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Business Management Analysis Journal (BMAJ)
Published by Universitas Muria Kudus
ISSN : 26230690     EISSN : 26553813     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategic with the standard of research method for publication.
Arjuna Subject : -
Articles 104 Documents
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Pengaruh Work Life Balance Terhadap Kepuasan Kerja Karyawan Milenial Perusahaan Startup di Jakarta Hanisa Putri Pratama; Iwan Kresna Setiadi
Business Management Analysis Journal (BMAJ) Vol 4, No 2 (2021): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v4i2.6602

Abstract

This research is a quantitative study to determine the influence of work-life balance on employee satisfaction of the millennial employee’s generation in Jakarta. The population of this study are the people who works at Startup company in Jakarta. This study used sample size of 100 respondents, with non-probability purposive sampling. Multivariate regression method is used to analyze the data. Data was collected by distributing online questionnaires. The tool used to analyze the data is SmartPLS 3.0. The results of this study indicate that  Work Interference with personal life, personal life interference with work, work life enhancement, personal life enhancement has an effect on employee satisfaction. Through this research, it is hoped that startup companies can take advantage of work-life balance policies to increase job satisfaction.Penelitian ini merupakan penelitian kuantitatif dengan tujuan untuk mengetahui pengaruh work-life balance (keseimbangan kehidupan kerja) terhadap kepuasan kerja karyawan milenial perusahaan startup di Jakarta. Populasi dalam penelitian ini adalah karyawan yang bekerja pada perusahaan startup di Jakarta. Sampel yang digunakan yaitu sebanyak 100 responden, yang dipilih dengan metode non-probability purposive sampling. Regresi multivariate digunakan untuk menganalisis data. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online. Program yang digunakan untuk menganalisis data adalah SmartPLS 3.0. Penelitian ini menunjukkan bahwa Work Interference with Personal Life; Personal Life Interference with Work, Work Life Enhancement, Personal Life Enhancement berpengaruh terhadap kepuasan kerja. Melalui penelitian ini diharapkan agar perusahaan startup dapat memanfaatkan kebijakan work-life balance untuk peningkatan kepuasan kerja.
Pengaruh Makro Ekonomi dan Mikro Ekonomi Terhadap Profitabilitas Pada BPR Syariah di Indonesia Yulvista Galuh Kirana; Diyah Santi Hariyani; Putri Oktovita Sari
Business Management Analysis Journal (BMAJ) Vol 4, No 2 (2021): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v4i2.6642

Abstract

Financial performance is a proof of success obtained by a bank in carrying out its business activities. The purpose of this study is to empirically examine the effect of inflation, interest rates, CAR, FDR, NPF, BOPO on profitability. By using purposive sampling, there were eight Islamic People's Financing Banks (BPRS) registered with the OJK in 2017-2020 chosen to be the sample of this study. The secondary data in this study is derived from the financial data of the BPRS in the KAP publication reports and other information and profit and loss publication reports that are already available at the Financial Services Authority (OJK) and Bank Indonesia (BI). The data analysis method used multiple linear regression using SPSS Statistics 23.0. The results of the study through the t-test showed that inflation, interest rates, CAR, and NPF had no effect on profitability, while FDR and BOPO had a significant effect on profitability at BPRS. The distribution of BPRS financing is the most important thing where the main task of a bank is to collect and distribute funds. Infinancial managing bank must prioritize the principle of prudence in order to avoid bad loans.Kinerja keuangan adalah sebuah bukti keberhasilan yang diperoleh oleh suatu perbankan dalam menjalankan kegiatan usahanya. Tujuan penelitian untuk menguji secara empiris pengaruh inflasi, suku bunga, KPMM, FDR, NPF, BOPO terhadap profitabilitas. Dengan teknik pengambilan purposive sampling diperoleh delapan Bank Pembiayaan Rakyat Syariah yang terdaftar di OJK tahun 2017-2020 sebagai sampel. Data sekunder dalam penelitian diperoleh dari data keuangan BPRS pada laporan publikasi KAP dan informasi lain serta laporan publikasi laba rugi yang sudah tersedia pada Otoritas Jasa Keuangan dan Bank Indonesia. Metode analisis data menggunakan regresi linier berganda menggunakan SPSS Statistik 23.0. Hasil penelitian melalui uji t menunjukkan bahwa inflasi, suku bunga, KPMM, dan NPF tidak berpengaruh terhadap profitabilitas, sedangkan FDR dan BOPO berpengaruh signifikan terhadap profitabilitas pada BPRS. Penyaluran pembiayaan BPRS merupakan hal paling utama di mana tugas utama dari sebuah perbankan adalah menghimpun dan menyalurkan dana. Perbankan dalam mengelola pembiayaan harus mengutamakan prinsip kehati-hatian agar tidak terjadi kredit macet.
Analisis Pengaruh Promosi, Harga, dan Citra Merek terhadap Keputusan Pembelian pada Situs E-commerce Zalora di Jakarta Reni Ernawati; Anastasia Bernadin Dwi; Jenji Gunaedi Argo
Business Management Analysis Journal (BMAJ) Vol 4, No 2 (2021): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v4i2.6663

Abstract

This research is using quantitative study that aims to determine the effect of promotion, price, and brand image on purchasing decisions on the Zalora e-commerce site in Jakarta. The population in this study are Zalora users in Jakarta with a sample of 75 respondents using the non-probability sampling method with purposive sampling technique. Hypothesis testing in this study uses Partial Least Square (PLS) analysis tool and a significance level of 5%. The results of this study are the promotion has a significant effect on purchasing decisions, price has no significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh promosi, harga, dan citra merek terhadap keputusan pembelian pada situs e-commerce Zalora di Jakarta. Populasi dalam penelitian ini yaitu pengguna Zalora di Jakarta dengan sampel yang diambil sebanyak 75 responden menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengujian hipotesis dalam penelitian ini menggunakan alat analisis Partial Least Square (PLS) dan tingkat signifikansi 5%. Hasil penelitian ini diperoleh (promosi berpengaruh signifikan terhadap keputusan pembelian, harga tidak berpengaruh signifikan terhadap keputusan pembelian, citra merek berpengaruh signifikan terhadap keputusan pembelian.
Perceptions of Local Tourists, Attitudes and Willingness to Visit Local Destinations: A Destination Image Case Eugine Tafadzwa Maziriri; Kamantha Govender; Tinashe Chuchu
Business Management Analysis Journal (BMAJ) Vol 4, No 2 (2021): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v4i2.6175

Abstract

The paper made use of predictor variables to highlight relationships in tourism, these are: perceptions of local residents towards tourists and destination image; to identify how these predictors are relative to the mediator variable, attitudes of local residents towards tourists; which then led to the outcome variable, tourist’s willingness to visit a destination. Respondents were selected by means of non-probability sampling. A conceptualised model was developed to measure the variables adapted to the research study. The researcher conducted field research at The University of Witwatersrand, which included 270 respondents, currently registered at the university. The data set was analysed by employing SPSS and Amos 24 through Structural Equation Modelling (SEM).  The results of the research confirmed that the attitudes of local residents had a stronger relationship than the perceptions of local residents towards tourists; influencing tourists’ willingness to visit a destination. This implies that tourists will visit a destination based on how they are treated by local residents, instead of how local residents perceive tourists.
Analisis Pengaruh Keberhasilan Diri, Toleransi Akan Risiko, dan Kebebasan Dalam Bekerja Terhadap Motivasi Berwirausaha (Studi Kasus Pada Mahasiswa Jurusan Manajemen Universitas Tidar) Hanifah Sausan Nida; Hanung Eka Atmaja
Business Management Analysis Journal (BMAJ) Vol 4, No 2 (2021): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v4i2.6784

Abstract

This study aims to identify and analyze the effect of self-efficacy, risk tolerance, and freedom at work on entrepreneurial motivation in students of the Management Department Universitas Tidar. This study uses primary data obtained directly from the object of research through a questionnaire. The primary data was then processed using SPS through the T test, and F test. The results of the F test showed that self-efficacy, risk tolerance, and freedom at work had a significant simultaneous effect on entrepreneurial motivation. The test results based on the ANOVA test or the F statistical test show an F value of 23,964 with a probability of 0.000 meaning that the independent variables can explain together the dependent variable. Penelitian ini bertujuan untuk mengidenfitikasi dan menganalisis pengaruh keberhasilan diri, toleransi akan risiko, dan kebebasan dalam bekerja terhadap motivasi berwirausaha pada mahasiswa Jurusan Manajemen Universitas Tidar. Penelitian ini menggunakan data primer yang diperoleh langsung dari objek penelitian melalui kuisioner. Data primer kemudian diolah menggunakan SPSS yaitu melalui uji asumsi klasik, uji T, dan uji F. Hasil uji F menunjukkan bahwa keberhasilan diri, toleransi akan risiko, dan kebebasan dalam bekerja berpengaruh signifikan secara simultan terhadap motivasi berwirausaha. Hasil pengujian berdasarkan uji ANOVA atau uji statistik F menunjukkan nilai F sebesar 23,964 dengan probabilitas sebesar 0,000 artinya bahwa variabel bebas dapat menjelaskan secara bersama-sama terhadap variabel terikat.
Pengaruh Struktur Aktiva dan Profitabilitas Terhadap Struktur Modal (Penelitian Pada PT. Unilever Indonesia, Tbk) Hani Olivia; Heni Hirawati
Business Management Analysis Journal (BMAJ) Vol 4, No 2 (2021): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v4i2.6425

Abstract

The capital structure is a comparison between debts and equity for company funding. Factors that can affect the capital structure include the asset structure and profitability. The purpose of this research was to obtain empirical evidence on the influence of asset structure and profitability on the capital structure. The object of the research was PT Unilever Indonesia Tbk as it is a multinational company so it is predicted to have smaller probability of loss. This research used an associative quantitative approach with multiple linear regression analysis tools. Data used for this study is taken from the annual financial report of PT Unilever Indonesia Tbk period of 2008-2019. Based on the results of data analysis in this study came the conclusion that the asset structure and profitability have a major influence on the capital structure. Struktur modal adalah perbandingan penggunaan antara hutang dengan ekuitas untuk pendanaan sebuah perusahaan. Faktor-faktor yang dapat memengaruhi struktur modal antara lain struktur aktiva dan profitabilitas. Tujuan dari penelitian ini adalah untuk mendapatkan bukti empiris mengenai pengaruh struktur aktiva dan profitabilitas terhadap struktur modal pada PT Unilever Indonesia Tbk. Objek penelitian dilakukan pada PT Unilever Indonesia Tbk karena merupakan perusahaan multinasional sehingga diprediksi bahwa kecil kemungkinan mengalami kerugian. Penelitian ini dilakukan menggunakan pendekatan kuantitatif asosiatif dengan alat analisis regresi linier berganda. Data yang digunakan berupa laporan keuangan tahunan PT Unilever Indonesia Tbk periode tahun 2008-2019. Berdasarkan hasil analisis data dalam penelitian ini diperoleh kesimpulan bahwa struktur aktiva dan profitabilitas mempunyai pengaruh yang besar dalam struktur Modal.
Apakah Sebuah Iklan Dapat Mempengaruhi Konsumen Berlangganan terhadap Restoran Halal? Andika Nuraga Budiman; Muhamad Refki Novesar; Hilma Suyana
Business Management Analysis Journal (BMAJ) Vol 3, No 2 (2020): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v3i2.5359

Abstract

The investigation of consumer’s perception was widely comprehensive. Many advertisements are represented as campaign of enterprises to promote their company. This is depending on the image of restaurant to shape consumer’s perception towards halal restaurant. This study was investigating the consumer’s perception towards halal restaurant in Bogor. The investigation was accomplished using quantitative method with 100 respondents who live in Bogor. From the factor analysis result was identified by small components which able to be used as clarification for a number of interrelated variables among the advertisement, consumers attitude and subscribing halal restaurant. Analysis result was found that the consumer’s attitude does not have major mediating effect towards the relationship between advertisement to be the customer of halal restaurant.Investigasi persepsi konsumen sangat luas. Banyak iklan diwakili sebagai kampanye perusahaan untuk mempromosikan perusahaan mereka. Ini tergantung pada citra restoran untuk membuat persepsi konsumen terhadap restoran halal. Studi ini menyelidiki persepsi konsumen terhadap restoran halal di Bogor. Penyelidikan dilakukan dengan metode kuantitatif dengan 100 responden berdasarkan tempat tinggal mereka di Bogor. Hasil analisis dalam penelitian ini sangat bagus. Dari hasil analisis faktor, diidentifikasi komponen kecil yang dapat digunakan sebagai klarifikasi untuk sejumlah variabel yang saling terkait antara iklan, sikap konsumen dan berlangganan restoran halal. Hasil analisis mendapatkan bahwa sikap konsumen tidak memberikan efek mediasi yang besar pada hubungan periklanan dengan berlangganan restoran halal.
Pengaruh Keputusan Investasi, Keputusan Pendanaan, dan Kebijakan Dividen, Terhadap Nilai Perusahaan Umi Nur Handayani; Heny Kurnianingsih
Business Management Analysis Journal (BMAJ) Vol 4, No 1 (2021): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v4i1.5999

Abstract

This research aims to examine and recognize the impact of investment decisions, funding and dividend policies on the value of companies in the basic industry and chemical sectors on the Indonesia Stock Exchange. Investment decisions, funding and dividend policy are determined as independent variables. Conversely, the value in the company as the dependent variable. The research uses quantitative research, the data processing procedure uses the SPSS version 25. The population in this research is companies in the basic industrial and chemical fields from year 2015 to 2019. Sample is selected by determining certain criteria using purposive sampling method and sample determination. A total of a total of 56 companies are selected as sample. The analysis in this research was tested with multiple linear regression. The research results show that (1) investment decisions have a positive impact on the value in the company; (2) decisions for funding and dividend policies that have no impact on firm value. The research that was carried out limited some of the factors studied. The object of research was limited to the manufacturing industry in the basic and chemical business sectors on the Indonesia Stock Exchange.Riset ini bermaksud dalam mengkaji dan mengenali dampak keputusan dalam investasi, pendanaan serta kebijakan dividen pada nilai dalam perusahaan di sektor industri dasar serta kimia di Bursa Efek Indonesia (BEI). Keputusan investasi, pendanaan serta kebijakan dividen ditentukan sebagai variabel bebas. Sebaliknya nilai dalam perusahaan selaku variabel terikat. Riset memakai jenis riset kuantitatif, prosedur pengolahan data menggunakan program SPSS versi 25. Populasi pada riset ini yakni perusahaan pada bidang perindustrian dasar dan kimia dalam kurun waktu 2015 sampai dengan 2019. Pemilihan sampel dengan menetapkan kriteria tertentu dengan memakai tata cara purposive sampling. Didapatkan 56 perusahaan yang dijadikan sampel. Analisis dalam riset ini diuji dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa (1) keputusan investasi memberi dampak dengan arah positif pada nilai dalam perusahaan; (2) keputusan untuk pendanaan dan kebijakan dividen yang tidak mempunyai dampak bagi nilai perusahaan. Riset yang dilakukan membatasi beberapa faktor yang diteliti. Objek penelitian terbatas hanya industri manufaktur pada bidang usaha dasar dan kimia pada Bursa Efek Indonesia.
Pengaruh Turnover Intention dan Kepuasan Kerja terhadap Produktivitas Kerja Sales Promotion Girl (SPG) Matahari Department Store – Bekasi Bintang Narpati; Andrian Andrian; M. Fadhli Nursal
Business Management Analysis Journal (BMAJ) Vol 3, No 2 (2020): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v3i2.4819

Abstract

The purpose of this research was to measure the implications of sales promotion girl (SPG) turnover intention on work productivity at Matahari Department Store Metropolitan Mall Bekasi. The method used in this research is to use a quantitative descriptive analysis involving Sales Promotion Girl (SPG) of PT Matahari Department of Metropolitan Mall Bekasi Store using non-probability sampling techniques of 300 (three hundred) people. The data analysis technique used is a multiple linear regression analysis technique using the Statistical Package for the Social Sciences version 24. The results showed that there was a significant influence both partially and simultaneously from the independent variable on the dependent variable. Turnover has a positive effect on work productivity as well as job satisfaction. Simultaneously the independent variable has a positive effect with a value of 77.0% while 23.0% is influenced by other factors.Tujuan penelitian ini adalah mengukur implikasi turnover intention sales promotion girl (SPG) terhadap produktvitas kerja di Matahari Department Store Metropolitan Mall Bekasi. Metode yang digunakan dalam penelitian ini adalah analisa deskriptif kuantitatif yang melibatkan Sales Promotion Girl (SPG) Matahari Departemen Store Metropolitan Mall Bekasi sebagai sampel. Sampel didapatkan dengan teknik non probablitiy sampling sebanyak 300 (tiga ratus) orang. Teknik analisis data yang digunakan adalah teknik analisis regresi linier ganda dengan mengggunakan Statistic Package for the Social Sciences version.24. Hasil penelitian didapat bahwa ada secara signifikan baik secara parsial maupun secara simultan dari variabel bebas terhadap variabel terikat. Turnover berpengaruh positif terhadap produktivitas kerja begitu pula dengan Kepuasan Kerja. Secara simultan variabel bebas berpengaruh positif dengan nilai 77,0% sedangkan 23,0% dipengaruhi oleh faktor lainnya.
Dimensi Kualitas Pelayanan sebagai Upaya Peningkatan Kepuasan Pelanggan (Studi pada Pelanggan Hotel X Semarang) Fera Kurniasari; Eviatiwi Kusumaningtyas Sugiyanto
Business Management Analysis Journal (BMAJ) Vol 3, No 2 (2020): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v3i2.5372

Abstract

The problem in this study is the number of customer complaints at one of the Online Travel Agents (OTA) who stay at Hotel X Semarang which is allegedly caused by a condition between customer expectations and service quality. This study aims to analyze evidence of the physical effect (tangible), reliability, responsiveness, assurance, and empathy on customer satisfaction at Hotel X Semarang. The population in this study were customers at Hotel X Semarang with an unknown number. While the sampling technique used was purposive sampling with 96 respondents. From multiple linear regression analysis, the results shows that the variables of physical evidence (tangible), reliability, responsiveness, assurance and empathy have a positive and significant effect on customer satisfaction at Hotel X Semarang.Permasalahan dalam penelitian ini adalah banyaknya keluhan pelanggan pada salah satu Agen Perjalanan Online (OTA) yang menginap di Hotel X Semarang yang diduga disebabkan oleh kondisi antara harapan pelanggan dengan kualitas layanan. Penelitian ini bertujuan untuk menganalisis bukti pengaruh fisik (tangible), reliabilitas, daya tanggap, jaminan, dan empati terhadap kepuasan pelanggan di Hotel X Semarang. Populasi dalam penelitian ini adalah pelanggan Hotel X Semarang dengan jumlah yang tidak diketahui. Sedangkan teknik pengambilan sampel yang digunakan adalah purposive sampling dengan 96 responden. Dari analisis regresi linier berganda, hasil penelitian menunjukkan bahwa variabel bukti fisik, keandalan, daya tanggap, jaminan, dan empati berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Hotel X Semarang.

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