surabaya Candra Gunawan, Ardalina Luvitasari; Harliantara, Harliantara
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.2739

Abstract

Institut Sains dan Teknologi Terpadu Surabaya (ISTTS) is experiencing a decreasing trend in the number of students from the 2021/2021, 2021/2022, and 2022/2023 periods. This research uses Integrated Marketing Communication (IMC) theory, Digital Marketing, and Marketing Public Relation strategies as a basis to analyze data collected through evaluative descriptive discourse analysis of digital promotional materials used by ISTTS. Based on the results of the study, it can be concluded that the digital marketing communication strategy and public relation strategy implemented by ISTTS in their student admission activities are effective in increasing the number of student applicants and improving their institutional image. This research contributes to the development of integrated marketing communication theory and provides recommendations for other educational institutions in developing their digital marketing communication and public relation strategies.
Representasi Kekerasan dalam Rumah Tangga pada Film Darlings (2022) Annisa, Sonia Nur; Wardhianna , Sotyania; Santosa, Imam
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.2859

Abstract

Kajian mengenai kekerasan rumah tangga terhadap istri yang terepresentasi pada film sudah banyak dilakukan. Namun, penelitian kekerasan terhadap suami pada film masih jarang dilakukan. Laki-laki selalu digambarkan maskulin. Sehingga, ketika laki-laki ditampilkan menjadi korban kekerasan, penonton menganggapnya sesuatu yang wajar. Tujuan dari peneliti ini adalah menjelaskan kekerasan terhadap laki-laki dalam rumah tangga yang direpresentasikan Film Darlings (2022). Metode analisis yang digunakan dalam penelitian ini adalah semiotika karya Roland Barthes. Hasil dari penelitian ini menunjukan bentuk-bentuk kekerasan langsung yang terdapat Film Darling (2022) yakni kekerasan fisik, kekerasan psikis, dan penelantaran terhadap suami. Selain itu, juga terdapat kekerasan kultural pada film ini.
Digital Content Marketing Strategies for Building Brands on MCN Accounts by PT Hoki Adi Karya Putri, Ester Permata; Rachmawati, Farikha
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.2934

Abstract

Digital content marketing is now the talk of the world of marketing which is busy being used by all groups, both individuals and business people, to get better profits. PT Hoki Adi Karya or Hakka Indonesia, is one of the companies engaged in the digital academy which facilitates debriefing in the field of digital marketing. The creation of an MCN account managed by Hakka Indonesia is evidence of widespread investment through digital content marketing to enhance brand persona. By using a descriptive qualitative method, the interview approach was carried out to take from the Hakka Indonesia Creative team. The results of this study contain the stages of digital content marketing strategy according to Kotler in building a brand persona. Research findings show that implementing digital content marketing improves the brand persona of MCN accounts
Pengaruh Content Marketing di Instagram Growthspace.id terhadap Minat Beli Webinar Growth Space Sari, Debbie Permata; Valdez, Mohamad Alppy
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.3033

Abstract

The digital era has positioned content marketing as a paramount strategy in attracting consumer interest. This study focuses on how Content Marketing on Instagram Growthspace.id impacts the Purchase Interest of Growth Space webinars. A qualitative approach was applied in this research involving 100 respondents through purposive sampling techniques. Seven dimensions, namely Relevance, Informative, Reliability, Value, Uniqueness, Emotion, and Intelligence are used to assess content marketing, while six dimensions, namely Awareness, Knowledge, Liking, Preference, Conviction, and Purchase are utilized to measure purchase interest. The results show the significance of content marketing strategies, with an influence of 56.1% on the interest in purchasing webinars. This finding signifies the power of content marketing in driving webinar sales.
Analisis Produksi Program AB TV News di PT. Astro Blitar TV Monicha, Denty; Kusumawijayanti, Anita Reta; Nuryanti, Nuryanti
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.3063

Abstract

News programs become a special identity of television stations. Its also one of the responsibility of the media to give information, education and entertainment to the society. ABTV News is a regular news program presented by PT. Astro Blitar Television, one of the local TV stations in Blitar Regency, East Java. This methodology used is a descriptive qualitative approach. Data collection is through interview, observation, and documentation. The result was conluded that production process on television have Standard Operational Procedure (SOP) namely pre-production, production and post-production. That are in accordance with the SOP for the ABTV News program production process. Pre-production on the ABTV News program begins with finding idea or information, planning, and preparation. As for the production process, consists of news coverage, followed by script writing. Post-production is the final stage in the process production of the ABTV News program.
The Culture of “Hijabers” Top Class in Social Media: Counter Hegemony or Next Hegemony? (Netnographic Study on the Instagram Accounts of Dian Pelangi and Dato' Seri Vida) Rahman, Khairul Arief
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.3097

Abstract

This article will discuss how Muslim women currently support their Islamic views through clothing that has been constructed in such a way. One of them is the phenomenon of "hijabers" among high-ranking Muslims as if confirming a new identity that is considered Muslim but still "current". Mastery in this discussion refers to a number of artists or public figures who also share their style and fashion via social media to fans. Making this kind of domination of upper-middle class Muslims over other class Muslim women. However, on the one hand, the use of the hijab as part of eastern culture is actually gaining ground again in line with people's desire to be religious but still trendy. So the hegemony that occurs can be said to be without coercion and is a necessity. However, on the other hand, this mastery is also a serious problem to be observed because the stigma that appears appears to be too luxurious and excessive due to the addition of "wow" accessories and the Western elements that are tried to be included.
Reality Show Production Strategy to Attract the Audience: Case Study of NET TV Siap Bos Program Nauzal, Achmad; Setiawati, Titin
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.3109

Abstract

This study uses a qualitative descriptive, data collection techniques are observation, documentation, and in-depth interviews with the production team and the audience. Using the constructivism paradigm and study of organizational communication in production teams through the organizational control theory in broadcasting institutions. In the midst of the efforts of television stations to survive amidst the onslaught of online media, the strategy of the production team for the Siap Boss program includes planning, production, execution and evaluation, based the strtagy to ratings and shares in order to obtain a good television program. The strategy for the production team for the Siap Boss program focuses on the process of brainstorming, modifying and developing content by evaluating previous episodes, conducting research and coordinating them with the hosts, packaging the program with the addition of a creative strategy in the form of graphic editing as a unique characteristic of the Siap Boss program, so that it is interesting, not monotonous. The strategy aimed to achieve the objectives of the Siap Bos production team in attracting the audience.
Transactional Communication Model Sellers Between and Buyers in Kendari City Market Aboy, Abdul Sarlan Menungsa; Sari, Paramitha Purwita; Syahruddin, Syahruddin; Muslan, Muslan
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.3196

Abstract

The problem that we want to observe is the transactional communication model between traders and buyers in the Kendari City market. The location of this research was carried out at the market in Kendari City. Transactional Communication Theory (Eric Berne in Mulyana 2002: 109) is the reference in this research. The number of informants was 20 people. Qualitative descriptive is a method for collecting data. The research results show that complementary transactions at the Kendari City Market occur because of the same attitude, mature attitudes between traders and buyers in interacting, cross transactions at the Kendari City Market occur because traders and buyers misinterpret the meaning of the message, transactions from both parties conveyed do not occur in agreement. Hidden transactions at the Kendari City Market occur because they assume that buying and selling matters are the main priority that must be done without paying attention to other conversations outside the buying and selling process.
Efektifitas Pola Komunikasi Interpersonal antara Guru dan Siswa Autis dalam Pengembangan Kecerdasan Emosional : (Studi Kasus di SLB Putra Mandiri Rejotangan) Ni’mah, Hamidatun; Harumike, Yefi Dyan Nofa; Basuki, Hery
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.3234

Abstract

This study aims to determine the effectiveness of interpersonal communication patterns between teachers and autistic students in developing emotional intelligence in SLB Putra Mandiri Rejotangan. The research method used is qualitative. Data collection techniques used were observation, interviews and documentation. The results of this study indicate that there is an effectiveness of communication patterns between teachers and autistic students in SLB Putra Mandiri Rejotangan, the application of communication by teachers and students is proven by the existence of openness, positivity, empathy, support, and similarity so that teachers are able to carry out their role as educators in a good manner. In carrying out the teaching and learning process at SLB Putra Mandiri Rejotangan it is hoped that teachers will continue to collaborate with parents in order to achieve maximum targets in learning and developing emotional intelligence.
Analisis Personal Branding Suwardi “Becak Lawu” sebagai Petarung MMA Indonesia ditinjau melalui Dramaturgi Priscillia, Bernice; Setiawan, Albert Octavio
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 1 (2024): Maret 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i1.3360

Abstract

Suwardi sees MMA as having an attraction and a desire to develop the potential of Indonesian athletes to compete in One Pride and even go international. Suwardi's self-actualization is built through his personal Instagram social media. This research aims to determine the impression management carried out by Indonesian MMA fighter Suwardi "Becak Lawu". In the analysis, the theory used is Erving Goffman's dramaturgical theory with two aspects, front stage and back stage. Using a descriptive qualitative research approach by collecting data through interviews with key informant Suwardi "Becak Lawu"and observation. The results of this research show that Suwardi is able to create an attractive front stage persona with his humorous and friendly nature and to strengthen his identity as a well-known Indonesian MMA fighter. Meanwhile, back stage, he feels a great sense of responsibility as a well-known Indonesian MMA fighter and family man as a husband and father. Apart from that, this research reveals that Suwardi represents personal branding with both responsibilities in his life as a person who are the same in the real and virtual worlds.

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